Chapter VII

ADVISORY COUNCIL

_The Advisory Council has general supervision and direction of the

policies and activities of the Institute._

=Joseph French Johnson, D.C.S., LL.D.= _Dean, New York University School

of Commerce, Accounts and Finance_

Graduated Harvard University, 1878; studied political science

and economics in Europe; began newspaper work on the Springfield

_Republican_, 1881; moved to Chicago, 1883, and became financial

editor of the Chicago _Tribune_; established the Spokane (Wash.)

_Spokesman_, 1890, sold his interest, 1893, and became Professor

of Finance in the University of Pennsylvania; appointed

Professor of Political Economy in New York University, 1901;

Dean of the School of Commerce, Accounts and Finance since 1903;

Secretary of the Special Currency Committee of the New York

Chamber of Commerce in 1906; appointed by the National Monetary

Commission to investigate and report on the Canadian banking

system, 1909; Treasurer of the Economic Club of New York since

1908; Director of the Merchants' Association of New York since

1908; received degree of Doctor of Commercial Science from Union

College, 1909; member, New York Chamber of Commerce; member of

Mayor Gaynor's Commission on New Sources of Revenue for New York

City, 1912; member of Van Tuyl Commission to Revise the Banking

Law of State of New York, 1913; received degree of Doctor of

Laws from Hobart College, 1915; author of "Money and Currency,"

and "Syllabus of Money and Banking," and author of the Modern

Business Text on "Business and the Man" and "Economics--the

Science of Business."

=Frank A. Vanderlip, A.M., LL.D.= _Financier_

Educated at the Universities of Illinois and of Chicago; after

his graduation reporter on the Chicago _Tribune_, and later

financial editor; also part owner and associate editor of the

Chicago _Economist_; became private secretary to Secretary of

the Treasury Gage, March, 1897; appointed Assistant Secretary of

the Treasury, June, 1897; appointed Vice-President of the

National City Bank of New York, 1901; delegate to the

International Conference of Commerce and Industry held at

Ostend, Belgium, 1902; served as President of the National City

Bank of New York, 1909-1919; member, New York Chamber of

Commerce; trustee, Carnegie Foundation; member of the Council of

New York University; Director, Union Pacific Railroad Company,

and of various industrial and banking corporations; author of

"Chicago Street Railways," "The American Invasion of Europe" and

"Business and Education"; Chairman, Board of Directors, American

International Corporation.

=Jeremiah W. Jenks, Ph.D., LL.D.= Research Professor of Government and

Public Administration, New York University

Graduated University of Michigan, 1878; admitted to the Michigan

Bar; graduate student, receiving degree of Ph.D., University of

Halle, 1885; Professor of Political Science, Knox College,

1886-1889; Professor of Political Economy, Indiana University,

1889-1891; Professor of Political Economy and Politics, Cornell

University, 1891-1912; Professor of Government and Director of

the Division of Public Affairs, New York University, 1912-1918;

President of the American Economic Association, 1906-1908;

expert agent of United States Industrial Commission engaged in

the investigation of trusts and industrial combinations in the

United States and Europe, 1889-1901; expert adviser to the

United States Department of Labor, 1901-1902; special

commissioner of the United States War Department to investigate

questions of currency, labor and taxation in the Orient,

1901-1902; special expert on currency reform for the Government

of Mexico, 1903; member of the commission on International

Exchange to advise government of China on Currency, 1903-1904;

Director of the Far Eastern Bureau, since 1913; member of the

United States Immigration Commission, 1907-1910; member, High

Commission of Nicaragua, since 1918; author of "The Trust

Problem," "The Immigration Problem," "Citizenship and the

Schools," "Great Fortunes--the Winning, the Using," "The

Principles of Politics," "Great American Issues" (written with

John Hays Hammond), and of numerous government reports; and

author of the Modern Business Text on "Business and the

Government."

=T. Coleman duPont, D.C.S.= _Business Executive_

Educated at Urbana University, Chauncy Hall School and

Massachusetts Institute of Technology; later Surveyor for the

Louisville & Southern Exposition and Engineer for the Central

Coal & Iron Company; afterward engaged in extensive coal and

iron mining, construction and management of public utilities;

for thirteen years President of E. I. duPont de Nemours Powder

Company; President, Central Coal & Iron Company; President,

McHenry Coal Company; President, Johnson Coal Company;

President, Main Jellico Mountain Coal Company; President,

Johnstown Passenger Railway Company; Vice-President, Greeley

Square Hotel Company; Director, Union National Bank of

Wilmington; Director, Empire Trust Company; Director, National

Surety Company; member, Republican National Committee; Chairman,

Republican State Committee of Delaware, 1904. Launched a

comprehensive plan for remodeling Central City. Chairman of the

Inter-Racial Council. Interested in one of the largest hotel

companies in America, controlling Waldorf-Astoria, Claridge,

McAlpin, New Willard. New York University, D.C.S., 1919.

=John Hays Hammond, D.Sc., LL.D.= Consulting Engineer

Educated in public and private schools; graduated from Sheffield

Scientific School (Yale), 1876; appointed by the United States

Geological Survey in 1880 to examine California and Mexican gold

fields; consulting engineer to Union Iron Works, San Francisco,

and to Central and Southern Pacific Railroads; has made

extensive examinations of properties in all parts of the world;

became consulting engineer for Barnato Bros. in 1893 and later

for Cecil Rhodes, with whom he was closely associated,;

consulting engineer, Consolidated Gold Fields Co. of South

Africa and the Randfontein Estates Gold Mining Co.; was one of

the four leaders in reform movement in the Transvaal, 1895-1896;

after varied experience in London, he returned to the United

States and became associated with some of the most important

financial groups in this country, purchasing and promoting

mining properties in this country and Mexico; lecturer at

Columbia, Harvard, Yale and Johns Hopkins Universities;

President of the National Republican League; President, American

Institute of Mining Engineers; Fellow A.A.A.S.; member National

Civic Federation, and other civic and political bodies;

contributor to many scientific magazines; appointed by President

Taft as special ambassador and representative of the President

at the Coronation of King George V; President of the World Court

Congress. Honorary degrees: Yale, A.M., 1898; Stevens Institute

of Technology, D.E., 1906; St. John's College, LL.D., 1907;

University of Pittsburgh, D.Sc., 1915; collaborator on the

Modern Business Text "Business and the Government."

STAFF

_The members of the Staff conduct the

Modern Business Course and Service_

=Bruce Barton= _General Publicity_

Graduated from Amherst College. Managing editor _Home Herald_,

Chicago, 1907-1909; managing editor _Housekeeper_, 1910-1911;

assistant sales manager P. F. Collier and Son, 1912-1914; editor

_Every Week_, 1914-1917; publicity director United War Work

Campaign; President of Barton, Durstine and Osborne, Inc.,

advertising agents. Author of "More Power to You," "It's a Good

Old World," "The Making of George Groton," and contributor to

leading magazines and business papers.

=Dwight E. Beebe, B.L.= _Collections_

Graduate of the University of Wisconsin; for three years

assistant to the Sales Manager of the Westinghouse-Nernst Lamp

Company of Pittsburgh; for three years connected with the

Publicity Department of Allis Chalmers Company, Milwaukee; later

associated with Charles Austin Bates, New York City; appointed

Bursar of the Alexander Hamilton Institute in 1911. Director of

Service since October, 1918. Collaborator on the Modern Business

Text on "Credit and Collections."

=Geoffrey S. Childs, B.C.S.= _Office Methods_

Educated at Bryn Athyn Academy; graduate of New York University

School of Commerce, Accounts and Finance. Formerly with

Trackless Trolley Company; and British and American Mortgage

Company, New York City. Assistant Chief Clerk, Alexander

Hamilton Institute, 1914-1915. Office Manager of Alexander

Hamilton Institute since June, 1915. Collaborator on the Modern

Business Text on "Office Administration."

=Edwin J. Clapp, Ph.D.= _Transportation and Terminal Facilities_

Graduate of Yale University; after graduation spent one year

teaching at Hill School, Pottstown, Pa.; two years as factory

assistant and traveling salesman with the Robin Hood Ammunition

Company; Instructor in Political Economy, Yale University,

1911-1912; Assistant Professor of Trade and Transportation,

School of Commerce, New York University, 1912-1914; Special

Traffic Commissioner to the Directors of the Port of Boston,

1914; Special Adviser to the Mayor and Harbor Commissioners of

Troy; Professor of Economics, New York University and Lecturer

on Transportation in the School of Commerce, Accounts and

Finance, New York University, 1914; Special Adviser to the Legal

Department of the New York, New Haven and Hartford Railroad in

its Sound Lines Cases; author of "The Navigable Rhine," "The

Port of Hamburg," "Economic Aspects of the War," "The Port of

Boston," the Modern Business Text on "Transportation."

=Raymond J. Comyns, B.C.S.= _Personal Salesmanship_

Educated at New York University School of Commerce, Accounts and

Finance; connected with branch of the Equitable Life Assurance

Society, 1900-1901; Accessionist, New York Botanical Gardens,

1902; entered Tenement House Department, New York City, 1903;

Acting Chief Inspector of Tenements, Bronx Borough, New York

City, 1907; Examiner of Charitable Institutions, New York City,

1909-1910; Lecturer on Salesmanship and Sales Management, New

York University School of Commerce, Accounts and Finance;

representative in Colorado of the Alexander Hamilton Institute,

1911-1913; appointed Staff Secretary in charge of Enrolments,

1913; Assistant Director of Sales since 1915; Co-author, Modern

Business Text on "Salesmanship and Sales Management."

=Herbert F. deBower, LL.B.= _Advertising and Sales Policies_

_Business Promotion_

Educated in the University of Wisconsin; practiced law for two

years; engaged in selling specialties for a number of years;

since 1911 Vice-President, Member of the Board of Directors and

Chairman Executive Committee of the Alexander Hamilton

Institute; also Director of various business corporations;

author of the Modern Business Text on "Advertising Principles."

=Roland P. Falkner, Ph.D.= _Business Statistics_

Graduate of the Wharton School of Finance, University of

Pennsylvania; graduate student at the University of Paris,

Berlin, Leipsic and Halle; 1891-1900, Associate Professor of

Statistics, University of Pennsylvania; 1891-1892, Statistician,

U. S. Senate Committee on Finance; 1892-1893, Secretary,

International Monetary Conference; 1900, Chief, Division of

Documents, Library of Congress; 1903, Special Agent, Bureau of

Census on Statistics of Crime; 1904, Commissioner of Education

for Porto Rico; 1907, Expert Special Agent in charge of School

Statistics for the U. S. Industrial Commission; 1908, Chairman

of the Commission of the United States to the Republic of

Liberia; 1909, Financial Representative of the Republic of

Liberia; 1911, Assistant Director of the Census; 1913, Member

Joint Land Commission, United States-Panama; since 1914,

Lecturer, New York University; member International Institute of

Statistics and other learned societies; contributor to various

statistical and economic periodicals and has prepared several

Government Reports; 1915, Associate Editor, 1918, Managing

Editor of the Alexander Hamilton Institute.

=Major B. Foster, M.A.= _Banking Principles_

Graduated from Carson and Newman College, 1910; Principal of

Watauga Academy, 1910-1911; graduate student in Cornell

University, 1911-1913; Fellow in Political Economy at Cornell

University, 1912-1913; Assistant Professor of Economics and

former Secretary of the New York University School of Commerce,

Accounts and Finance; author of several of the Modern Business

Reports and the Modern Business Text on "Banking." Former

assistant to the Chairman of the Federal Reserve Bank of New

York, now assistant to Executive Committee, Alexander Hamilton

Institute.

=Leo Greendlinger, M.C.S., C.P.A. (N. Y.)= _Financial and

Business Statements_

Graduate of the New York University School of Commerce, Accounts

and Finance; practising accountant; member of the Accounting

Faculty of New York University, 1907-1915; formerly Editor of

the C.P.A. Question Department of _The Journal of Accountancy_;

member of the New York State Society of Certified Public

Accountants; member of the American Institute of Accountants;

member of the Executive Committee and Board of Directors as well

as Secretary and Treasurer of the Alexander Hamilton Institute;

author of "Accountancy Problems," 2 vols.; and the Modern

Business Text on "Financial and Business Statements."

=J. Anton deHaas= _Foreign Trade and Shipping_

Graduate of High School, The Hague, Holland; 1900, Diplomas in

Accounting, and French, German and Dutch commercial

correspondence, 1902; Junior Accountant with J. H. Rosenboom,

Public Accountant, The Hague, Holland, 1901-1904; A.B. Stanford

University, 1910; M.A. Harvard University, 1911; Ph.D. Stanford

University, 1915; Special Agent in Europe of the California

Immigration Committee, 1914; American representative for

Magnesiet Werken, Rotterdam, Holland, 1916; Instructor in

Economics, Stanford University, 1913-1915; Lecturer Foreign

Trade School, San Francisco, California, 1915; Adjunct Professor

of Business Administration, University of Texas, 1915-1917;

Professor of Commerce, Ohio State University, 1917-1918;

Examiner, Federal Trade Commission, summer 1917; Professor of

Commerce, University of Washington, Seattle, Washington, 1918;

Lecturer on Foreign Trade, Columbia University, New York, summer

1918; Captain U. S. A., 1918; formerly Professor of Foreign

Trade at the Commercial University at Rotterdam, Holland,

1919-1920; Professor of Foreign Trade, New York University,

1920. Author of Business Organization and Administration, and of

Modern Business Text on "Foreign Trade and Shipping."

=Edward R. Hardy, Ph.B.= _Insurance_

Graduate of Boston University; formerly Librarian, Insurance

Library Association, Boston; for several years engaged in

investigations and administrative work for various insurance

organizations; Secretary and Treasurer of the Insurance Society

of New York, 1909; Manager of the Underwriters' Association of

the District of Columbia, 1914; Lecturer on Insurance in New

York University School of Commerce, Accounts and Finance;

Assistant Manager of the New York Fire Insurance Exchange;

co-editor of the "International Insurance Encyclopedia"; author

of "History of Fire Insurance in Massachusetts" and contributor

on Fire Insurance in the Modern Business Text on "Insurance."

=Warren F. Hickernell, Ph.D.= _Business Conditions_

Studied Political Economy at Yale University. M.A., 1909; Ph.D.,

1919. Was economic expert with the Immigration Commission, 1910,

and the Bureau of Census, 1910-1911. From 1911 until 1916 was

Managing Editor of the Brookmire Economic Service. Author of

"Business Cycles" and numerous articles on business and

financial conditions. Lecturer on "Panics and Depressions" at

New York University School of Commerce, Accounts and Finance.

Director, Bureau of Business Conditions of the Alexander

Hamilton Institute, since August, 1916.

=Solomon S. Huebner, Ph.D.= _Marine Insurance_

Educated at University of Wisconsin. B.S., 1902; M., 1908. Dr.

Huebner was a special lecturer on insurance and commerce in the

University of Pennsylvania, 1904-1906; Assistant Professor,

1906-1908, and Professor since 1908. Since 1919 Dr. Huebner has

been expert in Insurance to the United States Shipping Board and

to the Committee on the Merchant Marine and Fisheries of the

House of Representatives. He has had charge of the Congressional

Marine Insurance investigation. While serving the Committee on

the Merchant Marine he had charge of the shipping investigation

which led to creation of U. S. Shipping Board and played a

prominent part in forming the U. S. Shipping Act. Dr. Huebner is

a special lecturer on insurance in the Columbia University

School of Business. He was expert for the Committee on Merchant

Marine and Fisheries of the House of Representatives. He is

author of works on Property Insurance, 1911; Life Insurance,

1915; Steamship Agreements and Affiliations in the American

Foreign and Domestic Trade, 1913; Marine Insurance, 1920, and of

the sections on Marine Insurance and Life Insurance in the

Modern Business Text on "Insurance."

=Jeremiah W. Jenks, Ph.D., LL.D.= _Relation of Government to Business_

(See Advisory Council.)

=Joseph French Johnson, D.C.S., LL.D.= _Economic Problems_

_Business Ethics_

(See Advisory Council.)

=Walter S. Johnson, K.C.= _Commercial Law_

Educated in McGill University (B.A., B.C.L.); member of the

Quebec Bar; practising law in Montreal; Lecturer on the Law of

Agency, the Law of Partnership and Lease and Constitutional

History, McGill University; collaborator in writing the Modern

Business Texts on "Credit and the Credit Man" and "Business

Organization"; author of the Canadian Modern Business Text on

"Commercial Law"; editor, the Quebec Civil Code.

=Edward D. Jones, M.A. (Hon.), Ph.D.= _Investments_

Educated in Ohio Wesleyan University; graduated in 1892 with

degree of B.S., M.A., 1912; entered University of Wisconsin and

received degree of Ph.D. in 1895; Instructor in statistics and

Economics, 1895-1898; Assistant Professor of Economics and

Commercial Geography, 1900-1901, University of Wisconsin; United

States Commissioner to Paris Exposition, 1899-1900; Professor of

Business Administration, University of Michigan, 1902-1919;

member of International Association of Arts and Sciences, St.

Louis, 1903; holder of Diploma and Bronze Medal, Paris

Exposition, and Gold Medal, Buffalo Exposition; during the war

with the General Staff of the War Department, and with the War

Industries Board; member of American Economic Association, of

American Society of Industrial Engineers and of Industrial

Relations Association of America; now in charge of Harvard

University Service in Foreman Training; author of "The Economic

Crises," "The Business Administration," "The Administration of

Industrial Enterprises" and of the Modern Business Text on

"Investments."

=John G. Jones= _Sales Management_

Educated in Public School and University College of Wales,

Aberystwyth; came to America in 1888 and engaged in newspaper

work and mining in Montana and Colorado; engaged in sales work

since 1903; Vice-President and Director of Sales and Advertising

of the Alexander Hamilton Institute since 1912; also a Director

and member of the Executive Committee of Alexander Hamilton

Institute; Special Lecturer on Salesmanship and Sales Management

in the New York University School of Commerce, Accounts and

Finance; chairman of the International Committee on Business

Methods and Industrial Relations, Industrial Association of

Rotary Clubs, 1920-21; author of the Modern Business Text on

"Salesmanship and Sales Management."

=Dexter S. Kimball, A.B., M.E.= _Cost Finding_

Practical work with Pope and Talbot, Port Gamble, Washington,

1881-1887; entered shop of Union Iron Works, San Francisco,

1887, continuing this practical work until 1893; graduated

Leland Stanford University, 1896; entered the Engineering

Department of the Union Iron Works, 1896; Designing Engineer,

Anaconda Mining Company, 1898; Assistant Professor Machine

Design, Sibley College, 1898-1901; Professor Machine

Construction, 1904-1905; Professor Machine Design and

Construction, 1905-1915; Professor Machine Design and Industrial

Engineering, 1915-1919; Dean of the Engineering Colleges,

Cornell University; member of Council on Industrial Education,

New York State Department of Education, 1911; member of American

Society Mechanical Engineers; member of Society for Promotion of

Engineering Education; author "Elements of Machine Design" (with

John H. Barr), 1909; "Industrial Education," 1911; "Principles

of Industrial Organization," 1913; "Elements of Cost Finding,"

1914; contributor to scientific press; author of the Modern

Business Text on "Cost Finding" and "Plant Management."

=Bernard Lichtenberg, M.C.S.= _Advertising Principles_

Graduate of New York University School of Commerce, Accounts and

Finance. Two years post-graduate study in advertising at New

York University. Formerly with the Clark-Hutchinson Company, of

Boston; and with the Business Book Bureau, New York City; Office

Manager of the Alexander Hamilton Institute, 1912-1915;

Assistant Director of Advertising since June, 1915. Co-author of

the Modern Business Text on "Advertising Principles."

=Frank L. McVey, Ph.D., LL.D.= _Economics_

Born in Wilmington, Ohio, November 10, 1869; educated in Ohio

Wesleyan University and Yale University, receiving degree of

Ph.D. in 1895 from the latter; also studied in England in 1898.

He became Professor of Economics in the University of Minnesota

in 1896; President of the State University of North Dakota in

1909-1917; now President of the University of Kentucky; Chairman

of North Dakota State Educational Commission, 1911; member of

North Dakota State Board of Education; member of American

Economic Association; member of American Statistical

Association, and member of other commercial clubs and societies;

Secretary and founder of the Minnesota Academy of Social

Sciences; member and Chairman of Minnesota Tax Commission,

1907-1909, and member of other commissions and committees.

Author of numerous tracts, books and pamphlets, including

"Modern Industrialism," "Railway Transportation," "The Making of

a Town," and Editor, National Social Science Series;

collaborator on the Modern Business Text on "Economics--the

Science of Business."

=John Thomas Madden, B.C.S., C.P.A. (N. Y.)= _Accounting Practice_

Born in Worcester, Mass.; graduate of New York University School

of Commerce, Accounts and Finance (summa cum laude); employed

with Swift & Company's subsidiary interests in various

capacities, 1900-1909; with Leslie & Company, Chartered

Accountants, New York, 1910-1911; practising public accountant;

Instructor in Accounting, New York University, 1911-1913;

Assistant Professor of Accounting, 1913; now Professor of

Accounting and Head of Department of Accounting, New York

University; special lecturer in accounting, Association of

Employes, New York Edison Company; Treasurer, Old Colony Club;

President, American Association of University Instructors in

Accounting, 1920-21; National President, Alpha Kappa Psi

fraternity, 1919-1920; and collaborator on the Modern Business

Text on "Accounting Practice and Auditing."

=Mac Martin= _Advertising Campaigns_

Educated in Minneapolis public schools; graduate of University

of Minnesota; President Mac Martin Advertising Agency;

Ex-President Minneapolis Advertising Forum; Agency Service

Committee, American Association of Advertising Agencies;

Professional Lecturer in Advertising at the University of

Minnesota; author "Planning an Advertising Campaign for a

Manufacturer"; author "Modern Methods of Merchandising"; author

"Martin's Merchandising Reporting Service," and of the text on

"Advertising Campaigns" in the Modern Business Series.

=G. F. Michelbacher, M.S.= _Compensation and Liability Insurance_

Graduate of the University of California, 1912; Teaching fellow

in mathematics in the University, 1912-1913; Lecturer in

Insurance and Mathematics, 1913-1915; in charge of the

preparation of the California Schedule for Rating Permanent

Injuries, for the Industrial Accident Board of the State of

California, 1913-1914; later superintendent of the permanent

disability rating department of the Industrial Accident

Commission of the State of California and superintendent of the

claims department of the State Compensation Insurance Fund; a

year later became Statistician of the National Workmen's

Compensation Service Bureau in New York, 1916-1920; Actuary of

the Bureau; Secretary of the National Council on Workman's

Compensation Insurance; contributor on Liability and Workman's

Compensation Insurance to the Modern Business Text on

"Insurance," also Secretary of the National Council on Workmen's

Compensation Insurance.

=T. Vassar Morton, Litt.B.=

Graduate Rutgers College; engaged in sales work with the

American Hard Rubber Company; office manager of the Voorhees

Rubber Manufacturing Company; afterward Subscription Credit and

Collection Manager of Doubleday, Page and Company; member of the

National Association of Credit Men; appointed Bursar of the

Alexander Hamilton Institute October 1, 1918. Collaborator on

the Modern Business Text "Credit and Collections."

=Bruce D. Mudgett, Ph.D.= _Life Insurance_

Graduate of University of Idaho; one year of graduate work at

Columbia University and four years at University of

Pennsylvania; seven years instructor in insurance, Wharton

School of Finance and Commerce, University of Pennsylvania;

Assistant Professor of Insurance, School of Business

Administration, University of Washington, Seattle, Washington.

On leave 1918-1919 as Statistical Economist, Bureau of Research,

War Trade Board, Washington, D. C.; now Associate Professor of

Economics, University of Minnesota. Joint author with S. S.

Huebner of volume on Life Insurance; author of "The Disability

Clause in Life Insurance Contracts;" several articles in

economic periodicals; contributor on life insurance to the

Modern Business Text on "Insurance."

=E. L. Stewart Patterson= _Domestic and Foreign Exchange_

Educated in England; entered Eastern Townships Bank at

Sherbrooke in 1888; acted as Accountant for this bank in Granby

and Montreal, 1889-1901; became Assistant Manager at Montreal in

1902; served three years (1904-1907) as Assistant Manager at

Sherbrooke; later became Manager, and in 1909 Assistant General

Manager; since amalgamation of the Eastern Townships Bank with

the Canadian Bank of Commerce, in 1912, has served as Inspector

at Toronto, and is now Superintendent of the Eastern Townships

Branches, with headquarters at Sherbrooke; fellow of Bankers'

Institute, London; of Institute of Banking of the United States;

and member of the Canadian Bankers' Association. Collaborator on

the Modern Business Text on "International Exchange."

=Frederic E. Reeve, C.P.A.= _Accounting_

Born January 3, 1886; graduate of New York University School of

Commerce, Accounts and Finance, June, 1911. C.P.A. Degree, New

York State, August, 1911. Former instructor in Accounting at New

York University School of Commerce, Accounts and Finance. Member

of the firm of White and Reeve, Certified Public Accountants,

1913-1917. Since that date practising as a certified public

accountant in New York City. Collaborator on the Modern Business

Text on "Accounting Principles."

=Frederick C. Russell, B.C.S.= _Auditing_

Graduate New York University School of Commerce, Accounts and

Finance. Formerly accountant for Carter, Howe and Company,

manufacturing jewelers; connected with the Auditing Department

of the New York Telephone Company; formerly Instructor in

Accounting, New York University School of Commerce; Controller,

Alexander Hamilton Institute since 1916. Author of the Modern

Business Text on "Accounting Principles."

=Bernard K. Sandwell, B.A.= _International Finance_

Graduated Toronto University, 1897; began newspaper work in

England, but returned to Canada in 1900; editorial writer on

Toronto _News_; editorial writer and dramatic critic on Montreal

_Herald_; specialized in economic subjects, and in 1910 was one

of the founders of the Montreal _Financial Times_ and became

editor of that paper; resigned 1918 to take present post of

Assistant Professor of Economics, McGill University, Montreal;

editor of the _Canadian Bookman_, 1918; National Secretary

Canadian Authors Association; author of financial section of

"Canada and the Great World War."

=William W. Swanson, Ph.D.= _Money and Banking_

Studied at Queen's University, Kingston, Canada, and specialized

in Economic Science under Dr. Adam Shortt; graduated with honors

in 1905; Fellow at the University of Chicago in the Department

of Political Economy, 1905-1908; graduated Ph.D., 1908; author

of "The Establishment of the National Banking System"; associate

editor of the Montreal _Journal of Commerce_, 1914; since

special writer for the _Journal of Commerce_; contributor to

_Monetary Times_ and other financial journals in Canada;

investigated the unemployment problem for the Ontario Government

Commission on Unemployment, 1915; Associate Professor in

Economic Science in Queen's University, Kingston, 1908-1916;

Professor of Economics at the Provincial University of

Saskatchewan, since 1916.

=John B. Swinney, A.B.= _Merchandising_

Graduated at Syracuse University in 1904; previous to entering

college engaged in retail merchandising; 1904-1906,

Superintendent of Schools, Springville, N. Y.; 1906-1908, with

John Wanamaker in retail merchandising; 1908-1913, with

Longmans, Green & Company, in wholesale merchandising; Assistant

Secretary in charge of Service, Alexander Hamilton Institute,

1913-1917; Lecturer on Wholesale Merchandising in New York

University School of Commerce, Accounts and Finance, 1916-1917;

editor Harper's Retail Business Series; Professor of Marketing,

College of Commerce and Business Administration, Tulane

University, 1917. Lecturer on Merchandising in Columbia

University, 1919. Now Superintendent of merchandising, The

Winchester Stores (Chain Sporting Goods and Hardware Stores).

Collaborator on the Modern Business Text on "Marketing and

Merchandising."

=William H. Walker, LL.D.= _Financial Problems_

Educated in the Wharton School of Finance of University of

Pennsylvania; Assistant Purchasing Agent, Consolidated

Lithograph Company; later engaged by the same company in the

installation of cost systems and the organization of branch

plants; a number of years Superintendent and Assistant Manager,

Erie Lithographing and Printing Company; resigned to become

President of the Grape Products Company; director and officer of

numerous other corporations; engaged for many years in special

study of finance, corporations and business efficiency;

financial counsel to corporations; lecturer and writer on

finance and corporations; in 1913, appointed Dean of the School

of Accounts, Finance and Commerce, Duquesne University,

Pittsburgh; director, Pittsburgh Commercial Club; member of

Pittsburgh Tax Commission and Chairman of its Committee on

Administration; author of the Modern Business Text on

"Corporation Finance."

SPECIAL LECTURERS

_The Special Lecturers have prepared written lectures for the Modern

Business Course and Service, presenting results of their successful

business experience._

=Erastus W. Bulkley= _Partner, Spencer Trask & Company_

Graduated from New York University in 1891; five years later

receiving a degree from the New York College of Pharmacy.

Following a short period of service with the Pennsylvania

Railroad Company, he entered the service of Spencer Trask &

Company, Investment Bankers, in 1898, as assistant manager of

their Albany, New York, office. Six years later he was appointed

sales manager of the New York City office; in 1906, he was

admitted as a partner in that firm, and is at present an active

member. He established the educational courses now in use by

Spencer Trask & Company for salesmen and office employes. He is

recognized among investment bankers as a close student of

finance, especially of the methods of distributing securities to

individual investors. Governor and Chairman of the Foreign

Relations Committee of the Investment Bankers' Association of

America, 1912-1915; member of the Advisory Board of New York

University School of Commerce; member of the American Economic

Association and of the American Academy of Political and Social

Science.

=Herbert S. Collins= _Vice-President and General Manager,

United Cigar Stores Company_

Born in Orleans County, New York; became a clerk in Mr. Whelan's

cigar store, becoming the manager of the business; came to New

York in 1900, and was one of the first salesmen of the United

Cigar Stores Company; as sales manager Mr. Collins is credited

with the development of window display in the United Cigar

Stores; in the arrangement of goods visible from the sidewalk,

he takes special interest, in order that it may dovetail with

the other advertising of the store.

=Henry M. Edwards= _Auditor, New York Edison Company_

Born in New York City; educated at College of the City of New

York; had short experience in wholesale drygoods and fire

insurance business; was connected successively with the office,

manufacturing and selling organizations of John Anderson and

Company, Tobacco Manufacturers; entered the employ of the

Manhattan Electric Light Company, 1889, as bookkeeper;

subsequently appointed Auditor of the company, and two years

later was made Director and Secretary, which office he retained

until the company, in 1900, was consolidated with the Edison

Electric Illuminating Company; was in charge of the financial

operations incident to the consolidation of all the companies

forming the present New York Edison Company, of which company he

was made Auditor; has been Chairman of the Accounting Committee

of the National Electric Light Association, since 1907; author

of "Electric Light Accounts and Their Significance;" has

contributed to trade journals and other magazines, many papers

on accounting and financial subjects and has delivered many

addresses on these subjects.

=Harrington Emerson= _Efficiency Engineer_

Born in Trenton, N. J.; educated in Paris, Munich, Vienna,

Athens; took the mechanical engineering course in Royal

Polytechnic, Munich; professor in University of Nebraska,

1876-1882; after 1883 engaged in professional work with C., B. &

Q., Union Pacific and Santa Fe Railways; now president of the

Emerson Company, Efficiency Engineers; author of various

important works which have had a strong influence on business

methods, including "Efficiency" and "Twelve Principles of

Efficiency."

=Charles Ernest Forsdick= _Controller, Union Oil Company_

Born at Greenwich, England; educated in the grammar schools

there, later attended Morden College and the Shrewsbury Schools;

came to the United States in 1888, and until 1893 was engaged in

accounting work in the Southern States; then became affiliated

with the accounting department of the Lehigh Valley Railroad

Company in Philadelphia, of which company he became general

bookkeeper; in 1901 Mr. Forsdick became associated with Haskins

and Sells, certified public accountants in New York, with whom

he remained for ten years; he became Associate at Large of the

American Association of Public Accountants and a member of the

Institute of Accounts, and was for four years a member of the

faculty of the New York University School of Commerce, Accounts

and Finance.

=Orlando C. Harn= _Advertising Manager, National Lead Company_

Born in Dayton, Ohio; educated in Ohio Wesleyan University and

in Cornell University; entered business as clerk in a retail

book store, afterward engaged in newspaper and trade paper work;

at one time advertising manager of H. J. Heinz Company;

chairman, National Advertising Commission; for two terms

president of the Technical Publicity Association; was the second

president of the Association of National Advertising Managers;

now advertising manager and chairman of the sales committee of

the National Lead Company; originator of the "Dutch Boy"

trade-mark.

=A. Barton Hepburn= _Chairman Advisory Board,

Chase National Bank, New York_

Born at Colton, N. Y.; graduated from Middlebury College and

received degrees of LL.D. and D.C.L. at St. Lawrence, Columbia

and Williams College. Practised law in New York State, was

appointed superintendent of the Banking Department for New York

and later Comptroller of the Currency. In 1892 he was made

President of the Third National Bank of New York, then

Vice-President of National City Bank, and later President of the

Chase National Bank of New York. He is director of a number of

prominent financial, industrial and commercial organizations;

trustee of Middlebury College and Rockefeller Foundation; member

of New York Chamber of Commerce and various scientific and

literary societies.

=Lawrence M. Jacobs= _Vice-President,

International Banking Corporation_

Born in Sturgis, Michigan; graduated from the University of

Chicago in 1899; was sent by the Government in 1900 to the

Philippine Islands, China and Japan; in 1903 he entered the

National City Bank of New York; in 1909 he was made foreign

representative of the National City Bank; when the National City

Bank acquired the International Banking Corporation and the

International Bank, he was made Vice-President of the former and

the President of the latter.

=Jackson Johnson= _Chairman of the Board,

International Shoe Company_

Born in LaGrange, Alabama; entered the general store business in

Holly Springs, Mississippi; for five years engaged in the

wholesale shoe business. In 1898 moved to St. Louis, and was one

of the leaders in organizing the Roberts, Johnson and Rand Shoe

Company; President of this company until 1911, when the

International Shoe Company was formed by the consolidation of

the Roberts, Johnson and Rand Shoe Company and the Peters Shoe

Company. In 1912 the Friedman-Shelby Shoe Company was purchased

and became one of the sales branches of the International Shoe

Company. Mr. Johnson was elected the first president of the

International Shoe Company, a position which he held for five

years, and until he was chosen chairman of the board the

position which he now fills. Is director in the First National

Bank in St. Louis and the St. Louis Union Trust Company; member

of the Board of Trustees of Washington University. For two

terms, ending November, 1919, was president of the St. Louis

Chamber of Commerce and during his incumbency the activities of

this organization were greatly extended and intensified. During

the war he served the Government as regional adviser to the War

Industries Board.

=Fowler Manning= _Sales Manager,

Diamond Match Company_

Born in Texas; entered business as a traveling salesman; he left

the road to join the inside sales organization of the Meyer

Brothers' Drug Company, St. Louis, with a view to securing an

insight into the methods employed in the sales management of a

large successful business; specialized in sales organization and

sales reorganization to broaden still further his experience in

connection with specialty lines.

=Finley H. McAdow= _Past President of the

National Association of Credit Men_

Born in Ohio; educated in Ohio; entered Chicago Branch of Chas.

Scribner's Sons as bookkeeper; two years later he became

Assistant Superintendent and Cost Accountant for Racine (Wis.)

Hardware Manufacturing Company; Secretary and Treasurer of

Staver Brothers Carriage Company of Chicago; has long been

associated with the National Association of Credit Men, having

served with honor as Director, and President of the Chicago

Local Association, and as Director, Vice-President and for two

terms President of the National Association of Credit Men. He is

a Lecturer on Credits in Central Y. M. C. A. of Chicago and

Credit Manager of Skinner Brothers of Chicago.

=General Charles Miller= _Former Chairman of the Board,

Galena-Signal Oil Company_

Born in Alsace, France, Educated in France; given degree of

A.M., Bucknell University; entered oil business, 1869, and had

been President Galena-Signal Oil Company since its organization;

director in over forty industrial corporations; entered the

Civil War when twenty years of age; formerly Mayor of Franklin,

Pa.; commissioned in National Guard of Pennsylvania, 1880, as

Major; promoted to Brigadier General and Major General

commanding the National Guard, retiring in 1906; decorated by

French Government as Chevalier of Legion of Honor for eminent

services to industry and commerce.

=Melville W. Mix= _President,

Dodge Manufacturing Co._

Born in Atlanta, Ill.; at the age of twenty-one entered employ

of Dodge Manufacturing Company of Mishawaka, Ind., and held

various positions in the company; in 1894 he was elected

Vice-President and General Manager, and in 1896 President of the

company; was formerly President, American Supply and Machinery

Manufacturers' Association; Vice-President from Indiana of

National Association of Manufacturers; served two years as Mayor

of Mishawaka, and later as member for Indiana of Louisiana

Exposition Commission; was subsequently appointed by the

Governor of Indiana as member of commission to investigate laws

and conditions of woman labor and to recommend proper

legislation in connection therewith.

=Emmett Hay Naylor= _Secretary-Treasurer,

Writing Paper Manufacturers' Association_

Educated in Dartmouth College, New York Law School, and Graduate

School of Harvard University; for four years Secretary of the

Springfield (Mass.) Board of Trade; held honorary offices of

President of the New England Association of Commercial

Executives and Secretary-Treasurer of the American Association

of Commercial Executives; later Secretary-Treasurer of the

Western New England Chamber of Commerce; now Secretary-Treasurer

of the Writing Paper Manufacturers' Association; also

Secretary-Treasurer of the Cover Paper and Tissue Paper

Manufacturers' Association; special lecturer before the

graduate schools of Dartmouth College, Harvard and New York

Universities; author of various magazine articles concerning the

principles and possibilities of commercial organization work.

=Holbrook F. J. Porter= _Consulting Engineer_

Born in New York City; educated, Lehigh University; served

successively with several industrial corporations, 1878-1894;

western representative, Bethlehem Steel Company, 1894-1901;

eastern representative, 1901-1902; Vice-President and General

Manager, Westinghouse-Nernst Lamp Company, 1902-1905; consulting

industrial engineer in independent practice in New York since

1905.

=Welding Ring= _Exporter_

Born in Cornwall, N. Y.; entered business in 1864 as clerk in an

importing house; after spending a year in the importing

establishment, spent several years in a grain and flour

commission business; since that time has been engaged in

exporting to Australia, New Zealand, South Africa and Europe;

has visited all these countries, as well as China, Japan and the

East Indies, and has studied their problems at close range; now

senior member of the exporting firm of Mailler and Quereau;

Director and Vice-President of the United States and Australia

Steamship Company; member of the New York Chamber of Commerce

and Chairman, Executive Committee of the Produce Exchange and

Maritime Exchange; ex-President, Exporters and Importers'

Association; Director, Foreign Trade Council; Trustee,

Williamsburg Savings Bank.

=Arthur Webster Thompson= _President,

Philadelphia Company of Pittsburgh_

Born in Erie, Pa.; graduated in 1897 from Allegheny College with

the degree of Civil Engineer; was rodman on location work for

the Pittsburgh, Buffalo and Lake Erie Railroad; was appointed

Assistant Division Engineer of the Baltimore and Ohio Railroad

at Pittsburgh in 1900 and gradually rose until in July, 1916, he

became Vice-President of this railroad in charge of Traffic and

Commercial Development; is President of the Board of Trustees of

Allegheny College and a member of the following scientific

societies: American Railway Association (Vice-President);

American Society of Civil Engineers; American Railway

Engineering Association; Engineers' Society, Western

Pennsylvania; American Academy Political and Social Science; is

a director of the National Bank of Commerce and of the Citizens

Company of Baltimore, and Chairman of the Board of Managers and

Director of the Washington (D. C.) Terminal Company; member of

the Special Committee on National Defense, of the American

Railway Association; appointed by the Governor a member of the

Maryland Preparedness and Survey Commission.

=Frederick S. Todman= _General Manager,

Hirsch, Lillienthal & Company_

Born in New York City; educated in New York University, which

institution later bestowed upon him the degree of Master of

Commercial Science; Mr. Todman early specialized in the subject

of finance with particular reference to the work of Wall Street

and the Stock Exchanges. On these subjects he has written

extensively for the magazines and the public press; author of

"Brokerage Accounts;" in 1914 identified with the Financial

Department of the New York University School of Commerce,

Accounts and Finance.

=John Conselyea Traphagen= _Treasurer,

Mercantile Trust and Deposit Company of New York_

Educated in New York University; became manager of statistical

department, Standard Statistics Company, 1910; elected a

director, 1914, and Vice-President of this company in 1915;

became Assistant Secretary of the Franklin Trust Company of New

York, 1916. He is now the treasurer of the Mercantile Trust and

Deposit Company of New York; he is a trustee of the American

Savings Bank, and secretary to reorganization committees of some

of our largest railroad and street railway systems.

=John Wanamaker= _Merchant_

At the age of fourteen was errand boy in a book store; later he

became salesman in a clothing store; and at twenty-four founded

a small clothing establishment in Philadelphia; in 1876 he

established his general store in Philadelphia, and in 1896

revived the business of Mr. A. T. Stewart in New York; today the

Wanamaker stores in New York and Philadelphia are among the

largest of their kind; has been actively interested in politics

and was Postmaster-General of the United States in President

Harrison's cabinet, where his capacity for organization won him

marked distinction; he has always been interested in

philanthropic, religious and educational work; he founded the

Presbyterian Hospital, and also the Bethany Presbyterian Church

Sunday School; in 1912 he was given the decoration of Officer

of the Legion of Honor by the French Government.

=Walter N. Whitney= _Vice-President,

Continental Grocery Stores, Inc._

Born in Elmira, N. Y.; educated in the Public Schools of

Buffalo, N. Y.; began his business career in the Central Railway

Clearing House; three years later he entered the service of the

Larkin Company. Subsequently Mr. Whitney found his sphere in the

advertising and selling departments, working his way through the

various branches; in 1916 he originated and conducted an

advertising and selling campaign that is said to have been one

of the most successful campaigns in the history of Larkin

Company. More than $3,000,000 worth of business was credited to

that campaign. Later he was associated with the mail-order work

of Merrell-Soule & Company, manufacturers of food products at

Syracuse, N. Y. He is now Vice-President, Continental Grocery

Stores, Inc.

_Summing it up_:

Isn't it true that many of the interests in your life are centered on your

business progress? So much depends on your success or failure in business.

Your daily bread, your social position, your ambition, the welfare of your

family, everything you expect to be and have may be decided for or against

you by your accomplishments in business.

Do you consider as seriously your plans of how you are to succeed as you

do your plans of what success you hope to attain?

Surely, since so much depends on it, isn't it your duty to take advantage

of every possible opportunity to better your conditions right now?

Briefly stated, the Modern Business Course and Service offers you a

thorough training in practical business knowledge--a training that

prepares you to become a better business man. It is helping thousands of

other men in a dollars and cents way. It can help you too.

Our subscribers do succeed faster, do accomplish more, do make more money

than the average business man. The evidence is overwhelming. The value of

the Course and Service is established. No thinking man can doubt it.

The question is, are you willing to override the countless insignificant

objections and consider the one big fundamental reason why you should

enrol? Are you willing to sacrifice a little time, a little money, a

little effort in order to attain success in the biggest factor in your

life--business?

If you have confidence in your ability, if your ambitions are sincere--you

can't decide against it.

You will take this first step toward bigger business success now by

joining the 145,000 other progressive men who are following the Modern

Business Course and Service.

PRESS OF ANDREW H. KELLOGG CO., NEW YORK

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* * * * *

List Of Changes

Transcriber's Note: Blank pages have been deleted. Some illustrations may

have been moved. We have rendered consistent on a per-word-pair basis the

hyphenation or spacing of such pairs when repeated in the same grammatical

context. The publisher's inadvertent omissions of important punctuation

have been corrected.

Other changes are listed below:

Page Change

3 [Advertisements section added to table of contents.]

4 Frederic[Frederick] S. Todman, General Manager, Hirsch,

17 [Advertisements moved to end of publication; chapter header added.]

86 _Sellings[Selling] stocks and bonds_

94 _Interpretation of liabilties[liabilities]_

99 Honary[Honorary] degrees: Yale, A.M.,

106 of Minnesota Tex[Tax] Commission, 1907-1909,

107 Service Bureau in New York, 1916-1920[;]

108 former[Former] instructor in Accounting

114 advisor[adviser] to the War Industries Board.

119 Isn't lt[it] true that

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