The "Just Kids" Safety Club idea was originated by Ad Carter,
the Evening Journal's famous cartoonist and creator of the
daily comic strip entitled "Just Kids."
_Each boy and girl cut the application blank from the Evening
Journal, filled it in, giving name, address, age, proposed by
parent or adult and endorsed by boy or girl friend._
The sole purpose of this constructive work was to prevent accidents,
save lives, make "Kids" more careful.
Every club member was cautioned to: "Remember to look up and down before
crossing the street."
A total of 413,743 applications to the "Just Kids" Safety Club were
received and every member obtained a "Just Kids" Safety Club button.
[Illustration: RUBE GOLDBERG, ARTIST
_Creator of "Bobo Baxter"_]
One of America's best known and most popular cartoonists. Famous for the
ludicrous "Boob McNutt," the most foolish "Foolish Questions" and his
involved mechanisms for doing simple things. Rube Goldberg's host of
admirers throughout New York City and suburbs look forward to his latest
comic creation, "Bobo Baxter," appearing in the Evening Journal daily.
Goldberg is a comic star of the first magnitude.
[Illustration: CLIFF STERRETT, ARTIST
_Creator of "Polly and Her Pals"_]
Who hasn't heard about "Pa" and "Ma" and "Polly" and "Neewah"? This
comic has an appeal for every member of the family. Evening Journal
readers get hearty chuckles out of the predicaments of the "Hon. Pa" and
his comeback to "Ma" ... they enjoy the prancings of the modern Polly
and watch Neewah's futile attempts to save Pa from the wrath of the
women. It's a classic among "family" comics.
[Illustration: WALTER HOBAN, ARTIST
_Creator of "Jerry on the Job"_]
"Jerry" is the brightest, wittiest, snappiest and most clever of all
OFFICE BOYS. Hoban keeps "Jerry" on the job and his job is to make folks
laugh. In this respect "Jerry" is the most efficient office boy in
America--and Evening Journal readers know it. Hoban's "Jerry on the Job"
has attracted a multitude of admirers and they find their favorite comic
in their favorite evening paper six days a week.
[Illustration: CHIC YOUNG, ARTIST
_Creator of "Dumb Dora"_]
Trim little, pert little, chic Dumb Dora attracts a world of interest
among Evening Journal readers. She is "not so dumb" and that's where the
fun comes in. Men like "Dora" because she is clever. Women like "Dora"
because she has charm and sense and is always good for a delicious
laugh. Dora reflects the dash and independence of modern day flappers
for Evening Journal readers in New York City and suburbs.
[Illustration: EDWARD WELLINGTON VERDIER, ARTIST
_Creator of "Little Annie Rooney"_]
Verdier's cartoons tell a story chock-full of exciting interest for the
kiddies. Boys, girls and wee tots gather 'round the Evening Journal
comic page every evening intensely absorbed in the continued story of
the adventures of "Little Annie Rooney." Verdier's comic strip grips and
holds juvenile interest week in and week out the year around in the
Evening Journal.
[Illustration: RAY McGILL, ARTIST
_Creator of "Journalisms"_]
A comic artist with a keen sense of news! He draws a daily strip for
Evening Journal readers giving them a humorous view of current
happenings. McGill has created something NEW in cartoons--no comic strip
in American newspapers is comparable to it. Evening Journal readers get
a "big kick" out of McGill's "Journalisms" because each drawing is up to
the last minute in news interest.
[Illustration: SEGAR, ARTIST
_Creator of "Thimble Theatre"_]
Past master in creating the comic strip with a side-splitting wallop.
Segar's inspirations are light, frivolous humor based on some ridiculous
suggestion. The "Thimble Theatre" in the Evening Journal plays to the
largest audience of evening newspaper readers in America. That means
nearly half of all the people in New York who buy any New York evening
newspaper.
[Illustration: SIR HARRY LAUDER, COMEDIAN
_Famous for Wit and Humor_]
He tells a Scotch story every day in the Evening Journal. This
world-famous wit and comedian has a multitude of friends and admirers in
New York. They look forward to "Hae ye heard this one?" every day in
their favorite news paper. Sir Harry has a big following in the theatre.
His Evening Journal audience in single file would reach from New York to
Indianapolis.