Our course teaches you—

How to develop a pleasing personality.

How to analyze your buyer.

How to acquire confidence in yourself.

How to keep up your courage.

How to cultivate the power of observation, imagination and

enthusiasm, to cultivate tact, self-control, ability to talk, good

judgment.

How to get a hearing.

How to create interest by your opening remarks.

How to arouse desire.

How to build a sales talk.

How to sell by demonstration.

How to sell by convincing arguments.

How to sell by reasoning.

How to close the sale.

We could cover pages explaining the various branches taught you in this

comprehensive course. If you are sincere in your effort to learn

salesmanship there is no reason in the world why you should fail. Every

principle of general business transactions is explained in detail.

This course in salesmanship which The Social Mentor Publications give

you absolutely free, would cost you $50 if you learned it from a

correspondence school. We are perfectly willing to teach you how to sell

just as we teach all our salesmen how to sell before we send them on the

road. We want you to be successful, since your success means our

success, and we are willing to give you the benefit of our years of

practical selling experience free, if you are willing to prove to us

that you are sincere in taking the course, and are energetic and

ambitious enough to pull up your end. We want men and women to join our

organization who are looking and thinking ahead; who believe they are

capable of doing bigger things than their present situations offer. This

course is intended for both men and women regardless of age.

The difference between our system of teaching salesmanship and some of

the salesmanship schools, is that we are not an assembly of impractical

professors who never sold a dollar’s worth of merchandise in their lives

and only teach you theory. We are a large business organization, whose

business is and always has been selling merchandise. We tell you in

plain, understandable English the successful methods we and our salesmen

have used in the past and are using to-day. Not theory, but practical

experience—common sense.

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