Copyright Act establishes. Cutting barbed wire became a civil
wrong, and perhaps a crime, even if the wire blocked a public
road. Under most circumstances, making wire cutters was also now
against the law.
17
The ranchers--whose digital equivalents are communications
companies and hardware manufacturers--chafed under these new
rules. The most powerful groups managed to get special
dispensations. Internet service providers, for example, got a
qualified immunity from copyright infringement that occurs over
their networks. But ordinary citizens, librarians, and civil
libertarians also complained, and they were not as well
represented in the legislature. It is true that the new rules
may help to prevent illicit copying, but they also strike a blow
against the exercise of fair use rights--rights that are
important both to free speech and competition. Even if the
content companies were absolutely right about the threats from
digital piracy, this consequence should make us pause. But
critics of the DMCA say that there is little evidence that the
content companies are right. They quote some of the empirical
studies I mentioned in the last chapter, particularly the ones
that show no net negative effect from unauthorized music
downloading on CD sales. They claim--and they are on strong
ground here--that even if there are some losses from the new
copying technologies, there are also benefits. Like the farmers,
the critics would argue, the content companies take the benefits
of the new technology for granted, but wish the law to step in
to ameliorate the harms it also creates. And like the farmers,
they are not yet satisfied. Their new proposals go even
further--scarily further. Thus runs the critics' argument.
18
The critics of the DMCA conjure up a world in which it will be
illegal to lend each other books or songs, where it will be
impossible for us to copy even small fragments of digital work
for criticism or parody, where encryption research will be
severely "chilled," and where large quantities of the public
domain will be enclosed together with the copyrighted content
that the DMCA is supposed to protect. (The Electronic Frontier
Foundation's "Unintended Consequences" studies give concrete
examples.)2 They think the DMCA undoes the balance at the heart
of copyright law, that it can be used to entrench existing
businesses and their business methods, that it threatens speech,
competition, privacy, and innovation itself. In short, they
think the DMCA is the worst intellectual property law Congress
has ever passed and view the adoption of similar laws around the
world with a reaction little short of horror.
19
Those who supported the DMCA disagree, of course, and do so
honestly. They see rampant piracy as a reality and the threat to
fair use as some kind of academic hypothetical rarely
encountered in reality. What's more, many of them do not think
fair use is that important economically or culturally. If
markets work well, users could be made to pay for the rights
that fair use gives--but only if they wanted them. One could buy
expensive digital books which one was allowed to share, quote,
or copy for classroom use, and cheaper ones which one had to
keep to oneself. Remember that for many of the people who
supported the DMCA, fair use is something of a "loophole";
certainly not an affirmative right of the public or a reserved
limitation on the original property grant from the state.
(Remember the Sony Axiom from Chapter 4?) They find the analogy
of fair use to a public road ludicrous. This film, or book, or
song, is mine; anything you do with it, or to it, you do at my
sufferance. (Remember the Jefferson Warning from Chapter 2?)
20
How has the DMCA worked in reality? Which group's attitudes were
vindicated? Two case studies may help us to answer these
questions.
21
Infectious Speech: The DMCA
and Freedom of Expression
22
Jon Johansen, a 16-year-old Norwegian, was the unwitting
catalyst for one of the most important cases interpreting the
DMCA. He and two anonymous helpers wrote a program called DeCSS.
Depending on whom you listen to, DeCSS is described either as a
way of allowing people who use Linux or other open source
operating systems to play DVDs on their computers, or as a tool
for piracy that threatened the entire movie industry and
violated the DMCA.
23
A little background is in order. When you play a commercial DVD,
your actions are partly controlled by a simple encryption scheme
called CSS, or the Content Scramble System. The DVD Copy Control
Association licenses the keys to this encryption system to the
manufacturers of DVD players. Without a key, most DVDs could not
be played. The manufacturer then embeds this key in its hardware
design in such a way that it is easy for your player to decode
and play the movie but hard, at least for a person of average
technical competence, to copy the decoded "stream."
24
Because the DVD Copy Control Association will only license keys
to manufacturers whose DVD players conform exactly to their
specifications, the CSS scheme can also be used to control
viewers in other ways. For example, DVD players are required to
have one of six "region codes," depending on where in the world
they are sold. Region 1 is the United States and Canada. Region
2 is Japan, Europe, South Africa, the Middle East,
and--bizarrely--Greenland. Region 3 is South Korea, Taiwan, and
Hong Kong; and so on. The CSS scheme can be used to restrict a
movie to a player with the appropriate region code. If you try
to play a movie coded for region 6 (China) in a DVD player from
region 1, it will not play. This allows filmmakers to distribute
different versions of films to different regions at different
times based on sequential release in cinemas, or simply to
distribute DVDs with different prices to different regions
without worrying about whether the cheaper DVDs will "leak" into
the more lucrative markets. CSS and the hardware scheme that
unlocks it can also be used to prevent you from fast-forwarding
through the commercials at the beginning of the movie if the
copyright owner does not want you to, or from skipping the FBI
notice. The machine will not do it. In fact, it is deliberately
built so that it cannot do it.
25
What we have here is a digital fence that is partly used to
prevent copying. Movie studios are understandably worried about
the worldwide circulation of perfect digital copies of their
movies. CSS was supposed to help to prevent that, or at least
make it much harder. But because almost all movies are encrypted
with CSS and access to the keys comes with conditions, CSS also
allows a more fine-grained control over consumers. Manufacturers
are not allowed to make players which can view movies from all
region codes or skip portions of the DVD that the owners do not
want you to skip. The licensing body puts it this way on its Web
site: "Q. Under the terms of the CSS licensing agreement, is it
legal for a licensed manufacturer to produce and sell a product
which allows a user to disable any CSS protections? A. No. Such
products are not allowed under the terms of the CSS license.
They are illegal."3 A technology introduced to protect
intellectual property rights allows control in ways that those
rights alone do not.
26
Before the DMCA, the movie companies could have done exactly
this. They could have wrapped their movies in a digital fence.
The consumer electronics companies that wanted to could license
a key and be allowed to use a trademark that indicated that they
were approved by the DVD Copy Control Association. But what if a
manufacturer of DVD players felt that American consumers wanted
to be able to play their Japanese anime movies without buying
another DVD player to do so? Or what if they thought people were
antsy and did not want to watch the FBI notice before every
film? The manufacturer could have tried to "reverse engineer"
the CSS system, to figure out how it worked. If they succeeded,
they could make a player that was free of the restrictions that
the CSS licensing authority imposed.
27
Of course there were some legal limitations even before the
DMCA. Our hypothetical manufacturer could not break into the
safe where the CSS code was being held or bribe an employee to
provide it. (That would be a trespass or a violation of trade
secret law.) It could not violate copyright laws over the
various types of software that controlled DVD players. It could
not use the trademarks of any of the entities involved,
including any seal of approval granted by the DVD Copy Control
Association. But it could--at least in the United States--try to
reverse engineer the product so as to make a competing product
with features that the customers liked more. It would be no more
illegal than a company making a cheaper generic razor cartridge
that fits my expensive Gillette Mach 3 razor, a generic printer
cartridge to replace the expensive one in my Lexmark printer,
or, for that matter, a generic remote control for my garage door
opener. In each case, of course, the original manufacturer would
prefer that I use their products rather than the unlicensed
ones. They can design their product to make it hard to use a
generic replacement or even tell me that my warranty will be
void if I use one. But they cannot say that the unlicensed
product is illegal. We are back in option one of the Farmers'
Tale, before the legislature acted. The farmers can put up their
wire, and even use it to block passage that would be otherwise
legal, but it is not a crime to figure out a way through the
fence unless the fence cutter is also a trespasser. The DMCA,
however, might have changed all of that.
28
Let us return to Mr. Johansen, the 16-year-old Norwegian. He and
his two anonymous collaborators claimed that they were affected
by another limitation imposed by the CSS licensing body. At that
time, there was no way to play DVDs on a computer running Linux,
or any other free or open source operating system. (I will talk
more about free and open source software later.) Let's say you
buy a laptop. A Sony Vaio running Windows, for example. It has a
slot in the side for DVDs to slide in and software that comes
along with it which allows the DVD reader to decode and play the
disk. The people who wrote the software have been licensed by
the DVD Copy Control Association and provided with a CSS key.
But at the time Mr. Johansen set out to create DeCSS, the
licensing body had not licensed keys to any free or open source
software developers. Say Mr. Johansen buys the Sony Vaio, but
with the Linux operating system on it instead of Windows. The
computer is the same. The little slot is still there. Writing an
open source program to control the DVD player is trivial. But
without the CSS key, there is no way for the player to decode
and play the movie. (The licensing authority later did license
an open source player, perhaps because they realized its
unavailability gave Mr. Johansen a strong defense, perhaps
because they feared an antitrust suit, or perhaps because they
just got around to it.)
29
Mr. Johansen and his supporters claimed strenuously that DeCSS
was not in fact an aid to illicit copying. In fact, they argued
that CSS was not really designed to protect DVDs against illicit
copying. Commercial DVD "pirates" do not need to crack the CSS
encryption. Quite the contrary: they produce exact copies of the
DVD, CSS encryption and all, and the buyer's player dutifully
decodes it and plays it. Mr. Johansen claimed that his goals
were very different from those of the pirates.
30
The motivation was being able to play DVDs the way we want
to. I don't like being forced to use a specific operating system
or a specific player to watch movies (or listen to music). Nor
do I like being forced to watch commercials. When your DVD
player tells you "This operation is not allowed" when you try to
skip commercials, it becomes pretty clear that DRM really stands
for Digital Restrictions Management.4
31
In Mr. Johansen's view, CSS was simply an attempt to control
consumers, an attempt which should be a valid target for legal
reverse engineering. He has a point. There were indeed other
ways to copy DVDs which did not require DeCSS and which gave you
files of more manageable size. CSS was indeed more than a simple
anticopying device. The entire scheme--the keys, the licenses,
the hardware requirements--was designed to give movie studios
greater control over their movies in a number of ways, some of
them unrelated to copying. On the other hand, he overstated the
point. One function of CSS was indeed to make it harder for the
average person playing a DVD on a computer to copy the file from
the DVD to her hard disk and give it to a friend. It is very
easy for the average 14-year-old to take a commercial music CD,
change the songs into smaller files in the MP3 format, and share
them with a friend. It is not as easy to do the same thing to a
DVD--not impossible, just harder--and CSS is one of the reasons
why.
32
Mr. Johansen's program, DeCSS, was quickly made available
worldwide. Mirror sites provided copies of the program and lists
of such locations were easy to find using standard search tools.
One such list was provided by the online site run by a magazine
called 2600: The Hacker Quarterly. The magazine features
everything from pictures of pay phones from around the world to
tips on how to hack into computer or telephone systems. Its
publisher is one Eric Corley, who goes by the name Emmanuel
Goldstein--the resistance leader in George Orwell's 1984.
33
In 1999, Universal City Studios brought suit against a number of
individuals for distributing DeCSS. The case was called
Universal City Studios v. Reimerdes et al. Corley was among the
defendants. The suit prominently included a claim that the
defendants were violating the DMCA. It was in this case that the
DMCA received its first major legal challenge.
34
Depending on the characterization of the facts, the case seems
to be about very different things. It could seem a classic First
Amendment fight. ("Plucky magazine publisher told copyright law
forbids him from linking to other sites on the Internet!") Or it
could seem the very essence of illegal activity. ("Shadowy site
which unashamedly caters to computer 'hackers' tries to spread
access to the burglar's tools of cyberspace!")
35
Of course, most lawsuits involve conflicts over facts. Much of
what lawyers do is put the same facts into different conceptual
boxes. But here, merely describing what Corley does, what
hackers are, or what 2600 magazine is all about involves one in
a profound culture clash. The best way to capture the clash may
be to quote from an early entry about Corley in Wikipedia, the
remarkable online encyclopedia.
36
The encyclopedia first quotes the description of 2600 magazine
from Judge Lewis A. Kaplan, the federal district court judge who
decided the Reimerdes case.
37
"2600: The Hacker Quarterly has included articles on such
topics as how to steal an Internet domain name, how to write
more secure ASP code, access other people's e-mail, secure your
Linux box, intercept cellular phone calls, how to put Linux on
an Xbox, how to remove spyware, and break into the computer
systems at Costco stores and Federal Express. One issue contains
a guide to the federal criminal justice system for readers
charged with computer hacking. In addition, 2600 operates a web
site located at 2600.com (http://www.2600.com), which is managed
primarily by Mr. Corley and has been in existence since 1995."
38
The Wikipedia article then continues as follows:
39
While the judge's tone is clearly disapproving, others would
point out that bookstores, movies and television channels are
filled with material on how to commit murder . . . and that
without the efforts of the hacker community, however
illintentioned, computer insecurity would be even more of a
problem than it already is.5
40
In fact, Judge Kaplan was not entirely disapproving. He mentions
articles in 2600 that cover laudable or innocuous tasks, as well
as others about tasks that most readers would find objectionable
and rightly think to be illegal. But the anonymous volunteer who
wrote this version of Corley's Wikipedia entry clearly saw the
issue differently. Wikipedia does not portray the hacker
community as universally benevolent ("however ill-intentioned"),
but that community is also seen as providing a useful service
rather than merely a set of how-to guides for would-be digital
burglars.
41
To most people, pointing out vulnerabilities in computer
security systems seemed, at least in 1999, like telling the
world that your neighbor has forgotten to lock his door and all
his possessions are there for the taking. But to the online
community, it is by no means so clear. From the perspective of
those who are knowledgeable in the field, there is a moral
continuum. There is clearly legitimate computer security and
cryptography research, which includes attempts to break into
computer systems to test their defenses--that is how one finds
out they are secure, after all. Then there are "hackers." This
term could be used to describe those who merely like to program.
Richard Stallman, for example, the originator of the free
software movement, describes himself thus. But the term could
also be used for those who are interested in security or
interoperability--making two systems work together. That was Mr.
Johansen's declared goal, after all. But some self-described
hackers go further. They believe that exploring and disclosing
the weaknesses of supposedly secure systems is intellectually
fulfilling, practically important, and protected by the First
Amendment. They disclaim both moral and legal responsibility for
the consequences of their disclosures. (Or at least the negative
consequences; they frequently take credit for the positive
consequences, such as improved security.) Finally, there are
"crackers," whose interest in gaining entry to computer systems
is malicious or for financial gain. At what point on this
continuum does the activity become legally, or morally,
unacceptable? As the Reimerdes trial went on, it became clear
that the answer the DMCA gave might not be the same as the one
given even by undeniably legitimate computer scientists.
42
A large number of legal arguments were involved in the Reimerdes
case, but for our purposes here the most important ones dealt
with the relationship between copyright and the First Amendment.
What is that relationship?
43
In one obvious sense copyright actually aids free speech. By
providing an incentive to create works, copyright "add[s] the
fuel of interest to the fire of genius,"6 and thus helps to
create the system of decentralized creative production and
distribution I described in Chapter 1. But copyright also
restrains speech. At its base, it allows an individual to call
upon the state to prevent someone from speaking or expressing
themselves in a particular way. This may involve a simple
refusal to let the speaker use some text, picture, verse, or
story in their message, or it may involve a refusal to let them
transform it in some way.
44
Neither copyright law nor the American Constitution is blind to
these dangers. Copyright has a number of built-in safeguards.
The most important of these is that copyright only covers
"original expression"--both the ideas and facts in this book can
be used by anyone without my permission. Thus, goes the theory,
the speaker's freedom of expression is never truly restrained.
The only thing I am barred from is using your words, your exact
plot, your photograph, your music--not your facts, your ideas,
your genre, the events you describe.
45
That is not always enough, of course. Sometimes the problem is
that the speaker cannot paraphrase around the restraints posed
by copyright. He needs to use the particular text or image in
question to convey his message. The ideas, the facts, or a mere
paraphrase of the expression would not be enough. In cases like
that copyright's answer is "fair use." A politician could not
prevent journalists who disagree with him from quoting his
autobiography in discussing his life. If an African-American
author wishes to tell the story of Gone With the Wind from the
slaves' perspective, she may do so in the face of the copyright
holders' attempts to stop her. Even fair use, though, may not
cover every concern about free expression. Before World War II,
Alan Cranston--later a U.S. Senator--wanted to convince American
readers that the version of Hitler's Mein Kampf published in the
United States was distorted. He believed it to be slanted toward
American sensibilities, downplaying both anti-Semitism and
German expansionism. His solution? To publish his own English
translation, taken direct and uncut from the German edition. He
wanted to prove, with Hitler's own words, that the United States
had a dangerously distorted version of the German leader. But
this is the kind of thing copyright law forbids and it is not
clear that fair use allows. (In the end he did it anyway.)7
46
For the moment though, it is enough to realize that copyright
law is not immune from the First Amendment or from free speech
concerns more generally. If we do not notice that most of the
time, it is because the internal limitations of copyright--fair
use, the idea-expression distinction, and so on--generally take
care of the First Amendment issue, not because the issue was
never there.
47
So what First Amendment issues did the DMCA present? Most
obviously, the DMCA gave a new right to copyright owners. By
using a few simple technological measures, they could distribute
a work in a particular format and yet, because of their new
intellectual property right, they could make illegal an
otherwise lawful process of gaining access for the purposes of
making fair use. Of course, the First Amendment allows me to
make fair use factually impossible. I can do that without
raising any constitutional issues by hiding my manuscript and
never letting you see it or just by using unbreakable encryption
on my digital products. It allows me to use existing
conventional property rights to make fair use illegal. If I own
the only copy of the book and it is inside my house, it would be
trespass for you to enter. No First Amendment problem there. But
in passing the DMCA, Congress had created a new intellectual
property right inside copyright law itself, a law aimed directly
at expression, that made it illegal to get access for the
purpose of making fair use even when you legally bought the
physical book, or the physical DVD, and now wish to quote it or
parody it. Even that is not the problem. It is that Congress
cannot grant the exclusive rights of copyright without
simultaneously accompanying them by the limitations of fair
use.8 Regardless of what physical constraints and tangible
property rights might do to limit my ability to make fair uses,
Congress had now, by law, allowed a copyright owner to
distribute a particular work with the exclusive rights but
without some of those limitations.
48
Imagine that Congress had passed the following law instead of
the DMCA: "Any copyright owner can make it illegal to make a
fair use of a copyrighted work by putting a red dot on their
books, records, and films before selling them. It shall be a
crime to circumvent the red dot even if, but for the dot, the
use would have been fair." That would be clearly
unconstitutional. It gives copyright owners a new intellectual
property right to "turn off fair use" in copyrighted works
distributed to the mass market. Is the DMCA not the same thing?
49
This was the issue in Reimerdes. True, if I cut through the
digital fence on a DVD in order to excerpt a small portion in a
critical documentary, I would not be violating your copyright,
but I would be violating the anticircumvention provisions. And
DeCSS seemed to be a tool for doing what the DMCA forbids. By
providing links to it, Mr. Corley and 2600 were "trafficking" in
a technology that allows others to circumvent a technological
protection measure. DeCSS could, of course, be used for purposes
that did not violate copyright--to make the DVD play on a
computer running Linux, for example. It enabled various
noninfringing fair uses. It could also be used to aid illicit
copying. But the alleged violation of the DMCA had nothing to do
with that. The alleged violation of the DMCA was making the
digital wire cutters available in the first place. So one First
Amendment problem with the DMCA can be stated quite simply. It
appeared to make it illegal to exercise at least some of the
limitations and exceptions copyright law needs in order to pass
First Amendment scrutiny. Or did it just make it very, very
difficult to exercise those rights legally? I could, after all,
make a videotape of the DVD playing on my television, and use
that grainy, blurry image in my documentary criticizing the
filmmaker. The DMCA would not be violated, though my movie might
be painful to watch.
50
The other possible First Amendment problem with the DMCA was
that in regulating programs such as DeCSS, the DMCA was actually
regulating "speech." The first challenge to the DMCA was that,
by making tools like DeCSS illegal, the DMCA took away a
constitutionally necessary escape hatch to copyright, thus
making copyright law as a whole violate the First Amendment's
guarantee of freedom of speech. The second challenge was
different. The problem was that the program itself was speech
and the DMCA was regulating it illicitly.
51
The reasoning went like this. A computer program is a form of
expression and communication. The source code can even be read
by human beings. True, it is an abstract form of
communication--like musical notation and mathematical algorithms.
But those are clearly protected by the First Amendment. Congress
could not make Schoenberg's twelve-tone scale illegal or punish
mathematicians for physics equations that seemed to support a
theory of the universe's origin other than the creationism that
is currently so popular. True, the source code is a description
of a method of doing something, and the code can, if run on a
computer, produce a result--but one could argue that those
attributes do not affect the First Amendment's protection.
Neither a recipe for hash brownies nor a player piano roll for
the Nazi "Horst Wessel" song could constitutionally be
prohibited, even though actually to make the hash brownies would
be illegal, and even though the piano roll is functional (it
"makes" the player piano play the tune). True, most people
cannot read computer code, but speech does not need to be common
or accessible to be protected. In fact, the courts have even
held that the choice to communicate in a particular language is
constitutionally protected in some settings.
52
On the other hand, software code is undeniably functional. Lots
of functional articles can be said to have some expressive
content--a gun, an airbag, a crash helmet, a set of burglar's
tools, a computer virus. And many actions have expressive
content: a terrorist bombing, for example. Surely these could be
regulated by Congress? To the defendants, DeCSS looked like a
physics equation, a musical score, or a recipe. To the movie
studios, DeCSS had all the First Amendment significance of a
crowbar, lock pick, or, for that matter, a car bombing. The same
argument was repeated over the hyperlinks that Corley and others
provided to sites which carried the DeCSS program. Speech or
function? To the defendants, forbidding 2600 to link to these
sites was like preventing the Washington Post from describing
the availability of drugs on certain blocks of 16th Street. To
the movie companies, the hyperlinks were the equivalent of
loading potential buyers into a van, taking them down there, and
giving them enough money to make the purchase.
53
Which of the two First Amendment arguments is more convincing?
That the DMCA is a congressionally created off-switch for fair
use? Or that software code is speech and the DMCA restricts it?
Like a lot of scholars, before Reimerdes went to trial, I
thought that the first argument was by far the more powerful. I
still do. I thought the odds of the court buying the "code is
speech" argument were low. About that I was wrong, though it
turned out not to matter.
54
A number of the reports noted that after some initial
skepticism, Judge Kaplan had been impressed by the defendants'
expert witnesses, particularly those who had testified that code
was speech. When the ruling came out, this impression was
confirmed. Judge Kaplan agreed that code was a form of speech or
expression. But celebration was premature. Having done so, he
disagreed with the defendants' claim that it could not be
regulated.
55
Computer code is expressive. To that extent, it is a matter
of First Amendment concern. But computer code is not purely
expressive any more than the assassination of a political figure
is purely a political statement. Code causes computers to
perform desired functions. Its expressive element no more
immunizes its functional aspects from regulation than the
expressive motives of an assassin immunize the assassin's
action. In an era in which the transmission of computer viruses--
which, like DeCSS, are simply computer code and thus to some
degree expressive-- can disable systems upon which the nation
depends and in which other computer code also is capable of
inflicting other harm, society must be able to regulate the use
and dissemination of code in appropriate circumstances. The
Constitution, after all, is a framework for building a just and
democratic society. It is not a suicide pact.9
56
Judge Kaplan is right in saying that there cannot be a bright-
line rule immunizing computer code from regulation merely
because it has expressive elements. The First Amendment does not
protect computer viruses. But the defendants were not arguing
that computer code was constitutionally inviolable, only that
any law that regulated it had to be subject to First Amendment
scrutiny. After all, the government makes the description of how
to make a nuclear weapon classified information. That is clearly
"speech," but its regulation is also constitutional. The First
Amendment is not, and never was, an absolute guarantee of
freedom of speech. Instead, the question is whether the law is
within the realm of "the freedom of speech" guarantee, which in
turn depends on what kind of a law it is. Where does it fit in
the "levels of scrutiny" that courts have constructed to
discriminate between types of legislation affecting speech? Is
the DMCA a "content-based" regulation, such as a law forbidding
labor picketing but allowing other kinds of demonstrations?
Content-based regulations are given the highest and most
demanding level of scrutiny. Alternatively, is it a "content-
neutral" regulation, such as a law that forbids talking--about
any subject--in a library? To Judge Kaplan, the answer was clear,
and grounds for sarcasm.
57
The reason that Congress enacted the anti-trafficking
provision of the DMCA had nothing to do with suppressing
particular ideas of computer programmers and everything to do
with functionality--with preventing people from circumventing
technological access control measures--just as laws prohibiting
the possession of burglar tools have nothing to do with
preventing people from expressing themselves by accumulating
what to them may be attractive assortments of implements and
everything to do with preventing burglaries.
58
I agree, though it is worth noting that the burglar tool analogy
is a disputed one. Johansen claimed DeCSS was more like a
screwdriver--something with both licit and illicit uses.
59
So the DMCA was content-neutral regulation. That means it still
has to pass a fairly daunting legal threshold. It will only be
upheld if "it furthers an important or substantial governmental
interest; if the governmental interest is unrelated to the
suppression of free expression; and if the incidental
restriction on alleged First Amendment freedoms is no greater
than is essential to the furtherance of that interest."10 Judge
Kaplan felt that the DMCA satisfied that standard. I am not so
sure. Yes, the governmental interest in protecting copyright
holders' rights is important. And yes, I must disagree with some
of my friends in the civil liberties world and say that the
government's interest is unrelated to the suppression of free
expression. But is "the incidental restriction of First
Amendment freedoms no greater than is essential to the
furtherance of that interest"? In other words, could the DMCA
have achieved its goals without imposing as great a limitation
on the expression of people like Mr. Johansen and Mr. Corley?
60
Congress could have passed many laws less restrictive than the
DMCA. It could have only penalized the use of programs such as
DeCSS for an illicit purpose. If it wished to reach those who
create the tools as well as use them, it could have required
proof that the creator intended them to be used for illegal
purposes. Just as we look at the government's intention in
creating the law, we could make the intent of the software
writer critical for the purposes of assessing whether or not his
actions are illegal. If I write a novel detailing a clever way
to kill someone and you use it to carry out a real murder, the
First Amendment does not allow the state to punish me. If I
write a manual on how to be a hit man and sell it to you, it
may. First Amendment law is generally skeptical of statutes that
impose "strict liability" without a requirement of intent. But
Judge Kaplan believed that the DMCA made the motives of Mr.
Johansen irrelevant, except insofar as they were relevant to the
narrowly tailored exceptions of the DMCA, such as encryption
research. In other words, even if Mr. Johansen made DeCSS so
that he and his friends could watch DVDs they purchased legally
on computers running Linux, they could still be liable for
breaking the DMCA.
61
The DMCA's breadth goes further than its treatment of intent.
The statute could have only made it illegal to provide a program
yourself. But Judge Kaplan interpreted it to prohibit even
linking to a site where the program is to be found. No
requirement of intent. No requirement that you actually supply
the infringing program. That is a pretty broad interpretation
and one which he admits restricts expression. How could he
conclude that restrictions this broad were "no greater than
essential"? From his rhetoric, the answer is clear. Judge Kaplan
believes the story of the Internet Threat I discussed in Chapter
4. He sees DeCSS as a poison. In fact, he thinks it is worse
than a poison because it may spread to infect others. It is a
disease, a virus. The DMCA is the stern and harsh quarantine
required to control it--a digital public health measure. His
reasoning is worth quoting at length.
62
There was a time when copyright infringement could be dealt
with quite adequately by focusing on the infringing act. . . .
The copyright holder . . . usually was able to trace the copies
up the chain of distribution, find and prosecute the infringer,
and shut off the infringement at the source. In principle, the
digital world is very different. Once a decryption program like
DeCSS is written, it quickly can be sent all over the world.
Every recipient is capable not only of decrypting and perfectly
copying plaintiffs' copyrighted DVDs, but also of retransmitting
perfect copies of DeCSS and thus enabling every recipient to do
the same. . . . The process potentially is exponential rather
than linear. Indeed, the difference is illustrated by comparison
of two epidemiological models describing the spread of different
kinds of disease. In a common source epidemic, as where members
of a population contract a non-contagious disease from a
poisoned well, the disease spreads only by exposure to the
common source. If one eliminates the source, or closes the
contaminated well, the epidemic is stopped. In a propagated
outbreak epidemic, on the other hand, the disease spreads from
person to person. Hence, finding the initial source of infection
accomplishes little, as the disease continues to spread even if
the initial source is eliminated.11
63
This is a very good point, and one that the critics of the DMCA
sometimes gloss over too quickly. The structure of digital
replication is indeed different from the old centralized model
of copying and distribution. Instead of tracing all illicit
copies back to a single infringing printing press, we face the
fear that the machinery of piracy can be copied just as fast as
the copies it allows us to make.
64
It is here that the defendants lose the battle of the metaphors.
Yes, code is speech, it conveys information. But viruses are
codes and they convey information too. Judge Kaplan explicitly
invokes this comparison several times. Biological viruses are
tools for the replication of genetic information. They subvert
their hosts' cellular programming to make copies of themselves,
just as a computer virus hijacks an infected computer and causes
it to send out more copies of the virus. True, DeCSS requires
human intervention to download the program and use it. Yet from
Judge Kaplan's language it is evident that he sees the program
not as an act of expression but as a virus spreading like
wildfire. Seen this way, the individual "choices" to download or
redistribute are simply the program's method of spreading
itself, like the irritation produced by the cold virus that
encourages sneezes and coughs, thereby transmitting the illness
to others. Just as in an epidemic, the harshest measures are
called for. There is no poisoned well here, no pirate with a
printing press we can shut down. Anyone is potentially an
infringer. Individuals cannot be presumed to be healthy. We
cannot give their immune systems, or their motives, the benefit
of the doubt. Instead we must see them as potential carriers.
The healthy must be quarantined as well as the sick. Facing such
a danger, Judge Kaplan agrees that Congress needed to be
draconian. We cannot wait for illegal copying. We must strike
preemptively at the technology that might enable it. There is no
place for inquiries into "intent" here; no way that we can
restrict liability to those who actually provide the program.
Thus, though "code is speech" and the DMCA does incidentally
restrict expression, Judge Kaplan concludes that its restraints
are no greater than is necessary.
65
There are three questions here. The first is whether Congress
was right. The second is whether, in the context of the movie
industry, we can see evidence of the evil it needed to combat.
The third question is very different: whether the DMCA is
constitutional. In my opinion, the answer to questions one and
two is no, for the reasons outlined in Chapter 4's analysis of
the Internet Threat. Yes, cheaper copying can increase the rate
of illicit copying, but it also lowers advertising costs and
offers new business models--Netflix, downloads on demand, viral
distribution of trailers, and so on. The technology helps as
well as hurts. It does not help the movie industry as much as it
might help the music industry, which can more easily distribute
its products over the Internet. But the Internet also does not
pose as much danger to movies as it does to music. The movie
industry's doomsaying aside, there is no exact movie equivalent
of Napster and there is unlikely to be one in the near future.12
66
This is not just because movies are longer and harder to
download than songs. It is because most people only watch a film
once. Most people do not want a library of two thousand films to
play again and again. Music is a repeated experience good in a
way that movies simply are not, and that social fact profoundly
affects the likelihood of downloading as opposed to rental. The
transient song on a radio or an Internet stream is not an
adequate substitute for possessing the song
permanently--something which costs a lot more. Apart from kids'
movies, which can be used to induce catatonia in one's progeny
time and again, and a few classic favorites, most people do not
want to own movies. Watching the film on television or renting
it for a night is perfectly satisfactory. Both of these involve
little hassle or cost. The content industries are fond of saying
"you cannot compete with free." But this is simply not true.
Cheap and easily acquired goods of certified quality compete
very well with free goods of uncertain quality whose acquisition
involves some difficulty. This is one of the main reasons the
movie companies were wrong in the Sony case.
67
Thus while Judge Kaplan's discussion of the looming digital
Black Death is nicely apocalyptic, it does not seem very
accurate. How many of your friends download movies illicitly
over the Internet, let alone movies that were ripped from DVDs?
Yes, it can be done. But the actual descriptions of the process
in the Reimerdes case smack more of bathos than terror.
68
Although the process is computationally intensive,
plaintiffs' expert decrypted a store-bought copy of Sleepless in
Seattle in 20 to 45 minutes. . . . The decryption of a CSS-
protected DVD is only the beginning of the tale, as the
decrypted file is very large. . . . One solution to this
problem, however, is DivX, a compression utility available on
the Internet that is promoted as a means of compressing
decrypted motion picture files to manageable size. . . . While
the compressed sound and graphic files then must be
synchronized, a tedious process that took plaintiffs' expert
between 10 and 20 hours, the task is entirely feasible. . . . At
trial, defendants repeated, as if it were a mantra, the refrain
that plaintiffs, as they stipulated, have no direct evidence of
a specific occasion on which any person decrypted a copyrighted
motion picture with DeCSS and transmitted it over the Internet.
But that is unpersuasive. Plaintiffs' expert expended very
little effort to find someone in an IRC chat room who exchanged
a compressed, decrypted copy of The Matrix, one of plaintiffs'
copyrighted motion pictures, for a copy of Sleepless in Seattle.
While the simultaneous electronic exchange of the two movies
took approximately six hours, the computers required little
operator attention during the interim.
69
So the epidemic threat that hangs over the movie industry
consists of the danger that someone will spend fifteen minutes
decrypting and ten to twenty hours tediously synchronizing a
movie that is then available for a speedy six-hour download?
70
Admittedly, someone only needs to do the synchronizing once.
There are newer tools that make the task easier. And we could
improve the download time. But even so, would you bother? Faced
with the colossal expense and hassle of renting the same movie
at Blockbuster for $3, some consumers might prefer this process,
I suppose. But I would not sell my shares in movie studios quite
yet. In fact, the real threat to movie studios is the large-
scale criminal distribution of illicitly copied DVDs--copied bit
for bit from the original. The distributors of those do not need
to use programs like DeCSS. A more distant threat comes from
legal recordings from television made on TiVo's and
ReplayTVs--where consumers' actions are legal and CSS is not an
issue. So far as we can tell, there is no measurable effect of
illicit digital downloads on sales or rentals of DVDs. We could
go through the process Judge Kaplan describes, I suppose, just
as when the VCR was invented we could have taped movies from
television and swapped them with our friends. But as the movie
studios discovered after the Sony case, most of us would rather
just rent the movie. Because something is possible does not mean
it will happen.
71
So in my view, Congress generally overestimated the threat posed
by the digital world and underestimated the benefits. In
addition, the movie industry is a weak place to make the case
for the necessity of the DMCA. Fine, but that is not the legal
issue here. The constitutionality of the DMCA does not turn on
whether the DMCA was a good idea. That is not the court's
decision to make. The question is not even whether the
particular industry involved is, in reality, facing much of a
threat from digital downloading. The law, after all, exists for
all digital works, not just the ones at issue here. The question
is whether the restriction on speech imposed by the DMCA was "no
greater than is essential." And that is a harder question.
72
I still disagree with Judge Kaplan. A more narrowly tailored
statute could have accomplished the DMCA's legitimate goals
without impinging as greatly on expression. I think that the
rhetoric of the Internet Threat blinded Judge Kaplan to some
important issues and led him to overestimate the danger and thus
the severity of the measures necessary to combat it. Thus, even
under the "code is speech" part of the analysis, I think the
DMCA fails First Amendment scrutiny. But if we are confining
ourselves to the expression inherent in the software itself, I
acknowledge that it is a close call.
73
Sadly, Judge Kaplan spent much less time on the other First
Amendment argument against the DMCA--that it is unconstitutional
because it gives copyright holders a new intellectual property
entitlement, created by Congress under the Copyright Clause, a
legal power to deprive users of a constitutionally required
limitation on copyright's exclusive rights. In my view, he also
framed the argument wrongly when he did discuss it. To be fair,
these problems can partly be traced to the fact that the
defendants spent most of their energy on the argument that code
was expression, paying less attention to everything else. As
Judge Kaplan explained it, the claim was that the DMCA might
have the effect of restricting an alleged fair use right of
access to copyrighted material. Predictably enough, he responded
that there was no such right of access. Copyright holders could
always lock up the book or restrict entrance to the gallery. In
any event, while fair use of DVDs might be curtailed, he argued
that most movies are also available on videotape. Even if the
film were only available on DVD, the prospective fair user could
write down the words and quote them, or record the sound from
the screen. Finally, Judge Kaplan pointed out that even if the
DMCA might allow a significant erosion of fair use to develop
over time, such a problem was not present here. Those making
First Amendment claims are sometimes allowed by courts to show
that, even if the law as it applied to them were constitutional,
it would restrict the First Amendment rights of others. Judge
Kaplan declined to apply that doctrine here. In effect, he said
"come back when there is a problem."
74
On appeal, the case was decided by a panel led by Judge Jon
Newman. Here the fair use argument received more attention but
the result was the same: "Come back when there is a problem."
Significantly, both courts pointed out another concern. The DMCA
could effectively make copyright perpetual because even though
the copyright term would expire, the legally protected
encryption would continue, and tools such as DeCSS, which would
have allowed access to the public domain work, would be
illegal.13 This is a major issue because it appears to violate
both the First Amendment and the Copyright Clause's requirement
of a limited time. The defendants did not spend adequate time on
this argument, however, and the courts again left it for later
consideration.
75
The court of appeals saw the defendants' argument in just the
same way as Judge Kaplan had seen it: a claim that there was a
fair use right of actual access to the finest version of every
work in every medium, on which the DMCA put a practical
limitation. Such a claim was easy to dismiss. There was no such
right of guaranteed practical access. Copyright owners could
restrict the practical ability to exercise fair use in many ways
without the Constitution being involved. In addition, in a world
where copyrighted content is frequently available in both analog
and digital form, the actual effects of the DMCA might be
trivial and were, in any event, constitutionally acceptable.
Judge Newman repeated Judge Kaplan's point that one could always
make fair use of the work in a way the DMCA did not reach, such
as by videotaping a picture of the screen.
76
The fact that the resulting copy will not be as perfect or
as manipulable as a digital copy obtained by having direct
access to the DVD movie in its digital form, provides no basis
for a claim of unconstitutional limitation of fair use. A film
critic making fair use of a movie by quoting selected lines of
dialogue has no constitutionally valid claim that the review (in
print or on television) would be technologically superior if the
reviewer had not been prevented from using a movie camera in the
theater, nor has an art student a valid constitutional claim to
fair use of a painting by photographing it in a museum. Fair use
has never been held to be a guarantee of access to copyrighted
material in order to copy it by the fair user's preferred
technique or in the format of the original.
77
Once the issue is framed this way, the case has been lost. I
would argue that there are three baseline errors here: a focus
on "affirmative rights of access" as opposed to limits on
Congress's power in handing out exclusive rights over expression
without their constitutionally necessary limitations, a focus on
practical effects of the provisions rather than on formal
constitutional limitations on the copyright system over all
classes of works, and a confusion between intellectual property
rights and physical property rights that goes to the heart of
the Jefferson Warning discussed in Chapter 2. The question is
not whether users have a constitutionally protected right of
practical access to a preferred version of a work. The question
is whether it violates the First Amendment for Congress to give
to copyright holders an intellectual property right to exempt
their copyrighted works in some formats from fair use and other
provisions that are necessary for copyright law in general to be
constitutional.
78
Remember my earlier example. What if Congress amended Section
1201 to say "Any copyright owner can make it illegal to make a
fair use of a copyrighted work by putting a red dot on their
books, records, and films before selling them. It shall be a
crime to circumvent the red dot even if, but for the dot, the
use would have been fair"? This statute, I think, is clearly
unconstitutional. It would be no answer to say that some owners
will not use the red dot, and even for those that do, there will
be older, dotless versions still available. It is irrelevant
that I might be able to copy down the crucial lines of the book
over your shoulder while you read it and thus claim that I,
personally, had not circumvented the dot. The
unconstitutionality of the statute does not turn on whether the
dots might fall off because of bad adhesive, or whether there
are many secondhand bookstores in the area, in which undotted
volumes can be found. Even if the red dot rule were only to be
applied to hardback books, or graphic novels, or cassette tapes,
it would still be unconstitutional. Nor do we have to wait until
the entire marketplace is dominated by red-dotted products
before considering the issue. It is no answer to say that even
before the red dot rule, copyright holders could always have
hidden their works, or locked them in safes, or even negotiated
individual contracts with the purchasers that have the effect of
limiting fair use. That way of framing it just misunderstands
the issue on a fundamental level. The claim is not about the
happenstance of practical access or the way that a copyright
holder can use physical control of an object or existing
tangible property rights to undercut fair use.
79
The point is that Congress violates the First Amendment when,
with respect to any work, it gives me an intellectual property
right to prohibit copying and distribution of an expressive work
sold in the marketplace and an additional legal power to opt out
of the limitations contained in Section 107 over that work. The
bundle of rights conveyed by the DMCA does exactly that. It is
not the DMCA alone that we must analyze. The question is whether
Congress can give the exclusive rights contained in Section 106
of the Copyright Act over a particular class of works (say
digital works), if it also gives a new right to prohibit
citizens from gaining access to those works for the purposes of
making a fair use. If Judge Kaplan and Judge Newman are correct,
then the DMCA gives an entirely new intellectual property right
(technically, a legal power) to the copyright holders to do
exactly that. To put it the other way around, the DMCA subtracts
from the citizen's bundle of entitlements under federal
copyright law, the right (technically, lawyers would call it a
privilege) to gain access to a work legally in his possession
for the purpose of making a fair use. It is that rule change
that is unconstitutional, I would argue, and the way Judge
Kaplan and Judge Newman frame that issue makes them miss the
point.
80
Framing is important. The confusions that I have talked about in
this book all make an appearance. It starts with the whole
controversy being framed by the Internet Threat story line from
Chapter 4. Because Judge Kaplan is convinced that every citizen
is now a potential infringer, a potentially infectious virus
carrier, he is ill disposed to listen to claims about fair use.
Civil liberties claims do not do very well in epidemics. It is
only right for him to defer to Congress's perception of the
problem and the solution, of course. But he buys so deeply into
the magnitude of the threat, the extent of the potential piracy
pandemic, that it is very hard for him to take seriously the
idea that even here there is a legitimate constitutional fair
use claim.
81
The Sony Axiom from Chapter 4 is also ignored, or at least
undervalued. As I pointed out there, without a robust set of
exceptions and limitations on copyright, the idea that cheaper
copying requires greater control will inexorably drive us toward
the position that the technologies of cheaper reproduction must
be put under the governance of copyright holders. The DMCA
continues that logic; its drafters concluded that the right to
get access to digital works for purposes of making a fair use
must be taken from the bundle of rights possessed by citizens,
while the right to enjoin both access and the technologies of
access is added to those of copyright holders. Never mind the
correctness of such a conclusion as a matter of policy. Are
there constitutional limitations on Congress taking such an
action? Kaplan and Newman in effect tell us, "not yet."
82
More important than the perception of the threat is the
understanding of what intellectual property is all about. In
Chapter 2, Jefferson warned us that intellectual property rights
are not like physical property rights. In analyzing the DMCA,
where do we turn for analogies? To physical property, violence,
and theft. The cases analyzing the DMCA are full of analogies to
trespass, to breaking and entering, to burglars' tools, and to
safecrackers. Private property carries a lot of baggage with it,
but we know it well--it is the place we naturally turn for
insight. Even I, in order to point out some of the difficulties
with those analogies, had to turn to farmers and barbed wire and
public rights-of-way along highways. There is nothing wrong with
analogies. They help us understand things that are new by
comparing them to things we think we understand better.
Analogies are only bad when they ignore the key difference
between the two things being analyzed. That is what happens
here.
83
Jefferson reminded us that intellectual property rights are
clearly artifacts of state creation, monopolies whose internal
limitations in scope, duration, and so on are just as important
as the rights themselves. Jefferson doubts whether even property
rights over land can be understood as natural and
absolute--copyrights and patents, which cover subject matter that
can be infinitely reproduced without diminishing its substance,
clearly cannot. They frequently involve a claim to control
purchasers' behavior with respect to some aspect of an artifact
after it has been sold to them in the marketplace, making
simpleminded analogies to "breaking and entering"
inappropriate--the extent of the property in question is
precisely the issue in dispute. (When Johansen was tried in
Norway under the national computer crime law, the court
laconically observed that he had bought the DVDs, and one cannot
break into one's own property--effectively turning the analogy on
its head.) Jefferson starts from the baseline that monopoly is
the exception and freedom is the rule--any limitations on that
freedom have to be justified. That is why he always discusses
the right and the limitations on the right as an inseparable
pair. One cannot discuss them in isolation.
84
Kaplan and Newman are fine, thoughtful judges. They do not
altogether ignore those points. But look how the analysis is set
up. At several points in the discussion, there seems to be the
assumption that copyright owners have entitlements to total
control as of right and that fair use is a mere lucky loophole
which, because it can be negated by the happenstance of whether
one can get physical access, can hardly have major First
Amendment status. They keep pointing out that physical control
and tangible property rights frequently allow copyright holders
to make fair use impracticable. "And so what?" Jefferson might
have responded. This is a classic non sequitur. The question is
whether the Congress has the power to add a new right of access-
denial to the intellectual property monopoly it is constructing,
undermining--as to some works and some fair uses--the balance that
the law sets up. The citizen is not pleading for a new right of
access, trumping all physical restraint and tangible property
rights. The citizen is claiming that Congress has no power to
give exclusive rights to restrain copying of digital content
while simultaneously taking away the citizen's existing right to
get access to that content for the purposes of fair use--at least
in those cases where access is physically possible and violates
no other property right, real or intellectual.
85
The Constitution does not require the United States to break
into President Nixon's desk to get me his tapes, buy me a tape
recorder, or give me a right to 18.5 minutes on the broadcast
airwaves to play them. But if I can get access to the tapes
legally, it does forbid the government from giving President
Nixon the power to put a red dot on those tapes and thus claim
an intellectual property right to stop me playing them on TV or
digitizing them to make the sounds clearer. The restraints
imposed by physical happenstance and tangible property rights
are different from those imposed by copyright--a congressionally
created monopoly over expression. We cannot assume because one
is constitutionally acceptable that the others are too.
Jefferson understood that, and his analysis can help us even in
a constitutional conflict over a technology he could hardly have
dreamt of. (Though perhaps with Jefferson, this is a bad bet.)
86
The same point comes up in a different way when the court
disconnects the fair use discussion from the exclusive rights
discussion. The question is not "Do I have a constitutionally
protected right of physical access to a preferred version of a
movie, so as to make my task easy?" That gets the court caught
up in questions of when a majority of movies will only be
available on DVD, or how poor a substitute the analog version
would be, or how many fair uses will require actually cutting a
digital fence. But all of these inquiries miss the point. The
question is "Can Congress hand out the exclusive rights of
copyright over digital works if it does not accompany those
rights with the suite of limitations that the court has
repeatedly said "saves" copyright from violating the First
Amendment?" The proportion of digital works to the total number
of works produced in other formats is irrelevant. As to these
works, the rule is unconstitutional. But what about the number
or proportion of types of fair uses affected? That is more
relevant but still not dispositive in the way Kaplan and Newman
imagined. True, not every trivial statutory modification of fair
use makes copyright unconstitutional. But this is not a trivial
modification: over an entire class of works, copyright owners
are given a legal power to deprive users of their privilege to
gain otherwise lawful access for the purposes of fair use. If
you give the digital filmmaker the exclusive rights of copyright
but forbid the film professor from going through the otherwise
lawful process of parodying or quoting, that rule is
unconstitutional, no matter how many other fair uses are
unaffected. If the copyright law were amended to forbid
journalists playing, on a Friday, excerpts of legally acquired
red-dotted tapes made by presidents whose last name begins with
N, it would still be unconstitutional.
87
The legal implementation of this conclusion would be simple. It
would be unconstitutional to punish an individual for gaining
access in order to make a fair use. However, if they cut down
the digital fence to make illicit copies, both the cutting and
the copying would be illegal. But what about the prohibition of
trafficking in digital wire cutters, technologies such as DeCSS?
There the constitutional question is harder. I would argue that
the First Amendment requires an interpretation of the
antitrafficking provisions that comes closer to the ruling in
the Sony case. If Mr. Johansen did indeed make DeCSS to play
DVDs on his Linux computer, and if that were indeed a
substantial noninfringing use, then it cannot be illegal for him
to develop the technology. But I accept that this is a harder
line to draw constitutionally. About my first conclusion,
though, I think the argument is both strong and clear.
88
Ironically, there is some support for my claim and it comes from
an even higher, if not uniformly more thoughtful, set of judges
than Newman and Kaplan. In the depressing case of Eldred v.
Ashcroft, the Supreme Court upheld retrospective copyright term
extensions against a variety of constitutional challenges. (Full
disclosure: I assisted in the preparation of an amicus curiae
brief in the case.) One of those challenges was based on the
First Amendment. The fairly reasonable claim was that Congress
could not retroactively lock up an entire twenty-year swathe of
culture that had already been produced. Such a law would be all
restraint of expression, performance, republication, adaption,
and so on, with no incentive benefits. The Court was
unconvinced. But it did say:
89
To the extent such assertions raise First Amendment
concerns, copyright's built-in free speech safeguards are
generally adequate to address them. We recognize that the D.C.
Circuit spoke too broadly when it declared copyrights
"categorically immune from challenges under the First
Amendment." . . . But when, as in this case, Congress has not
altered the traditional contours of copyright protection,
further First Amendment scrutiny is unnecessary.14
90
The DMCA, of course, does exactly this. As to digital works it
alters the "traditional contours of copyright protection" in a
way that affects "copyright's built-in free speech safeguards."
That is what the Farmers' Tale was all about. Perhaps one day,
in a case not involving a Norwegian teenager, a hacker magazine
run by a long-haired editor with an Orwellian nom de plume, and
an obscure technology that is accused of posing apocalyptic
threats to the American film industry, that point will come out
more clearly.
91
But the issue of speech regulation is only half of the story.
Intellectual property rights over digital technologies affect
not only speech, but the framework of competition and markets as
well, as the next example makes clear.
92
The Apple of Forbidden Knowledge:
The DMCA and Competition
93
You could tell it was a bizarre feud by the statement Apple
issued, one strangely at odds with the Californian Zen-chic the
company normally projects. "We are stunned that RealNetworks has
adopted the tactics and ethics of a hacker to break into the
iPod, and we are investigating the implications of their actions
under the DMCA and other laws."15
94
What vile thing had RealNetworks done? They had developed a
program called Harmony that would allow iPod owners to buy songs
from Real's Music Store and play them on their own iPods. That's
it. So why all the outrage? It turns out that like the story of
DeCSS, this little controversy has a lot to teach us about the
landscape of intellectual property disputes, about the mental
topography of the high-tech economy. But where the DeCSS case
was a war of metaphors around the boundaries of freedom of
expression, the iPod story is about ways in which intellectual
property marks the limits of competition.
95
Apple iPods can be used to store all kinds of material, from
word processing documents to MP3 files. If you want to use these
popular digital music players to download copy-protected music,
though, you have only one source: Apple's iTunes service, which
offers songs at 99 cents a pop in the United States, 79 pence in
the United Kingdom. If you try to download copy-protected
material from any other service, the iPod will refuse to play
it. Or at least, that had been the case until Real managed to
make their Harmony service compatible.
96
Real's actions meant that consumers had two sources of copy-
protected music for their iPods. Presumably all the virtues of
competition, including improved variety and lowered prices,
would follow. The iPod owners would be happy. But Apple was not.
The first lesson of the story is how strangely people use the
metaphors of tangible property in new-economy disputes. How
exactly had Real "broken into" the iPod? It had not broken into
my iPod, which is after all my iPod. If I want to use Real's
service to download music to my own device, where's the breaking
and entering?
97
What Real had done was make the iPod "interoperable" with
another format. If Boyle's word processing program can convert
Microsoft Word files into Boyle's format, allowing Word users to
switch programs, am I "breaking into Word"? Well, Microsoft
might think so, but most of us do not. So leaving aside the
legal claim for a moment, where is the ethical foul?
98
Apple was saying (and apparently believed) that Real had broken
into something different from my iPod or your iPod. They had
broken into the idea of an iPod. (I imagine a small, platonic
white rectangle, presumably imbued with the spirit of Steve
Jobs.) Their true sin was trying to understand the iPod so that
they could make it do things that Apple did not want it to do.
As an ethical matter, does figuring out how things work, in
order to compete with the original manufacturer, count as
breaking and entering? In the strange netherworld between
hardware and software, device and product, the answer is often a
morally heartfelt "yes!" I would stress "morally heartfelt." It
is true manufacturers want to make lots of money and would
rather not have competitors. Bob Young of Red Hat claims "every
business person wakes up in the morning and says 'how can I
become a monopolist?' " Beyond that, though, innovators actually
come to believe that they have the moral right to control the
uses of their goods after they are sold. This isn't your iPod,
it's Apple's iPod.
99
Yet even if they believe this, we don't have to agree. In the
material world, when a razor manufacturer claims that a generic
razor blade maker is "stealing my customers" by making
compatible blades, we simply laugh. The "hacking" there consists
of looking at the razor and manufacturing a blade that will fit.
To say this is somehow immoral seems laughable. Is the
conclusion changed when the information about compatibility is
inscribed in binary code and silicon circuits, rather than the
molded plastic of a razor cartridge? What if ensuring the "fit"
between the two products is not a matter of making sure the new
blades snugly connect to the razor but of making sure the
software embedded in my generic product sends the right code to
the original product in order to be recognized? Our moral
intuitions are a little less confident here. All kinds of bad
policy can flourish in that area of moral uncertainty.
100
This leads us to the law. Surely Apple's suggestion that the
DMCA might prohibit what Real had done is as baseless as their
moral argument? In the United States, the answer is "probably,"
at least if the courts continue in the direction they are
currently taking, but it is a closer call than you would think.
Internationally, the answer is even less certain. That is where
the iPod war provides its second new-economy lesson. Think for a
moment about the way that the law shapes the business choices in
this dispute.
101
In a competitive market, Apple would choose whether to make the
iPod an open platform, able to work with everyone's music
service, or to try to keep it closed, hoping to extract more
money by using consumers' loyalty to the hardware to drive them
to the tied music service. If they attempted to keep it closed,
competitors would try to make compatible products, acting like
the manufacturers of generic razor blades or printer cartridges.
102
The war would be fought out on the hardware (and software)
level, with the manufacturer of the platform constantly seeking
to make the competing products incompatible, to bad-mouth their
quality, and to use fear, uncertainty, and doubt to stop
consumers from switching. (Apple's actual words were: "When we
update our iPod software from time to time, it is highly likely
that Real's Harmony technology will cease to work with current
and future iPods.") Meanwhile the competitors would race to
untangle the knots as fast as the platform manufacturer could
tie them. If the consumers got irritated enough they could give
up their sunk costs and switch to another product altogether.
103
All of this seems fine, even if it represents the kind of
socially wasteful arms race that led critics of capitalism to
prophesy its inevitable doom. Competition is good and
competition will often require interoperability. But what do we
mean by competition? Is it competition if I assassinate your
employees or poison the food in your restaurant? If I trespass
on your land in order to sell a competing product? If I break
into your safe to steal your trade secrets, use my monopoly
position in the market to impose resale price agreements, or
violate your patent? It is the law that draws the line between
competition and theft, between virtuous competitive imitation
and illicit "piracy."
104
Sometimes we need to give innovators property rights that allow
them to prevent second-comers from free riding on their efforts.
We have to do so because it is necessary to encourage future
innovation. On the other hand, sometimes we not only allow the
second-comer to free ride, we positively encourage it, believing
that this is an integral part of competition and that there are
adequate incentives to encourage innovation without the state
stepping in. Intellectual property policy, indeed a large part
of the policy behind all property rights, is about drawing the
line between the two situations. Too far in one direction and
innovation suffers because potential investors realize good
ideas will immediately be copied. Too far in the other direction
and monopolies hurt both competition and future innovation.
105
Imagine you are the first person to invest in getting the public
to eat burritos for breakfast, or to place a petrol station at a
certain crossroads, or to clip papers together with a folded bit
of wire. In each case we give you some property rights. The
fast-food vendor may own a trademarked phrase or jingle that the
public learns to associate with his product. Since the patent
office issued a patent for the sealed and crimped "peanut butter
and jelly" sandwich I described at the beginning of the book,
even a patent is not out of the question if your disgusting
concoction is sufficiently novel and nonobvious. But we should
not allow you to have a patent over all burritos, or burritos
for breakfast, still less over the idea of fast food. As for the
paper clip maker, there might be a trademark over the particular
paper clip, but the idea of folding wire to secure paper stays
in the public domain. The owner of the petrol station gets
physical ownership of the land, but cannot stop a second-comer
from setting up shop across the road, even if the first-comer's
labor, capital, and effort proved that the location is a good
one. We positively encourage follow-on imitation in those cases.
106
Now how about the case in point? What does Apple get in the way
of property rights? Think back to my description of the
intellectual property system in Chapter 1. They can get patents
over those aspects of the iPod--both hardware and software--that
are sufficiently innovative. Patents are what we use to protect
inventions. They also get a copyright over the various pieces of
software involved. That protects them only against someone who
copies their code, not someone who writes new software to do the
same thing. Copyrights are what we use to protect original
expression. They get rights under trademark law over the name
and perhaps parts of the design of the product--maybe the
distinctive look of the iPod--though that is a bit more complex.
All of these rights, plus being the first to break into the
market in a big way, the brilliance of the design, and the tight
integration between the hardware and the service, produce a
formidable competitive advantage. The iPod is a very good
product.
107
Now if a competitor infringes any of Apple's rights, for example
by making a literal copy of the code, using their trademark in a
way the law does not allow, or infringing on one of their
patents, then Apple can shut them down and extract hefty
damages. Quite right, too. But should they be able to prevent
someone from making an interoperable product, provided they do
not violate any of these existing rights in the process? Laws
like the DMCA make that question more complicated.
108
Nowadays, there is software in many, many more products than you
would imagine. Your watch, your phone, your printer, your
thermostat, your garage door opener, your refrigerator, your
microwave, your television--the odds are that if you bought them
in the last ten years, they have some software component. In the
1970s the courts and Congress had concluded that software could
be copyrighted as original expression, like a song or a novel,
as well as being patented when it was novel, nonobvious, and
useful. Frequently, different aspects of the same program will
be covered by copyright and by patent. But software is a machine
made of words, the machine of the digital age. That fact already
causes some problems for our competition policy. Will the
exceptions and limitations designed to deal with a copyright
over a novel work adequately when they are applied to Microsoft
Windows? That issue was already unclear. With the DMCA, we have
added another crucial problem. Where there is copyrighted
software there can be digital fences around it. If the copyright
owner can forbid people to cut these fences to gain access to
the software, then it can effectively enlarge its monopoly,
capture tied services, and prohibit generic competition.
109
It was just this line of thought that led some other companies
to do more than merely make threatening noises about the DMCA.
Lexmark makes printers. But it also makes lots of money off the
replacement ink or toner cartridges for those printers. In some
cases, in fact, that is where printer companies make the
majority of their profits. As a result, they are not exactly
keen on generic replacements. Chamberlain makes garage door
opener systems. But they also sell replacements for the
controllers--the little devices that you use to trigger the door.
Lawyers from both of those firms looked at the DMCA and saw a
chance to do something most companies would love to do; to make
generic competition illegal. Lexmark designed their printer
program so that it would not accept a toner cartridge unless it
received the correct "checksum" or validation number. So far,
this looks no different from the razor manufacturer trying to
make it difficult to manufacture a compatible replacement blade.
Generic competitors now had to embed chips in their printer
cartridges which would produce the correct code, otherwise they
would not work in Lexmark printers.
110
Static Control Components is a North Carolina company that
manufactures chips whose main function is to send the correct
code to the printer program. With this chip implanted in them,
generic cartridges would work in Lexmark printers. Lexmark's
response could have been to change their program, rendering the
chip obsolete, just as Apple could change the iTunes software to
lock out Real Music's Rhapsody. Doing so would have been quite
within their rights. Indeed it is a standard part of the
interoperability wars. Instead, Lexmark sued Static Controls,
claiming, among other things, a violation of the DMCA.16 Like
Apple in the press release I quoted earlier, Lexmark clearly saw
this as a kind of digital breaking and entering. This was their
printer, their printer program, their market for replacement
cartridges. Static was just helping a bunch of cheats camouflage
their generic cartridges as authentic Lexmark cartridges.
Translated into the legal language of the DMCA the claim is a
little different, but still recognizable. Static was
"trafficking" in a device that allowed the "circumvention of a
technical protection measure" used to prevent "access to a
copyrighted work"--namely the computer program inside the
printer. That is behavior that the DMCA forbids.
111
The garage door company, Chamberlain--who also claimed to be
concerned about the security of their garage doors--made a
similar argument. In order to get the garage door to open, the
generic replacement opener had to provide the right code to the
program in the actual motor system. That program is copyrighted.
The code controls "access" to it. Suddenly, the manufacturers of
generic printer cartridges and garage door openers start to look
rather like Jon Johansen.
112
Surely the courts did not accept this argument? Bizarrely
enough, some of them did--at least at first. But perhaps it was
not so bizarre. The DMCA was indeed a radical new law. It did
shift the boundaries of power between intellectual property
owners and others. And intellectual property rights are always
about restraining competition, defining what is legitimate and
what is not--that is what they do. There was a respectable
argument that these devices did in fact violate the DMCA. In
fact, it was respectable enough to convince a federal judge. The
district court judge in the Lexmark case concluded that Lexmark
was likely to win on both the DMCA claim and on a more
traditional copyright claim and issued an injunction against
Static Control. In Skylink, the case involving garage door
openers, by contrast, the district court held that the universal
garage door opener did not violate the DMCA. Both cases were
appealed and both appeals courts sided with the generic
manufacturers, saying that the DMCA did not prohibit this kind
of access--merely making a computer program work the way it was
supposed to.
113
The U.S. Court of Appeals for the Federal Circuit (CAFC) heard
the Skylink appeal. In a remarkably far-reaching decision, the
court effectively took many of the positions that Mr. Corley's
lawyers had argued for in the DeCSS case, but they did so not to
protect speech, but to protect competition. In fact, they
implied that taking Chamberlain's side in the case would
silently overrule the antitrust statutes. They also interpreted
the new right created by the DMCA so as to add an implicit
limitation. In their construction, merely gaining access is not
illegal; only gaining access for the purpose of violating the
copyright holders' rights violates the statute. The Reimerdes
court had been willing to accept that the new access right
allows a copyright holder to prohibit "fair uses as well as
foul." When Chamberlain made the same argument as to their
garage door opener program, the CAFC was incredulous.
114
Such an entitlement [as the one Chamberlain claims] would go
far beyond the idea that the DMCA allows copyright owner to
prohibit "fair uses . . . as well as foul." Reimerdes, 111 F.
Supp. 2d at 304. Chamberlain's proposed construction would allow
copyright owners to prohibit exclusively fair uses even in the
absence of any feared foul use. It would, therefore, allow any
copyright owner, through a combination of contractual terms and
technological measures, to repeal the fair use doctrine with
respect to an individual copyrighted work--or even selected
copies of that copyrighted work.17
115
There are multiple ironies here. The CAFC rarely meets an
intellectual property right it does not like. It has presided
over a twenty-year expansion of American patent law that many
scholars find indefensible. But when (for dubious jurisdictional
reasons) it sorties beyond its traditional ambit of patent law,
it is stunned by the potential expansiveness of the DMCA. Then
there is the comparison with the Reimerdes case. How interesting
that the First Amendment and concerns about free expression have
comparatively little bite when applied to the DMCA, but
antitrust and concerns about competition require that we curtail
it. After all, the heart of Mr. Johansen's argument was that he
had to write the DeCSS program in order to play his own DVDs on
his own computer--to get access to his own DVDs, just as the
purchaser of a replacement garage door control is getting access
to the program that operates his own garage door. Indeed, Mr.
Johansen's criticism of CSS was that it allowed the movie
companies, "through a combination of contractual terms and
technological measures, to repeal the fair use doctrine with
respect to an individual copyrighted work." Mr. Corley echoed
those claims.
116
Of course, the situations are not identical. The key limitation
in Skylink is that the court saw no threat of "foul use." The
Reimerdes court could see little else. On the other hand, the
rulings are not easily reconciled. The Skylink court cannot
imagine that Congress would want to give the copyright holder a
new "property" right to prevent access unconnected to any
underlying copyright violation.
117
As we have seen, Congress chose to create new causes of
action for circumvention and for trafficking in circumvention
devices. Congress did not choose to create new property rights.
. . . Were we to interpret Congress's words in a way that
eliminated all balance and granted copyright owners carte
blanche authority to preclude all use, Congressional intent
would remain unrealized.
118
Yet, arguably, that is exactly what the Reimerdes decision does,
precisely because it focuses on enabling access alone, not
access for the purpose of violating one of the rights of the
copyright holder. The Reimerdes court saw a violation of the law
just in cutting the wire or making a wire cutter. The Skylink
court focused on whether the person cutting the wire was going
to trespass once the cutting was done. In effect, the two courts
disagree on which of the options offered to the legislature in
the Farmers' Tale was actually enacted by Congress. Which court
is correct? The Skylink decision strikes me as sensible. It also
makes the statute constitutionally much more
defensible--something that the Skylink court does not consider.
But in the process, it has to rewrite the DMCA substantially.
One should not presume that it will be this interpretation that
will triumph.
119
SUMMING UP: EXAGGERATIONS,
HALF-TRUTHS, AND BIPOLAR DISORDERS
IN TECHNOLOGY POLICY
120
Let me return to the question with which I began the chapter.
For many critics of contemporary intellectual property law, the
DMCA is the very embodiment of all that is wrong. (I still
cherish a friend's account of British protesters outside the
American Embassy in London singing "D-M-C-A" to the tune of the
Village People's "YMCA" and holding up signs calling for the
law's repeal--to the great confusion of the diplomatic
personnel.) The critics conjure up a digital apocalypse--a world
of perfect control achieved through legally backed digital
fences, in which both speech and competition suffer, and where
citizens lose privacy, the privilege of fair use, and the right
to criticize popular culture rather than simply consume it. In
their view, the legal disaster is only exacerbated by bumbling
judges who do not understand the technology and who are easily
fooled by the doom-laden rhetoric of the content companies. The
DMCA's supporters, on the other hand, think criticisms of the
DMCA are overblown, that the dark tales of digital control are
either paranoid delusions or tendentious exaggerations, and that
far from being excessive, the DMCA's provisions are not
sufficient to control an epidemic of illicit copying. More
draconian intervention is needed. As for fair use, as I pointed
out before, many of the DMCA's supporters do not think fair use
is that important economically or culturally speaking. At best
it is a "loophole" that copyright owners should have the right
to close; certainly not an affirmative right of the public or a
reserved limitation on the original property grant from the
state.
121
Who is right? Obviously, I disagree profoundly with the DMCA's
supporters. I wrote this book partly to explain--using Jefferson
and Macaulay and the Sony case--what was wrong with their logic.
It would be both convenient and predictable for me to claim that
the DMCA is the intellectual property incarnation of the
Antichrist. But it would not be true. In fact, I would not even
put the DMCA in the top three of bad intellectual property
initiatives worldwide. And many of the fears conjured up about
it are indeed overblown.
122
Of course, the critics have a point. The DMCA is a very badly
drafted law. As I have tried to show here, its key provisions
were probably unnecessary and are, in my view, unconstitutional.
If coupled with a number of other legal "innovations" favored by
the content industry, the DMCA could play a very destructive
role. In general, in fact, the Farmers' Tale is fairly accurate
in describing both the origins of and the threats posed by the
DMCA. Yet the single largest of those threats--the idea that the
DMCA could be used to fence off large portions of the public
domain and to make the fair use provisions of the Copyright Act
essentially irrelevant--is still largely a threat rather than a
reality. In some cases, fair use rights are curtailed. But for
most citizens and for the majority of media, the DMCA has had
relatively little effect. Digital rights management (DRM)
certainly exists; indeed it is all around us. You can see that
every time you try to play a DVD bought in another part of the
world, open an Adobe eBook, or copy a song you have downloaded
from iTunes. But so far, the world of legally backed digital
rights management has not brought about the worst of the
dystopian consequences that some people, including me, feared
might result.
123
In many cases, citizens simply reject digital rights management.
They will not buy products that use it. Attempts to introduce it
into music CDs, for example, have been a resounding failure. In
other cases, DRM has not been used in ways that the critics
feared. There are genuine scandals, of course--cryptography
research has been chilled, the DMCA has been turned to
anticompetitive ends, and so on. It is also troubling to see
federal judges issuing injunctions not only against banned
material but also against those who link to the banned material.
Somehow the blithe reassurance that this is consistent with the
First Amendment fails to comfort one. But many of the evils
prophesied for the DMCA remain as just that: prophecies.
124
There are also entries on the positive side of the ledger. The
"safe-harbors" that the DMCA gave Internet service providers and
search services have been a vital and positive force in the
development of the Internet. It may even be true that in some
cases, such as iTunes, the DMCA did what its backers claimed it
would--encourage new provision of digital content by reassuring
the record companies that they could put their music online
surrounded by legally backed digital rights management.
(Notably, however, the trend is now going the other way.
Companies are coming to realize that many consumers prefer, and
will pay more for, unprotected MP3 files.)
125
Of course, depending on your view of the music industry, that
might seem like a mixed blessing. One might also wonder if the
same consumer benefits might have been produced with a much less
restrictive law. But with the exception of a few important
areas--such as cryptography research, where its effects are
reported to be severe--I would have to say that the criticisms
focus too much on the DMCA, to the exclusion of the rest of the
intellectual property landscape. Yes, the DMCA offers enormous
potential for abuse, particularly in conjunction with some other
developments in intellectual property that I will discuss later,
but much of the abuse has not yet happened. Yet even if it never
did happen, the DMCA has important lessons to teach us.
126
In this section I have tried to show how legal
rules--particularly intellectual property rules--define the
boundaries of legitimate competition. We used to assume that
this was principally the function of patent and trademark law,
less so of copyright. Of course, copyright would affect
competition in publishing and in the TV and movie industries,
but it hardly seemed central to competition policy in general.
But once courts and legislatures accepted that software is
copyrightable, that assessment changed. The levers and cogs of
the machines of the modern economy are forged out of ones and
zeros instead of steel and brass. In that situation, copyright
is central to the competition policy of a high-tech economy.
127
As the Apple case shows, our moral intuitions about competition
are going to be cloudier in the world of digital content and
cyberspace. The same is true of the law. Even in the material
world it can be hard to draw the line between the legitimate and
ruthless pursuit of commercial advantage and various forms of
unfair competition, antitrust violations, and so on. But in the
immaterial world, the boundaries are even harder to draw. Is
this the digital equivalent of trespass or legitimate passage on
a public road that runs through your property? As I pointed out
earlier, the constant analogies to physical property are likely
to conceal as much as they reveal. Is this virtuous competitive
imitation or illicit copying? We have strong, and by no means
coherent, moral and legal intuitions about the answers to such
questions. And our legal structure often gives us the raw
material to make a very good case for both sides of the
argument.
128
Into this already troubled situation, with a set of rules
designed for original expression in novels and poems being
applied to machines made of computer code, we add the DMCA and
its new rights of uncertain extent. Copyright had a well-
developed set of exceptions to deal with anticompetitive
behavior. Where the existing exceptions did not function, courts
tended to turn to fair use as the universal method for patching
the system up--the duct tape of the copyright system. Without an
evolving idea of fair use, copyright would overshoot its bounds
as it was applied to new technologies and new economic
conditions. Indeed that was the point of the Sony Axiom. The
DMCA threw this system into disarray, into a war of competing
metaphors.
129
The Skylink court sees monopolists being handed carte blanche to
abolish the restraints on their monopolies. Competition policy
demands that we construe the DMCA narrowly. The Reimerdes court
sees a virus masquerading as speech, a digital pandemic that
must be stopped at all costs by a draconian program of
electronic public health. Each proceeds to construe the statute
around the reality they have created. It is by no means certain
which metaphor will win the day, still less which resolution
will triumph in other countries that have passed versions of the
DMCA. International attitudes toward speech, competition, and
the necessary exceptions in a copyright system vary widely. Yet
backed by the story of the Internet Threat, the content
companies are already saying that we need to go further both
nationally and internationally--introducing more technology
mandates, requiring computers to have hardware that will only
play approved copyrighted versions, allowing content companies
to hack into private computers in search of material they think
is theirs, and so on. Remember the suggestion from the beginning
of the chapter, that all cars be assumed to be getaway vehicles
for the felonious filchers of vegetables, and thus that they
should be fitted with radio beacons, have the size of their
cargo space reduced, and so on? The Farmers' Tale continues to
evolve.
Chapter 6: I Got a Mashup
1
So far, I have talked about the root ideas of intellectual
property. I have talked about its history, about the way it
influences and is influenced by technology. I have talked about
its effects on free speech and on competition. Until now,
however, I have not described the way that it actually affects
culture. This chapter aims to rectify the omission, looking at
the way copyright law handles one specific form of cultural
creation--music. It turns out that some of the problems
identified in Chapters 4 and 5 are not simply the result of a
mismatch between old law and new technology, or the difficulties
posed in applying copyright to software, to machines made of
words. The same issues appear at the heart of a much older
cultural tradition.
2
This is the story of a song and of that song's history. But it
is also a story about property and race and art, about the way
copyright law has shaped, encouraged, and prohibited music over
the last hundred years, about the lines it draws, the boundaries
it sets, and the art it forbids.
3
Music is hard for copyright law to handle. If one had to
represent the image of creativity around which copyright law and
patent law, respectively, are built, patent law's model of
creativity would be a pyramid and copyright law's a fountain, or
even an explosion.
4
In patent law, the assumption is that technological development
converges. Two engineers from two different countries tend to
produce similar ways of catching mice or harnessing the power of
steam. There are a limited number of good ways of accomplishing
a technical task. In addition, technological progress is assumed
to be incremental. Each development builds on the ones behind
it. Based on this image, patent law makes a series of decisions
about what gets covered by property rights, for how long, how to
handle "subsequent improvements," and so on. Patent rights last
for a short time, not only to lower costs to consumers, but
because we want to build on the technology inventors have
created as soon as possible, without getting their permission.
Even during the patent term, subsequent "improvers" get their
own rights and can bargain with the original patent holder to
share the profits.
5
Copyright's assumptions are different. Copyright began with
texts, with creative expression. Here the assumption is
(generally) that there are infinite possibilities, that two
writers will not converge on the same words, and that the next
generation of storytellers does not need to take the actual
"stuff" that copyright covers in order to make the next play or
novel. (It may be because of this image that so few policy
makers seem to worry that copyright now lasts for a very long
time.) Subsequent "improvements" of copyrighted material are
called derivative works, and without the rights holder's
permission, they are illegal. Again, the assumption seems to be
that you can just write your own book. Do not claim you need to
build on mine.
6
Of course, each of these pictures is a caricature. The reality
is more complex. Copyright can make this assumption more easily
because it does not cover ideas or facts--just their expression.
"Boy meets girl, falls in love, girl dies" is not supposed to be
owned. The novel Love Story is. It is assumed that I do not need
Erich Segal's copyrighted expression to write my own love story.
Even if literary creativity does converge around standard
genres, plots, and archetypes, it is assumed that those are in
the public domain, leaving future creators free to build their
own work without using material that is subject to copyright. We
could debate the truth of that matter for literature: the
expansion of copyright's ambit to cover plotlines and characters
makes it more questionable. Certainly many recognized forms of
creativity, such as the pastiche, the collage, the literary
biography, and the parody need extensive access to prior
copyrighted work. But regardless of how well we think the image
of individual creativity fits literature, it fits very poorly in
music where so much creativity is recognizably more collective
and additive, and where much of the raw material used by
subsequent creators is potentially covered by copyright.
7
So how does the accretive process of musical creativity fare in
the modern law and culture of copyright? How would the great
musical traditions of the twentieth century--jazz, soul, blues,
rock--have developed under today's copyright regime? Would they
have developed at all? How does the law apply to the new
musicians, remixers, and samplers who offer their work on the
Internet? Do the lines it draws fit with our ethics, our
traditions of free speech and commentary, our aesthetic
judgments? It would take a shelf of books to answer such
questions definitively. In this chapter, all I can do is suggest
some possibilities--using the history of a single song as my case
study.
8
-----------------------------------
9
On August 29th, 2005, a hurricane made landfall in Louisiana.
The forecasters called it "Hurricane Katrina," quickly shortened
to "Katrina" as its story took over the news. The New Orleans
levees failed. Soon the United States and then most of the world
was watching pictures of a flooded New Orleans, seeing pleading
citizens--mainly African-American--and a Keystone Cops response by
the Federal Emergency Management Agency. The stories from New
Orleans became more and more frightening. There were tales not
only of natural disaster--drownings, elderly patients trapped in
hospitals--but of a collapse of civilization: looting, murder and
rape, stores being broken into with impunity, rescue helicopters
fired upon, women and children sexually assaulted in the
convention center where many of the refugees huddled. Later, it
would turn out that many, perhaps most, of these reports were
untrue, but one would not have guessed that from the news
coverage.
10
The television played certain images over and over again.
People--again, mainly African-Americans--were portrayed breaking
into stores, pleading from rooftops, or later, when help still
had not arrived, angrily gesturing and shouting obscenities at
the camera.
11
As the disaster unfolded in slow motion, celebrities began
appearing in televised appeals to raise money for those who had
been affected by the storm. Kanye West, the hip hop musician,
was one of them. Appearing on NBC on September 2, with the
comedian Mike Myers, West started out seeming quietly upset.
Finally, he exploded.
12
I hate the way they portray us in the media. You see a black
family, it says, "They're looting." You see a white family, it
says, "They're looking for food." And, you know, it's been five
days [waiting for federal help] because most of the people are
black. . . . So anybody out there that wants to do anything that
we can help--with the way America is set up to help the poor, the
black people, the less well-off, as slow as possible. I mean,
the Red Cross is doing everything they can. We already realize a
lot of people that could help are at war right now, fighting
another way--and they've given them permission to go down and
shoot us!
13
Myers, who, according to the Washington Post, "looked like a guy
who stopped on the tarmac to tie his shoe and got hit in the
back with the 8:30 to LaGuardia," filled in with some comments
about the possible effect of the storm on the willingness of
Louisiana citizens to live in the area in the future. Then he
turned back to West, who uttered the line that came to epitomize
Katrina for many people around the world, and to infuriate a
large number of others. "George Bush doesn't care about black
people!" Myers, the Post wrote, "now look[ed] like the 8:30 to
LaGuardia turned around and caught him square between the
eyes."1 In truth, he did appear even more stunned than before,
something I would not have thought possible.
14
In Houston, Micah Nickerson and Damien Randle were volunteering
to help New Orleans evacuees at the Astrodome and Houston
Convention Center during the weekend of September 3. They, too,
were incensed both by the slowness of the federal response to
the disaster and by the portrayal of the evacuees in the media.
But Mr. Nickerson and Mr. Randle were not just volunteers, they
were also a hip-hop duo called "The Legendary K.O." What better
way to express their outrage than through their art? An article
in the New York Times described their response.
15
"When they got to Houston, people were just seeing for the
first time how they were portrayed in the media," said Damien
Randle, 31, a financial adviser and one half of the Legendary
K.O. "It was so upsetting for them to be up on a roof for two
days, with their kids in soiled diapers, and then see themselves
portrayed as looters." In response, Mr. Randle and his partner,
Micah Nickerson, wrote a rap based on the stories of the people
they were helping. On Sept. 6, Mr. Nickerson sent Mr. Randle an
instant message containing a music file and one verse, recorded
on his home computer. Mr. Randle recorded an additional verse
and sent it back, and 15 minutes later it was up on their Web
site: www.k-otix.com.2
16
The song was called "George Bush Doesn't Care About Black
People" (also referred to as "George Bush Doesn't Like Black
People"). Appropriately, given that Mr. West was the one to come
up with the phrase, the song was built around Mr. West's "Gold
Digger." Much of the melody was sampled directly from the
recording of that song. Yet the words were very different. Where
"Gold Digger" is about a predatory, sensual, and materialist
woman who "take[s] my money when I'm in need" and is a "triflin'
friend indeed," The Legendary K.O.'s song is a lyrical and
profane condemnation of the response to Katrina by both the
government and the media. Here is a sample:
17
Five days in this motherf__ attic
Can't use the cellphone I keep getting static
Dying 'cause they lying instead of telling us the truth
Other day the helicopters got my neighbors off the roof
Screwed 'cause they say they coming back for us too
That was three days ago, I don't see no rescue
See a man's gotta do what a man's gotta do
Since God made the path that I'm trying to walk through
Swam to the store, tryin' to look for food
Corner store's kinda flooded so I broke my way through
I got what I could but before I got through
News say the police shot a black man trying to loot
(Who!?) Don't like black people
George Bush don't like black people
George Bush don't like black people
18
This chapter is the story of that song. "George Bush Doesn't
Care About Black People" is the end (for the moment) of a line
of musical borrowing. That borrowing extends far beyond Kanye
West's song "Gold Digger." "Gold Digger" is memorable largely
because it in turn borrows from an even older song, a very
famous one written half a century before and hailed by many as
the birth of soul music. It is in the origins of that song that
we will start the trail.
19
I GOT A WOMAN
20
In 1955, Ray Charles Robinson, better known as Ray Charles,
released a song called "I Got a Woman." It was a defining moment
in Charles's musical development. Early in his career he had
unashamedly modeled himself on Nat King Cole.
21
I knew back then that Nat Cole was bigger than ever. Whites
could relate to him because he dealt with material they
understood, and he did so with great feeling. Funny thing, but
during all these years I was imitating Nat Cole, I never thought
twice about it, never felt bad about copying the cat's licks. To
me it was practically a science. I worked at it, I enjoyed it, I
was proud of it, and I loved doing it. He was a guy everyone
admired, and it just made sense to me, musical and commercial
sense, to study his technique. It was something like when a
young lawyer--just out of school--respects an older lawyer. He
tries to get inside his mind, he studies to see how he writes up
all his cases, and he's going to sound a whole lot like the
older man--at least till he figures out how to get his own shit
together. Today I hear some singers who I think sound like me.
Joe Cocker, for instance. Man, I know that cat must sleep with
my records. But I don't mind. I'm flattered; I understand. After
all, I did the same thing.3
22
In the early 50s Charles decided that he needed to move away
from Cole's style and find his own sound, "sink, swim or die."
But as with any musician, "his own sound" was the product of a
number of musical traditions--blues and gospel particularly. It
is out of those traditions that "I Got a Woman" emerged; indeed
it is that combination that causes it to be identified as one of
the birthplaces of soul music.
23
According to the overwhelming majority of sources, "I Got a
Woman" stems from a fairly overt piece of musical
borrowing--Charles reworded the hymn "Jesus Is All the World to
Me"--sometimes referred to as "My Jesus Is All the World to Me."
24
Musically, soul denotes styles performed by and for black
audiences according to past musical practices reinterpreted and
redefined. During its development, three performers played
significant roles in shaping its sound, messages, and
performance practice: Ray Charles, James Brown, and Aretha
Franklin. If one can pinpoint a moment when gospel and blues
began to merge into a secular version of gospel song, it was in
1954 when Ray Charles recorded "My Jesus Is All the World to
Me," changing its text to "I Got A Woman."4
25
That story is repeated in the biography on Charles's Web site.
"Charles reworded the gospel tune 'Jesus Is All the World to Me'
adding deep church inflections to the secular rhythms of the
nightclubs, and the world was never the same."5 Michael Lydon,
Charles's most impressive biographer, simply reports that "Jesus
Is All the World to Me" is described as the song's origin in
another published source,6 and this origin is cited repeatedly
elsewhere in books, newspaper articles, and online,7 though the
most detailed accounts also mention Renald Richard, Charles's
trumpeter, who is credited with co-writing the song.8
26