The question altogether is one of far more importance than it may
seem on first consideration; it is hardly too much to say that the
prosperity of a nation's trade depends upon its ability in attractive
advertising.
Advertisement is an art of its own, and if you are going to advertise
to any considerable extent and do it yourself, either your business
must suffer to allow you time to do your advertising well, or your
advertising must suffer so that you may properly attend to your
business.
[Illustration: TWELFTH.