In spite of these opinions the body of rhetorical doctrine continued

to flourish in the schools. Patrizzi was forgotten; if Ramus and Vives

had some followers (such as Francisco Sanchez and Keckermann), they

were generally held up to odium by the traditionalists. In the end,

Rhetoric found a supporter in philosophy when Campanella made the

following declaration in his _Rational Philosophy_: "_quodammodo Magiae

portiuncula, quae affectus animi moderator et per ipsos voluntatem ciet

ad quaecumque vult sequenda vel fugienda._"[10] Baumgarten owed to it

his tripartition of Æsthetic into heuristic, methodology and semeiotic

(invention, disposition and elocution), adopted later by Meier. Among

Meier's numerous works is a little book entitled _Theoretic Doctrine

of Emotional Disturbances in General_,[11] considered by him to be a

psychological introduction to æsthetic doctrine. On the other hand,

Immanuel Kant in his _Critique of Judgment_ observes that eloquence, in

the sense of _ars oratoria_ or art of persuasion by means of beautiful

appearance and dialectical form, must be distinguished from beautiful

speaking (_Wohlredenheit)_; and that the art of oratory, playing upon

the weakness of men to gain its own ends, "is worthy of no esteem"

(_gar keiner Achtungwürdig)_[12] But in the schools it flourished in

many celebrated compilations, including one by the French Jesuit Father

Dominique de Colonne, which was in use until some few decades ago. Even

to-day, in so-called Literary Institutions, we come across survivals of

ancient Rhetoric, notably in chapters devoted to the art of oratory;

and fresh manuals on judicial or sacred eloquence (Ortloff, Whately,

etc.[13]) are actually appearing, though rarely, to-day. Still,

Rhetoric in the ancient sense may be said to have disappeared from the

system of the sciences; to-day no philosopher would dream of following

Campanella in dedicating a special section of rational philosophy to

Rhetoric.

[Sidenote: _Modern signification of Rhetoric. Theory of literary form._]

In compensation for this process, the theory of elocution and beautiful

speech has been in modern times progressively emphasized and thrown

into scientific form. But the idea of such a science is ancient, as we

have seen; and equally ancient is the style of exposition, consisting

in the doctrine of a double form and the concept of ornate form.

[Sidenote: _Concept of ornament._]

The concept of "ornament" must have occurred spontaneously to the mind

as soon as attention was directed to the values of speech by listening

to poets reciting[14] or to oratorical contests in public gatherings.

It must very early have been thought that the difference between

good speaking and bad, or between that which gave more pleasure and

that which gave less, between grave or solemn, and commonplace or

colloquial, consisted in something additional superimposed upon the

canvas of ordinary speech like an embroidery by a skilful orator. These

considerations led the Græco-Roman rhetoricians to adopt the practice,

like the Indians, who arrived at the distinction independently, to

distinguish the bare (ψιλή) or purely grammatical form from another

form containing an addition which they called ornament, κόσμος: _ornatum

est_ (Quintilian will serve, as typical of all the rest) quod perspicuo

ac probabili plus est.[15]

The notion of ornament as something added on from outside forms the

basis of the theory which Aristotle, the philosopher of Rhetoric, gave

of the queen of ornaments, Metaphor. According to him the high pleasure

aroused by metaphor arises from the collocation of different terms

and the discovery of relations between species and genera, producing

"learning and knowledge by means of the genus" (μαθησιν καi γνῶσιν

διὰ τοῦ γένους), and that easy learning which is the greatest of human

pleasures,[16] which amounts to saying that metaphor adds to the

concept under consideration a group of minor incidental cognitions, as

a kind of diversion and relief and pleasant instruction for the mind.

[Sidenote: _Classes of ornament._]

Ornaments were divided and subdivided in a number of different ways.

Aristotle (and previously Isocrates, rather differently) classified

the ornaments which diversify bare or nude form, under the heads of

dialect forms, substitutions and epithets, prolongations, truncations

and abbreviations of words, and other departures from common usage,

and, finally, rhythm and harmony. Substitutions were of four classes:

species for genus; genus for species; species for species; and

proportionate.[17] After Aristotle, elocution was especially studied

by Theophrastus and Demetrius Phalereus; these rhetoricians and their

followers further solidified the classification of ornament by

distinguishing tropes from figures (σχήματα) and dividing figures

into figures of speech (scheimata τῆς λέχεως) and of thought

(τῆς διανοίας), figures of speech into grammatical and rhetorical,

and figures of thought into pathetic and ethic. Substitutions were

divided into fourteen principal forms, metaphor, synecdoche, metonymy,

antonomasia, onomatopeia, catachresis, metalepsis, epithet, allegory,

enigma, irony, periphrase, hyperbaton and hyperbole; each divided

into subspecies and contrasted with its relative vice. Figures of

speech amounted to a score or so (repetition, anaphora, antistrophe,

climax, asyndeton, assonance, etc.); figures of thought to about the

same number (interrogation, prosopopœia, ætiopœia, hypotyposis,

commotion, simulation, exclamation, apostrophe, aposiopesis, etc.).

If these divisions have any value as aids to memory in relation to

particular literary forms, considered rationally they are simply

capricious, as is evidenced by the fact that many classes of the ornate

appear now under the heading of tropes, now of figures; sometimes

under figures of speech, then as those of thought, no reason for the

alteration is given except the arbitrary caprice of an individual

rhetorician which so decrees and disposes. And since one function

which may be fulfilled by the rhetorical categories is to point

out the divergence between two ways of expressing the same thing,

one of which is arbitrarily selected as "proper,"[18] it is easy

to see why the ancients defined metaphor as "_verbi vel sermonis a

propria significatione in aliam cum virtute mutatio,_" and figure as

"_conformatio quaedam orationis remota a communi et primum se offerenti

ratione._"[19]

[Sidenote: _The concept of the Fitting._]

So far as we know, antiquity raised no revolt against the theory of

ornament or of double form. We do sometimes hear Cicero, Quintilian,

Seneca and others saying, _Ipsae res verba rapiunt, Pectus est quod

disertos facit et vis mentis, Rem tene, verba sequentur, Curam

verborum rerum volo esse sollicitudinem,_ or _Nulla est verborum nisi

rei cohaerentium virtus._ But these maxims did not bear the weighty

meanings which we moderns might attach to them; they were perhaps in

contradiction with the theory of ornament, but as the contradiction was

unheeded, it was ineffective: they were the protests of common sense,

powerless to combat the fallacies of school doctrine. Moreover, the

latter was fitted with a safety-valve, a sage contrivance to disguise

its inherent absurdity. If the ornate consisted of a _plus,_ in what

degree should it be used? if it gave pleasure, must we not conclude

that the more it were used, the greater the pleasure derived? would its

extravagant use be attended by extravagant pleasure? Herein was peril:

instinctively the rhetoricians hastened to the defence, snatching

up the first weapon that came to hand, namely, the fitting (πρέπον)

Ornament must be used carefully; neither too much too little; _in medio

virtus_; as much as is fitting (ἀλλά πρέπον). Aristotle recommends

a style seasoned with "a certain dose" (δεῑ ἃρα κεκρᾶσθαί πως

τούτοις.) for ornament should be a condiment, not a food (ἤδυσμα, οὐκ

ἒδεσμα). [20] The fitting was a concept quite inconsistent with that of

ornament; it was a rival, and enemy, destined to destroy it. Fitting to

what? to expression of course; but that which is fitting to expression

cannot be called an ornament, an external addition; it coincides with

expression itself. But the rhetoricians contented themselves with

maintaining peaceful relations between the ornate and the fitting,

without troubling to mediate them through a third concept. The

pseudo-Longinus alone in answer to an observation of his predecessor

Cæcilius that more than two or three metaphors must not be used in

the same place, remarked that a larger number ought to be used where

passion (τὰ πάθη) rushes headlong like a torrent, carrying with it as

necessaries (ὡς ἀναγκαῑον) a multitude of such substitutions.[21]

[Sidenote: _The theory of ornament in the Middle Ages and Renaissance._]

Preserved in the compilations of later antiquity (such as the works of

Donatus and Priscian and the celebrated allegorical tract of Marcianus

Capella), and in the compendia of Bede, Rhabanus Maurus and others,

the theory of ornament passed to the Middle Ages. Throughout this

period Rhetoric, Grammar and Logic continued to form the _trivium_ of

the schools. The theory was to some extent favoured in mediæval times

by the fact that writers and scholars made use of a dead language;

this helped to reinforce the idea that beautiful form was not a

spontaneous thing but consisted in an addition or embroidery. Under the

Renaissance the theory continued to flourish and was revived by study

of the best classical sources; to the works of Cicero were added the

_Institutiones_ of Quintilian and the _Rhetoric_ of Aristotle, with the

host of minor Latin and Greek rhetoricians, amongst whom was Hermogenes

with his celebrated _Ideas,_ brought into fashion by Giulio Camillo.[22]

Even those writers who dared to criticize the organism of ancient

Rhetoric left the theory of ornament unassailed. Vives lamented

over the "exaggerated subtlety of the Greeks" which had multiplied

distinctions to infinity in this matter without diffusing light,[23]

but he never took up a definite stand against the theory of ornament.

Patrizzi was dissatisfied with the insufficient definition of

ornament given by the ancients; but he asserted the existence of

ornaments and metaphors as well as seven different modes of "conjoined

speech,"--narrative, proof, amplification, diminution, ornament with

its contrary, elevation and depression.[24] The school of Ramus

continued to entrust Rhetoric with the "embellishment" of thought.

Owing to the vast extension and intensification of life and literature

in the sixteenth century, it would be easy to quote phrases, as we have

done from ancient authors, asserting the strict dependence of speech

upon the things it wishes to express, and lively attacks on pedants

and pedantic forms and rules for beautiful speech. But what would be

the use? The theory of ornament was always in the background, tacitly

admitted as indisputable by all. Juan de Valdés, for instance, makes

the following confession of stylistic faith: "_Escribo como hablo;

solamente tengo cuidado de usar de vocablos que sinifiquen bien lo

que quiero decir, y dígolo cuanto más llanamente me es posible,

porqué, á mi parecer, en ninguna lengua está bien la afectación._"

But Valdés also says that beautiful language consists "_en que digais

lo que quereis con las menos palabras que pudiéredes, de tal manera

que ... no se pueda quitar ninguna sin ofender á la sentencia, ó

al encarescimiento, ó á la elegancia._"[25] Here it seems that

amplification and elegance are conceived as extraneous to the meaning

or content.--A gleam of truth is visible in Montaigne, who, confronted

by the laboured categories into which rhetoricians divide ornament,

observes: "_Oyez dire Métonymie, Métaphore, Allégorie et aultres tels

noms de la Grammaire; semble il pas qu'on signifie quelque forme de

langage rare et pellegrin? Ce sont tiltres qui touchent le babil de

vostre chambrière._"[26] That is to say, they are anything but language

remote from the _primum se offerens ratio._

[Sidenote: Reductio ad absurdum in the seventeenth century.]

The impossibility of upholding the theory of ornament was first noticed

during the decadence of Italian literature in the seventeenth century,

when literary production became but a play of empty forms, and the

convenient, long violated in practice, was abandoned and forgotten even

in theory, and came to be looked on as a limit arbitrarily imposed on

the fundamental principle of ornamentation. The opponents of that style

loaded with conceits which is known as "secentismo" from its prevalence

in the seventeenth century (Matteo Pellegrini, Orsi and others) felt

the viciousness of the literary production of their day; they were

aware that decadence was due to the fact that literature was no longer

the serious expression of a content; but they were embarrassed by the

reasoning of the champions of bad taste, who were able to demonstrate

that the whole business conformed in every particular with the literary

theory of ornament, the common ground of both parties. In vain did the

former appeal to the "convenient," the "moderate," the "avoidance of

affectation," to ornament as "condiment, not food," and all the other

weapons which had sufficed in times when healthy literary production

and sound æsthetic taste had automatically corrected faulty theory:

the other party replied, there was no reason to be sparing in use

of ornament when it lay in masses ready to hand, or to avoid an

ostentatious display of wit when one had an inexhaustible supply.[27]

[Sidenote: _Polemic concerning the theory of ornament._]

The same reaction against the abuse of ornament, against "Spanish and

Italian conceits" (whose supporters had been Gracian in Spain and

Tesauro in Italy), took place in France. "... _Laissez à l'Italie

De tous ces faux brillants l'éclatante folie"; "Ce que l'on conçoit

bien s'énonce clairement. Et les mots, pour le dire, arrivent

aisément._"[28] Among the sharpest critics of conceits was the Jesuit

Bouhours, already quoted, author of the _Manière de bien penser dans

les œuvres d'esprit._ The rhetorical forms were the subject of warm

controversy. Orsi, on national grounds the opponent of Bouhours (1703),

asserted that all the ornamental devices of wit rested on a middle

term and could be reduced to a rhetorical syllogism, and that wit

consists of a truth which appears false or a falsehood which appears

true.[29] If this controversy produced no great scientific result at

the time, at least it prepared the mind for greater liberty; and, as

we have remarked elsewhere,[30] it may have influenced Vico, who, in

framing his new concept of poetical imagination, recognized that it

necessitated a wholesale reconstruction of the theory of rhetoric

and the conclusion that its figures and tropes are not "caprices of

pleasure" but "necessities of the human mind."[31]

[Sidenote: _Du Marsais and metaphor._]

We find the theory of rhetorical ornament jealously kept intact by

Baumgarten and Meier, while in France it was as vigorously assailed

by César Chesneau du Marsais, who published in 1730 a treatise on

_Tropes_ (the seventh part of his _General Grammar_)[32] wherein he

develops, on the subject of metaphor, the observation already made by

Montaigne: indeed he was perhaps inspired by Montaigne, although he

does not mention his name. Du Marsais remarks that it is said that

figures are modes of speech and turns of expression removed from the

ordinary and common; which is an empty phrase, as good as saying "the

figured differs from the non-figured and figures are figures and not

non-figures." On the other hand it is wholly untrue that figures

are removed from ordinary speech, for "nothing is more natural,

ordinary and common than figures: more figures of speech are used

in the town square on a market-day than in many days of academical

discussion"; and no speech, however short, can be composed entirely of

non-figurative expressions. And Du Marsais gives instances of quite

obvious and spontaneous expressions in which Rhetoric cannot refuse

to recognize the figures of apostrophe, congeries, interrogation,

ellipsis, prosopopœia: "The apostles were persecuted and suffered

their persecutions with patience. What can be more natural than

the description given by St. Paul? _Maledicimur et benedicimus;

persecutionem patimur et sustinemus; blasphemamur et obsecramus._

Yet the apostle makes use of a fine figure of antithesis; cursing is

the opposite to blessing; persecution to endurance; blasphemy to

prayer." But further, the very language of the figure is figured,

since it is a metaphor.--But after such acute observations, Du Marsais

ends by himself becoming confused and defines figures as "manners of

speech differing from others in a particular modification by which it

is possible to reduce each one to a species apart, and give a more

lively, noble or pleasing effect than can be gained by a manner of

speech expressing the same content of thought without such particular

modification."[33]

[Sidenote: _Psychological interpretation._]

But the psychological interpretation of figures of speech, the first

stage towards their æsthetic criticism, was not allowed to drop here.

In his _Elements of Criticism,_ Home says that he had long questioned

whether that part of Rhetoric concerning figures might not be reduced

to rational principles, and had finally discovered that figures consist

in the passional element;[34] he set himself therefore to analyse

prosopopœia, apostrophe and hyperbole in the light of the passional

faculty. From Du Marsais and Home is derived everything of value in the

_Lectures on Rhetoric and belles lettres_ of Hugh Blair, professor

at Edinburgh University from 1759 onwards;[35] published in book form,

these lectures had an immense vogue in all the schools of Europe

including those of Italy, and replaced advantageously, by their "reason

and good sense," works of a much cruder type. Blair defined figures

in general as "language suggested by imagination or passion."[36]

Similar ideas were promulgated in France by Marmontel in his _Elements

of Literature_.[37] In Italy Cesarotti was contrasting the logical

element or "cypher-terms" of language with the rhetorical element or

"figure-terms," and rational eloquence with imaginative eloquence.[38]

Beccaria, though a shrewd psychological analyst, held to the view of

literary style as "accessory ideas or feelings added to the principal

in any discourse"; that is, he failed to free himself from the

distinction between the intellectual form intended for the expression

of the principal ideas, and the literary form, modifying the first by

the addition of accessory ideas.[39] In Germany an effort was made by

Herder to interpret tropes and metaphors as Vico had done, that is to

say as essential to primitive language and poetry.

[Sidenote: _Romanticism and Rhetoric. Present day._]

Romanticism was the ruin of the theory of ornament, and caused it

practically to be thrown on the scrap-heap, but it cannot be said

to have gone under for good or to have been superseded by a new and

accurately stated theory. The chief philosophers of Æsthetic (not

only Kant, who as we know remained in bondage to the mechanical and

ornamental theory; not only Herder, whose knowledge of art seems to

have been confined to a little music and a great deal of rhetoric;

but such romantic philosophers as Schelling, Solger and Hegel) still

retained the sections devoted to metaphor, trope and allegory for

tradition's sake, without severe scrutiny. Italian Romanticism with

Manzoni at its head destroyed the belief in beautiful and elegant

words, and dealt a blow at Rhetoric: but was it killed by the stroke?

Apparently not, judging by the concessions unconsciously made by the

scholastic treatise-writer Ruggero Bonghi, whose _Critical Letters_

assert the existence of two styles or forms, which at bottom are

nothing else than the plain and the ornate.[40] German schools of

philology have pretty generally accepted the stylistic theory of

Gröber, who divides style into logical (objective) and affective

(subjective):[41] an ancient error masked by terminology borrowed from

the psychological philosophy in fashion at modern universities. In

the same spirit a recent writer rechristens the rhetorical doctrine

of tropes and figures by the title "Doctrine of the Forms of Æsthetic

Apperception," and divides them into the four categories (the ancient

wealth of categories reduced to a paltry four!) of personification,

metaphor, antithesis, and symbol.[42] Biese has devoted an entire

book to metaphor; but one searches it in vain for a serious æsthetic

analysis of this category.[43]

The best scientific criticism of the theory of ornament is found

scattered throughout the writings of De Sanctis, who when lecturing on

rhetoric preached what he called anti-rhetoric.[44] But even here the

criticism is not conducted from a strictly systematic point of view. It

seems to us that the true criticism should be deduced negatively from

the very nature of æsthetic activity, which does not lend itself to

partition; there is no such thing as activity type _a_ or type _b,_ nor

can the same concept be expressed now in one way, now in another. Such

is the only way of abolishing the double monster of bare form which

is, no one knows how, deprived of imagination, and ornate form which

contains, no one knows how, an addition on the side of imagination.[45]

[1] For Gorgias' saying see Aristotle, _Rhet._ iii. ch. 18.

[2] Cicero, _Orat. ad Brut.,_ introd.

[3] Quintilian, _Inst. orat._ xii. c. i.

[4] Fran. Patrizzi, _Della rhetorica,_ ten dialogues, Venice, 1582,

dial. 7; Tassoni, _Pensieri diversi,_ bk. x. ch. 15.

[5] _De causis corruptarum artium,_ 1531, bk. iv.; _De ratione

dicendi,_ 1533.

[6] Cicero, _De or at:_ i. chs. 10-11; Quintil. _Inst. oral._ iii. ch.

5.

[7] _De orat._ ii. chs. 16-17.

[8] P. Ramus, _Instil, dialecticæ,_ 1543; _Scholæ in artes liberales,_

1555 etc.; Talæus, _Instit. orator.,_ 1545.

[9] _Della rhetorica,_ dial. 10, and _passim._

[10] _Ration. Philos.,_ part iii. _Rhetoricorum liber unus juxta

propria dogmata_ (Paris, 1636), ch. 3.

[11] _Theoretische Lehre von den Gemüthsbewegungen überhaupt,_ Halle,

1744.

[12] _Kritik d. Urtheils kraft,_ § 53 and _n._

[13] H. F. Ortloff, _Die gerichtliche Redekunst,_ Neuwied, 1887; R.

Whately, _Rhetoric,_ 1828 (for _Encyd. Brit._); Ital. trans., Pistoia,

1889.

[14] Aristotle, _Rhet._ iii. ch. 1.

[15] Quintil. _Inst. orat._ viii. ch. 3.

[16] _Rhet._ iii. ch. 10.

[17] _Poet._ chs. 19-22; cf. _Rhet._ iii. cc. 2, 10.

[18] See above, pp. 68-69.

[19] Quintilian, _Inst. orat._ viii. ch. 6; ix. ch. 1.

[20] Aristotle, _Rhet._ iii. ch. 2; _Poet._ ch. 22.

[21] _De sublimitate_ (in _Rhet. græci,_ ed. Spengel, vol. 1. § 32.)

[22] Giulio Camillo Delminio, _Discorso sopra le Idee di Ermogene_ (in

_Opere,_ Venice, 1560); and trans. of Hermogenes (Udine, 1594).

[23] _De causis corruptarum artium, loc. cit._

[24] _Della rhetorica,_ dial. 6.

[25] _Diálogo de las lenguas_ (ed. Mayans y Siscar, _Origines de la

lengua espanola,_ Madrid, 1873), pp. 115, 119.

[26] _Essais,_ i. ch. 52 (ed. Garnier, i. 285); ci. _ibid._ chs. 10,

25, 39; 10.

[27] Croce, _I trattatisti italiani del concettismo,_ pp. 8-22.

[28] Boileau, _Art poétique,_ i. 11. 43-44, 153-154.

[29] G. G. Orsi, _Considerazioni sopra la maniera di ben pensare,_

etc., 1703 (reprinted Modena, 1735, with all polemics relating thereto).

[30] See above, pp. 230-231.

[31] See above, pp. 225-226.

[32] _Des tropes ou des différens sens dans lesquels on peut prendre un

même mot dans une même langue._ Paris, 1730 (_Œuvres de Du Marsais,_

Paris, 1797, vol. i.).

[33] _Des tropes ou des différens sens dans lesquels on peut prendre un

même mot dans une même langue,_ part i. art. 1; cf. art. 4.

[34] _Elem. of Criticism,_ iii. ch. 20.

[35] Hugh Blair, _Lectures on Rhetoric and belles lettres_ (London,

1823).

[36] _Lect. on Rhet. and belles lettres,_ lecture 14.

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