Another helpful idea is to make words beginning with the initial,
either descriptive words, or those that can be associated with the
business. You meet a Mr. R. E. Pasley in a real estate business--R. E.
Pasley, Real Estate Pasley.
R. I. Sterns (a printer)--Red Ink Sterns.
H. R. Paul (hat dealer)--Hat Retailer Paul.