“This timely volume has for its motto: ‘We often refer to the Public
Library Movement. Let us therefore MOVE.’ Mr. Briscoe designs the
book to furnish suggestions to his readers, most of whom must be half
convinced of the necessity for this propaganda which is here so stoutly
advocated. The stimulating powers of this work should be great; every
activity of the ordinary man furnishes an excuse for reminding him that
there is a book in the public library about it. The volume is dedicated
to the President of the Library Association, who says: ‘I have no doubt
at all that the book will fill a very useful function in the work of
public libraries.’ We also learn that French libraries are preparing
for a public discussion of the book, a very gratifying tribute to its
‘stimulating’ properties.”--_Library Association Record._
“The comprehensive title of this book by the fertile and vigorous
chief librarian of Nottingham is almost sufficiently descriptive
of its contents. For many years past Mr. Briscoe has advocated
advertisement on a bold and persistent scale, and in his book proceeds
to show us methods of locomotion which I believe will be suggestive
to most librarians. As a fervent believer in the necessity for wide
and persistent advertising for libraries, I recommend this book to my
fellow-librarians. They ought to read it.”--_The Library World._
“We are convinced that in advertising is to be found the future success
of public libraries. Nowhere are libraries used as they should be and
in very few places their value and uses appreciated as they might
be. Mr. Briscoe has dealt with one of the two classes of library
advertising, and has dealt with it in a practical manner. The book is
full of hints and suggestions for the librarian, who must necessarily
be his own publicity agent. We heartily congratulate Mr. Briscoe on
what he has done....”--_The Librarian._
“LIBRARY ADVERTISING,” Grafton & Co., 7s. 6d.