THE WHY OF THE BEST SELLER

There is no formula to fit the best seller. The Bible and Shakespeare

are best sellers, and among authors of our time, such kindred souls

as Henry Adams and Harold Bell Wright are emphatically in this class,

though Wright somewhat more emphatically than Adams. The novel, “Main

Street”, which included among its targets people who buy best sellers,

is itself a best seller. The inhabitants of Main Street would seem

to have a counter-weight in a balancing number of those who laugh at

them. Thus, at all events, the country is safe. Complacency finds its

complement in ridicule.

I admire both “Main Street” and its author; I rejoice in his success;

but the cyclonic popularity of the book--if foreseen--might

conceivably have tempered its zeal. To prove that people need it as

much as they apparently want it, it should circulate only among the

élite and be either vaguely irritating or downright incomprehensible

to the general. Instead of being caviar, it is shredded wheat. The

other alternative is that there are two million five hundred thousand

élite in America, allowing conservatively five readers to every copy,

and remembering that the sale has considerably increased since I began

to write this article. Now to believe that there are millions of the

élite in America is to believe that this is indeed God’s country; such

a belief would put the believer forever on Main Street. The publishers

do not regret the popularity of the book; and I hope Mr. Lewis has no

qualms. He now has leisure to write even a better one, which he is

certainly capable of doing.

Although Emerson’s squirrel did not envy the mountain, that was because

he was Emerson’s squirrel, not a real one. Nearly everything small

would like to be big. Many of the German dramatists who scorn Sudermann

have unsuccessfully tried to copy his methods--so I read in the work of

a German critic. There is no doubt that Henry James would have rejoiced

in an enormous public, though in his art he followed the Rehoboam

method. The small colleges have their distinct and inimitable merits;

of which most of them are quietly and justly proud; but a few of them

advertise the benefits of smallness so energetically that if it always

paid to advertise, they would lose the quality advertised, as Professor

Briggs has said in his own way.

Almost every great poet, dramatist, and novelist has been famous and

popular in his own lifetime. Exceptions are only apparent; either the

author has died young or his best work has appeared posthumously. Let

no sour author trust in posterity. Posterity is far more cruel than the

contemporary public; contemporaries abuse, but posterity forgets. When

an author is really great, posterity ratifies contemporary opinion.

Unfortunately, however, the fact that greatness is popular does not

mean that popularity is a true indication of greatness. Where a once

popular author is gone but not forgotten, I mean, when he is damned by

posterity, there were dissenters while he was yet alive. Remember the

exalted position of Southey and remember what Byron said of him.

Leaving out the rare appearances of genius, there is always I think

a discernible reason why a poem, novel, or play is popular. When

somebody frowns and says, “I cannot understand why Harold Bell Wright

should sell by the million,” he is simply saying that he does not

understand human nature. Although many individuals are cruel and

selfish, the average person can be easily touched by an imaginary hero

or villain--David was instantly stirred by the story of the ewe lamb,

yet perhaps at that moment Bathsheba was in the room with her knitting.

No critic believes that “Lightnin’” is as good a play as “Riders to the

Sea”, but “Lightnin’”, which I am sorry to say bored me, is exactly

the kind of thing that we call sure fire. It hit the centre of the

bull’s eye, and, as in most plays and stories, the impelling force was

a luscious mixture of sweetness and melodrama. It was what people call

“wholesome”, which depends perhaps somewhat on the stomach. The vogue

of “Lightnin’” is more interesting than the play; I mean we can learn

more from it.

The two novelists whose books enjoy the biggest sales in America are

Gene Stratton-Porter and Harold Bell Wright. In part they owe their

circulation to the invincible sentimentality in the human breast.

America has no monopoly of this emotion. These two authors are surely

not inferior to the beknighted Hall Caine, Marie Corelli, and the late

Mrs. Barclay in England, to the late Georges Ohnet in France, to a

hundred sloppy novelists in Germany. Every human heart has a percentage

of slush. Why should we be surprised at the vogue of Harold Bell Wright

when we remember the Dempsey-Carpentier fight? What must Tex Rickard

really think of the intelligence of the public? Nothing like this had

been seen since the days of Barnum--the expectation of millions whipped

to just the right froth, so that whether the fighters were in condition

or not, the public was precisely ripe for picking. It was a shame not

to take the money. And how fortunate that Dempsey won, as I fervently

hoped he would! If he had lost, the world would have wallowed in a

trough of sentimentality. In France, the home of art and intelligence,

in Paris, the home of intellectual cynicism and mockery, Carpentier

would have eclipsed not only Marshal Foch, but all the poets and

dramatists. He might have had any decoration. His wife and child would

have come to America; it is terrifying to think of the sentimental gush

that would have been slobbered on this excellent family. Carpentier

is undoubtedly a good fellow and an attractive personality, and I

understand that Dempsey is not popular. But for one thing we should

all be grateful to Jack Dempsey--he saved us from ourselves.

I am informed on good authority that one of our motion picture

actresses--not _the_ one--receives weekly five hundred sentimental

letters from American men. The private irregularities of a millionaire

apparently interest more newspaper readers than disarmament or the

League of Nations. Therefore let no one wonder at the vogue of Harold

Bell Wright, and let no one waste any ammunition on it. His books are

certainly better reading than the sensations just mentioned. Any one of

his novels costs less than a ticket to a musical comedy, and gives more

in return.

A word of encouragement to public librarians. Along with ministers of

the gospel and teachers in the grade schools, public librarians form

the finest class of people in America, because they do the most good.

Their opportunities for helpfulness come every day, and most of them

are eager to take advantage of the chance. Now their bugbear is Harold

Bell Wright. Every time a boy or girl asks for Harold, they vainly try

to give him something else. And their souls are filled with distress

when the child walks off with Harold under his arm.

I believe it is better that the infant, whether in or out of his teens,

should read Harold Bell Wright than not read at all. And surely his

elders, who inhale sentimentality in other forms, cannot justly cast a

stone. Wright knows how to tell a story adapted to an elementary grade

of intelligence; the reader discovers that books are a permanent source

of happiness; with them at any moment he may change his environment

and his companions, and live in a world of excitement. After a time,

he will in many instances proceed to better and more subtle books,

and find happiness of a finer kind. He is in the garden of printed

pages; let him not forget that the one who led him through the gates

was Harold Bell Wright. My pity goes out to the boy or girl who is not

brought up with books; who grows up without any insurance against life.

Personally, I have had enough of Harold Bell Wright. I have read every

word of two of his books--“When a Man’s a Man”, and “Helen of the

Old House”. This “Helen of the Old House” has the ingredients nicely

mixed. It is filled with dripping sentiment. There is not a single real

character, no one who resembles a complex human being. Each person

is put there to support the thesis--which is, that the only way out

of labor troubles is for employer and employé to work harmoniously

together. An employé who strikes without good reason is every whit as

bad as a German imperialist, says Harold Bell Wright; and an employer

who is only a profiteer is bad in just the same way. Granted. Let us

then organize against both offenders--against the corrupt capitalist

and against Bolshevism. Here Harold is undoubtedly Wright.

Whatever may be this book’s offenses against literary art--and I saw

enough without looking for them--it is really a sermon preached on

the labor question. And as his solution is correct, true statement

being usually unoriginal, it is possible that many of his readers

will profit by his discourse, skilfully adapted as it is to their

comprehension. I believe his motive is excellent; he wishes to use his

prodigious popularity to help his country and humanity. He knows well

enough that the shortest cut to the ordinary intelligence is by the

sentimental route, and like a spellbinder, his muzzle velocity is very

high. The difficulty is that if the world could be saved by sentimental

melodrama, we should have been saved long ago. Nearly all sentimental

melodramas are on the side of virtue; as were the novels of Oliver

Optic and Horatio Alger, Jr.

I have no particular desire to join the army of those who satirize

virtue. As between virtue and vice, even in this ridiculous world,

virtue actually seems to me less absurd than vice.

The case of Gene Stratton-Porter is not quite so easy as that of her

running mate. The publishers tell us that nine million copies of her

books have been sold. With five readers to each copy, this means a

circulation of forty-five million. She is a public institution, like

Yellowstone Park, and I should not think she would care any more than

a mountain for adverse criticism. She does, though. Wise men know

that more than half the things that appear in print are not true, and

yet many have such a superstitious reverence for type that an attack

or a misrepresentation fills them with real agony. Even those whose

position seems immovable--Pope, Tennyson, Henry James--suffered torture

when they read an adverse criticism printed in an ephemeral paper,

and written by a nobody. One of Yale’s greatest presidents, in the

eighteenth century, saw an unfavorable criticism of his book in an

English journal, and he immediately fainted away.

Gene Stratton-Porter lives in a swamp, arrays herself in man’s clothes,

and sallies forth in all weathers to study the secrets of nature. I

believe she knows every bug, bird, and beast in the woods. I believe

she recognizes every sound in a forest, and can tell you what caused

it. She is primarily a naturalist, one of the foremost in America, and

has published a number of books on flora and fauna, illustrated with

photographs of her own taking. These books--which are closest to her

heart--have only a moderate sale. Thus she hit upon the plan of writing

sentimental novels, in which her observation of nature is brought to

the attention of America. I have no doubt that she has led millions

of boys and girls into the study of natural objects; that she has

accomplished in this way much permanent good.

She is as full of energy as Roosevelt, and as hearty an American. She

could have retired on a fortune long ago, but she will never retire

until the day of her death, which I hope may be long distant. She is

eaten up with ambition, and with the joy of life; few have more fun

in their daily existence than she. I have no doubt that if the public

could see some of the letters which she receives by the cartload, they

would share her belief that she has not lived in vain.

I have read three of her novels--“A Girl of the Limberlost”, “A

Daughter of the Land”, and the one just published, “Her Father’s

Daughter”. The first of these with all its nature lore, was rather

too sentimental for me, and the third impossible; but I defy any

unprejudiced person to read “A Daughter of the Land” to the end,

without enthusiasm for the story. The style is so crude that one must

determine not to be stopped by it; one must not quit. Apart from the

lack of stylistic art, one will find an admirable story, with a real

plot and real characters; nothing is shirked or softened in the course

of the novel, and the heroine is a girl that holds one’s attention, not

merely by what happens to her, but by what she is. There is a certain

grandeur in the conception of the tale, like a great architectural

idea disguised by bad drawing. Furthermore, just now, when everybody

thinks everybody else ought to be a farmer, this epic of the farm has

a particular importance. Here was a girl who really loved the country;

loved living on a farm; loved all kinds of agricultural work; loved to

make and see things grow. And, as presented in the novel, this love is

understandable and intelligible. There are not many such girls. But it

would be well if there were more.

Living all her life in daily contact with nature, there is an

elemental force in Gene Stratton-Porter which partly accounts for the

hitting power of her novels. But in her latest story, “Her Father’s

Daughter”, her passion for the California mountains and deserts has

made her neglect not only the graces of style but the reality of

her supposedly human beings. Linda, the high school wonder, is an

impossible person; and the contrast between her, as a child of nature,

and her supposititious sister, Eileen, stands out too grossly. By far

the best things in this book are the cooking receipts and the intimate

facts about the desert. Here the reader feels like a child in the

author’s hands.

In addition to the literary shortcomings of this novel, it is sadly

marred by anti-Japanese propaganda. Somebody in California has been

stuffing our novelist, who is more gullible in international politics

than in the study of nature. The villain of the story is a Japanese,

who, enraged at losing his place at the head of his class in the high

school, attempts to murder the boy who outpaced him, and is himself

done to death by Katherine O’Donovan, the Strong Cook, otherwise the

best character in the novel.

Despite my disappointment in “Her Father’s Daughter”, I shall read Gene

Stratton-Porter’s next novel. If she is not a literary artist, she is

anyhow a wonderful woman. No one lives closer to nature than she; and

her undoubted vigor comes partly from this contact.

But if one wishes to see the difference between girls that are made

to fit a purpose, and a real girl--the difference between puppets and

humanity--let one, after reading “Helen of the Old House”, and “Her

Father’s Daughter”, study with attention Booth Tarkington’s “Alice

Adams”.

_Kenneth Macgowan_

Of all of our American dramatic critics, Kenneth Macgowan is probably

the best known in England. This is partly because in his books he

has chosen to discuss the drama as a whole, its development and its

experiments, rather than to confine his efforts entirely to current

reviewing. Also, he has allied himself with such experimenters

as Robert Edmond Jones, the scene designer, and Eugene O’Neill.

Macgowan is of Scotch-New England descent. He was born in Winthrop,

Massachusetts, and was graduated from Harvard. He gravitated to New

York City journalism via the Boston “Transcript” and the Philadelphia

“Public Ledger”. Macgowan is slight, forceful, capable of great

enthusiasm and of violent prejudice. He has always been an apostle

of the new, of the slightly bizarre. His “Continental Stagecraft”

is a book which challenges the American producer. His “The Theatre

of Tomorrow” was a sort of glorified modern footnote to Craig and

Moderwell. A young man much interested in trends and ideas, his

influence has already been marked in the development of the American

theatre.

The Bookman anthology of essays [1923] · 第 28 / 47 题