ARE YOU ALOOF? Many young people, after they have been bruised a

couple of times in their early contacts with the opposite sex, wrap

their ego up in a protective shell so that no one can hurt them

again. Other people, particularly girls, want to be dated so badly

and feel so anxious about not being dated more that they “freeze”

when anyone approaches them for a date. They are anxious not to

appear over-anxious, and again aloofness results. Finally, girls

who teach often frighten men away through their aloofness. The

teacher often carries into her dating, unconsciously, the reserve

she develops in the classroom for disciplinary reasons.

Whatever the source of the aloofness, the attitude is interpreted

by the opposite sex as coldness and indifference. Possible dates

are frightened away because you appear unapproachable and perhaps a

bit haughty.

* * * * *

DO YOU HAVE A “LOW BOILING POINT” EMOTIONALLY? Some of us have

built up emotional habits that prevent us from getting along with

persons of the opposite sex. We habitually lose our tempers, act

rudely, show our anxieties, or go to pieces. They lead inevitably

to quarrels with our boy friends or girl friends. If you are easily

upset by frustrations or anger you find yourself involved in temper

outbursts and profanity, both of which are highly repelling to

anyone in the opposite sex interested in you.

* * * * *

DO YOU DAYDREAM FREQUENTLY? The daydreaming itself does not annoy

others, but daydreaming holds you back from appearing at your

best. Daydreaming is usually simply the imaginary representation

of satisfactions you do not achieve in real life. When you

let your daydreams become a substitute for real achievement,

your personality is definitely slipping and the outcome may be

dangerous. If you must daydream, make it planful.

* * * * *

DO YOU OFTEN COMPLAIN ABOUT YOUR HEALTH? It is bad enough for your

marriage prospects to appear unhealthy. It is even worse if you

complain of your aches and pains. You not only bring the other

person’s attention even more on your short-comings, but reveal

yourself to be something of a hypochondriac, who is defined in

Webster’s dictionary as a person suffering from “a mental disorder

characterized by morbid anxiety as to the patient’s health....”

* * * * *

DO YOU BLAME YOUR TROUBLES AND MISTAKES ON OTHERS? This is one of

the most vicious mental habits one can get into. Psychologists

call it the habit of “projection.” You project your failures upon

somebody else. The boy says he is not able to get along with girls

because his father will not let him have the car. The girl blames

her failure to have dates upon her mother for not giving her the

right kind of clothes. Such a habit is much more serious than first

appears. In the first place, one’s listeners are not fooled by

such projections, and in the second place the individual who gets

into such a habit fails to profit by his mistakes. Thus he loses

opportunity for making improvement.

* * * * *

ARE YOU INTOLERANT OF PEOPLE WHO ARE NOT LIKE YOU? Broadmindedness

or tolerance is a trait we must have if people are to like us. To

be broadminded or tolerant, you usually need to be both intelligent

and well informed. Intolerance and bigotry are either based on

ignorance of other people or on a mind that knows the facts but is

all twisted up. One should not confuse broadmindedness with low

standards and ideals. A broadminded person may be tolerant of an

individual whose own standards are low even though the broadminded

person tries to live by practical, realistic and decent standards.

You can be an unchanging believer in a particular religion or be an

invariable follower of one political party, but at least you should

keep from ramming your personal views down the throats of others.

When you voice intolerances you usually antagonize acquaintances

who are startled by your narrow views.

* * * * *

ARE YOU ARGUMENTATIVE? Many persons, because of their biases or

prejudices or emotional tension, constantly want to argue. They

hope by arguing to convince others of the correctness of their own

views. The louder they shout the more persuasive their argument--so

they think. Actually, arguing rarely ever convinces anyone. And the

one sure result is that it will create hard feelings, if engaged

in vehemently. As long as a discussion can remain good humored and

considerate, with nobody raising his voice or becoming agitated,

worth-while ideas may be exchanged.

* * * * *

DO YOU BORE PEOPLE BY YOUR TALKING? Do you chatter inanely or

do you annoy people by constantly talking “shop?” One can talk

about one’s job without talking “shop.” The important difference

is that he talks about those aspects of his occupation that will

interest an outsider with normal curiosity. And he talks about

his job only if the listener shows by smiling or nodding his head

that the subject intrigues him. Being able to talk is not nearly

so important as being able to talk in a _congenial way_. The

congenial person sees that conversations cover only topics that are

mutually interesting, and he avoids talking too much. Further, he

is sensitive enough to catch the mood of the other person and is

flexible enough to join in that mood. Finally, the congenial talker

is sensitive enough to lead the conversation away from subjects

that will only bring conflict.

* * * * *

ARE YOU SELF-CENTERED? Perhaps you were “spoiled” as a child or

are so richly endowed with physical charm or with talent you feel

yourself to be the center of the universe. For example, the girl

may have temper tantrums in public, she may humiliate her escort by

biting sarcasm or devastating scorn. Often her escort simply serves

as a foil for her “brilliance” or good looks. She frightens her man

away because he sees himself going through life as a planet in her

orbit. Such a girl is not seeking a husband as such; what she wants

is a background for her own personality. After being hurt by her a

few times a man runs away and seeks a girl who will pour balm on

his injured ego.

* * * * *

ARE YOU AGGRESSIVE? A man may offend decent girls by being

aggressively “on the make.” A girl may be aggressive by being a

“gold-digger,” and scare men away by being both expensive and

inconsiderate. Or she may be aggressive simply in the sense that

she is worried about the shortage of males and sets out grimly to

get a man before it is too late. In match-making, man is jealously

proud of his role of pursuer and does not want his traditional role

usurped by the skirted sex. Thus most men resent overt signs of

aggression by a girl.

* * * * *

ARE YOU REPELLING PHYSICALLY? Most girls like to have a man who is

taller than they are. Feelings of prestige are involved.

Poor health, extreme tallness or shortness, extreme obesity

or thinness, very dark or very light complexion, poor motor

coördination, seriously impaired vision, impaired hearing,

unbecoming teeth, body odor, a general appearance of being weak and

easily tired detract greatly from one’s personality. Other things

that detract are bizarre features such as tattoos, the appearance

of being under-sexed. In general a person should never be more than

twenty per cent over or under the weight for his height.

In these days of modern medical science, plastic surgery,

orthodentistry, dermatology, etc., a girl or man can get rid of

most irregular features. And those that can’t be removed can

be overshadowed. The physical paralysis of the late President

Roosevelt did not influence people negatively because of the great

personal charm of the man. The impairment of hearing of Thomas

Edison did not diminish the respect and liking that people had for

his genius.

Odor is tremendously important in the impressions that one makes

on others. It is believed that one of the reasons men like women

and women like men is that their respective odors are agreeable to

each other. Halitosis, perspiration odors, clothing odors resulting

from wearing clothing in places of work where the air is redolent

with manufacturing processes, may ruin your chances for marrying

the one you want. Almost any girl or man who is in good health, who

is willing to take care of his teeth, who avoids wearing clothing

saturated with occupational odors and who is careful to avoid

perspiration smells can be wholesome and fragrant. Perfume should

be used to enhance the true natural body odor of the individual and

not to mask unpleasant ones.

Actually, physical appearances rarely need hurt seriously a

person’s chances of marriage providing they retain self-assurance.

The trouble is that a person with a prominent nose or big feet

is so concerned about the specific defects that he convinces

himself he presents an ugly appearance. He develops feelings of

inferiority, and that is where the real trouble begins.

The person who holds his head up, who can look you straight in the

eye, whose face is animated when he talks, is better looking and

better liked than the individual who does not do these things. The

_restful_ physical position, the alert face and animated expression

convey to others the feeling that you are poised. Poise and

self-confidence make up a large part of “good looks.”

Assuming that after reading this chapter you have concluded you

have some bad habits that are hurting your chances of getting

a desirable mate, how can the habit be broken? It is not easy.

There are two major thoughts to keep in mind in trying to break

a habit. First, once you decide to break the habit, you must not

let any exception occur. The reforming drunkard who has trouble

walking past bars knows that just one nip will set off a chain

of violations. The longer he can keep from drinking the weaker

the urge to drink becomes and soon he can pass bars without any

trouble at all, and in fact with scorn. The second idea in breaking

a habit is to substitute something in the habit’s place. A person

wants to stop eating sweets. Several years ago one of the cigarette

manufacturers sold millions of cigarettes by proposing that a

person with a sweet-tooth should reach for a cigarette instead of

a sweet. This was the principle of substitution. A substitute for

a boy who bites his fingernails may be something like this. He can

reason:

“I have a desire to bite my nails but I have a bigger desire not

to bite my nails. While it is difficult not to bite my nails it is

much more important that my nails look acceptable if I am to get

dates. I would rather have dates than bite my fingernails.” Such a

bigger goal may help you break any habit that offends people you

want to impress.

Girls probably are more concerned about the impression they create

than men. Here is some advice to women that one investigator, a

man, offered after making a study of the habits of women:

--Don’t wear styles that men consider queer.

--Don’t neglect the romantic illusion. Men are disillusioned

by such things as hair curlers, awkward positions and

postures, unattractive sounds in the throat, making up in

public.

--Don’t fail to answer a man, and promptly, when he addresses

you; he may feel slighted by inattention.

--Don’t nag a man. Men flee to office, club, other women--anywhere

but where the nagger is.

--Don’t tell off-color stories or use coarse language. Most

men resent them in women.

--Don’t show jealousy. All men abhor a jealous woman.

--Don’t compare your male companion unfavorably with another

man.

--Don’t giggle, shriek or otherwise be loud to attract his

attention.

DO YOU HAVE A NEGATIVE OR POSITIVE PERSONALITY?

Subtract five points for each of the _repelling_ traits you

possess. (Be honest.) And add five points for each of the

_appealing_ traits you can honestly claim as a consistent part of

your personality.

REPELLING TRAITS APPEALING TRAITS

1. Jealous Broadminded

2. Irritable Loyal to friends

3. Unbecoming teeth Truthful

4. Unpleasant body odor Tolerant

5. Intolerant Considerate

6. Uncomfortable in groups Affectionate

7. Full of anxieties Optimistic

8. Hot-tempered Good humored

9. Inclined to daydream Tactful

10. Rude Generous

11. Blame others for mishaps Enthusiastic

12. “Go to pieces” when upset Ability to accept criticism

13. Bite your nails Admit mistakes

14. Loud in talking Don’t make excuses

15. Profane habitually Dress appropriately

16. Laugh at mistakes of others Possess good health

17. Flaunt your knowledge Friendly

18. Talk about your bad health Modulated voice

19. Argumentative Reasonable

20. Brusque Congenial conversationalist

21. Aggressive Neat

22. Uncoöperative Clean

23. Lack confidence in self Correct use of English

24. Domineering Good posture and carriage

25. Selfish High ideals

26. Crude Consistently dependable

27. Egocentric (conceited) Naturalness

28. Gossipy Frankness

29. Unpredictable Attractive teeth

30. Envious of others Unselfish

If you ended up with a negative score you can feel fairly sure that

you are being handicapped in your association with the other sex by

an unattractive personality. In fact if you checked more than eight

of the _repelling_ characteristics (regardless of the number of

_appealing_ traits you checked) you have grounds for concern about

the impression you create. However, if you checked five or less of

the _repelling_ traits and ended with a total positive score of

more than one hundred you apparently have an unusually appealing

personality.

_Chapter VIII_

Attracting the One You Want

Will You marry the _one_ person you have met whom you would like

most to marry, will you have to be content with a second choice,

or will you have no choice at all? The answer will depend on

how appealing a person you are. And frequently that appeal can

be enhanced by knowledge of techniques for winning the romantic

interest of persons of the other sex.

The person who wants to win a mate must put three thoughts in the

prospective mate’s head. You must make that person feel the need of

a mate ... that you are the person who can best fit that need ...

and that the time is ripe for marriage.

First, let’s consider some of the things a girl can do to get a man

thinking along those lines:

--She should talk about the man’s basic needs in a subtle,

impersonal way by discussing such things as good food,

comfortable furniture, fireplaces, a place where one can

bring friends. She gets his ideas on the style of home he

likes, and gets his ideas about children. She does all this

in a friendly, optimistic way and avoids discussing some of

the disadvantages that marriage often entails. Veterans are

particularly responsive to such an approach because their

shifting, destructive life as fighting men has filled them

with a profound desire to settle down to a comfortable,

creative life.

--She appeals to the man’s yearning for mastery (which

every man has) by giving him the opportunity to do most of

the talking. She follows his words with genuine interest

and tries to fall in with whatever mood he is in. And she

enthusiastically accepts his ideas about places to go on

dates and things to do. Definitely, she minimizes any

mistakes that he may make, blames him for nothing and keeps

her complaints to herself, or lets them come out only as

friendly, constructive suggestions.

--She makes herself physically appealing.

--She does not discuss any poor physical health she may have,

nor does she discuss any bad breaks or her possible knack for

always getting into trouble.

--She lets him get the impression that other men are

interested in her, but makes it plain that they do not

interest her nearly as much as this particular man.

--She does not run down other girls.

--She makes it clear that she is sure he must be popular, and

very successful in his work.

--She talks casually about her married friends and gets

across the idea that they are terribly glad they married.

--She strives to make every occasion with this man an

enjoyable one.

--Finally she is not afraid to let him know that she likes

him and that his feelings toward her matter a great deal.

In short, the girl constantly sets up conditioning situations

which make the man feel good inside for having been with her.

Soon he’ll start thinking that it would be nice to have that good

feeling inside for the rest of his life. That is the mood in which

proposals germinate.

What are some of the things a man can do to get a girl in a

receptive mood for a proposal? Here are a few:

--If he is a shrewd, practical psychologist he can detect

the chief source of her feelings of inferiority. Most girls

feel inferior about something, usually something about their

appearance since that looms so important to them. Perhaps

they are acutely conscious of big hands or thick ankles or

mouse-colored hair. In such cases the man should reserve his

most enthusiastic compliments for those sites of anxiety. He

does not need to mention them specifically, but he should

word the compliments in such a way that those features are

obviously included in his admiration. The girl will be so

grateful that she will want to be with the man as much as she

can just to hear him say such nice things.

--The man should be “romantic” if it kills him. He should

remember that women inherently are much more sentimental

than men. If it weren’t for feminine sentiment there never

would have been a Valentine’s Day. The actual sex urge is not

as strong in girls as it is in men, so they are much more

interested in the _forms_ of courting than in sex expression

itself. They want to be told again and again that you adore

them.

--The man, if he is adept, can play effectively on the girl’s

feeling of insecurity. Security is the most important thing

in the world to women. Though girls can make their own living

nowadays, most of them still feel their greatest chance for

real security lies in marriage. How can the man play on

these feelings of insecurity?--by talking to the girl in

detail about her job, about her aspirations, her plans for

the future. He can accomplish the same result by the reverse

technique of talking casually and impersonally about all the

things that stand for security in a woman’s mind. He can

analyze house plans in a magazine with her; he can talk about

his own future at his job and the prospects that some day he

will have a job commanding respect and a substantial income.

--The man should be self-assured with the girl and just a bit

masterful. Despite all the feminine emancipation of the past

few decades, women admire he-men and sometimes yearn to be

swooped up, whisked away and relieved of all their problems.

--He should be considerate and gentle with the girl and be

careful that he observes all the amenities of politeness.

Women are more impressed by etiquette than men.

--He should be careful not to reveal any anxieties he has

about his job or his future generally.

--He should let the idea seep out that he is now in a

marriageable state of mind and that other girls seem

interested in him. Girls have a more fiercely competitive

spirit in their mate-seeking than men.

For people who are still a little baffled about the whole business

of courtship, we can pass on a tried and true formula for winning a

mate. We have seen it work wonders in scores of cases.

The amusing thing is that it was not designed for snaring mates but

for snaring customers for American products such as refrigerators.

It is sometimes called the AIDA advertising formula, named from the

first letters of the formula’s four key words--Attention, Interest,

Desire, and Action. To get a person to buy a refrigerator you must

first attract his attention, then generate an interest, instill a

desire to own the refrigerator, and then give him the final prod

that will impel him to go in and lay down his hard-earned money for

the machine.

When applied to your situation, it involves these four stages in

winning a mate: First, the prospective mate’s attention must be

directed toward you. Upon noticing you, he must see something that

will arouse his interest. Then he must be stimulated to have a

desire to know you better. When desire is aroused sufficiently,

action (agreement to marry) results.

There are, of course, many approaches to attracting a person’s

attention. A man has more liberties here in making himself seen

than a girl but let’s consider some of the socially-approved

approaches a girl can make. She can arrange for relatives,

friends and social and business acquaintances to introduce men

to her. In this her role can appear passive. Or she can use the

be-where-men-are approach by attending parties, meetings and

community affairs which by their very nature bring her into contact

with men.

After winning the person’s attention--whether you are a man or

a girl--the best way to arouse his or her interest is through

conversation--and not just any conversation. Here out of the whole

universe is one person before you. What kind of person is he or

she? What are his or her interests? Unharness your curiosity and

ask friendly, tactful questions. And you should make it clear

that you regard the person’s answers as worth-while. Emphasize

the _you_ with such questions as “What do _you_ think about ...”

or “_Your_ idea is the most sensible I’ve heard yet.” Whether you

are male or female, learn to be a _good listener_, or rather a

_good interrogator_. Lead the person into topics he or she seems

to relish discussing, and if you see frowns or looks of discomfort

change the subject.

Jim may be very much interested in photography. He will like you if

you ask him questions about his photography, whether he develops

his own pictures, the kind of camera he has, the unusual pictures

he has taken. However, you must use insight. Nana may be an expert

stenographer but may not be very proud of her vocation and so would

be more appreciative of questions about her taste in clothes, about

the different places she has lived, the books she has enjoyed

reading, the movie stars she likes, the places she has visited.

If you are a congenial conversationalist you have undoubtedly

gone a long ways toward arousing the interest of this person whose

attention you have. Now if you are still interested, begin asking

more personal questions about the person’s background. Perhaps

this does not come until after several dates. The aim is to arouse

in this person a desire to know you still better. Tell him the

things you admire in the opposite sex. Intimate that you are sure

he must be very popular. By attributing such a personality to him,

you create in him a desire to know you better! Once this desire is

firmly created, a courtship has begun that may very well lead to

the altar.

What traits do people especially look for in mates? One study of

college women and college men found these traits to be mentioned

most often:

GIRLS WANT IN MEN MEN WANT IN GIRLS

Congeniality Intelligence

Intelligence Beauty of form and figure

Companionship Congenial companionship

“Handsome” form and features Neatness

Wit Appealing dress

Good nature Good sportsmanship

Neatness Modesty

Sincerity Good morals

Dependability Sincerity

Good sportsmanship Wit

Sex appeal Sense of humor

Flexibility Sex appeal

Good morals Honesty

Honesty Truthfulness

Good manners Friendliness

At Penn State students were asked for the qualities they were

looking for in their future mate and a quite different list

resulted. They wanted their mate to have:

Honesty Good health

Affection Love for children

Cleanliness Same religion

Sense of humor Neatness

“Good background” Have character

Still another survey shows that if mature men are asked what kind

of woman they want for a wife, the majority will state that they

want a girl who is dark, reasonably slender, intelligent, with

a reasonably good figure, and is average to tall in height, and

is affectionate in disposition. The emphasis here is on physical

appearance. However, only 10 per cent of the men insist that the

girl must be “pretty.” Only about fifteen per cent insist that

their wife be a blonde, despite the glamorizing of the blonde, and

thirty-three per cent of the men say that they do not want blondes

under any circumstances. Even the plump girl has a chance. About

seventeen per cent of the men want a wife who is plump to solid.

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