For further information write to

THE NATIONAL

=Negro Directory and Reporting Agency=

Chicago, Illinois

* * * * *

Do You Like Good Perfumes?

THEN TRY

_OUR PERFUMES_

AND

_TOILET WATERS_

_If you wish Lasting Perfumes and Toilet Waters in the true flower odors,

use some of these_:

=LES FLEURS=—A combination of flowers.

=HIGH-BROWN=—A fragrant, lasting odor, originated by us.

=DIANANIS=—Something new and original.

=LE TREFLE=—The true odor of a clover blossom.

=VIOLET=, =ROSE=, =CRAB APPLE=, =LILAC=, and a number of other popular

odors.

_We also manufacture a line of Sachet Powders._

MADE BY

=The Overton-Hygienic Manufacturing Co.=

Dept. H. C., CHICAGO

* * * * *

A BEAUTIFUL SKIN IS YOUR BIRTHRIGHT

=THE OVERTON-HYGIENIC=

=Peroxide Vanishing Cream=

Prevents and relieves chapped skin. This vanishing cream is soothing,

healing and antiseptic. Being greaseless, it is especially good for use

in the daytime; unequaled for oily skins; delightful after shaving. The

peroxide in the cream _Bleaches_ the skin. Will not injure the most

delicate complexion nor cause hair to grow. =Price 25 cents.=

MADE ONLY BY

=The Overton-Hygienic Manufacturing Co.=

* * * * *

[Illustration]

=HIGH-BROWN SOAP=

A Good Soap Is Essential to a Beautiful Complexion. High-Brown Soap Will

Keep The Pores Clean And Free From Impurities.

=Absolutely Pure=

=Highly Perfumed=

Handsomely Put Up Two Cakes to a Box

=PRICE 50c=

MADE BY

=The Overton-Hygienic Manufacturing Co.=

CHICAGO

* * * * *

=The Journal of Negro History=

PUBLISHED QUARTERLY

100 PAGES

=_Edited by_ CARTER G. WOODSON=

THE JOURNAL OF NEGRO HISTORY is the official organ of the _Association

for the Study of Negro Life and History_, which is now trying not to

promote an isolated research into the history of the black race but to

show how civilization has been influenced by contact with the people of

color. This publication aims to popularize the movement to save and make

available the scattered historical materials bearing on the Negro. In

it appears scholarly articles and valuable documents giving information

generally unknown. It is concerned with facts, not with opinions.

=Subscription price $1.00 per year. Foreign Subscription 25c extra. Single

numbers, 25 cents; 30 cents by mail.=

Checks should be made payable to THE JOURNAL OF NEGRO HISTORY and

addressed to

=CARTER G. WOODSON,

2223 12th St., N. W., WASHINGTON, D. C.=

* * * * *

=WIND AND SUN=

Work Havoc With The Skin

The Cool Velvet Touch of Our

TALCUM POWDERS

[Illustration]

Eases the burning and irritation.

A trial will convince you of their superiority.

=Five Odors:=

HIGH-BROWN, CARNATION, ROSE, DIANANIS, VIOLET

=PRICE 25 CENTS=

MADE BY

=The Overton-Hygienic Manufacturing Co.=

CHICAGO

* * * * *

AIDA HAIR POMADE

[Aida Overton-Walker]

=_A Delightfully Perfumed Hair Dressing_=

That makes stubborn and harsh hair soft and pliable and easy to comb. It

is also prepared especially to be used in straightening of the hair with

the “irons,” _preventing the evil effects_ heretofore resulting from the

use of the “irons” with other similar preparations.

[Illustration]

_A large, handsome, lithographed tin box_

=Only 25c a Box=

Agents wanted

THE OVERTON-HYGIENIC CO.

DEPT. H. C., CHICAGO, ILL.

* * * * *

_A Live Book for Live People_

HOW A NEGRO SHOULD CONDUCT A BUSINESS

To Gain the Patronage of His Own People

=PRICE $1.50 POST PAID=

=Now in press. Will be published about Sept. 1, 1916=

If you are in business or contemplate entering business, you should have

this book. The book will contain Fourteen Chapters—not a dead line in it.

=SYNOPSIS OF CHAPTERS=

1 A Brief Review of Early Negro Business Ventures.

2 Statistics of Negro Business in the United States.

3 Prejudice as it Affects the Negro in Business.

4 The Importance of Business in the Race’s Development.

5 What is Necessary to Secure the Patronage of Our Own People?

6 What is Necessary to Secure the Patronage of White People?

7 How to Buy Goods at the Lowest Price.

8 How to Establish Credit with Wholesale Houses.

9 What Constitutes Good Salesmanship?

10 Whom to Credit.

11 How to Make Collections.

12 How to Advertise.

13 How to Systematize a Business.

14 How to Conduct a Business in General.

The price of the book is $1.50, but as a special inducement to advance

subscriptions we will send it when published for One Dollar to those who

will sign the attached slip and send to us before Aug. 20, 1916.

=Cut out this coupon, sign and send to us promptly.=

_Date_..................._19_....

=THE PROGRESSIVE BOOK PUBLISHERS

Chicago, Ill.=

_Gentlemen_:

_Kindly enter my subscription for one copy of “How a Negro Should

Conduct a Business,” for which I agree to remit [to you] $1.00 as soon

as you send me notice that the book is ready._

_Name_................................................................

_Street or R. F. D._..................................................

_Town_............................................ _State_............

The Half-Century Magazine (Vol. I, No. 1, August, 1916) · 第 4 / 4 段