When you heard the word Tie spoken you quickly transferred the ear
impression into a mind's eye picture of a TIE. Do the same with the
name of Mr. Penn. This is a word which has a definite meaning and it
suggests a concrete picture. You can see the pen; see all the details
of its shape, size, markings, etc. See this in your mind's eye,
visualize this picture of the word pen. It can be exaggerated and you
can animate it and put it into motion with many unusual or ludicrous
circumstances. In other words, this Name Picture can be as firmly
impressed upon your brain as you wish it to be.