“Public Libraries and their uses certainly need to be forced on the
attention of the public a great deal more than they are, and these very
practical chapters on methods of advertisement by the Nottingham City
Librarian ought to be of great service. Posters, articles, leaflets,
pamphlets, announcements thrown on the Cinema screen, and other methods
are discussed with many facsimile examples and designs, specimen
paragraphs and articles, etc.”--_Times Literary Supplement._
“‘Publicity is the best policy,’ says Mr. Walter A. Briscoe in his
book entitled ‘Library Advertising,’ a work designed to advance the
Library Movement by every means possible. Sections deal with Publicity
methods for Public Libraries, Rural library schemes, Library work
with children, the Cinema and Library, etc., and the author discusses
the problem of bringing home to the public the need for an efficient
Library Service from an entirely new standpoint.”--_The Publishers’
Circular._
“I am inclined to think that Mr. Walter A. Briscoe is right in holding
that the best and fullest use is not made of such institutions, because
‘the people have not yet acquired the idea of thinking _big_ about
libraries--and until the populace get the Library idea progress cannot
be spelt with a capital P.’ Mr. Briscoe suggests the remedy for this
in ‘Library Advertising’: ‘We must proclaim our libraries from the
hills, so to speak,’ he writes, ‘from the advertisement hoardings, if
necessary. These may be new ideas not acceptable to the conservative
mind. Obscurantist methods are out of date, however.’ And so he offers
specimens of posters, hints for ‘publicity’ campaigns, etc. Hitherto,
I am afraid, Mr. Carnegie and Sir Henry Tate have become better known
and appreciated than the libraries they founded, but Mr. Briscoe’s
plans would certainly do something to alter this....”--_The Westminster
Gazette._