British Honduras, with an area of 7562 square miles and a population of

40,000, is the only European colony in Central America. Its inhabitants

are Indians and negroes, with a few mixed breeds, and less than a

thousand whites. It has no railways, although some effort has been made

to get capital interested, so far unsuccessfully. The British Government

seems to have completely neglected this possession. Its rivers,

navigable for some distance, serve all its transportation requirements.

The topography and climate of all these countries is much the same.

Mountain ranges cross and recross them, having peaks of considerable

altitude, many of which are still active volcanoes. As is obvious, these

mountain systems influence the climate to a marked degree, making it

always pleasant and spring-like in the plateaus extended between them,

as well as in the intermediary table-lands. The higher elevations are

always cool, while the low-lying coast-lands are extremely warm and, as

a rule, unhealthy. The watershed which they form deflects the streams

arising in them toward either the Pacific or the Atlantic. If harnessed

these streams could be used to great advantage for light and power. Near

the coast they are navigable for small steamers of light draft and

canoes and are also useful in getting out lumber, affording a cheap

method of transporting it to the coast.

Due to the smallness of the countries, and the complications in the way

of engineering problems, especially in the mountains, there are

comparatively few railways.

Costa Rica has 490 miles of railroad, by means of which the capital is

kept in touch with ports on the Atlantic and Pacific Oceans.

Salvador has about 174 miles of railroad in operation with about fifty

more in progress of construction. Transportation in the interior is made

convenient and comfortable by the 2000 miles of really good roadway

built in accordance with the most modern methods.

Guatemala contains 450 miles of railroads which afford an ocean to ocean

communication.

Honduras possesses slightly over 100 miles of road, in a bad state of

repair, with obsolete rolling-stock. Engineers are making preliminary

surveys which will mean a material addition to the railway mileage here.

Nicaragua maintains about 225 miles of railway which touch her leading

cities. In addition to this, Lake Nicaragua, 92 miles long, and Lake

Managua, 32 miles long, are used largely for transportation purposes and

have a fair-sized fleet of steamers operating in connection with the

railways.

Panama has no railways of its own at present, although $3,000,000 has

been borrowed from New York bankers for the purpose of building lines

throughout the Republic.

The Panama Railway, owned by the United States Government, passing

through the Canal Zone, and about 50 miles in length, may be considered

as a portion of the railway system of the Republic of Panama for its

citizens have the use of it for every purpose.

Substantially all the railways of Central America are equipped with

American rolling-stock and operated with but few exceptions under

American control. It is extremely doubtful if the demands of these

republics will warrant a very great expansion of railways for years to

come.

These countries have no manufactories, and were designed by nature to be

agricultural. In time, with the development of steamship service they

may become truck gardens for the United States, as their soil is

admirably adapted for vegetables, early fruits, melons and berries. In

some districts, especially in Nicaragua and in Honduras, cattle could be

raised much more extensively. There are mines, but not of sufficient

wealth to attract much capital.

Owing to the diversity of zones, there are opportunities for many

varieties of fruits, vegetables, and cereals. For centuries these

countries have been covered with the most luxuriant tropical growths, so

that the subsoil is overlaid with a thick mould estimated at over ten

feet deep, capable of excessive productive possibilities. Tobacco,

sugar, indigo, rice, corn, coffee, cocoa, cocoanuts, and bananas, are

the principal products.

Virgin forests are numerous; in fact they exist throughout Central

America. There is an abundance of pine, oak, many natural hardwoods,

such as ironwood, and mahogany, plenty of cedar, and a host of ideally

grained cabinet woods, susceptible of high polish. Logwood, dividivi,

quebracha, and other trees furnish dye woods. Throughout these countries

grows the Peruvian balsam from which the well known balsam of commerce

comes. There are rubber trees. Much of the chicle from which chewing-gum

is made comes from these lands, as well as other gums of a medicinal

nature.

Banana growing has done much to bring prosperity to Costa Rica,

Guatemala, Nicaragua, Honduras and Panama and the chances are that this

industry will become the chief one of all these countries, along their

lowlands, which are so well adapted to the propagation of this fruit now

so much in demand.

As an evidence of the growth of this business and what it means to these

localities, let me state that in 1913 Costa Rica exported $5,200,000

worth of bananas; Panama, $1,150,000; Nicaragua, $425,000; Guatemala,

$825,000; Honduras, $1,400,000, and British Honduras, $200,000. And this

trade is yet in its infancy. The markets of Europe, notably Germany and

England, are also supplied from these countries and within twenty-five

years the demand will undoubtedly double, due to the opening of the

Canal, which permits the dispatch of the fruits along the west coast of

South America in modern vessels.

Coffee is also an important export. In 1913 Costa Rica exported

$3,600,000 worth of coffee; Nicaragua $1,780,000; Guatemala $12,250,000;

and Salvador $7,900,000.

Gold and silver amounting to $6000 was exported from Panama last year;

$875,000 from Costa Rica; $900,000 from Nicaragua; $900,000 from

Honduras, and $1,600,000 from Salvador.

These with hides and skins, cocoanuts, ivory nuts, cabinet and other

woods, rubber, balsam, chicle, tortoise-shell, pearl shells, sugar and

tobacco form the principal items of export.

The exports and imports during 1913 were as follows:

_Country_ _Exports_ _Imports_

Panama $ 2,467,556 $10,400,000

Costa Rica 10,432,553 8,778,497

Nicaragua 3,861,516 4,966,820

Salvador 9,928,724 6,173,545

Guatemala 14,449,926 10,062,328

Honduras 3,300,254 5,132,678

British Honduras 2,850,000 3,500,000

The bulk of the export and import trade of all of these countries is in

the hands of the United States, due to our geographical position, and

the fact that we have many citizens living within their boundaries,

engaged in various enterprises. England, Germany and France are our

closest competitors. Perhaps Germany has more real money invested here,

and there is a great preponderance of German mercantile establishments

throughout these nations. The following table gives the details for

1913:

IMPORTS TO CENTRAL AMERICA FOR 1913

_Country_ _U. S._ _Germany_ _United Kingdom_

Guatemala $5,053,060 $2,043,329 $1,650,387

Salvador 2,491,146 713,855 1,603,846

Honduras 3,463,662 558,327 751,651

Nicaragua 2,549,026 804,038 939,290

Costa Rica 4,515,871 1,355,417 1,303,187

Panama 5,483,678 970,263 2,453,118

British Honduras 2,250,000 7,280 300,000

EXPORTS FROM CENTRAL AMERICA FOR 1913

_Country_ _U. S._ _Germany_ _United Kingdom_

Guatemala $3,923,354 $7,653,557 $1,600,029

Salvador 2,823,251 1,699,694 705,607

Honduras 2,869,188 176,112 13,467

Nicaragua 1,766,548 702,265 515,381

Costa Rica 5,297,146 509,804 4,364,436

Panama 2,130,000 240,000 86,000

British Honduras 1,325,000 55,000 675,000

Each one of these countries requires cotton and woolens, iron and steel

supplies, corrugated iron, tools, machinery, food-products, flour,

wines, liquors, mineral waters, wooden ware and manufactures,

agricultural implements, soaps, perfumes, pharmaceuticals, surgical

instruments, boots and shoes, hats, hardware, oil, candles, electric

supplies, glassware, coffee sacks, socks, stockings, rubber goods,

musical instruments and paints. In fact they are dependent upon the

outside world for all the manufactured necessities of life.

American money is accepted in preference to any other throughout this

part of the world, although each country has its individual monetary

system.

In the Canal Zone American and Panamanian money is interchangeable, that

is either United States or Panama currency is equally well received. The

Republic of Costa Rica as well as the English Colony of British

Honduras, are on a gold basis, while Spanish Honduras and Salvador are

on a silver basis, the national money in common circulation in Guatemala

being inconvertible paper, subject to daily fluctuations, dependent upon

market conditions and the law of supply and demand. Nicaragua and Panama

are on a gold exchange standard basis.

The following table gives the necessary data as to the monetary units

and the respective value in United States gold:—

CENTRAL AMERICAN CURRENCY

_Country_ _Standard_ _Unit_ _Value in _Condition_

U. S.

Gold_

Costa Rica Gold Colon 46½ cents Staple.

British Honduras Gold Dollar 100 cents Staple.

Nicaragua Gold exchange Cordoba 100 cents Staple.

standard

Panama Gold exchange Balboa 100 cents Staple.

standard

Honduras Silver Peso 39 cents Practically

staple.

Salvador Silver Peso 44 cents Practically

staple.

Guatemala Inconvertible Peso 5 cents Subject to daily

paper fluctuation.

In all these countries the subject of commercial travelers’ fees may be

dismissed briefly, by stating that British Honduras, Costa Rica, Panama

and Salvador require the payment of fees and the others do not. By the

exhibition of tact it is often possible to evade these charges,

especially if proper arrangements are made with some local agent or

merchant.

The following cities should be visited:

_Country_ _Cities_ _Population_

British Honduras Belize 20,000

Guatemala Guatemala City 100,000

Quezaltenango 25,000

Coban 23,000

Salvador San Salvador 70,000

Santa Ana 60,000

San Miguel 30,000

Honduras Tegucigalpa 40,000

La Ceiba 10,000

Nicaragua Leon 70,000

Managua 40,000

Granada 15,000

Bluefields 6,000

Costa Rica San Jose 50,000

Cartago 5,000

Puerto Limon 6,000

Panama Panama 40,000

Colon 20,000

Bocas del Toro 10,000

With the single exception of Salvador, all these countries are most

easily reached from the eastern coast, there being many passenger and

freight vessels with regular sailings from New York, Baltimore, Mobile

and New Orleans. The United Fruit Company maintain an excellent

bi-weekly service between the chief ports of Central America and New

York and New Orleans.

Steamship service along the west coast is miserable, passenger and

freight rates being excessive. The passenger ships from San Francisco

are old, poorly equipped, slow and the food inferior. Travelers are

recommended to enter these countries from the east, taking the railway

across to the west coast, and a local coasting steamer thence to their

destination. The Kosmos Line maintains an irregular service from San

Francisco. Salvador has a national line of steamships, making calls at

ports in Nicaragua, Honduras, and Guatemala and going as far north as

Salinas Cruz in Mexico, the western terminus of the Tehuantepec Railway,

from which goods coming from the eastern part of the United States,

after crossing Mexico, are reshipped for Central American west coast

ports.

XIII

MEXICO

Prior to the invasion of Mexico by the Spaniards, the Aztecs who

inhabited the country, had developed a wonderful system of religion,

education, civilization and government. Hernando Cortes landed April 12,

1519, at about where Vera Cruz is now located, marched inland, and with

the aid of friendly Indians succeeded in finally conquering the

inhabitants, burning their cities, destroying their libraries and

killing their emperors, in reward for his service being made Governor of

New Spain as the Spaniards called this land in 1522. The Spanish

possessions in Mexico and Central America were united for the purposes

of government, and a viceroy appointed first in 1535, this method for

the control of these colonies being used until 1821. Spanish rule in

Mexico, as with all of her dependencies, was harsh, and the spirit of

revolt came to a head in 1810, under the leadership of a Spanish priest,

Miguel Hidalgo y Costilla, who was defeated and executed in 1811. The

movement for freedom was kept alive by another priest, Jose Maria

Morales, who was captured and killed in 1815. In 1821 Augustin Iturbide

defeated the Spanish army and was successful in having himself crowned

Emperor of Mexico July 21, 1822. He was forced to abdicate in 1823, and

to leave the country, but returning in 1824, was captured and shot. On

the departure of Iturbide, Gen. Antonio Lopez de Santa Ana proclaimed

the country a republic, Guadalupe Victoria becoming the first president.

Spain sent an army to regain Mexico in 1829 but was utterly defeated,

within three months after landing, and ultimately the Spanish Crown

recognized the independence of Mexico, Dec. 28, 1836.

[Illustration: MEXICO]

April 21, 1836, Texas seceded from Mexico and was annexed to the United

States in 1845, following which Mexico went to war with its northern

neighbor, was conquered and had her capital occupied by American troops.

Taking advantage of the American Civil War, Napoleon III, aided by

England and Spain, in 1862 placed the Austrian prince, Maximilian, on a

throne in Mexico, maintaining him in power by a European army. When the

Civil War had terminated and it became evident that the Washington

government would oppose this European invasion of Mexico, Napoleon III

withdrew his military support, Maximilian was captured, and on June 19,

1867, was shot at Queretaro. On the death of the second Emperor of

Mexico, the republic again came into being; six presidents had

controlled its destinies up to the assassination of Francisco Madero and

the assumption of the executive power by Victoriano Huerta. Porfirio

Diaz, who ruled from 1877 to 1911 gave Mexico a stability that it never

possessed before or since.

More than 300 successful or abortive attempts at revolution are recorded

during the stormy life of Mexican independence. A confusion of empires,

republics, dictatorships and military usurpations have succeeded each

other with bewildering rapidity. Between 1821 and 1868 the form of

government was changed ten times, over fifty persons succeeding each

other as presidents, dictators or emperors. And the end is not yet in

sight. The curse of anarchy and military dictatorship hangs over the

land like a pall. Murder, assassination, execution, rapine, the wanton

destruction of property and the complete paralysis of the commerce of

the nation make us ask how long can this continue? It is safe to assume

that when some man is found strong enough to take up the frayed

fragments of this people, and bring order out of chaos, a republican

form of government will again be established.

Its constitution, based after ours, calls for a federal form of

government, the various states being free to regulate their internal

affairs; the executive power is vested in a President and Vice-President

elected for six years each, with a legislative body of two branches,

namely, a Senate and a Chamber of Deputies.

Mexico, including the islands along its coast and Southern California,

extends over an area of 767,097 square miles. Its northern boundary is

the United States, a coast line of 4574 miles on the Pacific Ocean marks

its western and southern limit, in connection with a portion of

Guatemala and British Honduras, while a little section of Guatemala,

1400 miles of the Gulf of Mexico and 327 miles on the Caribbean Sea form

its eastern confines.

Two mountain systems traverse the entire country between which are a

series of plateaus of various altitudes and many fertile valleys. An

evidence of the extent of these elevated table-lands may be formulated

when one realizes that Mexico has fifty-three cities located above an

altitude of 4000 feet. Mexico City in the valley of Anahuac is 7850 feet

above sea level. The mountains have many high peaks and extinct

volcanoes, always covered with snow, the chief ones being Popocatepetl,

17,748 feet, Ixtaccihuatl, 16,176 feet, and Ajusco, 13,628 feet.

Owing to the location of the country partly in the Temperate and

partially in the Torrid Zones, the climate is diversified, the varying

altitudes tempering extreme heat, except, of course, along the low lands

near both coasts. There are two seasons—the wet and the dry, the times

for the rains being materially governed by the altitude and location,

but generally corresponding respectively to our winter months.

The present population is about 14,000,000 although it was estimated to

be 15,063,207 in 1910. The greater number of these people are unlettered

Indians, and mixed breeds. There are some negroes about the coastal

regions. Most of the business of the country is in the hands of the

foreigners, Americans predominating, with many English, Spanish, French

and Germans.

There are about 16,000 miles of railway in Mexico in actual operation,

with 1000 more contemplated. The Mexican government owns 8612 miles of

road, while the remainder is controlled by private interests. These

roads form a network in the interior, and lead from both coasts and the

United States toward Mexico City.

Mexico has no large rivers suitable for the navigation of ocean-going

vessels to any great distance. She has, however, much available water

power, which is going to waste, and possesses thirty-four deep water

ports on her eastern shore and thirty-one on the Pacific.

The chief wealth of Mexico is in her mines, although agricultural

products and the raising of cattle add much to her source of revenue,

the annual value being estimated at more than $200,000,000.

The soil is exceptionally productive, yielding coffee, henequen, corn,

cocoa, tobacco, fruits, beans and cotton. At one time much rubber was

exported and there are to-day many estates of cultivated rubber unable

to ship their products.

The forests have valuable woods and have been but little exploited. In

the north are excellent pine forests, while cedar, mahogany, dye and

many cabinet woods abound in the south.

Henequen-growing, from which rope is made, is a prosperous and

profitable industry in southern Mexico. Chicle, the gum from a resinous

tree, is found throughout the tropical forests of the country, while

guayule, a sort of bastard rubber, is being grown extensively. Owing to

the troubled condition of Mexico for the past few years, it has been

impossible to get authentic data as to the quantities exported in these

various lines.

Over $700,000,000 is invested in mining in Mexico, of which sum

$500,000,000 is American, $90,000,000 English, $10,000,000 French and

$30,000,000 Mexican.

The leading minerals exported in 1912, the latest records available,

were:

Silver $44,784,177

Gold 24,952,558

Copper 13,285,192

Lead 3,009,060

Antimony 859,876

Zinc 441,897

The production of petroleum is rapidly increasing, in 1912 over

17,000,000 barrels being the output from the wells.

Mexico has been dependent upon Europe and the United States for her coal

supply, her yearly requirements being about 5,000,000 tons of which she

produced from local mines almost 1,000,000 tons. There are, however,

enormous deposits of this commodity and under proper development Mexico

could supply her own needs in this line as well as become an exporter.

The local industries comprise paper mills, cotton-mills, cigarette

factories, woolen-mills, breweries, sugar refineries, shoe, furniture

and match factories. They produce only sufficient for home consumption.

Mexico exported goods to the value of $150,202,808 in 1913, while during

the same period her imports reached the sum of $97,886,169, the United

States buying and selling the greater portion thereof.

The following table shows the relative amounts of exports and imports

credited to the leading mercantile nations.

_Country_ _Imports from Mexico_ _Exports to Mexico_

United States $48,643,778 $116,017,854

United Kingdom 12,950,046 15,573,551

Germany 12,610,384 8,219,009

France 9,168,977 3,575,509

The monetary system of Mexico to-day is completely disorganized, owing

to the issuance of paper money by the many revolutionary leaders. Mexico

is nominally on a gold exchange standard basis, the _peso_ having a

value in American gold of 49.846 cents. Prior to the present unrest in

this country, there were direct banking connections between Europe and

the United States.

Some of the states and municipalities charged commercial travelers’

taxes, while others did not. As a rule these fees can be evaded.

Under ordinary conditions travel accommodations in Mexico are not bad

and the hotels passable.

The following are the leading cities:

_Population_

City of Mexico 500,000

Guadalajara 120,000

Pueblo 100,000

Monterey 65,000

San Luis Potosi 61,000

Vera Cruz 60,000

Merida 50,000

Guanajuanto 42,000

Aguas Caliente 40,000

Morelia 40,000

Queretero 40,000

Zacatecas 36,000

Chihuahua 35,000

Orizaba 35,000

Toluca 30,000

Jalapa 25,000

Saltillo 25,000

Tampico 25,000

Torreon 25,000

Colima 21,000

Campeche 20,000

Irapuato 20,000

Mazatlan 20,000

Cuernavaca 15,000

Manzanillo 12,000

Mexico may be entered by rail from the United States at Nogales, Ciudad

Porfirio Diaz, Ciudad Juarez and Laredo. There are many lines of

steamships from Europe, New York and Gulf ports, plying to the larger

eastern coast cities. Its western coast is reached by direct steamship

lines from San Francisco, Canada and one line every two weeks from

Japan, calling en route at China, Hong Kong and Hawaii, and proceeding

down the west coast of South America, touching at all the leading ports

to and including Coronel, Chile.

XIV

CUBA

Cuba is so near to us and our commercial and political relations with it

are so intimate that it is worthy of careful study. It was discovered by

Columbus on his first trip to America October 28, 1498, and in 1511

Diego Velasquez was appointed its first Spanish governor. His principal

task was the subduing of the warlike Carib Indians. In 1762 when Spain

was fighting England and France, Havana was captured by the English who,

when peace was finally declared, returned it to Spain.

Many sporadic attempts at independence were made, the earliest dating

from the beginning of the last century when all of Spain’s colonies in

this hemisphere revolted. None was successful, however, until American

intervention in 1898 when Cuba became free and in May 1902 inaugurated

her first president.

[Illustration: CUBA, PORTO RICO and JAMAICA]

Cuba, situated in the Atlantic Ocean, but a few hours sail from Florida,

is 760 miles long, slightly over 90 miles in width at its eastern end

and about 20 miles at its western extremity with about 2000 miles of

coast line containing many deep water harbors. Its area covers 45,881

square miles. Situated 38 miles off the southern coast of Cuba is the

Isle of Pines, containing 1214 square miles, with a population of 3500,

including many American colonists engaged in raising citrus fruits. The

island is governed by Cuba.

The chief topographical features of Cuba are the many mountain ranges

which cross and intersect each other, the eastern end being particularly

mountainous, with one peak 8600 feet high. Between the mountains are

many fertile, healthful and beautiful valleys and plateaus.

Selling Latin America: A Problem in International Salesmanship. What to Sell and How to Sell It · 第 6 / 17 段