ADVERTISING, PERSISTENCY IN

Any patent medicine, however worthless, will make its advocate

rich if he will only persist in advertising it. The dear

public succumb in the long run. They can not stand up under

the continuous force of his big-lettered suggestions. They

rather enjoy being humbugged. What splendid advantage the big

stores take of this weakness on our part! All they need do is

to keep offering suggestions of cheapness or of the supposed

worth and imagined usefulness of their wares, and multitudinous

innocent ones, whose sole interests the advertiser seems to

have at heart, take hold of the tempting bait.--ROBERT

MACDONALD.

(39)

=Advice, Bad=--See SUCCESS TOO DEAR.

=Advice, Benefiting by=--See MIND-HEALING.

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