Mr. George Hibbard discovers a new literature in process of
development, born of the needs of modern advertising. In _The
Booklover’s Magazine_ he writes:
The modern advertisement is worth looking at, whether it is the
sounding proclamation of some big corporation, with facts and
figures both weighty and impressive, or the light eye-catching
notice of some simple trade or contrivance. All forms of
literary composition find place in the advertising pages:
history, story, verse. Many advertisements measure up to the
test of good literature. In truth, there is often an uncommon
amount of character in them. A word here or a phrase there is
often singularly vivid as “local color,” and behind many an
advertisement it is possible to see a vigorous personality. Nor
are there lacking in this new literature qualities of humor,
both intentional and unintentional. One generation writes
an epic, another an advertisement; who shall say that one
manifestation is not as important as the other.
(37)
* * * * *
Going into a green field surrounded by beautiful trees, we were
once shocked by seeing painted upon a large rock the injunction,
“Prepare to meet thy God.” This was the work of some ardent
religionist who was entirely unconscious that this was a holy
place. God was there, altho he knew it not, else he would not
have intruded in that sacred place with his vulgar application
of a venerable injunction.--_The Christian Register._
(38)
See PUBLICITY; WHOLENESS.
=Advertising, Novel=--See FOOLISHNESS SOMETIMES IS WISDOM.