I think this is the case of authorship as it now stands with regard to
the magazines. I am not sure that the case is in every way improved for
young authors. The magazines all maintain a staff for the careful
examination of manuscripts, but as most of the material they print has
been engaged, the number of volunteer contributions that they can use is
very small; one of the greatest of them, I know, does not use fifty in
the course of a year. The new writer, then, must be very good to be
accepted, and when accepted he may wait long before he is printed.
The pressure is so great in these avenues to the public favor that one,
two, three years, are no uncommon periods of delay. If the young writer
has not the patience for this, or has a soul above cooling his heels in
the courts of fame, or must do his best to earn something at once, the
book is his immediate hope. How slight a hope the book is I have tried
to hint already, but if a book is vulgar enough in sentiment, and crude
enough in taste, and flashy enough in incident, or, better or worse
still, if it is a bit hot in the mouth, and promises impropriety if not
indecency, there is a very fair chance of its success; I do not mean
success with a self-respecting publisher, but with the public, which does
not personally put its name to it, and is not openly smirched by it.
I will not talk of that kind of book, however, but of the book which the
young author has written out of an unspoiled heart and an untainted mind,
such as most young men and women write; and I will suppose that it has
found a publisher. It is human nature, as competition has deformed human
nature, for the publisher to wish the author to take all the risks, and
he possibly proposes that the author shall publish it at his own expense,
and let him have a percentage of the retail price for managing it. If
not that, he proposes that the author shall pay for the stereotype
plates, and take fifteen per cent. of the price of the book; or if this
will not go, if the author cannot, rather than will not, do it (he is
commonly only too glad to do any thing he can), then the publisher offers
him ten per cent. of the retail price after the first thousand copies
have been sold. But if he fully believes in the book, he will give ten
per cent. from the first copy sold, and pay all the costs of publication
himself. The book is to be retailed for a dollar and a half, and the
publisher is not displeased with a new book that sells fifteen hundred
copies. Whether the author has as much reason to be pleased is a
question, but if the book does not sell more he has only himself to
blame, and had better pocket in silence the two hundred and twenty-five
dollars he gets for it, and bless his publisher, and try to find work
somewhere at five dollars a week. The publisher has not made any more,
if quite as much as the author, and until a book has sold two thousand
copies the division is fair enough. After that, the heavier expenses of
manufacturing have been defrayed and the book goes on advertising itself;
there is merely the cost of paper, printing, binding, and marketing to be
met, and the arrangement becomes fairer and fairer for the publisher.
The author has no right to complain of this, in the case of his first
book, which he is only too grateful to get accepted at all. If it
succeeds, he has himself to blame for making the same arrangement for his
second or third; it is his fault, or else it is his necessity, which is
practically the same thing. It will be business for the publisher to
take advantage of his necessity quite the same as if it were his fault;
but I do not say that he will always do so; I believe he will very often
not do so.
At one time there seemed a probability of the enlargement of the author’s
gains by subscription publication, and one very well-known American
author prospered fabulously in that way. The percentage offered by the
subscription houses was only about half as much as that paid by the
trade, but the sales were so much greater that the author could very well
afford to take it. Where the book-dealer sold ten, the book-agent sold a
hundred; or at least he did so in the case of Mark Twain’s books; and we
all thought it reasonable he could do so with ours. Such of us as made
experiment of him, however, found the facts illogical. No book of
literary quality was made to go by subscription except Mr. Clemens’s
books, and I think these went because the subscription public never knew
what good literature they were. This sort of readers, or buyers, were so
used to getting something worthless for their money that they would not
spend it for artistic fiction, or, indeed, for any fiction at all except
Mr. Clemens’s, which they probably supposed bad. Some good books of
travel had a measurable success through the book-agents, but not at all
the success that had been hoped for; and I believe now the subscription
trade again publishes only compilations, or such works as owe more to the
skill of the editor than the art of the writer. Mr. Clemens himself no
longer offers his books to the public in that way.
It is not common, I think, in this country, to publish on the half-
profits system, but it is very common in England, where, owing probably
to the moisture in the air, which lends a fairy outline to every
prospect, it seems to be peculiarly alluring. One of my own early books
was published there on these terms, which I accepted with the insensate
joy of the young author in getting any terms from a publisher. The book
sold, sold every copy of the small first edition, and in due time the
publisher’s statement came. I did not think my half of the profits was
very great, but it seemed a fair division after every imaginable cost had
been charged up against my poor book, and that frail venture had been
made to pay the expenses of composition, corrections, paper, printing,
binding, advertising, and editorial copies. The wonder ought to have
been that there was anything at all coming to me, but I was young and
greedy then, and I really thought there ought to have been more. I was
disappointed, but I made the best of it, of course, and took the account
to the junior partner of the house which employed me, and said that I
should like to draw on him for the sum due me from the London publishers.
He said, Certainly; but after a glance at the account he smiled and said
he supposed I knew how much the sum was? I answered, Yes; it was eleven
pounds nine shillings, was not it? But I owned at the same time that I
never was good at figures, and that I found English money peculiarly
baffling. He laughed now, and said, It was eleven shillings and
ninepence. In fact, after all those charges for composition,
corrections, paper, printing, binding, advertising, and editorial copies,
there was a most ingenious and wholly surprising charge of ten per cent.
commission on sales, which reduced my half from pounds to shillings, and
handsomely increased the publisher’s half in proportion. I do not now
dispute the justice of the charge. It was not the fault of the half-
profits system; it was the fault of the glad young author who did not
distinctly inform himself of its mysterious nature in agreeing to it, and
had only to reproach himself if he was finally disappointed.
But there is always something disappointing in the accounts of
publishers, which I fancy is because authors are strangely constituted,
rather than because publishers are so. I will confess that I have such
inordinate expectations of the sale of my books, which I hope I think
modestly of, that the sales reported to me never seem great enough. The
copyright due me, no matter how handsome it is, appears deplorably mean,
and I feel impoverished for several days after I get it. But, then, I
ought to add that my balance in the bank is always much less than I have
supposed it to be, and my own checks, when they come back to me, have the
air of having been in a conspiracy to betray me.
No, we literary men must learn, no matter how we boast ourselves in
business, that the distress we feel from our publisher’s accounts is
simply idiopathic; and I for one wish to bear my witness to the constant
good faith and uprightness of publishers. It is supposed that because
they have the affair altogether in their hands they are apt to take
advantage in it; but this does not follow, and as a matter of fact they
have the affair no more in their own hands than any other business man
you have an open account with. There is nothing to prevent you from
looking at their books, except your own innermost belief and fear that
their books are correct, and that your literature has brought you so
little because it has sold so little.
The author is not to blame for his superficial delusion to the contrary,
especially if he has written a book that has set every one talking,
because it is of a vital interest. It may be of a vital interest,
without being at all the kind of book people want to buy; it may be the
kind of book that they are content to know at second hand; there are such
fatal books; but hearing so much, and reading so much about it, the
author cannot help hoping that it has sold much more than the publisher
says. The publisher is undoubtedly honest, however, and the author had
better put away the comforting question of his integrity.
The English writers seem largely to suspect their publishers; but I
believe that American authors, when not flown with flattering reviews,
as largely trust theirs. Of course there are rogues in every walk of
life. I will not say that I ever personally met them in the flowery
paths of literature, but I have heard of other people meeting them there,
just as I have heard of people seeing ghosts, and I have to believe in
both the rogues and the ghosts, without the witness of my own senses.
I suppose, upon such grounds mainly, that there are wicked publishers,
but, in the case of our books that do not sell, I am afraid that it is
the graceless and inappreciative public which is far more to blame than
the wickedest of the publishers. It is true that publishers will drive a
hard bargain when they can, or when they must; but there is nothing to
hinder an author from driving a hard bargain, too, when he can, or when
he must; and it is to be said of the publisher that he is always more
willing to abide by the bargain when it is made than the author is;
perhaps because he has the best of it. But he has not always the best of
it; I have known publishers too generous to take advantage of the
innocence of authors; and I fancy that if publishers had to do with any
race less diffident than authors, they would have won a repute for
unselfishness that they do now now enjoy. It is certain that in the long
period when we flew the black flag of piracy there were many among our
corsairs on the high seas of literature who paid a fair price for the
stranger craft they seized; still oftener they removed the cargo and
released their capture with several weeks’ provision; and although there
was undoubtedly a good deal of actual throat-cutting and scuttling, still
I feel sure that there was less of it than there would have been in any
other line of business released to the unrestricted plunder of the
neighbor. There was for a long time even a comity among these amiable
buccaneers, who agreed not to interfere with each other, and so were
enabled to pay over to their victims some portion of the profit from
their stolen goods. Of all business men publishers are probably the most
faithful and honorable, and are only surpassed in virtue when men of
letters turn business men.