Of course, it is the advertising that suffers. If you do it yourself,
sooner or later it becomes a worry, and when a reminder arrives that
your copy is due very likely your instructions will be to repeat the
last, or possibly, if you have a minute or two to spare, you will sit
down and grind out a lot of nonsense which no one cares to read. If you
wish to make any genuine effort properly to employ the most important
factor in commerce, get someone who understands the art to do it for
you; engage a good man, and do not expect to get the same for five
pounds as you would for ten pounds.
_Curiosities._
Copyright, 1904, By George Newnes, Ltd.
[_We shall be glad to receive Contributions to this section, and to pay
for such as are accepted._]
"HUMAN NOTES."
[Illustration]
"I beg to send you a photograph of some little boys in this parish
who were taking part in a Band of Hope entertainment. The item on the
programme was called 'Human Notes,' and the little songsters, each
taking the note he represented, sang a peal of bells and extracts from
nursery rhymes. I thought the idea might be useful for other places.
The framework is easily made and costs little, and was most heartily
received wherever tried."--Miss Statham, River Vicarage, Dover. Photo.
by Mr. Ray Sherman.