the complete magazine section, printed in colors, published every
Saturday and sold with the regular issue of the New York Evening Journal
at 5c a copy.
The Home Journal, with its all-star cast of writers and contributors is
looked forward to and thoroughly read in the greatest number of worth
while homes throughout New York City and suburbs.
The New York Evening Journal is a FAMILY INSTITUTION. Men, women and
children read the Evening Journal day in and day out. Saturday is no
exception. The circulation of the New York Evening Journal on Saturdays
at 5c a copy averages greater than on other days of the week when it
sells at 3c a copy.
[Illustration: JACK LAIT, EDITOR HOME JOURNAL
_Saturday Magazine Section_]
Called the de Maupassant of modern short story writers ... movie
scenarist ... witty contributor to books of American Comedies ... expert
and thoroughly experienced newspaper man, Jack Lait makes the Home
Journal (Saturday Magazine) the most interesting and best read magazine
section published by any evening newspaper in America.
[Illustration: PENRYHN STANLAWS, FAMOUS ARTIST
_Creator of "Frivolous Flossie"_]
The "Stanlaws Girl" is acknowledged the most beautiful type of feminine
America. Stanlaws vies with Ziegfeld in glorifying beauty. His latest
creation is a series entitled "Frivolous Flossie" who reflects Stanlaws'
studies of society, stage and film beauties. "Frivolous Flossie"
delights Evening Journal readers every week on the cover of the Saturday
Home Journal. She outrivals Paris in a daring display of fashion.
[Illustration: JOSEPHINE HUDDLESTON
_Famous Model and Beauty Expert_]
Great artists and sculptors declare Miss Huddleston one of America's
most beautiful women. She was one of the original exponents of eurythmic
exercises. Her articles tell and show Evening Journal readers how
physical culture, beauty and charm of personality and bearing may be
developed. Miss Huddleston's host of admirers follow her articles
regularly in the Saturday Home Journal.
[Illustration: ELEANOR TOWN, SOCIOLOGIST
_Marital Problems and Cause of Divorce_]
The constantly increasing number of divorce cases among the elite is a
subject of intense interest to men and women in all substantial walks of
life. Eleanor Town, a keen student of social science, analyzes the cause
of prominent marital dissolutions, points to the solution and tells the
facts interestingly for Evening Journal readers every Saturday in the
Home Journal.