MERCANTILE AGENCIES

Mercantile agencies had their origin in the system adopted by several

prominent firms of keeping on record all the information obtainable

relating to their customers. In 1841 "The Mercantile Agency of New

York City" began its history, and was the forerunner of the present

great agencies whose record books of credits and ratings include the

names of all the business houses and corporations in this country and

Canada. The pioneer institution of this character in the United States

was the one bearing at present the name of "R. G. Dun & Co.," an

outgrowth of "The Mercantile Agency of New York City." Since 1860 it

has borne the name of Mr. Dun, who was formerly a partner with Mr.

Douglass when the agency was known as "B. Douglass & Co." Another

popular and influential concern is the one known as "The Bradstreet

Company," familiarly spoken of as "Bradstreet's." Besides these two

leaders there are many others, whose reports on credits are limited to

particular lines of trade. The larger agencies soon found it necessary

to establish branches in all the business sections of the country. A

particular field of investigation is allotted to each branch, and an

interchange of information is in constant progress.

[Illustration: A mercantile agency inquiry form.]

To be a recipient of the valuable information afforded by these

agencies business men, by paying an annual fee, are enrolled as

subscribers and furnished with books of ratings, as they are called.

Besides this book special type-written reports with elaborate details

respecting a firm's credit are sent upon the request of the

subscriber. The volume of information recorded in these agencies

concerning any one's credit is obtained through the effort of

officials of the agencies known as reporters. These men of experience,

integrity, and discernment are seekers after truths. Usually each

reporter has a distinct line of trade assigned him for research and

investigation. This brings him into intimate acquaintanceship with

every trader in his particular field. He is a constant solicitor of

the banker and merchant for facts. His business is not merely to

gather information respecting the resources of business men, but to

investigate rumours that in themselves may be detrimental to one's

credit, and to disprove them where possible and sustain and support

the credit of a house. Too often it is supposed that the reporter is

seeking evidences of weakness when in reality his business is most

frequently that of discovering elements of strength. Information is

freely given him as he interviews men whose businesses and experiences

are the depositories for a wealth of credit information. He soon

becomes a confidant of the merchant himself, who not only tells him

all he knows about the customers and their accounts upon his books,

but his own business affairs as well. Indeed, the relation becomes so

very reciprocal that the reporter often furnishes information to the

merchant in the interview on some matter of credit of pressing notice.

In this way a corroboration of facts or the denial of a rumour may be

effected. He inspects the books of the offices of public record to

find the evidence of mortgages, judgments, and transfers of property,

and have the same recorded on the agency's books. It is the reporter

who finally has gathered the information that determines a firm's

ability to have and to hold a line of credit.

It is essential to the life of the agency that its reports be honest

and free from any element of doubt. The public confidence in the

reliability of the reports will determine the prosperity of the

company. Perhaps at first glance it would seem as if the system of

reporting financial information was a serious discrimination against

the men of smaller capital and in favour of the wealthy. But mere

capital is not the only element entering into an estimate of one's

ability to pay. Character and reputation are powerful forces in

assisting a merchant in determining credit. An agency discloses facts

and not opinions. And it is within the range of possibility of any one

to create and maintain his credit. Capital may grow gradually but

credit is sometimes established or destroyed by a single act.

The facts obtained by mercantile agencies are not public property.

They are given in confidence and for the sole purpose of aiding the

business with respect to the propriety of granting credit. The private

reports are for the eyes of the interested inquirer and not the

curious. Whenever some particular item of interest finds its way to an

agency that would affect one's credit seriously, such as the giving of

chattel mortgage or the confession of a judgment or the sale and

transfer of property, it is customary to send unsolicited a special

report of these facts to all subscribers on the agency's books who

have ever at any time made inquiry concerning the firm. One might

expect that these agencies expose themselves to risk of prosecution

for libel, but since no malice is ever intended in any report

circulated, and since it rarely occurs that damaging reports are sent

out by these institutions unless abundantly confirmed, there is little

opportunity for litigation of this sort.

Another field of usefulness of the mercantile agency is in the

exposure of the absconding debtor and his whereabouts, and also the

dishonest trader who in arranging a fraudulent failure may be striving

to open many new accounts. The unusual demands for reports respecting

such a one lead to careful investigation. Instead of a restrictive

tendency a mercantile agency promotes the expansion of credit and yet

permits of proper conservatism. It opens to the trader as a market for

his merchandise every new and trustworthy account. It curbs

speculation, stimulates diligence in business, habituates punctuality,

and develops character. When we remember that the present annual

internal commerce of our country is estimated at about 800,000,000

tons of merchandise carried an average distance of 120 miles, and that

this volume of trade is worth over $10,000,000,000, we are forced to

admit that the unique system of these credit agencies has done much to

further and make possible this commercial prosperity.

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