This idea of exaggeration is not new or unusual. There are two
professions whose business it is to make us remember and they use this
principle in doing it. They are the advertiser and the cartoonist.
You have seen this same exaggeration of proportion in nearly every
cartoon, but you think nothing of it. The cartoonist, however, knows
that he can make a stronger impression upon your mind by its use.
You remember the cartoon longer and recall it more easily than most
anything you read.
One of the largest advertising companies of the country makes the
statement, "A picture is worth a thousand words when it comes to making
the public remember." Some of the most successful advertising campaigns
have been largely confined to pictures. Almost without exception
pictures drawn for advertising purposes take advantage of this
principle and strongly exaggerate the proportions. You have seen this
in the pictures used by the Goodyear Tire Company, the Bell Telephone
Company, and many others. It is illustrated in the picture given here.
[Illustration]