Three things he’s learned: That the man who tries

Finds favor in his employer’s eyes;

That it pays to know more than one thing well;

That it doesn’t pay all he knows to tell.

For the man who wins is the man who works,

Who neither labor nor trouble shirks,

Who uses his hand, his head, his eyes.

The man who wins is the man who tries.

[Illustration: If It’s Funny—Laugh!]

A BROTHERHOOD.

“Would you advise me to get married?”

“I can’t give you any advice on that subject, my boy.”

“You married men are all alike. None of you will give a fellow any

advice.”

“Well, marriage is a secret society.”—Louisville Courier-Journal.

THE USUAL CONVERSATION.

Father—What did you and John talk about last night, dear?

Daughter—Oh, we talked about our kith and kin.

Small Brother—Yeth, pop, I heard ’em. He seth, “Kin I hev a kith?” and

she seth, “Yeth, you kin!”—Yale Record.

WHY IT WAS SAFER.

A boy was visiting another boy, and as they were going to bed the little

host knelt to say his prayers.

“I never say my prayers when I am home,” said the visitor.

“That’s all right,” said the other boy. “You better say them here. This

is a folding bed.”

EASY.

“Did that book agent succeed in inveigling you into buying a set of

Shakespeare’s works?”

“No.”

“How did you get rid of him so easily?”

“I simply showed him the last dun I received for a set of books I bought

on the installment plan two years ago.”—Birmingham Age-Herald.

GOT ’EM THE FIRST TIME.

“Mr. Johnson,” asked the professor in the freshman class, “what three

words are used most among the college students?”

“I don’t know,” said the student.

“Correct,” replied the professor.

HIS DUTIES DEFINED.

Boss—“I wanted to speak to you, Mr. Lovum, about your attentions to Miss

Sweetthynge during office hours. I hired you as a billing clerk only—no

cooing mentioned. That will be all for the present.”

THE SUPREME TEST.

“Brudder Jackson,” said the colored preacher to a parishioner, “yo’ wife

done tell me she got religion and wants to jine de church.”

“Yas, suh, dat’s so,” replied the husband.

“Well, brudder,” suggested the preacher, “Ise gwine to put her

protestashuns to a test—de nex’ time it rains, Brudder Jackson, you let

your dawg get good an’ wet and den let the dawg in yo’ parlor and den you

tell me what yo’ wife says. Den I will know whether Sis’ Jackson should

cum into de fold or not.”

DESIRABLE THOUGHTS.

Cholly—“Before I met you I thought of nothing but making money.”

Ethel—“Well, keep right on! Pop ain’t so rich as folks think!”

TRYING THE DOG ON HIM.

“Come right into the yard,” said the farmer’s wife cordially to the tramp

who had besought something to eat.

The tramp eyed the bulldog dubiously. “I dunno ’bout dat,” he said. “How

’bout dat drog? Will he bite?”

“I don’t know,” said the housewife, “I just got him today and that’s what

I want to find out.”

PROVING MAW WRONG.

Freddy, with a determined look on his small countenance, marched into the

front room and up to the ardent suitor of his pretty sister.

“What’s them?” he demanded, thrusting out a grimy hand full of small

white objects.

“What are those?” said the young man with an ingratiating smile. “Those

are beans.”

“He does know ’em, maw,” bawled Freddy triumphantly into the adjoining

room. “You said he didn’t.”

REDUCING THE COSTS.

“Tommy,” said the fond mother, “isn’t it rather an extravagance to eat

both butter and jam on your bread at the same time?”

“No, mamma, it’s economy,” Tommy answered. “The same piece of bread does

for both.”—The Christian Herald.

DO NOTHING BUT BREATHE.

Bachelor—“Before the wedding you told me that married life would be one

grand sweet song.”

Benedict (gloomily)—“Yes; and since then I’ve found it one grand sweet

refrain.”

Bachelor—“Refrain?”

Benedict—“Yes. My wife insists that I refrain from cards, refrain from

smoking, and refrain from the club.”

TO THE POINT.

“Look here, waiter, is this peach or apple pie?” asked the patron.

“Can’t you tell from the taste, sir?” asked the waiter.

“No, I can’t,” answered the customer.

“Well, then,” asked the waiter, “what difference does it make?”

A SHORTAGE SOMEWHERE.

An advertisement of a popular spectacular play has this to say of two of

its attractions:

5,000 PEOPLE

4,000 COSTUMES

A MATTER OF ARRANGEMENT.

A teamster charged with using loud and profane language on the street,

was brought before a police magistrate, and one of the witnesses was an

aged colored man.

“Did this man use improper language?” inquired the lawyer for the

prosecution.

“Well, sah,” replied Uncle Ans, “he did tawk mighty loud, sah.”

“And did he indulge in profanity?”

The witness looked puzzled but did not answer, so the attorney tried

again.

“What I mean, Uncle Ans,” he said, “is this: did he use words that your

minister could use in a sermon?”

“Oh, yessah, yessah,” answered Uncle Ans, with a grin; “de ministah could

use dem word, sah, but he suttinly would hab ter errange dem different.”

PRECAUTIONARY.

Mrs. Bacon—“I see washerwomen in Alabama are compelled to register their

names with the city health departments.”

Mr. Bacon—“Why don’t they vaccinate them?”

“What for?”

“So they won’t take it.”

“Take what?”

“The wash.”—Yonker’s Statesman.

Classified Advertisements

WANTED FEMALE HELP

=Agents Wanted=—To sell household specialties. Big money, quick sellers;

territory going fast. Write for full particulars. B. 31, care Half

Century Magazine, Chicago.

* * * * *

=Agents Wanted=—To secure subscriptions for the Half Century Magazine.

Liberal commission.

* * * * *

=Agents Wanted=—Something entirely new. Sells like “wild fire.” Write for

particulars. C. J. M., care Half Century Magazine, Chicago.

* * * * *

=Wanted=—Agents to sell Soaps, Perfumes and other toilet preparations.

Write for prices and terms. The Overton Hygienic Co., Chicago.

* * * * *

=Stenographer=—Between 20 and 30 years of age. One that is capable

of handling a large amount of detail work. In your reply state age,

experience and salary expected. Address M. G. H., care Half Century

Magazine.

* * * * *

=Stenographers and Bookkeepers=—Girls over 18. Must be graduates of

business department of a high school or college. Those that have had some

experience preferred. Address C-27, care Half Century Magazine, Chicago.

* * * * *

WANTED—MALE HELP

=Agents Wanted=—To sell household specialties, big money. Write quick.

B-31, care Half Century Magazine, Chicago.

* * * * *

=Stock Salesmen=—For high grade, quick selling proposition. Address T. S.

R., care Half Century Magazine.

* * * * *

=A chance= to make big money selling Negro pictures. The best proposition

ever offered. Address Mardell Co., Chicago.

* * * * *

FOR SALE

=Typewriter=—Monarch, latest model, in first class condition. Price,

$25.00. A. J. Spears, 5202 Wabash Ave., Chicago, Ill.

* * * * *

=Household Furniture=—Beds, Tables, Chairs, etc. Everything necessary for

housekeeping. A bargain, as I am breaking up housekeeping. Address M-19,

care Half Century Magazine, Chicago.

* * * * *

=For Sale=—Office desk, chair and Royal typewriter, same as new, at a

bargain for quick sale. Make me an offer. Banks, Wabash Ave., Chicago.

* * * * *

ROOMS FOR RENT

=Rooms to Rent=—One large front room for one or two gentlemen. Reference

required. Nice neighborhood. M-20, care Half Century Magazine.

* * * * *

=Rooms for Rent=—Light and airy; to respectable people; reference

furnished and required. Address M-24, care Half Century Magazine.

* * * * *

=For Rent=—Nice room, suitable for man and wife, or bachelor quarters for

two ladies. Address M-25, care Half Century.

* * * * *

MISCELLANEOUS

=Notice=—I will not be responsible for any debts contracted by anyone

except myself after this date, June 26, 1916. Henry B. Brayson.

* * * * *

=Wanted to Purchase=—A set of the latest edition of Encyclopedia

Britannica. State lowest price you will take for same. Address M-27, care

Half Century Magazine, Chicago.

[Illustration: WITH OUR EXCHANGES]

BERT WILLIAMS AGAIN STAR OF ZIEGFELD’S “FOLLIES.”

Noted Comedian Makes New Yorkers’ Sides Ache With His “Othello.”

(Louisville News.)

New York, June 18.—Bert Williams, premier comedian of his day, is again

the star of Florence Ziegfeld’s “Follies.” Ziegfeld started his “Follies”

in 1907 and each year he has outdone the preceding year in this type of

show—which consists of elaborate staging, pretty girls and plenty of

them, funny men, all kinds of music and dance, in short his “Follies”

have been hash, a little bit of everything. Shortly after George Walker’s

death, which left Bert Williams to travel alone, Ziegfeld did what no

other manager or producer in this country would have done and that was to

take a Colored performer into a purely white company. He snatched up Bert

Williams, it was a bold thing to do—but it paid. Of course, the “Follies”

can not go into some cities because of Williams, but that loss is over

made up in the other cities. Williams has often saved the “Follies” from

being pure and simple burlesque despite the fact Ziegfeld has most of

the high priced white stars. This year the “Follies” have a Shakesperian

travesty after the tercentenary in honor of the great Shakespeare. Bert

Williams plays “Othello” in the play of that name. Space forbids a rehash

of the scene—but if you’ve ever seen Bert Williams in anything, just shut

your eyes and imagine him as the jealous Moor. You might then get a faint

idea of what makes New Yorkers’ sides ache.

INCREASING OPPORTUNITIES.

(From Amsterdam News.)

When the present European War was begun we gave it as our opinion that

with the exodus of the foreign reservist and the cessation of immigration

economic opportunities would be on the increase for the colored American.

The results have vindicated our predictions. But has the colored man

seized the opportunities presented? Is he taking the best advantage of

the present situation?

Three times since the outbreak of the European War we have advised our

young men and women to learn Spanish. Today the metropolitan dailies are

filled with advertisements calling for Spanish speaking and enterprising

young people. In many cases the need is so pressing for the expansion

in South America of this country’s commerce that were a colored man to

answer one of these advertisements there is hardly one chance in nine

that he would meet with a rebuff. Little over a year ago the situation

would have been exactly the reverse. But necessity and the Almighty

Dollar work some awful changes. Prejudice usually disappears when it

affects the moneyed interests. Colored men and women are holding down

positions today that only eighteen months ago were tightly closed against

them. And, what’s more, they can continue to hold those jobs even after

the war, if their services are up to the required notch of efficiency.

With many hundreds of them being used at present to fill places of the

departed reservists still the advertising goes more emphatically on for

more, yet more. Is the supply equal to the demand?

And the demand is even more urgent for Spanish speaking men and women to

travel to the South American countries as the trade representatives of

the big American firms. Will our people accept this opportunity, too?

Or, now with opportunity thundering at their doors, will they ignore

Ambition’s call to higher things?

Three times before we have advised them to learn Spanish. For a fourth

time we reiterate the advice: Young man, young woman, learn Spanish! For

behind that easily mastered language is the beckoning hand of increasing

opportunities. Prepare yourself, and do your best on any job you accept.

So when you leave it, another COLORED MAN OR WOMAN may be employed.

BUSINESS SENSE.

(Chicago Defender.)

Business, generally speaking, is a new thing with most members of the

race, so it is not surprising to find a large percentage of failures

among those who venture in it. There are a great many reasons why success

does not come more often, the first being that hackneyed expression

“unpreparedness.” A railroad man, for instance, may accumulate a little

money and open up a grocery store. Having had no experience, he neither

knows how to buy or to sell. If he prospers, it is simply by sheer luck

and not due to any business knowledge.

As much of the profit lies in buying and keeping down overhead expenses

as it does in the selling. Many large business houses have gone to the

wall simply through poor management. In the identical place one man makes

a failure, another makes a huge success. The first requisite is to have

what the public wants and offer it for sale at an attractive figure—one

that will permit of a fair profit yet meet competition. Make no

misrepresentations; better lose a customer for the time being by telling

him you haven’t in stock just what he wants than by selling him something

inferior and claiming it is just as good. He might be fooled the first

time but he will fool you ever afterward.

Many people open stores in the heart of what is termed “the black belt,”

offer inferior goods, poor service, and ask high prices, and expect

because the skin of those around them happens to be the same as theirs,

that they are in duty bound to “trade with one of their own color.” In

other words, the customer is asked to measure his race pride in dollars

and cents. If he can get a good can of tomatoes across the way for 15

cents, he is expected to pay the same price or more for an inferior

quality from the brother in mourning. If he refuses to so squander his

money he is accused of todying to the white man.

We have learned the lesson well that as mechanics or any skilled workmen

we must equal the best if we would even get scant recognition. The color

line in the labor field is drawn taut, yet here and there the line is

broken and employment given us. The new business man must realize he

must be fitted for what he undertakes. He wouldn’t attempt to repair a

watch without having gone through an apprenticeship in watch repairing.

Why start a grocery, meat market, haberdashery, etc., before acquainting

yourself with the particular line you wish to engage in?

We differ from other races only in that we are overconfident in our

ability. We believe in starting at the top and sliding to the bottom; it

looks so much easier. Climbing is hard work, but it is worth while, and

when the top is reached, even though you are weary, you hold something

tightly in your grasp that the world cannot take from you—experience.

And, after all, that is the one great thing in life that brings success.

RIGHT IDEA.

A Portland school teacher asked this question:

“Now, Johnny, suppose you wanted to build a $1,000 house and had only

$700; what would you do?”

“I ’spose I’d have to marry a girl worth $300,” answered the young

financier.

EXPLAINED AT LAST.

The physician was giving an informal talk on physiology.

“Also,” he remarked, “it has recently been found that the human body

contains sulphur.”

“Sulphur!” exclaimed the girl in the blue-and-white blazer. “And how much

sulphur is there then in a girl’s body?”

“Oh, the amount varies,” said the doctor, smiling, “according to the

girl.”

“Ah!” returned the girl. “And is that why some of us make better matches

than others?”

A darky walked into a restaurant, sat down to the table, and looking up,

recognized the waiter as an old friend. “Huh!” he said, “I sees you is

wuking here.” “Yes,” said the waiter, noting the sarcasm, “I’se wuking

here, but, thank de Lawd. I ain’t eatin’ here.”

MIDNIGHT SPREADS.

For years it has been dinned into our ears that we should not eat before

going to sleep, and we have forgone many a pleasant bite for fear of

sacrificing our good health. And now along comes a noted physician and

tells us that many morning headaches were merely the result of hunger.

This does not mean that we can immediately proceed to gorge ourselves

with all sorts of sweets and not have to pay the penalty the next

morning. Sweets should be eschewed during the midnight repast, and

one should substitute some wholesome sandwiches—cheese sandwiches are

wholesome and nourishing and can be eaten with impunity even during the

wee small hours.

TO FRESHEN LEMONS.

If lemons are old and dry, place them in a pan of hot water and keep the

water at an even temperature for a few hours. As a result the lemons will

become fresh and juicy again.

SUBSCRIPTION PRICE

The subscription price of =The Half-Century= is 75 cents per year, or

50 cents for six months. Some time ago we made an offer as a special

inducement to send the publication for one year for fifty cents—to all

who would send us their subscription before the date of publication.

The responses were very flattering, which shows in what confidence the

management is held. As this offer did not reach many of our friends in

time to take advantage of the same, we have decided to extend the offer

until August 10, 1916. The offer will positively be withdrawn on that

date. As a matter of fact, the probabilities are that the subscription

price =will have to be advanced to One Dollar per year=, on account of

the steady advance in the cost of paper, printing inks, labor, etc.

Therefore, we suggest that you take the benefit of this extremely low

offer, by filling in the attached coupon and mailing same with your

remittance to us promptly.

[COUPON]

=OUR SPECIAL ADVANCE OFFER=

=Extended to August 10, 1916=

=The Half-Century Magazine Publishing Company=

=3708 WABASH AVENUE, CHICAGO, ILL.=

=Subscription Price, One Year 75 Cents; Six Months 50 Cents;

Three Months 25 Cents=

GENTLEMEN:

Enclosed find 50 cents in payment of One Year’s Subscription to

The Half-Century Magazine as per your Reduced Price Advance

Offer.

Name .....................................

Street or P. O. ..........................

Town ................. State .............

Date ..........................

_Don’t Be A Fossil! Live in the 20th Century_

You wouldn’t by preference travel now in an ox wagon, would you?

THEN WHY NOT JOIN

THE INTERNATIONAL

=Benevolent & Protective Association=

=An Up-to-Date Fraternal Order that Meets the Requirements of Today=

Some of the old-time orders offer you weekly dues when you are sick,

burial when you die and endowment to your beneficiaries. _We do that for

you, too, and we do more._

=WE HELP YOU TO LIVE= =WE HELP YOU TO PROSPER=

We furnish you free medical attendance and pay you for the time you lose

while you are sick.

=We Help You in Your Business or Daily Vocation=

We assist you _financially_ when in need. Each member pledges to deal

with other members in preference to those who are not members (other

things being equal), and we use every legitimate method to _require_

members to truthfully live up to this pledge—even to the extent of

expulsion, where it is conclusively proven that said member continues

to violate this obligation. However, we do not require one member to

pay another _more_ for the same article or service. We have this plan

perfected so that it works out harmoniously.

=We Oppose Race Discriminations=

Such as unequal accommodations on railroads, etc., by persuasion and the

influence of prominent, fair minded white persons, and also by legal

process through the courts. We condemn the practice that many white firms

have of advertising their products by ridiculing the race, and oppose the

same by boycotting such firms and their products.

=If there is no lodge of ours in your city you can join individually,

Chicago Council No. 1, and live where you are—you will not have to come

to Chicago to do so.=

Write for application blank and full particulars to

=_The_ International Benevolent & Protective Association=

OLGA L. PORTER. COR. SECRETARY

ORGANIZERS WANTED

5349 Indiana Ave., Chicago, Ill.

* * * * *

=Everything Musical=

The Azalia Hackley

MUSIC

Publishing House

_MUSIC PUBLISHERS_

AND DEALERS IN

PIANOS

PIANO PLAYERS

BAND INSTRUMENTS

STRING INSTRUMENTS

SHEET MUSIC

MUSIC BOOKS

VICTROLAS

And other Talking Machines

_All the Latest Songs and Records_

We make a specialty of songs and music of all kinds—Religious, Patriotic,

Classic or Ragtime written by our people.

We set your words to music and publish same on a royalty basis.

Mail Orders Filled

=The Azalia Hackley

Music Publishing House

5244 State St., Chicago, Ill.=

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=DON’T Take a Chance With Your Films=

Don’t have them developed with inferior chemicals. We use only the best

C. P. Mallinckrodt Chemicals in our photo finishing laboratory, and

employ only skilled photographers to FINISH YOUR WORK. In our printing

and enlarging departments we produce perfect black and whites, and use

only the best grades of developing paper. All prints are masked with

white border and trimmed with even margin.

Your order receives undivided attention in our laboratory, where QUALITY

OF FINISH is the first consideration.

Any size roll of film, 6 or 12 exposures, developed for 10c.

Your Photo finishing may be sent to us by mail. It will have prompt

attention.

We carry a complete line of =Cameras and Kodaks=

=The Azalia Hackley

Music Publishing House=

5244 State St., CHICAGO

* * * * *

WE SELL BOOKS

When you want a Book of any kind

_WRITE US_

If we can’t get what you want,

It’s not in print

_Books written By Colored-American Authors Our Specialty_

Lowest Prices

Quick, Efficient Service

THE

=Progressive Book Publishers=

3519 State St., Chicago, Ill.

We Publish Books, etc.

* * * * *

IN SUMMER YOU NEED

=PU-RI=

To Prevent the Odor From Perspiration

* * * * *

COMING

READY AUGUST 1st

[Illustration: =BLACK’S BLUE BOOK=]

=Directory of Chicago’s Active Colored People and Guide to Their

Activities=

On news stands or sent anywhere on receipt of price 25 cents

=FORD S. BLACK, PUBLISHER

6446 St. Lawrence Ave. Chicago, Ill.=

* * * * *

USE

=RO-ZOL=

[Illustration]

The Face Bleach That Will Bleach

Will Also Positively Remove Tan, Liver Spots and Freckles

AVOID IMITATIONS

=THE OVERTON-HYGIENIC MFG. COMPANY

Dept. H. C. Chicago, Ill.=

=AGENTS WANTED=

We are also manufacturers of the Original High-Brown Face Powder, the

first and only face powder made especially for the complexion of our

people.

* * * * *

High-Brown Hair Grower

WILL GROW YOUR HAIR

_It Is A Straightener As Well As A Grower_

Nicely Perfumed—Absolutely Harmless

[Illustration]

Gives the hair that live, glossy appearance which is so much desired. A

trial will convince the most skeptical.

PRICE 50 CENTS

MADE ONLY BY

=The Overton-Hygienic Manufacturing Co.=

CHICAGO, ILL.

* * * * *

START A BUSINESS OF YOUR OWN

=The Perfumers’ Supply Co.=

Importers and Jobbers of Materials for

_Manufacturers of Hair Preparations Toilet Articles and Perfumes_

=We Carry A Complete Stock at the Lowest Prices=

Some of which are as follows

Talcum

Waxes

W Petrolatum

C Petrolatum

A Petrolatum

Jars

Colors

Boxes

Bottles

Labels, etc.

Oil Rose

Oil Lilac

Oil Lemon

Oil Lavender

Oil Bergamot

We will sell you the supplies and teach you _Free_ how to make Cold

Creams, Face Bleaching Creams, Hair Pomades, Hair Growers, Perfumes,

Toilet Waters, etc.; or we will make any of these articles for you and

print your name on the label, ready for you to sell.

=Catalog and terms sent on receipt of 10 cents in postage=

=THE PERFUMERS’ SUPPLY CO.

Dept. J, Monadnock Block=

CHICAGO, ILL.

* * * * *

_Successful baking requires a good baking powder_

Hygienic Pet Baking Powder

_meets that requirement_

=Economical and Strictly Pure=

A LARGE CAN FOR =10c=

For sale by all good dealers

[Illustration]

OVERTON-HYGIENIC CO.

CHICAGO

* * * * *

A Marvel! A Revelation!

=Magic Furniture Polish=

_THE POLISH THAT MAKES OLD FURNITURE LOOK THE SAME AS NEW_

Made only by the inventor

=THOS. B. BANKS

5163 Wabash Ave. Chicago, Illinois=

Agents wanted. Write for prices and terms.

* * * * *

_Chew the Good Chew_

TWO KINDS

TRIPLEMINT

A Peppermint Flavor

LIMENTO

A Fruity Flavor

Price 5 Cents A Package

=The International Gum and Candy=

COMPANY

FOR SALE BY ALL LIVE DEALERS

* * * * *

_Do you want information of any kind?_

=THE

National Negro Directory

AND REPORTING AGENCY=

SPECIALIZES AS FOLLOWS:

If you want information about persons or firms in other cities we can

supply you.

Should your wife or husband, son or daughter leave home and you want them

looked up, we can do so through our agents throughout the United States

at a small cost.

We furnish other services which we should be pleased to explain upon

application.

_Agents and Reporters wanted for every town where we are not now

represented_

The Half-Century Magazine (Vol. I, No. 1, August, 1916) · 第 3 / 4 段