THE PROMOTER'S VADE MECUM

(_Subject to Revision after the Vacation_)

_Question._ What is meant by the promotion of a company?

_Answer._ The process of separating capital from its possessor.

_Q._ How is this end accomplished?

_A._ By the preparation and publication of a prospectus.

_Q._ Of what does a prospectus consist?

_A._ A front page and a statement of facts.

_Q._ Define a front page.

_A._ The bait covering the hook, the lane leading to the pitfall, the

lath concealing the quagmire--occasionally.

_Q._ Of what is a front page composed?

_A._ Titles, and other suggestions of respectability.

_Q._ How are these suggestions obtained?

_A._ In the customary fashion.

_Q._ Can a banking account be put to any particular service in the

promotion of a company?

_A._ Certainly; it eases the wheels in all directions.

_Q._ Can it obtain the good-will of the Press?

_A._ Only of questionable and usually short-lived periodicals.

_Q._ But the destination of the cash scarcely affects the promoter?

_A._ No; for he loses in any case.

_Q._ How much of his profits does he sometimes have to disgorge?

_A._ According to circumstances, from three-fifths to

nineteen-twentieths of his easily-secured takings.

_Q._ And what does promotion do for the promoter?

_A._ It usually bestows upon him temporary prosperity.

_Q._ Why do you say "temporary"?

_A._ Because a pleasant present is frequently followed by a disastrous

future.

_Q._ You mean, then, that this prosperity is like the companies

promoted, "limited"?

_A._ Yes, by the Court of Bankruptcy.

* * * * *

[Illustration: "ON 'CHANGE"

_Brown._ "Mornin'. Fresh mornin', ain't it?"

_Smith._ "'Course it is. Every morning's a fresh morning! By-bye!"

[_Brown's temper all day is quite unbearable._

]

* * * * *

[Illustration: _Sympathetic Passer-by._ "But if he's badly hurt, why

doesn't he go to the hospital?" _British Workman._ "Wot! In 'is

dinner-time!!"]

* * * * *

Mr. Punch's Life in London · 第 60 / 71 题