It is the pure product of carefully selected cocoa beans, to which
nothing has been added and from which nothing has been taken away.
Unequalled for smoothness, delicacy and natural flavor. Celebrated for
more than a century as a nutritious, delicious and flesh-forming
beverage. The high reputation and constantly increasing sales of this
article have led to imitations on a very extensive scale. To distinguish
their product from these imitations Walter Baker & Co., Ltd., have
enclosed their cakes and pound packages in a new envelope or case of
stiff paper, different from any other package. The color of the case is
the same shade of deep blue heretofore used on the Baker packages, and
no change has been made in the color (yellow) and design of the label.
On the outside of the case, the name of the manufacturer is prominently
printed in white letters. On the back of every package a colored
lithograph of the trade-mark, "La Belle Chocolatière" sometimes called
the Chocolate Girl, is printed. Vigorous proceedings will be taken
against anyone imitating the package.