This House has grown to be the largest of its kind in the world and it
has achieved that result by always maintaining the highest standard in
the quality of its cocoa and chocolate preparations and selling them at
the lowest price for which unadulterated articles of high grade can be
put upon the market. Under cover of a similarity in name, trade-mark,
label or wrapper, a number of unscrupulous concerns have, within recent
years, made attempts to get possession of the great market won by this
House, by trading on its good name--selling to unsuspecting consumers
goods of distinctly inferior quality by representing them to be the
products of the genuine "Baker's." The quantity of goods sold in this
way is not so much of an injury to us as the discredit cast upon our
manufactures by leading some consumers to believe that these fraudulent
articles are of our manufacture and that we have lowered the high
standard maintained for so many years. It is difficult to bring the
fraud home to all consumers, as those who are making use of it seek
out-of-the-way places where deception will the more easily pass.
We have letters from housekeepers who have used the genuine Baker goods
for years, expressing their indignation at the attempts of unscrupulous
dealers to foist upon them inferior and adulterated articles by
fraudulently representing them to be of our manufacture.
Statements in the press and in the reports of the Pure Food
Commissioners show that there are on the market at this time many cocoas
and chocolates which have been treated with adulterants, more or less
injurious to health, for the purpose of cheapening the cost and giving a
fictitious appearance of richness and strength. The safest course for
consumers, therefore, is to buy goods bearing the name and trade-mark of
a well-known and reputable manufacturer, and to make sure by a careful
examination that they are getting what they order.
Our Cocoa and Chocolate Preparations are ABSOLUTELY PURE--free
from coloring matter, chemical solvents, or adulterants of any
kind, and are therefore in full conformity to the requirements of
all National and State Pure Food Laws.
We have behind us one hundred and twenty-nine years of successful
manufacture, and fifty-two highest awards from the great industrial
exhibitions in Europe and America.
We ask the cooperation of all consumers who want to get what they order
and what they pay for to help us--as much in their own interest as
ours--in checking these frauds.
WALTER BAKER & CO., Ltd.
Our registered guarantee under National Pure Food Laws is Serial No.
90.