VALUER AND VALUATION

Value implies a valuer; however universal or established a value may be,

the term is meaningless unless it bears relation to people who value. No

definition of value is possible, or at any rate satisfactory, that does

not imply the judgment, choice, or assertion of a valuer in the act of

valuing. The universality of a value does not make it objective or

independent of valuers, but merely widens the applicability of that

value with regard to any imaginable valuer. If this can be admitted, it

follows that value cannot be made independent of the factors that

determine or have determined the mental attitude of the valuer. For this

reason I will attempt to give an account of some of the factors which

bear directly upon man, the valuer, and less directly upon values in

general and moral values in particular. The discussion will be under

four headings: (1) Instinct and Heredity; (2) Emotion; (3) Judgment of

Ends; (4) Environment and Cosmic Suggestion.

(1) INSTINCT AND HEREDITY

We have already alluded to the part played by instinct in determining

the initial character of the ego. Instincts are here distinguished from

the emotions to which they give rise. Without unduly stretching the

meaning of the word "suggestion," in the sense of a prompting to action

not specifically in hypnotism, instinct may perhaps be looked upon as

the innate suggestion of heredity. The two primary factors held to be

fundamental in shaping and influencing the character of the individual

are environment and heredity. The question of the predominance of the

one influence or the other is the subject of keen controversy, and

coincides with the contingent problem of the relative importance of

inherent and acquired characters.

It is now becoming increasingly evident that the problem of heredity is

nearer a solution if viewed rather from the psychical than from the

purely biological or material aspect. So we seek the solution of the

secret in psychology. The vital factor in organism is psychic from

protozoan to man, whether we identify it with "psychoplasm," soul, ego,

or "subjective mind."

Those who put forward memory as the basis of heredity show that

evolution implies the retention by organisms of their experiences in

accommodating themselves to their gradually changing environment.

Constant and reiterated striving in certain directions in this process

of accommodation, until actions become automatic--free of

effort--produces habit. In the words of Professor Ward: "This law of

habit we may reasonably regard as exemplified in the life of every

individual in the long line of genealogical ascent that connects us

with our humblest ancestors, in so far as every permanent advance in the

scale of life implies a basis of habit embodied in a structure which has

been perfected by practice."[64] Laborious observations have been

recorded of minute unicellular creatures to show that they "succeed as

we do, only by way of trial and error." Thus we are led to the

conclusion that the acquisition of habits by the individual during his

efforts to adapt himself to his environment, and transmitted down a long

line of genealogical descent, is the method of heredity; and further,

that man, in common with other animals, inherits all these racial and

individual acquirements from his parents. Instinct, we have said, may be

termed the "Suggestion of Heredity," which again is "race memory," or

the evolutionary product of habits acquired during the process of man's

adaptability to his environment. This, then, is the primary and

fundamental determinant of the character and quality of personality. It

is the quality which is inherent in a man from the moment he begins his

individual existence, that is, from the moment the sexual cells of both

parents coalesce in the process of conception and form a new stem-cell.

Haeckel divides the instincts into two chief classes: the primary, which

can be traced to the commencement of organic life--the common lower

impulses inherent in the psychoplasm. The chief are impulses to

self-preservation (by defence and maintenance) and the preservation of

the species (by generation and the care of the young). These two, hunger

and reproduction, are universally recognized as fundamental. The

secondary were due to intelligent adaption; translated into habit, they

gradually become automatic and "innate" in subsequent generations. The

earlier these habits are acquired and ingrained in the life history of

the race, the more invariable and immutable will be their transmission;

the habits of a few generations are easily modified or effaced by

conflicting tendencies or conditions. The life history of every new

individual, in its initial stages, is a (more or less complete[65])

recapitulation of the life history of the race. The _earlier_ ancestral

acquisitions have been transformed into habit and have become

secondarily automatic, the less are they liable to variation, and the

more inexorable and unfailing will be their transmission. Thus Darwin

showed the greater immutability of generic characters over later

acquired specific characters. This applies to psychic as well as to

physical characters. In the same way the earlier, during the course of

his life, a man assimilates a strong suggestion, the greater will be its

effect and the longer its influence will last.

Let us now consider instinct in relation to moral conceptions. Dr.

McDougall gives prominence in his "Social Psychology" to the following

instincts, which, together with the emotional excitements which

accompany them, play the foremost part in the evolution of moral ideas:

(1) The reproductive, parental and erotic instincts, responsible for the

earliest form of social feeling; (2) the instinct of pugnacity, with

which are connected the emotions of resentment and revenge, which give

rise, when complicated with other instincts, to indignation at

anti-social conduct; (3) the gregarious instinct, which inclines animals

to gather together in aggregations of their own species--this impulse

has an important bearing upon the sympathetic emotions and is at the

root of tribal loyalty; (4) the instincts of acquisition and

construction, which have been developed with the idea of property, and

the moral judgments connected therewith; (5) the instincts of

self-abasement (or subjection) and of self-assertion (or self-display),

with which are connected the emotions of "depression" and "elation"--the

former instinct gives rise to feelings of respect towards superiors,

divine or human, and the latter is the basis of self-respect.[66]

Other writers lay greater emphasis on a distinct instinct of Imitation.

It is undoubted that imitation, both when it is spontaneous and when it

is deliberate--the distinction between the two forms should be carefully

observed--plays a great part in the formation of moral judgments.

Theological and ethical writers are fond of saying that the sense of

moral obligation arises from the consciousness of approval, and

consequent imitation, of an ideal or a standard which is submitted to

our judgment; this implies deliberate imitation. The imitative tendency

(purely spontaneous) is strongly marked in every child in its first

efforts at vocalization, which are pure "Echolalia," i.e. incessant

repetition of the sounds it hears; in fact, imitation marks every step

of a child's growing consciousness. Practically all phenomena, however,

attributed to the imitative instinct is in reality a manifestation of

response to extrinsic suggestion. James speaks of "the imitative

tendency which shows itself in large masses of men, and produces panics,

and orgies and frenzies of violence, and which only the rarest

individuals can actively withstand.... Certain mesmerized subjects must

automatically imitate whatever motion their operator makes before their

eyes."[67]

To ascribe this tendency to a special instinct would be to disclose a

faulty appreciation of mob psychology and the Laws of Suggestion. These

panics, orgies and frenzies of violence, and similar vindictive or

enthusiastic mob tendencies, are simply the natural response to mass or

cosmic suggestion, as we shall see later.

The final and precipitate cause of these outbreaks is frequently the

personal magnetism, or more correctly the suggestion, of one man. The

qualities necessary for the exercise of this power--the secret of

successful demagogy--are not, as might be supposed, the possession of a

dominant will and a constructive, purposive or tenacious intellect. It

may be, indeed, that a great man of action, a Napoleon or Cæsar, arises,

and by these sterling qualities dominates the masses and their attendant

sycophants and demagogues; but more usually the essentials are a gift

for facile and frenzied oratory and the power of evoking emotional

presentations, qualities possessed, _par excellence_, by madmen and

fanatics, the Kerenskys, Lenins and visionaries of all times. Their

powers are the more irresistible, it is true, if combined with a shrewd

knowledge of correct methods of propaganda and lavish adulation, for the

obvious reason that, as we have seen, the strongest suggestion is the

one that is most acceptable to the subject and most in accord with his

predilections. Nothing would be truer than to say that only the rarest

individuals can actively withstand the onslaught of cosmic suggestion.

It is significant that the greatest human type, the true genius, who

appears most often in the great philosopher, less often in the great

artist, and who possesses a superabundance of dominant will-power and

constructiveness, is far less powerful than the great conqueror or

politician; for he commands intellect rather than emotion, and the world

is governed by emotion.

It is not sufficiently realized that many so-called geniuses,

imaginative, histrionic and poetical, can never deserve the highest

place, for they are the sounding-boards of the world; their superlative

quality is receptivity; they are instruments, not players; they voice

the great masses, and they share with publicists and politicians a

desire to be incriminated in the movement of their surroundings.

Wieninger, in his "Sex and Character," emphasizes the dependence of

publicists and tribunes of the people upon the masses they would lead.

The politician, like the prostitute, has to court the populace; she is a

woman of the streets--he is a man of the streets. For this reason he

denies to the great politician and the man of action the quality of true

greatness. "The man of action shares with the epileptic the desire to be

in criminal relation to everything around him, to make them appanages of

his petty self. The great man feels himself defined and separate from

the world, a nomad amongst nomads, and as a true microcosm he feels the

world already within him."

The really great men, the Kants, the Descartes, Leibnizs or Spencers,

and the greatest artists are wholly creative, purposive, dynamic; they

owe no allegiance to the masses, for they are greater than the masses;

they realize all without reflecting all; they seek nourishment where

they will, and they spew out what they will; this perfect freedom is

necessary for the attainment of truth. Truthfulness is a necessary

attribute of genius, but not of statecraft or government, or of

poetical effusions of the imagination.

While we are dealing with the subject of instincts it may not seem out

of place to refer to the widely held belief that maternal impressions

during pregnancy have a direct influence on the temperament of the

child, and are often responsible for inducing definite tendencies of

aversion and attraction and even physical resemblances. Although such

acquired tendencies, admitting their existence, cannot strictly be

classed with the instincts or tendencies inherited from former

generations, since they are acquired after the inception of, and by, the

new individual; yet they have a resemblance in that they are both

pre-natal acquirements, and are manifested in the same way. Writers on

heredity and biology are apt to dismiss the subject as unworthy of

serious consideration, and to account for any instances of the sort

attributed to this cause as based on pure coincidence. It is, however,

significant that the great majority of mothers who have given the matter

any thought are, as a rule, firmly convinced of the reality of pre-natal

influences. When the principles of suggestion are applied to the case,

it will be seen that the conditions of pre-natal existence are

favourable for the reception by an unborn child of strong telepathic

suggestions from its mother. The embryo mind is entirely receptive; any

violent psychic disturbance in the mother must react upon the child.

Most people know of some instance which points to the "impression"

theory, and which it would be impossible to account for in any other

way.

There appear to be no reasonable grounds for denying that maternal

impressions may sometimes be held accountable for temperamental

tendencies, not easily attributable to heredity, although it would, of

course, be absurd to attempt to account for all abnormalities in the

same way. The naturally greater receptivity and suggestibility of women,

shown by their quick response to emotional suggestion, their

credulousness, and the fact that women are the best mediums,[68] becomes

very much more marked during pregnancy. At such times some women,

normally distinguished by their vigour and initiative, become

conspicuously impressionable; they become, in fact, ready "conductors"

of suggestion. It follows that the influences that bear strongest upon

them also bear upon the child.

Greater importance should not be attached to the psychic environment of

a child than to its inherent hereditary qualities, which irrevocably

determine its native tendencies and the limits of its ultimate

possibilities. Environment may modify or enhance a child's inherent

characteristics in an infinite variety of ways, but cannot nullify them

or transcend by one iota the limit of its potential development.

In a previous chapter we discussed the view of those who regard moral

judgment as an emotion or intuition of the "good" and the "right," and

who find justification for our rules of conduct by referring them to the

Divine Will, which is supposed to inspire them by means of the "moral

organ" or conscience. We believe that a correct appreciation of

psychology makes it abundantly clear that although there are many

impulsive, instinctive and emotional factors totally unconnected with

any rational or intellectual process which do, indeed, affect our moral

judgments and give rise to ethical conventions, these factors can give

no _validity_ to moral codes; and that, stripped of the sentiments and

emotions with which they are obscured, moral systems must be judged by

principles of utility, while they are enforceable according to the

universality with which they are desired. It is, moreover, equally

absurd to look upon moral values as ultimate and irreducible categories

of good and evil, irrevocably codified by an omniscient Deity for the

conduct of humanity for all time, and supposedly accessible to the

intelligence of all who consult their conscience. This latter position,

which is maintained by Theistic "Rationalists," leads to precisely the

same "conclusion" as the arguments of the "Intuitionalists," the only

difference between them being that the conscience of the "Rationalists"

is a thinking and intellectual organ, while the conscience of the

Intuitionalists is an emotional and instinctive organ. But this amicable

convergence is not accidental but a _sine qua non_, since in either case

the object aimed at is identically the same, that object being the

establishment of conscience, dependent on morality, on a pinnacle of

ethical omniscience and infallibility, where its authority shall be

unquestionable and absolute. They may well be left to their quarrel,

which in reality amounts to little more than verbal quibbling.

Instinct, as we have seen, must inevitably play a very large part in the

evolution of public morality and the moral impulse of every individual.

Careful statistics have shown that criminal tendencies make their

appearance with unfailing persistency in selected degenerate families.

The genealogical record of one family may show a murderer in every

generation; pauperism, prostitution and drunkenness are characteristics

of another, and so on. Heredity will primarily determine a man's

inherent characteristics--his instincts, temperament, disposition and,

_eo facto_, his "conscience." Other factors, above all his immediate

psychic environment, may, indeed, modify these tendencies for better or

worse, but under the most favourable conditions Cosmic Suggestion, in

its aspect of "public conscience," can never altogether supplant strong

inherent tendencies. Those who believe in the conscience myth sometimes

object that the voice of conscience always calls in the right direction,

but that a man may, throughout a long life of crime, stifle and inhibit

that "still small voice," yet in the end (perhaps when faced with the

extreme penalty of the law) the wretched sinner will exhibit the

symptoms of the most genuine and heartfelt remorse and express the

greatest horror of his evil deeds. This type of explanation shows a

total failure to interpret psychological processes. It may, indeed, be a

common occurrence for a condemned criminal, brought suddenly face to

face with the prospect of plenary punishment, to experience real sorrow

and shame at his conduct. The emotion will probably be perfectly

genuine. The prisoner, with little hope of enjoying the fruits of his

felony and removed from the direct counter-influence of a criminal

environment, will be in the best possible frame of mind to respond to

the right cosmic suggestion--universal horror and detestation

of his deed. Such a suggestion, reacting upon the instinct of

self-preservation, will readily kindle emotions of remorse, self-horror

and sorrow. Penitence need have nothing to do with any true ethical

appreciation of the action of which it is supposed to be the object.

Many cases have been recorded of miserable old women accused of

witchcraft, who, learning for the first time at their trial of the

crimes they were supposed to have committed, have become convinced of

their guilt, and suffering the keenest pangs of remorse have died with

penitence and resignation.

Fear is the chief element of remorse: fear of our fellow-men, vague

fears for the future, or in the most literal sense the fear of Divine

retribution or God. Racine dramatizes this emotion in the famous

confession of Athalie: filled with dread at the words of warning uttered

by the ghost of her mother Jezebel, she recalls her vision:

Tremble, m'a-t-elle dit,

fille digne de moi;

Le cruel Dieu des Juifs

l'emporte aussi sur toi.

Je te plains de tomber

dans ses mains redoutables,

Ma fille.

(2) THE FACTOR OF EMOTION

Unfortunately for the attainment of truth, nothing has a greater

influence on the formation of human opinion and character, and is

therefore more inextricably bound up with all questions of politics,

religion, morality and art, than the complex mental state we call

emotion. Nothing affects the well-being, health and happiness of mankind

more directly.

Emotion may perhaps be defined as a continuity of complex presentations

manifested in organic sensation. In a sense, emotion is feeling, which

is the wider term; it is an effect, which therefore cannot exist

without its cause, though the same cause under different circumstances

may produce many varied emotions, both in quality and degree.

The visible manifestation of emotional disturbance need bear no relation

to its intensity. People of the greatest nervous sensibility, in whom

emotional excitements are most deeply and acutely felt, often keep their

emotions best under control. They are not, of course, able to inhibit

the involuntary or visceral processes which are affected by emotion:

heart, pulse, salivary glands and respiratory system may indeed tell the

tale; but the will may prevent the contagion spreading further: the

intellect may remain calm, thought and action slow and deliberate,

demeanour outwardly cool and collected.[69] The lower the level of

will-power and intellectual development, the more closely dependent will

all cerebral processes be upon emotional states and reactions; at the

same time, the emotions become cruder, less complex and subtle and even

less deeply felt. Children and savages are almost entirely emotional, in

the sense that they think emotionally and have no power of intellectual

detachment.

Professor Ward describes the effect of emotion on thought very clearly

as follows: "Emotional excitement--and at the outset the natural man

does not think much in cold blood--quickens the flow of ideas....

Familiar associations hurry attention away from the proper topic, and

thought becomes not only discursive but wandering; in place of concepts

of fixed and crystalline completeness, such as logic describes, we may

find a congeries of ideas but imperfectly compacted into one generic

idea, subject to continual transformation, and implicating much that is

irrelevant and confusing."[70]

There are few people indeed whose views on religion, politics, art, and

the rights and relations of the sexes are not chiefly emotional values.

We may think that our convictions are based on logical reasonings, but

the force of childish impressions and associations, and the unresisted

bias of passions and interests, are the processes by which they have

been cultivated, and rational thought has been devoted to the task of

finding reasons for the convictions that are ready made.

Emotion, as we have said, is a continuity of complex presentations whose

elements are manifold; it is a state of feeling subject to constant

modification and expansion while experience develops. First among the

causal factors which influence emotion are the instincts, others may be

intellectual concepts, many more come from the substrata of

consciousness, and of these many are strictly physiological in

character; for instance, there may be disturbances of the genital,

vasomotor or digestive systems, cerebellar disturbances or latent

molecular or biochemical nervous conditions, during which the mind

responds to stimuli ignored under other or healthier circumstances; but

over all it is the inherent disposition of the immaterial psychic or

subjective mind which gives the whole its tone and tendency. We must,

indeed, admit with James that "a disembodied human emotion is a sheer

nonentity."

With the psycho-physical problem as to whether sensory excitation is

antecedent to emotional expression, or emotion gives rise to bodily

expression, we are not here directly concerned. Since emotion is a

continuous condition of experience, it may reasonably be supposed that

organic disturbance is both a contributory cause and the reactionary

result of emotion.[71] Most people admit that "each emotion is a

resultant of a sum of elements," and that some of those elements are

functional and organic, without admitting the contention of Professor

James and those who insist with him that emotion is but a sum of

organic sensations.[72]

Emotional disturbances lead directly to the overthrow of the mental

balance, which divides the normal man from the madman and the

neurasthenic. Modern psychiatrists lay stress on the emotional character

of the latter affection. The underlying features of "functional

neurosis" reveal themselves in symptoms denoting the clash of emotional

elements within, together with a corresponding lack of adaptability to

outer environment, and are characterized by instability and exaggeration

of emotion rather than impaired intellect.[73]

The cultivation of the æsthetic, pleasurable and benevolent emotions on

the one hand, and the elimination of violent emotional excitements or

discordant and morbid emotions on the other, are conditions as essential

for the physical health as for the happiness of the individual.

Emotional sensibility is a condition necessary for the full appreciation

and enjoyment of art, and of all that is pleasurable and beautiful, but

when emotion is allowed to colour reason, the mind is closed to truth,

knowledge and logic.

Art gratifies the emotions as truth should gratify the intellect. It is

not always fully realized how large a part emotional elements, which may

embrace every form of sensory and erotic excitation, as well as the

whole tone of the subjective mind, play in the most intellectual

criticism of an artistic achievement. Of these elements some may be

irrelevant as well as irrational, and by no means realized by the critic

at the time of writing his appreciation. Elliot Smith and Pear

illustrate this point in a way few people would want to dispute. "Let us

suppose that a musical critic, after hearing a new symphony by an

unconventional composer, immediately writes a lengthy appreciation of

the performance. It is clear that nobody would expect him to be able to

give off-hand an account of his reasons for every sentence of the

criticism. But it is obvious that a single phrase in this account may be

but the apex of a whole pyramid of memories emanating from the critic's

technical training, his attitude towards the new departure, experiences

highly coloured with emotion which a few notes of music may have evoked,

and his mental condition at the time he heard the performance. Nobody

denies that these may have shaped or even determined his criticism. But

who believes either that they were all conscious at the time of writing

the article, or that he could resuscitate them without much time and

trouble and perhaps the help of a cross-examiner?"

In addition to the causal, largely emotional, elements might be added a

prime determinant in artistic appreciation, namely, cosmic suggestion.

In the case of a leading critic, overwhelmingly self-confident and

secure of his position, the mere knowledge of the consensus of informed

and uninformed opinion being favourable or otherwise might conceivably

arouse an equally illogical desire to be esoteric and different at all

costs. An antagonistic autosuggestion of this sort unconsciously

underlying a critic's attitude would more than negative any body of

opinion in one direction.[74] But if such artificial and diverse

influences can affect the most highly trained and most honest critic,

how much more will they affect the credulous and untrained? Far greater

will be the power of authoritative opinion in influencing those whose

emotional sensibility is blunt and untrained, who gape in unresponsive

perplexity at some artist's canvas, waiting to have the emotions they do

not feel suggested to them, and who, when given the lead, infuse by the

power of association into the meaningless daub or the subtlest motif

alike the same spirit of satisfaction they derive from the garish

crudities which alone, unaided, find a responsive echo in their breasts.

It is well known that the less tutored the intellect the more real, as a

rule, are the creatures of the imagination. Children and savages have a

wonderful faculty for believing in the reality of their illusions. Does

not this account for the fact that the less clearly a thing is

understood the greater is the power of the imagination in supplying a

meaning. A certain dimness and mystery or quality of incomprehensibility

invariably adds to the respect and awe paid to works of art and their

creators, officially labelled as "great." Sometimes mere age or distance

produces the requisite dimness. Racine considered this atmosphere of

distance a necessary device of stagecraft for the proper presentation of

a hero. "On peut dire que le respect que l'on a pour les héros augmente

à mesure qu'ils s'éloignent de nous."[75] In the same way the intensity

of horror bestowed upon the arch-villain of the piece is increased in

proportion to the distance away from which he is regarded; in other

words, the less you know about him. But this does not hold good for the

heroes of the histrionic stage more truly than for the heroes and

arch-villains of the wider stage of the world. The principle can be

applied equally to the heroes of art, religion, politics or war. It is

not, of course, the dimness or distance _per se_ which magnifies the

object of appreciation; unaided that would merely have the opposite

effect. The factor of dimness, by placing the object further from the

grasp of _reason_, enables the playwright, politician, or critic, as the

case may be, to play with greater ease and certainty upon the emotions

of his audience, and by force of suggestion to endue his puppet more

completely with the symbolic quality he wishes to present. In spite of

Medici prints, oleographic processes and the extension of culture which

renders any one liable to receive choice samples of the Italian Masters

free with a packet of cigarettes, what William Hazlitt said with

reference to Michael Angelo is still literally true. "We know," he

writes, "nothing of him but his name. It is an abstraction of fame and

greatness. Our admiration of him supports itself, and our idea of his

superiority seems self-evident, because it is attached to his name

only."

Convention is a very real and wellnigh irresistible power. Not a few of

our most cherished valuations--artistic, religious, political and

social--are conventional fetishes which have been slowly evolved in the

course of a great number of years as the result of determining factors,

for the most part accidental and forgotten, and probably called into

existence for totally different and unconnected reasons. Yet the

appropriate emotional reaction, evoked by the association of an object

with such a conventional valuation or sentiment, may be just as keenly

and genuinely felt as though it resulted from the awakening of some

instinctive or innate law of our nature. Impressionability is not a

quality to be despised, but on the contrary to be carefully guarded from

contamination. It is by means of emotion that all pleasure and pain, all

aversion and attraction, and all sense of the æsthetic is recorded by

the senses. Emotional sensibility may be compared to an instrument that

may be so finely made that it is capable of registering the most

delicate and exact vibrations so that any harsh sound will injure it,

while, on the other hand, it may be made of a texture so coarse that it

will respond instantly and indiscriminately to any loud and crude noise.

This instrument has an inherent quality of excellence with a

potentiality of exactness that may be developed in a great variety of

directions.

The many factors which play a part in æsthetic appreciation have been

abundantly explored by psychological writers.[76] They have traced the

great variety of ways in which art can be the means of evoking

sympathetic emotions by connecting its subject with the inexhaustible

interest in personality. They have cited the part played in inducing

pleasurable sensations in music by the association of range, depth of

tone and pitch with the expression of human passions; and in pictorial

art, the appeal to muscular sensibility by suggested associations with

movement and form, or the effect of straight lines and rounded forms in

inducing sensations of vigour and repose. More obvious are the appeals

to the sexual instincts. There are also associations that give beauty to

colours, pleasurableness to those tints that suggest youth, health,

vigour and feminine charm.

It is easy to understand the agreeableness of symbols of strength and

solidity; the restfulness of economy in presentation, the pleasing

effect of contrast and symmetry, variety and unity, of balance and the

laws of proportion and musical ratios, or of harmony and regularity. The

laws of relativity or comparison and of familiarity and strangeness are

factors which play a part in all appreciation. Finally, there is a more

exclusively intellectual pleasure in the process of analytical valuation

of artistic production.

We cannot acquire truth by means of the emotions, which can but be the

means of informing us of our personal relation towards our environment.

They may reveal us to ourselves, or may register the reflection of our

environment within us; but the consequences of emotion cannot be

regarded as ephemeral, for all emotional excitation must have a

permanent residual effect upon the tone of the subjective mind.

(3) JUDGMENT OF ENDS

Without attempting to catalogue or enumerate the various intellectual

and mental processes, consigning them to interminable classes and

subdivisions of volitional, cognitive, affective and cogitative states

or acts, labelled like so many distinct specimens in a collector's

museum, it may yet be possible to detach certain features involved in

the process of moral judgment which are distinguishable from the

essentially instinctive, emotional and suggested elements we have been

considering. The danger involved in reducing psychological processes to

their constituent elements and treating of each element as though it

were static and dissociated, is that it is apt to obscure a true

appreciation of the actual manifestations of personality which result

from complex and interactionary elements in continuous motion, forming

one integral whole in constant process of influencing and being

influenced by its environment. The whole is always more and something

different from the sum of its parts. The factors here specially referred

to which may determine in greater or lesser degree the nature and

direction of moral valuation are deliberative, critical and analytic.

These are essentially the intellectual and _objective_[77] processes

exercised to the best advantage when freed to the greatest possible

extent from instinctive and emotional complications. Judgments formed

under such conditions involve the realization of the ends and effects of

conduct, and an assignment of "desirableness" to those ends. It is clear

that an intellectual judgment of this nature, assigning value to the

ends of conduct, must take into account those inherent characteristics

and instincts which underlie all motives and interests. Thus, we

recognize the fact of the instinct of self-preservation, and are right

in assigning the qualification "good" to life as denoting its

desirableness; similarly the instinct of acquisition is general and

fundamental in the human species,[78] we accordingly assign the

qualification "good" to property and wealth, and to its destruction,

"evil"; the abstract value of the end of this instinct is intensified

and held in greater respect the more it is realized to have been the

means by which the surplus energy of mankind has been utilized to

accumulate the capital essential to the development of civilization. The

desirableness of both life and wealth is also considerably increased or

modified by collateral associations, by the pleasures they enable us to

experience.

There is in all judgment of the morality of an action a perception of

the end or consequence of that action. The clearness or dimness of the

perception will depend upon the habits of thought and the organization

of motives--or lack of it--which result from the native tendencies and

development of the subjective mind. The norm of valuation which we apply

to moral conduct is conditioned by many conscious and unconscious

factors which determine our idea of "desirableness," and the standard

will approximate to the conventional and common standard of the

community in so far as we are influenced by our environment--or in

proportion to our amenability to cosmic suggestion. It is on account of

the obvious desire for pleasure and for avoidance of pain that

Utilitarians are justified in making use of that general fact as a

standard of utility. This in no way implies that the motives of all

conduct are efforts to obtain pleasurable sensation or to avoid pain.

The mistake of this discredited doctrine of psychological hedonism lay

in confusing the motive or impulse to action with the valuation of

conduct. It is an unfortunate but undeniable fact that conduct is least

often determined by valuation. Realization or anticipation of the end of

action is not the necessary stimulus of action, neither does it conform

to volition or striving; but realization of consequences frequently

inhibits the fulfilment of volition. Both conduct and volition are

determined by the relation of subject to object, and by the constitution

of the ego, conditioned, as it is, by the innumerable factors of

heredity and environment.

(4) COSMIC SUGGESTION

Public opinion is often spoken of as something mysterious and powerful,

to be recognized and submitted to, but not to be explained. Napoleon is

credited with having said: "Public opinion is a power invisible,

mysterious, and irresistible." Some writers, failing to appreciate the

true significance and nature of this dynamic factor in the formation of

public sentiment, are content to fall back on the convenient subterfuge

of Divine agency as full and sufficient explanation. Thus they speak of

a "common consciousness" which is the arbiter of the morals and faiths

of men, a consciousness which is subject to evolutionary progress, and

yet owes its existence to Divine revelation.

However inadequately, the attempt has nevertheless been made in these

pages to present a wider and, at the same time, a more precise

definition of those psychic and vital forces, included in the term

environment, which play so great a part in the formation and growth of

human beliefs, opinions and sentiments, in binding together nations,

communities and groups, and no less a part in setting them against one

another. For lack of a better, the designation "cosmic suggestion" has

been used as a generic term to describe the force resulting from the

accumulative suggestions or impulsions of aggregations of individual

agents, between whom and the subjects or recipients a state of _rapport_

is more or less established. It is an aspect, or perhaps more accurately

a product, of the vital energy of the cosmos. In a community or a mass

of men moved by common emotions and ideas, each individual plays the

double rôle of operator and affected object or recipient.

The communication of a proposition by suggestion is distinguished from,

though often accompanied by, other means by which ideas are communicated

through the senses, involving rational processes which produce

conviction. Emotional suggestions are either rejected or accepted

unquestioningly in the absence of any logical reason. The supreme

importance and general applicability in normal waking life of this wider

aspect of hypnotic suggestion is seldom adequately appreciated by

students of social development. That the faiths and convictions of men

do not depend upon their appeal to "man's reasoning faculties" is,

however, usually admitted. Lecky frequently dwells on this fact, as in

the following passage: "In most men the love of truth is so languid, and

their reluctance to encounter mental prejudices is so great, that they

yield their judgments without an effort to the current, withdraw their

minds from all opinions or arguments opposed to their own, and thus

speedily convince themselves of the truth of what they wish to believe."

Dr. McDougall recognizes, as do most modern psychologists, the great

social importance of this "current" of which Lecky speaks; he terms it

mass-suggestion. "Children," he says, "largely in virtue of their

suggestibility, rapidly absorb the knowledge, beliefs, and especially

the sentiments of their social environment. But most adults also remain

suggestible, especially towards mass-suggestion, and towards the

propositions which they know to be supported by the whole weight of

society, or by long tradition."[79] This also he calls prestige

suggestion. Individual suggestibility, he considers, is conditioned by

native disposition and character, and dependent upon the relative

strengths of the two instincts of self-assertion and subjection. He does

not, however, appear to assign to this factor of suggestion any

conspicuous part in the excitation of such emotions as, for instance,

anger, moral indignation, shame and remorse. But the simultaneous

excitation of the same emotion in crowds is attributed to the action of

the gregarious instinct which is accountable for the sympathetic

induction of emotion. The explanation given of the fact that the

instinctive behaviour of one animal directly excites similar behaviour

on the part of his fellows, consists in the assumption that among

gregarious animals each of the principal instincts has a special

perceptual inlet that is adapted to receive the sense-impressions made

by the expressions of the same instinct in other animals of the same

species: thus, for example, the fear instinct, _inter alia_, has a

special perceptual inlet that renders it excitable by the sound of the

cry of fear; the instinct of pugnacity is similarly excited through a

perceptual inlet by the sound of the roar of anger, and so on. Whatever

the value of this assumption it is clear that the emotional excitement

of an aggregation of individuals reacts with cumulative intensity upon

each member of it. It is sufficient, however, to say that there exists

in the human species a fundamental impulse of gregarious attraction,

analogous in the physical world to the law of gravitation, which tends

to produce aggregations of men and to intensify their suggestibility in

relation to sheer weight of numbers and proximity. If we accept the view

that the subjective mind is liable to be directly influenced by other

subjective minds with which it is _en rapport_, the hypothesis of

special perceptual inlets, designed for each instinct to receive only

the corresponding sense-impressions derived from the efferent action of

the same instinct in other individuals, becomes of secondary importance.

Any cause which simultaneously provokes emotional excitement in a large

body of people tends to bring them into _rapport_, thence onwards a

community of feeling has been established, like elements coalesce,

foreign elements are dissipated or repulsed, the mass will think, feel

and act as a collective whole, the impulse or emotion of one will

re-echo in all, as when a certain note is struck all the chords in the

instrument which are attuned to it are set vibrating. A skilful orator

who can once succeed in evoking strong emotional response in his

audience is in the most favourable position for transmitting any

proposition by suggestion; any assertion is then likely to be received

unquestioningly and with the strength of conviction, any suggestion to

be resolved into action.

An orator of the ecstatic and fanatical type will endeavour, by working

himself into a frenzy of excitement, to throw himself into the

_subjective_ state, for thus he is in closest _rapport_ with his

environment. This is the secret of the power of demagogues and of other

worthless and otherwise insignificant individuals. It is said to have

been the method of one of the most extraordinary characters of modern

times--Rasputin, or Grigori Yefimovitsch, a gross, illiterate, debauched

and fanatical Siberian monk, who, up to the time of his murder in

December 1916, had the reputation of being the most powerful man in

Russia. According to the few reliable accounts of him that are

obtainable, the influence of this man's personality and the

religio-erotic frenzies which characterized his ministrations were such

that women of the highest culture and refinement would prostitute

themselves, body and soul, in obedience to his suggestion, ministers and

high state officials habitually sought his favours, and among the masses

he was a constant object of idolatry.

Does any one suppose that if Mark Antony could have circulated his

famous speech on the death of Cæsar in pamphlet form, or could have

published his appeal in a leading daily, he would have chosen that

method? Or if he had done so that he would have attained as striking a

result as by the fire of his oratory? This brings us to a consideration

of the difference between written propaganda and that which is spoken or

acted and accompanied by emotional suggestion.

The mere written or printed proposition is assimilated by

autosuggestion; its aim is to awaken what is already in the reader's

mind, whether of fear or courage, love or hate, admiration or contempt,

to make articulate what before was vague and undefined, to associate

these qualities in the reader to certain objects or symbols, in this way

gradually building up sentiments and ideals. But cosmic suggestion or

psychic environment is a vital influence, capable of overcoming

resistance and of kindling human passions and emotions. It is often

asserted that the Press accurately voices public opinion; this, however,

as all pressmen know, is not true. The Press to a certain extent

approximates certain sections of public opinion, or more accurately

adapts itself to it, but all it can truthfully be said to represent is

the newspaper proprietors, and in a lesser degree the host of hired

scribblers whom they employ. At the same time it would be foolish to

minimize the enormous and ever-increasing power it wields--a power that

increases _pari passu_ with the growing power of the masses and

corresponding decrease in responsibility and intelligence of their

chosen rulers. The Press, no longer confining itself to its legitimate

rôle of conveying news, tends more and more to present the appearance of

organized concerns for the dissemination of lies and counter-lies, and

the propagation of hate, envy and humbug, each organ shouting its

particular claptrap and catchwords with the frenzied persistence of

bucket-shop touts. Mr. Hilaire Belloc draws a subtle distinction between

what he calls the "Capitalist Press," or those organs run for mere

profit, and a "Free Press," or organs produced for the sole motive of

influencing public opinion, i.e. for propaganda.[80] The former is

vicious and untruthful, the latter is virtuous and bears witness to the

truth. Having once consigned all the existing press organs to their

respective categories as "Capitalist" or "Free" by this simple test of

motive, the vice of the one and the virtue of the other are at once

apparent: anything meriting the label "Capitalist" is naturally bad and

depraved, while sufficient guarantee of the integrity and virtue of the

"Free" Press may be found in the fact that Mr. Belloc himself writes for

the "Free" Press, and testifies to the fact that it does not pay. While

so arbitrary a distinction must necessarily appear captious and

fanciful, and absurd when applied as a test of veracity, we may yet

perhaps roughly distinguish between those organs which are designed

primarily to sell at a maximum profit and those which are sold primarily

to propagate a "cause," even at a loss. At the risk of appearing

cynical, we might say that the chief difference between the two lies in

the fact that the former is designed to pander to the foibles of its

readers, and the latter is the expression of the fanaticism of its

writers. As a matter of fact, such a hard and fast distinction can

seldom be made between the two, since both motives are usually operative

in the same enterprise, though in varying proportions. But surely it is

absurd to claim for either an inherent predisposition to speak the

truth. The failure of the "Free Press"--the carping rags that imagine

themselves independent--would appear to lie in the very fact of their

eagerness to convert. The natural resentment of the man who discerns an

attempt to convert him was well expressed in a witty speech in the House

of Commons during a debate on the relations between Press and

Government. What had always attracted him most about Lord Northcliffe,

said the Hon. Member for Stockport, was that he had never pretended to

be a philanthropist. He was not one of those pestilent people who

pretended to run newspapers in order that they might leave the world a

little better than they found it.[81]

Tradition and the building up of sentiments and ideals, together with

the symbols by which they are known and familiarized, are very largely,

if not exclusively, the work of the written word. But Literature and the

Press are themselves governed by their past history, and by traditions

and conventions that have been gradually built up from a few fundamental

ideas, however diversified they may eventually have become; and these

ideas, in their turn, owe their origin to the passions and sentiments of

the race as a whole. Even the work of genius has its roots in the ideas

of the past. "Are we sure," asks a French author, "that the ideas which

flow from great men of genius are exclusively their own work? No doubt

they always spring from the wealth of individual souls, but the myriads

of grains of dust which form the alluvion where those ideas have

generated are surely formed by the soul of the nation?"[82]

We have seen that it is a fundamental principle that the strongest

suggestion must prevail; mass tells against single individuals,

overwhelming quantity against quality, when the strength of either is

measured against the resistance to be overcome. Cosmic suggestion is

conditioned by various circumstances which affect its influence. It is a

commonplace to say that like attracts like; this fact is but another

attribute of gregarious attraction and tends towards establishing the

homogeneity of aggregations, and slightly modifies the attraction of

mere numbers. It results in a diversity of centres of attraction; but

these centres of attraction are apt to converge and coalesce if for any

reason they are simultaneously affected by related or identical

sentiments. Frequency and persistency, as is well known, also modify the

force of mere numbers. The loudest and most frequently repeated

affirmations carry the most weight. In this way small bands of fanatics,

by dint of reiteration, have had their catchwords and shibboleths

accepted unquestioningly.

So far from weakening the respect and awe with which mere symbols are

regarded, their very obscurity and lack of meaning will ensure their

position and inviolability. The vogue for mysticism in poetry, art, and

religion reflects this love of symbolism. Men, from the very indolence

of their minds, love to set up symbols and to worship them, without

verifying the truths they are supposed to represent, for symbols are

easily acquired and easily perceived, and dispense with the arduous

necessity of probing reality and the mental discipline without which

truth cannot be reached.

The power of words and symbols is entirely independent of their real

meaning. As we have already shown, the most meaningless and the most

obscure phrases are, as a rule, for that very reason the most potent.

Such terms as liberty, equality, democracy, socialism, etc., whose

meanings are so vague that whole libraries do not exhaust their possible

interpretations, are solemnly uttered as though they were magic spells,

at the very sound of which all problems disappear. Symbolism and

mysticism form the fanatic's charter of licence. They revel in the dim

obscurity which intensifies the false brightness of their symbols. They

welcome the emotional domination of their minds that they may abandon

themselves to passions and feelings, and by developing their

_subjective_[83] powers, infect the masses with their madness. A true

metaphysics, it is well to remember, is the very antithesis of

mysticism, for it aims at the elimination of symbols; its method is to

co-ordinate and synthesize, and by means of the systematization of

materia to penetrate through and beyond, towards a realization of

direction and of value; it tests the highest powers of the intellect.

Bergson defines metaphysics as the science which claims to dispense with

symbols. A symbol, at best, can only stand for an aspect of the truth, a

mere sign-post pointing somewhere in its direction. Symbols have no part

in intuition, yet linguistic symbols are necessary for conveying

thoughts and ideals to others. The generality of men, however, can only

think in symbols, and can only be influenced by them; lies and illusions

are propagated and perpetrated in the form of images, yet images perform

necessary service in establishing goals of endeavour for securing

co-ordination and moral direction. Symbololatry is a common trait of

humanity, and few men analyse the symbols they worship; for this reason

it is necessary that the ideals and symbols of "the good" should be

forged by the few and the wise, not by the force of the greatest number,

that is, they must come from above, not from below. Thus we see that in

past history religion has performed a necessary function, and that in

spite of the gross unreality of its symbols it constituted the only

instrument of consolidation at the disposal of primitive man. Without

this force, born of man's fear of the unknown, his ignorance and false

appreciation of causality, together with a vague realization of his

dependence on his fellows, the imposition of rough and arbitrary values,

which first constituted moral conduct, would have been impossible. For

this reason any advancement and progress in the direction of

civilization would have been impossible without religion. The

conservative spirit of religion is seen to have been the means of

securing the consolidation and stability of society which was necessary

for the well-being and strength of every community; without this it

could not have survived. As long as men are dazzled by symbols and

governed by emotions, and there is at present no sign of change in this

respect, a strong hierarchy capable of evoking respect for its values

alone can save a state from disintegration, anarchy and social decay;

but only if that hierarchy is composed of the highest, noblest and most

enlightened in the race can those values be the best possible, and can

they continue to improve _pari passu_ with advancing civilization. The

alternative, the increasing despotism of the many, articulating through

the voice of demagogues, resulting in the gradual extermination of the

few and the highest, and in the imposition of values growing ever more

false, points the way to decadence and barbarism. Evolution implies

decline no less than advancement, and the "survival of the fittest" in

the former case means the survival of the lowest and the most degraded.

A child's moral conduct, like primitive man's, is at first absolutely

dependent upon his environment, but with the development of

self-consciousness and with the growth of an ideal of self, his values

and his conduct become progressively freer from his present environment,

and in a greater degree determined by the direction of past habits and

the force of early impressions.[84] "There is hardly anything," said

Mill, "so absurd or so mischievous that it may not by the use of

external sanctions and the force of early impressions be made to act on

the human mind with all the authority of conscience."

The attainment of character through the development of an ideal of self

and the systematization of habits and motives is a slow and gradual

process, and only rarely is complete independence of judgment attained,

which alone renders the highest form of moral conduct possible, when all

conduct is determined by will with regard to the realization of ends.

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