To the north and in the interior are forests of valuable woods, there

being over thirty-three species of commercial value. Quebracho wood is

found in the provinces of Santa Fe, Santiago del Estero and Corrientes.

It is very hard, impervious to moisture and will not rot. Due to these

admirable qualities it was formerly used for sleepers for railways but

now owing to the fact that it is excessively rich in tannin it is used

almost exclusively for the purpose of curing leather. Formerly it was

exported in large logs to Europe or to the States and the tanning

extracts expressed, but to-day there are many factories in the districts

where the wood is grown, devoted to obtaining the tannin directly,

thereby materially reducing the cost of the article. Inasmuch as hides

and quebracho are products of the Argentine it would seem that the

tanning of leather would under proper management develop into a large

industry here. The export of tannin for 1914 was over $11,000,000.

Outside of the industries referred to and a few breweries, cigar

factories, and apparel factories, wherein goods for local consumption

are produced, there is no general manufacturing in the Argentine.

No other country of Latin America is as well provided with railways as

the Argentine, nor with as regular and superior access to Europe and the

States and all parts of the world. More than fifty steamship lines

arrive and depart regularly from the various Argentine ports, all the

seafaring nations of the earth being represented. In 1852, one observer

counted over 600 vessels in the harbor of Buenos Aires flying the

American flag or more than double the number of all the other nations

combined. To-day but few are to be seen in the vast shipping of this

busy port.

The Argentine Republic stands ninth among the world’s nations in the

length of her railways, having about 22,000 miles of track. Many lines

are in process of construction or contemplated, the public and the

government both realizing that a complete network of railways leading to

the ports accelerate the moving of crops and cattle and are absolutely

essential to its prosperity. Buenos Aires quite naturally is the

principal terminal of most roads, while Santa Fe, Rosario, Bahia Blanca

and La Plata are rapidly coming to the front as shipping centers and are

providing appropriate facilities for handling trade. It has been said

that every railway in the country is extending its lines more and more

into the interior, and railway journeys to Brazil, Paraguay and Bolivia

as well as Chile are now possible. It may be interesting to note that

the longest stretch of straight track known to railroad builders is to

be found in the Argentine, where the rails run a distance of 175 miles

without a curve of any kind.

Wagon roads outside of the larger cities are poor and in bad condition,

and much is needed to be done in this respect.

There are many weekly sailings of the most modern and swift passenger

ships to Europe, one Italian line making the voyage from Buenos Aires to

Genoa in fifteen days. It is also possible to go via Hamburg or England

to New York in better ships for practically the same money and in less

time than is taken by ships engaged in the direct run from Buenos Aires

to New York. The Lamport & Holt Line (British) runs directly from New

York to Buenos Aires, with weekly sailings, carrying freight and

passengers. The Prince Line (British) and the Barber Line (American but

flying the British flag), the Norton Line (British), the American Rio

Plate Line (American) leave New York twice a month for Argentine ports.

The Houston Line (British) from Boston and New York and the New York and

South American Line sail monthly from New York for River Plate ports.

The Munson Line (American) from Mobile, Alabama, sends two ships monthly

to Buenos Aires. There are many tramp ships from American ports in this

trade also.

The docks and facilities for handling goods in Buenos Aires are second

to none in the world and are modeled after the famous Liverpool system,

having cost over $50,000,000. Steamers unload cargoes directly into the

government custom warehouses, on the other side of which are networks of

railway tracks from which they can be forwarded to the interior. Each of

the large cement-sided canals or basins for the ship traffic is provided

with locks or water gates, while the masonry warehouses, buildings and

grain elevators extend for miles along the city water front. Yet the

business of the port has grown so that there is much congestion,

especially at certain seasons of the year and plans are being considered

for doubling its present facilities.

[Illustration:

_By permission of the editor of_ The Americas

Grain Elevators, Buenos Aires

]

Much of the impetus in trade circles in this land is due to the presence

of the English, Germans and Italians who control the banking,

transportation and commercial life of the country. Both the Briton and

the Teuton have large sums invested in all kinds of enterprises, the

total being estimated at $2,000,000,000. The Italian has developed into

the small shopkeeper and farmer. In Buenos Aires alone there are two

daily papers printed in English, which serves to give some idea of the

extent of the English speaking population in this city. There are also

daily papers published in Italian, German, French and Arabic.

Practically all the nations of Europe are represented in the banking

business, the United States being the last to enter the field. The

English are the strongest and the Germans next.

Argentine is supposed to be on a gold exchange basis, the gold _peso_

being worth one hundred _centavos_, or in our money 96.5 cents. The gold

_peso_ is designated by the sign $C/L, the symbol C/L meaning _curso

legal_, or legal tender. This is practically an imaginary coin, and the

money one sees is paper currency, the paper _peso_ being worth 44 per

cent. of its face value, or 42.46 cents in United States gold. This is

represented in the following manner $M/N, meaning _moneda nacional_ or

national money. This paper currency fluctuates slightly each day, being

governed by the market conditions. The abbreviations O/S, C/L, and M/N

are placed before the dollar or _peso_ mark, as for example O/S $500 or

may follow it, as, for instance, $500 M/N.

The Argentine has long been noted for its unfavorable fees charged

travellers, each province having a separate tariff, varying according to

the commodity one may be selling. They are subject to such changes on

short notice that it is useless to give them here, besides the subject

has been dealt with elsewhere in this book. Before doing business it is

wise to give this matter careful consideration. No duty is charged on

samples.

The following cities should be visited:

_Population_

Buenos Aires 1,700,000

Rosario 300,000

Cordoba 120,000

La Plata 100,000

Tucuman 80,000

Bahia Blanca 75,000

Mendoza 65,000

Santa Fe 50,000

Salta 40,000

Parana 37,000

Corrientes 30,000

San Juan 16,000

San Luis 15,000

The Argentine exported goods to the value of $468,999,410 in 1913, and

during the same time imported goods to the extent of $408,711,966, of

which amount less than 8 per cent. came from the United States. England

controlled the bulk of the trade with Germany second and France third.

The principal exports are meats and meat products, agricultural products

such as wheat, corn, oats, barley, linseed, hay, alfalfa, woods and dye

woods, live animals, wool, hides, skins, butter and cheese. It imports

foodstuffs, textiles, iron, steel, railway supplies and rolling stock,

agricultural implements and machinery, wagons, carriages, automobiles

and automobile supplies, electrical apparatus, glass, china, ready-made

clothes, hats, shoes, toilet articles, drugs and chemicals, paints and

varnish, stockings and socks, silks, kitchen-utensils, enamelled ware,

tools, vegetables, fruits, eggs, oils, greases, and coal.

IV

URUGUAY

The first European who set foot on Uruguayan soil was the man who

discovered the Rio de la Plate—Juan Diaz de Solis. This was in 1508. He

and his associates were immediately attacked by the Charruca Indians,

who annihilated the party. Later on Portuguese settlers from Brazil

attempted to colonize this land, but they met with repulses, as did also

the Spanish colonists who followed them. As a result of the invasion of

this territory by Portuguese and Spanish it was claimed by both these

countries and became a bone of contention between them for more than two

hundred years. The Portuguese colonists were finally routed bodily and

their city of Montevideo, founded in 1724, came under control of the

Spanish Viceroy. Portugal still persisted in claiming this province and

when Dom Pedro made an Empire of Brazil, he also attempted to exercise

jurisdiction over Uruguay as well. This ultimately resulted in a war

between Brazil and Argentine, in which the Uruguayans rallied to the aid

of the Argentinians, defeating the Brazilians. A treaty of peace in

which the mediation of England was asked, was signed August 27, 1828,

giving Uruguay its independence.

The present government is based upon that of the United States and

comprises executives in the persons of a President and a Vice-President,

elected for four years, and a legislative body, consisting of a House of

Representatives and a Senate.

Uruguay occupies an area of 72,210 square miles, or is about as large as

all of the New England States. It is virtually an extensive undulating

plain, having in its northern section a series of mountain ranges but

few of which are higher than 2000 feet. It is bounded on the east by the

Atlantic Ocean and on the north by Brazil, the Rio Cuareim flowing

between the two countries. The Uruguay, dividing Argentine and Uruguay,

forms its western boundary while the wide mouth of the Rio de la Plate

may be called its southern boundary line.

The climate is extremely temperate and healthful—so much so in fact that

it is rapidly developing into a summer resort for Chileans, Argentinians

and Brazilians; many of the wealthiest of these nationalities have

established seashore homes within its boundaries, especially outside of

Montevideo. Extreme summer heat such as one finds in Buenos Aires, is

never encountered here, although there are days in winter when it is

particularly cold. Snow occasionally falls.

Uruguay has a population of 1,500,000, its people being among the best

in Latin America. As in Argentine, the Indians are comparatively few and

to be found in remote districts only. There are practically no negroes

and mixed breeds. Owing to the influx of English, Italian, and Swiss

colonists, the standard of the population is continually rising and its

geographical position, salubrious climate and vast areas of tillable

land will attract more and more desirable settlers to its boundary.

Immigration is encouraged along the most modern and progressive lines.

Uruguay is fortunate in having many navigable rivers, the chief of which

are the Rio de la Plate and the Uruguay, giving a total of over 700

miles of water deep enough for ocean-going vessels. One river alone—the

Uruguay—has ten ports open for interoceanic trade, the cities on this

river being Carmelo, Neuva Palmira, Soriano, Fray Bentos, Neuva Berlin,

Casa Blanca, Pysandu, Neuva Pysandu, Salto and Santa Rosa. Mercedes is a

large city, on the Rio Negro, and is used as a port of call for

ocean-going vessels. There is also Lake Merim on the borders of Brazil

on which run small launches.

Uruguay has comparatively few railroad systems and only 1600 miles of

railways. There are many projects for railway development however and

the completion of the mileage planned will rapidly bring the country to

the fore. American capital is now being interested in this field.

While there are some minerals to be found in the mountainous sections,

still the country will always be a pastoral one. Mica, gold, precious

stones and petroleum are known to exist, yet comparatively little, if

anything, has been done along these lines.

Of her 45,000,000 acres of land, less than 5 per cent. is devoted to

agriculture, owing to lack of population. There are about 1,700,000

acres of virgin forest lands and over 40,000,000 acres devoted to

grazing cattle and sheep.

Wheat is the chief cereal grown, with corn, barley, oats and linseed in

the order named. Tobacco has been tried with favorable results.

The raising of cattle of all kinds and the maintenance of

slaughter-houses and packing establishments for the purpose of supplying

Europe with meat forms the largest industry. One plant alone at Fray

Bentos—owned by the Liebig Company and where the extract of that name is

made,—kills over 3,000,000 head a year. Very naturally meat by-products

are produced and exported in large quantities. Much frozen and tinned

meat is exported. Some idea of the enormous size of the cattle industry

here may be gained when we are told that at the present time Uruguay has

over 9,000,000 cattle, 30,000,000 sheep, 800,000 hogs, 600,000 goats and

430,000 horses.

One of the leading industries is the shearing of wool, all of which is

exported. The good climatic conditions, in connection with attention

paid to breeding, have resulted in the production of a wool of superior

length and texture and as a consequence wool-buyers from Europe are

attracted to this market. In 1913 the amount exported reached the

enormous sum of $35,875,975.

Despite the fact that Uruguay has no gold coin of its own, it is on a

gold basis and its _peso_, or dollar, is worth almost four cents more

than ours, or to be exact, $1.034. This is a decidedly unusual state of

affairs for Latin America, and reflects favorably on the financial

condition of the country.

There is much English capital invested here, and to a large extent trade

is in the hands of Englishmen. Many German and Italian houses are

represented and these nationalities are also becoming interested in

local enterprises.

Uruguay exports wool, hides, horn, hair, meats and meat products, grease

tallow, grain and cereals, the total amount expressed in figures for

1913 being $65,142,000.

In 1913 she imported goods to the value of $50,666,000, the leading

items being foodstuffs, iron, steel, glass, china, wooden products,

oils, chemicals, medicines, stationery, toilet articles, tobacco,

textiles, shoes, hats, and silks.

While commercial travellers are supposed to pay a yearly license of

$100, still this can be waived by making the proper connection with some

local dealer or commission house.

The following cities should be visited:

_Population_

Montevideo 500,000

Pysandu 35,000

Mercedes 25,000

Salto 25,000

Fray Bentos 15,000

Rivera 10,000

Guadalupe 10,000

Minas 10,000

Florida 10,000

Colonia 10,000

Uruguay has from three to five steamships sailing weekly direct for

Europe, or the United States.

All vessels leaving either Europe or the United States and calling at

Buenos Aires touch at Montevideo the day before arriving at Buenos

Aires, as well as on the return trip. Two night lines of comfortable

steamers connect Buenos Aires and Montevideo, which are about 110 miles

apart. Ample transoceanic and coastwise freight service is also

provided.

V

PARAGUAY

Due to the ambitions of one man—Carlos Antonio Lopez—a dictator of the

worst type, with Napoleonic designs, Paraguay, one of the finest of

South American countries, one with brilliant prospects and holding the

greatest opportunities, is to-day the most backward and has the smallest

population.

Paraguay was discovered by Sebastian Cabot in 1526. Following him came

Juan de Ayolas and Domingo Irala, who in 1536 founded the city of

Asuncion, now the capital of the republic. Up to 1810 it was a Spanish

colony, being latterly governed by the Viceroy from the home country who

resided in Buenos Aires. At that time it was called the Province of

Paraguay. It declared its independence from the mother country in 1811,

the Spanish Governor-General aiding in the movement. After trying

various forms of government it became a republic in 1844, which form of

government still exists, the executive power being vested in a President

and Vice-President, with a legislative body composed of a Senate and

Chamber of Deputies.

It is impossible in even briefly writing of this really wonderful

country to refrain from some reference to the one man, Lopez, whose

desire for power resulted in the almost total annihilation of a people.

His arbitrary rule embroiled his nation in disputes with much of Europe

and the United States, and resulted in a war with Uruguay, Brazil and

Argentine. In addition to this internal strife developed in which

assassins, murderers and executioners played their parts. When Lopez was

finally killed and his power gone, Paraguay’s population, according to

Dawson, the well-known historian, had decreased from a “1,300,000 to a

little over 200,000, only about 29,000 being men and 90,000 children

under fifteen years of age.” There were five women to one man. As a

result of this devastation the country never has revived. Recent

revolutions have set it back still further and whatever of good may come

to this benighted land must be written in the future tense.

Paraguay is almost an inland country, having but one outlet to the sea

in the Parana River. Its 196,000 square miles of territory is bounded on

the north by Brazil and Bolivia; on the west and south by Argentine, and

on the east by Argentine and Brazil. The Paraguay River runs directly

through its territory from south to north dividing it into two sections,

Western Paraguay, or the Chaco, and Eastern Paraguay. It is well watered

with many small streams, while toward the north and east are mountain

chains.

The climate of Paraguay is so equable that the country is sometimes

called the “Sanitarium.” The two seasons are the rainy and the dry. It

never snows in this land and flowers in great variety and a riot of

color bloom constantly. The southern two-thirds are in the Temperate

Zone, the northern one-third in the Tropic Zone.

The population is estimated at 800,000, over 100,000 of which are wild

Indians, the remainder being largely of mixed blood, negro

predominating. There have been some sporadic attempts to encourage

immigration, which have not resulted in any great movement in this

direction, owing to the instability of the government and the backward

condition of the people as well as to the general isolation of the

country.

Travel in Paraguay is most primitive. There are few roads and most of

the commerce is carried by bullock carts on almost impassable trails or

by pack train over narrow paths. But one railway, having a total length

of about 250 miles, ekes out a homeopathic existence, running from

Asuncion, the capital, to Ville Encarnacion. Many railways must be built

to open the country. One can go by rail from Asuncion to Buenos Aires in

two days, the trip requiring a ferry-age from Posadas to Ville

Encarnacion. The Trans-Paraguayan Railway now in course of construction

will do much to develop the country. Communication with the outside

world via Montevideo or Buenos Aires is maintained by river steamers,

requiring from five days to a week to make the trip to Asuncion, which

is about 1100 miles from the Argentine capital.

[Illustration:

Interior of a gentlemen’s hat store, Asuncion, Paraguay

]

[Illustration:

A country store in Colombia

]

From Asuncion it is possible to go into the interior or even to Brazil,

on light-draft steamers, the Guyara Falls, 1300 miles above the capital,

stopping navigation of the Parana River at this point.

The Paraguay River is navigable for vessels of twelve-foot draft to

Asuncion and for smaller vessels 700 miles farther.

Most of the commerce of Paraguay is carried in lighters drawn by tugs,

and these emissaries of trade are to be met on all the rivers and

waterways of this country.

There are several lakes, navigable for small craft, but of no importance

from a commercial standpoint.

While both the climate and the soil warrant one in stating that Paraguay

is susceptible of high agricultural development, little has been done in

this regard, outside of locally producing the few vegetables and fruits

required for home consumption. Sugar-cane, tobacco, tropical fruits and

cotton would thrive in this country. Each one of these staples has been

successfully raised, the cotton being something like our own famous Sea

Island brand.

A business, small in size, yet of great importance, and restricted to

this locality, is the production of oil of petitgrain, a form of orange

perfume, much in use in European perfume houses as a base for toilet and

flavoring extracts. The essential oil is obtained in the most primitive

manner and is always in great demand.

A lace peculiar to the country, called “nanduti” or spider lace, is made

by native women, and if properly commercialized might develop into a

paying trade.

The growing and curing of “Yerba Mate,” a native tea, used extensively

in Paraguay, Uruguay, Brazil, Argentine and Chile, yields considerable

income, but is never destined to become an article of great

international commerce. The plant or shrub grows wild. The crop amounts

to about 18,000,000 pounds yearly.

Quebracho, a red-colored wood, rich in tannin, is indigenous to the

country. It is used for furniture and railroad ties and the extract made

from it is employed in tanning leather. In one year, over $4,000,000 of

this wood alone was imported to the United States, much of it being used

for paving blocks.

Thousands of acres of cabinet and other commercial woods are to be found

in the forests, but are without value, owing to their isolation and lack

of means of transportation to get them to the markets.

The country has some ore deposits. The principal ones are copper,

mercury, manganese and iron. They cannot be developed on account of

their remote location.

It therefore follows that the chief industries of Paraguay for years to

come will be in the production of raw materials and in the raising of

cattle for which its well-watered plains are admirably adapted. It has

now about 6,000,000 head of cattle and sheep and two slaughter-houses,

killing about 40,000 annually. There are two large American companies

engaged in the cattle industry; also one big German firm in the same

line.

Paraguay has not invited capital and inducements of this nature need not

be expected for some time.

While supposedly on a gold basis, money of this metal exists only as a

fiction. The inconvertible paper _peso_ has a fluctuating value, being

at times as low as two and a half cents U. S. gold, and as high as five

cents U. S. gold, according to the stability of the government and local

commercial conditions.

Credits should be extended with the greatest caution.

In 1913 Paraguay exported $5,462,000 worth of materials, chiefly fruit

to Argentine, as well as yerba mate, timber, hides, dried beef,

quebracho, lace, and tobacco. Most of her exports were taken by the

neighboring republics, and by them reshipped to the markets of the

world. No exports to the United States for 1913 are given, but in 1912

they amounted to only $593. Germany is her largest European creditor,

last year taking over $1,198,686 of her products.

Paraguay in 1913, imported $7,671,551 in textiles, foods, hardware,

fancy and toilet goods, shoes, hats, liquors, drugs, clothes, steel and

iron, of which amount the United States contributed $181,367 as against

Germany’s $989,898 and England’s $963,418.

Commercial travelers are supposed to pay a duty proportionate to the

business they do. As a matter of fact, no effort is made to collect this

tax and the local merchant generally protects the traveler visiting him

from such exploitation.

The following cities should be visited:

_Population_

Asuncion 60,000

Villa Rica 35,000

Concepcion 25,00

Encarnacion 10,000

Owing to its situation it is necessary in order to reach Paraguay to go

by train or boat from Buenos Aires, or by boat from Montevideo; the

journey from Buenos Aires is the quickest and most comfortable.

All goods intended for Asuncion or other points in the country are

trans-shipped at either Buenos Aires or Montevideo, arrangements for

which can be made with the lines running from Europe or the United

States direct to either of these ports. Or your customer in Paraguay

will instruct you to ship his order through some agent whom he will

specify in his shipping instructions, who will attend to the routine

detail to forward the consignment.

VI

CHILE

Selling Latin America: A Problem in International Salesmanship. What to Sell and How to Sell It · 第 2 / 17 段