Literacy, Language, and Market

Reference is made to the works of Margaret Wheatley (Management

and the New Science); Michael Rothschild (Bionomics); Bernardo

Huberman (Dynamics of Collective Actions and Learning in

Multi-agent Organizations); Robert Axtel and Joshua Epstein

(creators of Sugarscape, a model of trade); and Axel

Leijonhufvud (Multi-agent Systems), all published as Webtexts.

Transactions as extensions of human biology evince the complex

nature of human interactions. Maturana and Varela indirectly

refer to human transactions: "Coherence and harmony in relations

and interactions between the members of a human social system

are due to the coherence and harmony of their growth in it, in

an ongoing social learning which their own social (linguistic)

operation defines and which is possible thanks to the genetic

and ontogenetic processes that permit structural plasticity of

the members" (Op. cit., p.199). They diagram the shift from

minimum autonomy of components (characteristic of organisms) to

maximum autonomy of components (characteristic of human

societies).

A Walk Through Wall Street, in US News and World Report, Nov. 16,

1987, pp. 64-65. One from among many reminiscences by Martin

Mayer, author of Madison Avenue, Wall Street, Men and Money.

"Wall Street as price setter for the country dealt with much more

than pieces of paper. Commodities markets proliferated. The fish

market was on the East River at Fulton; the meat market on the

Hudson just to the north.... The 'physicals' of all commodities

markets were present...there were cotton sacks in the warehouse

of the Cotton Exchange, coffee bags stored here for delivery

against the contracts at the Sugar and Coffee Exchange on

Hanover Square and often a smell of roasting coffee.

"In the 1950's, this was a male world-women were not allowed to

work on the floor of the Stock Exchange, let alone become

members. The old-timers explained with great sincerity that there

was no ladies room."

The report points out that today Wall Street "sees less of the

real world outside, depends more on abstract information

processed through data machinery and more than ever responds to

forces far from its borders."

Zoon semiotikon, the semiotic animal, labeled by Paul Mongré

(also known as Felix Hausdorf).

Charles S. Peirce gave the following definitions: Representamen:

a Sign is a Representamen of which some interpretant is a

cognition of a mind (2.242). Object: the Mediate object is the

object outside the Sign; ...the sign must indicate it by a hint

(Letter to Lady Welby, December 23, 1908). Interpretant: the

effect that the sign would produce upon any mind (Letter to Lady

Welby, March 14, 1909).

In reference to the symbolic nature of market transactions,

another Peircean definition is useful: "Symbols grow. They come

into being by development out of other signs.... We think only in

signs.... If a man makes a new symbol, it is by thoughts

involving concepts" (2.307).

The pragmatic thought is, nevertheless, inherent in any sign

process. Markets embody sign processes in the pragmatic field.

Winograd and Flores state bluntly "A business (like any other

organization) is constituted as a network of recurrent

conversations" (Op. cit., p. 168).

Alfred D. Chandler, Jr. (with the assistance of Takashi Hikino)

Scale and Scope. The Dynamics of Industrial Capitalism.

Cambridge MA/London, England: The Belknap Press of Harvard

University Press, 1990.

"...the modern industrial Enterprise...has more than a production

function." (p. 14). Chandler further notes that "expanded output

by a change in capital-labor ratios is brought about by economies

of scale which incorporate economies of speed.... Wholesalers

and retailers expand to exploit economies of scale" (p. 21).

James Gordley. The Philosophical Origins of Modern Contract

Doctrine. New York: Oxford University Press, 1991.

Mariadele Manca Masciadri. I Contratti di Baliatico, 2 vols.

Milan: (s.n.), 1984.

John H. Pryor. Business Contracts of Medieval Provence. Selected

Notulae from the Cartulary of Girard Amalric of Marseilles,

1248. Toronto: Pontifical Institute of Medieval Studies, 1981.

ECU: In 1979, the process of European unification led to the

creation of the European Monetary System (EMS), with its coin

being the European Currency Unit (ECU) and the Exchange Rate

Mechanism (ERM). As a basket of European currencies, the ECU

serves as a reserve currency in Europe and probably beyond. It

is not the currency of choice for international transactions, and

as of the Maastricht negotiations, which affirmed the need for a

Community currency, the ECU was not adopted for this purpose.

Although predominant weight in the basket (over 30%) is given to

the German mark, the ECU is designed on the assumption that it

is quite improbable that a certain currency will move in the same

direction against all others. Therefore, exchange rates are

statistically stabilized.

Michael Rothschild. Bionomics: Economy as Ecosystem. Webtext,

1990.

Robert L. Heilbroner. The Demand for the Supply Side, in The New

York Review of Books, June 11, 1981, p.40.

He asks rhetorically: "How else should one identify a force that

debases language, drains thought, and undoes dignity? If the

barrage of advertising, unchanged in its tone and texture, were

devoted to some other purpose-say the exaltation of the public

sector-it would be recognized in a moment for the corrosive

element that it is. But as the voice of the private sector it

escapes this startled notice. I mention it only to point out

that a deep source of moral decay for capitalism arises from its

own doings, not from that of its governing institutions."

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