[Illustration]
There are scores of proper names which, as soon as mentioned, will
bring to your mind the picture of an object which has been constantly
advertised. Having seen this article so often has fixed its picture and
name indelibly in your mind. As soon as you see the article you can
without hesitation speak the name. When you meet a stranger by the same
name, as you often will, associate the Face Picture of the stranger
with the familiar object for your Name Picture. When you see this face
again you will recall the object which you can name without difficulty.
For example, the face here may be of a Mr. Gillette, who may not be
familiar to you, but if you hear the name Gillette it suggests the
picture of a Safety Razor. When you meet a stranger by this name, see
him shaving himself with a Gillette Razor. Review your picture a few
times and when you meet the man again his face will suggest your Name
Picture and you can call his name from the object in the picture. There
are many opportunities to use this method, your own city will have many
familiar trade marks and signs which you can use, as well as those
nationally advertised.
A few examples:
Mr. Hudson (auto) Mr. Sanford (ink)
Mr. Campbell (soups) Mr. Douglas (shoes)
Mr. Armour (meats) Mr. Cluett (shirts)
Mr. Knox (hat) Mr. Parker (pens)