It was neither a butter, a "compound" nor a "substitute," but _an
entirely new product_. A _primary_ fat.
In 1911 it was named Crisco and placed upon the market.
Today you buy this rich, wholesome cream of nutritious food oils in
sanitary tins. The "Crisco Process" alone can produce this creamy
white fat. No one else can manufacture Crisco, because no one else
holds the secret of Crisco and because they would have no legal right
to make it. Crisco is Crisco, and nothing else.