CHAPTER XV.

_GRAHAM AND HIS CELESTIAL BED._

In the year 1775 there commenced practice in London one of the most

extraordinary empirics of any time, whose name was Graham. He was the

son of a saddler in the Cowgate, Edinburgh, where he was born in 1745.

Having graduated as a doctor of medicine at the University of the modern

Athens, he practised for some time at Pontefract. After a short

residence in that town, Dr Graham went to America, where he figured as a

philanthropic physician, travelling for the benefit of mankind, to

administer relief in the most desperate diseases to patients whose cases

had hitherto puzzled ordinary physicians. And here he picked up a deal

of experience, which he put to the test on his return. Having the

advantage of a handsome person, a polite address, an agreeable

conversation, and great fluency of speech, he obtained admission into

the first circles, particularly in New England, where, as he himself

stated, he reaped “golden opinions.” Returning to England, he made an

excursion through the country, and according to his own account, was

eminently successful in curing many individuals whose cases had been

considered desperate. In 1775 Graham settled in London, opening a house

in Pall Mall, “nearly opposite the King’s Palace,” where he devoted his

attention specially to disorders of the ear and eye, and inserted

advertisements to that effect in the daily papers. These advertisements,

though by no means couched in so bombastic a style as Graham’s later

productions, still have an undeniable spice of quackery about them.

They are, however, rather too lengthy for insertion. One of them which

appeared on February 9, 1776, after stating that from motives of

delicacy the Doctor made it an invariable rule never on any account to

mention the cure, however extraordinary, of any person, poor or rich,

gives the following particulars of his practice:--

Dr Graham began to practise in London, Feb. 1, 1775, and the following

is the general state of his Practice in disorders of the Eye and Ear:

from that time to November 1, being a period of nine Months, cures or

relieved 281; refused as incurable on their first Application, 317;

after a short Trial (by desire) found incurable 47; dismissed for

Neglect, etc. 57; country, foreign, and other Patients, events

unknown, 381.

After residing in London for some time, he visited Scotland, and was

employed by people of the first quality, who were tempted to put

themselves under his care by the fascination of his manner and the fame

of his wondrous cures. So popular was he that he might have settled in

Edinburgh to great advantage, but he preferred returning to England. He

fixed his abode in London, where he set on foot one of the most original

and extravagant institutions that could well be imagined, the object of

which was, according to the _ipsissima verba_ of one of the Doctor’s

advertisements, “the propagation of a much more strong, beautiful,

active, healthy, wise, and virtuous race of human beings, than the

present puny, insignificant, foolish, peevish, vicious, and nonsensical

race of Christians, who quarrel, fight, bite, devour, and cut one

another’s throat about they know not what.” The idea was original and

singular in the highest degree; but he founded his hopes on a perfect

knowledge of human nature, and the success which attended his experiment

proved that he had calculated with judgment. It has been assumed by some

that he really believed in his own statements. That must have been the

result of repeating them so often, and in this particular he was by no

means singular. In May 1779 he opened what he called “The Temple of

Health” in the Adelphi, the purposes of which may be best understood

from one of his advertisements which appeared in the _Morning Herald_

and other newspapers pretty constantly between 1778 and 1781:--

TEMPLE OF HEALTH, Adelphi.

To their Excellencies the Foreign Ambassadors, to the Nobility,

Gentry, and to Persons of Learning and of Taste.

By Particular Desire, the Exhibitions at the TEMPLE of HEALTH will be

continued as usual every TUESDAY, THURSDAY, and SATURDAY Evenings,

till the TEMPLE of HYMEN be opened, which will be announced in the

Public Papers.

THE CELESTIAL BRILLIANCY of the Medico-Electrical Apparatus in all the

apartments of the Temple, will be exhibited

By Dr. GRAHAM himself

Who will have the honour of explaining the true Nature and Effects of

Electricity, Air, Music, and Magnetism when applied to the Human Body.

In the Introductory Oration, the whole Art of enjoying Health and

vigour of Body and of Mind, and of preserving and exalting personal

beauty and loveliness; or in other words of living with Health,

Honour, and Happiness, in this world for at least an hundred years, is

pointed out and warmly inculcated. Previous to the display of the

Electrical Fire, the Doctor will delicately touch upon the CELESTIAL

BEDS which are soon to be opened in the Temple of Hymen, in Pall Mall,

for the propagation of Beings, rational and far stronger and more

beautiful in mental as well as in bodily Endowments, than the present

puny, feeble and nonsensical race of Christians--probationary

immortals, which crawl and fret, and cut one anothers throat for

nothing at all, on most parts of this terraqueous globe.

This Apparatus which visibly displays, as it were, the various

facilities of the material Soul of universal and eternal Nature, is

acknowledged by all who have seen it, to be by far the largest, most

useful and most magnificent that now is or that ever was in the world.

Admittance 5s.

But in order that Persons of every Rank may have a View of this most

magnificent Apparatus, the Temple of Health may be viewed every Day

this Week, from two o’Clock in the Afternoon till eight at Night.

Admittance 1s.

_N.B._--A Pamphlet is now published, (by permission) with the

particulars of several hundred Cures in confirmed Diseases, lately

performed at the Temple of Health, with the Names and Residence of the

Patients, at their own particular Desire, to be had of the Porter at

the Temple, price only 3d.

As a further attraction to his establishment, Graham secured the

services of a beautiful young woman, whom he styled “Vestina, the Rosy

Goddess of Health,” who presided over the evening lectures, and,

according to the advertisements, assisted “at the display of the

Celestial Meteors, and of that sacred Vital Fire over which she watches,

and whose application in the cure of diseases, she daily has the honour

of directing.” The lady who acted this part subsequently became

notorious as the wife of Sir William Hamilton, ambassador to the Court

of Naples. Her name was Emma Hart, and before she was raised to the

dignity of Goddess of Health, she had officiated in the more humble

capacity of nursery and lady’s maid in gentlemen’s families. Eventually,

after having sat as model to Romney and other painters, and having lived

under the protection of different gentlemen, she was finally married in

1791 at St George’s, Hanover Square, to Sir William Hamilton. Her

subsequent connection with Lord Nelson, and her power over that great

naval hero but weak human being, as well as the humiliating positions in

which she placed her dotard of a husband, form part of the history of

this country.

In another of his advertisements Graham offers to explain “the whole art

of enjoying health and vigour of body and mind, and of preserving and

exalting personal beauty and loveliness; or, in other words, of living

with health, honour, and happiness in this world, for at least a hundred

years.” One of the means for ensuring this end was the constant use of

mud baths; and that the Doctor might be observed to practise what he

preached, he was to be seen, on stated occasions, immersed in mud to the

chin, accompanied by Vestina, who had only then recently left off

nursing children and attending on ladies. Her beauty attracted general

attention, and brought Graham a deal of practice. While she remained in

the mud bath, she had her hair elaborately dressed in the prevailing

fashion, with powder, flowers, feathers, and ropes of pearls; Graham

appearing in an equally elaborate wig.

In the spring of 1781 the Temple of Health was removed to Schomberg

House (now the Ordnance Office), Pall Mall, and the “Temple of Hymen”

and “Celestial Bed” were exhibited to the gaze of the profane and the

curious. Altogether the establishment was of a very extraordinary

description. The front was ornamented with an enormous gilt sun, a

statue of Hygieia, and other attractive emblems; the suites of rooms

were superbly furnished, and the walls decorated with mirrors, so as to

confer on the place an effect like that of an enchanted palace. All the

exertions of the painter and sculptor, all the enchantments of vocal and

instrumental music, all the powers of electricity and magnetism, were

called into operation to enliven and heighten the scene. In a word, all

that could delight the eye or ravish the ear, all that could please the

smell, give poignancy to the taste, or gratify the touch, were combined

to give effect to the whole--at least such was his own account. As a

further means of attraction, he hired two men of extraordinary stature,

two sons of Anak, whom he appareled in showy and startling liveries, and

each of whom wore an enormous cocked-hat, whose business it was to

distribute bills from house to house through the town. These handbills

were curiously suggestive of the wonderful Doctor’s general bombastic

style. Here is one of them:--

_Temple of Health and of Hymen. Pall Mall._

THE LECTURE at the above place having been received by very numerous,

polite and brilliant audiences of Ladies and Gentlemen with unbounded

applause, it will be repeated This and every Evening this Week; and

precisely at 8 o’clock the Gentleman Usher of the Rosy Rod, assisted

by the High Priestess, will conduct the rosy, the gigantic, the

stupendous Goddess of Health to the Celestial Throne.

The blooming PRIESTESS of the TEMPLE will endeavour to entertain

Ladies and Gentlemen of candour and good nature, by reading a Lecture

on the simplest and most efficacious means of preserving health,

beauty, and personal loveliness, and serene mental brilliancy, even to

the extremest old age.

VESTINA, the GIGANTIC! on the Celestial Throne, as the Goddess of

Health, will exhibit in her own person, a proof of the all-blessing

effects of virtue, temperance, regularity, simplicity, and moderation;

and in these luxurious, artificial, and effeminate times, to recommend

those great virtues.

The Temple (which exhibits more riches, more elegance, and more

brilliancy than any royal Palace in the world) will as usual be

sweetly illuminated with wax, in the highest, most dazzling, and most

celestial magnificence from 7 till 10 o’clock, This evening and every

Evening this week, and the Lecture will begin precisely at eight. Both

before and after the Lecture, one of Vestina’s Fairy Train will warble

forth sweet celestial sounds.--_Admittance only_ ONE SHILLING.

The magnificent Electrical Apparatus, and the supremely brilliant and

_unique_ decorations of this magical Edifice--of this enchanting

Elysian Palace! where wit and mirth, love and beauty--all that can

delight the soul, and all that can ravish the senses, will hold their

court, This and every Evening this week, in chaste and joyous

assemblage.

⁂ Ladies of rank and character are assured, that nothing will be said

or seen, which can give even the smallest offence to the chastest and

most delicate female eye or ear, and that every thing will be

conducted with the most perfect decency and decorum.--Ladies are

requested to come early, in order that they may be agreeably

accommodated with seats.

⁂ A very few copies still remaining of Dr. Graham’s Private Advisers

(_sealed up, price One Guinea_) to those Ladies and Gentlemen who wish

to have children, or to become snowy pillars of Health and Beauty,

studded as it were with roses, and streaked with celestial blue, may

now be had at only Half a Guinea; his other curious and eccentric

works, containing full descriptions of his Travels, Discoveries,

Improvements, Principles, Cures, Electrical Apparatus, etc.--formerly

3s. 6d., now only 1s. 9d., and VESTINA, the rosy Goddess’s warm

Lecture, price 2s. 6d.

☞ All Dr. Graham’s Medicines to be had as usual, at the Temple of

Health.

Note. Ladies and Gentlemen Electrified.

All went well for a time, and the Temple was nightly crowded with silly

people who paid their half-guineas, for the shilling of the

advertisements only just admitted to the “body of the hall.” Sometimes

there were magnificent illuminations and Elysian promenades for both

ladies and gentlemen, to which persons in masks were also admitted. “The

enchanting glory of these seemingly magical scenes,” said the

advertisements, “will break forth about seven, and die away about ten

o’clock; during which time Oriental odours and ætherial essences will

perfume the air, while the hymænal sopha blazes forth with the plenitude

of the soft lambent celestial fire.” Having opened such scenes to the

eyes of the wondering world, the Doctor thus addresses his

contemporaries in another advertisement:--

TEMPLE OF HEALTH AND HYMEN,

PALL MALL,

_Near the King’s Palace._

IF there be one human Being, rich or poor, Male or Female, or of the

doubtful Gender, in or near this great Metropolis of the World, who

has not had the good Fortune and the Happiness of hearing the

celebrated Lecture, and of seeing the grand celestial Bed, the

magnificent electrical Apparatus, and the supremely brilliant and

unique Decorations of this magical Edifice, of this enchanting Elysian

Palace!--where Wit and Mirth, Love and Beauty--all that can delight

the Soul and all that can ravish the Senses--will hold their Court,

this, and every Evening this week, in chaste and joyous

Assemblage--let them now come forth, or for ever afterwards let them

blame themselves and bewail their irremediable Misfortune.

But the most important feature of Dr Graham’s establishment was the

Celestial Bed. This wonder-working piece of furniture was made by one

Denton,[39] a tinman, who lived in Coventry Street, and subsequently

kept a bookseller’s shop in High Holborn, and it was said to have cost

£12,000. It was beautifully carved and gilt, covered with silk damask,

supported by twenty-eight glass pillars, and surmounted by a richly

carved and gilt canopy, from which crimson silk curtains with fringe and

tassels were suspended. Graham pretended that married couples without

children might have heirs by sleeping in this bed, for which privilege

he demanded one hundred pounds per night; and such is the folly of

wealth, that persons of high rank were named who had acceded to these

terms. This modern Æsculapius sold also for half a guinea a “Treatise on

Health,” which was intended to render marriages happy, and entered into

full particulars of the means to ensure this great and important object.

After a long list of preliminary and necessary preparations, the

principal of which was the utmost attention to cleanliness, the writer

insisted on certain regulations. He recommended particularly the

practice of early hours for rising and for retiring to rest. He advised

that in bed-chambers the light, especially that of the moon, should not

be excluded by curtains. He confessed he could give no sufficient reason

for this predilection for the lunar rays, but observed that there are a

thousand things in nature which exist without our being able to explain

the reasons of their existence. He also advised married people to sing

sometimes. “Music,” said he, “softens the mind of a happy couple, makes

them all love, all harmony; their bodies, their souls unite, their

existence is melted into a single being, which yields itself up with

rapture to divine transports, and loses itself in an Elysium of bliss.

In this state, this incessantly progressive enjoyment, the happy couple

imagine themselves raised above this world, and become inhabitants of a

superior region.” Thus he continued, till coming at last to the

principal part of his discourse: “When the preliminary regimen which I

have just described has been scrupulously observed and followed, and a

new vigour has been acquired by drinking of the divine balm, which for

the benefit of the human race, I have concocted with my own hand, and

which, however, costs only a guinea a bottle, and when all these means

have not proved sufficient for arriving at the end proposed, the last

must then be absolutely applied to, that most extraordinary expedient

which I alone possess, and which cannot fail. This agent is a most

marvellous celestial bed, which I call magnetico-electric; it is the

first, the only one in the world, or that ever existed. It is placed on

the second floor, in a large and elegant hall, on the right hand of my

orchestra, and immediately before my charming hermitage. In a

neighbouring closet is placed a cylinder by which I communicate the

celestial fire to the bed-chamber, that fluid which animates and

vivifies all, and those cherishing vapours and Oriental perfumes, which

I convey thither by means of tubes of glass. The celestial bed rests on

six massy and transparent columns; coverings of purple, and curtains of

celestial blue surround it, and the bed-clothes are perfumed with the

most costly essences of Arabia: it is exactly similar to those that

adorn the palaces in Persia, and to that of the favourite sultana in the

seraglio of the Grand Turk. This bed is the fruit of the most laborious

industry, and of the most indefatigable zeal. I will not mention the

sums it has cost me: they are immense. I shall only add that I have

omitted none of those precautions which decency and delicacy have a

right to exact. Neither I, nor any of my people, are entitled to ask who

are the persons that rest in this chamber, which I have denominated the

Holy of Holies. This bed is never shown to those who come only to view

the accessory parts. This precaution is as proper as it is delicate; for

is there a being frigid enough to resist the influence of that pleasure,

of those transports which this enchanting place inspires? It furnishes

the grossest imagination with the means of refining its enjoyments, of

multiplying its pleasures, and of carrying them to their highest degree.

But the consequences are cruel; such dangerous refinements on the

pleasures of the senses abridge the period of life, and relax the

springs both of body and mind. Persons, however, who would penetrate to

this throne of pleasure, are intreated to signify their desire to me in

writing, and having appointed the night, and enclosed a bank-bill for

fifty pounds, I shall furnish them with an admission ticket.”

Ultimately, as the demand decreased, the price was reduced to

twenty-five pounds, and it is said that even less was at times taken.

It is not to be supposed that Graham’s contemporaries, except the

weakest and most idiotic, believed in the marvellous effects attributed

to this bed, or supposed that the Doctor had any motive in making his

statements other than those which generally actuate quacks, and lead

them into exaggerations. He and certain rich voluptuaries worked very

well together with regard to this couch, as may be gathered from various

satirical allusions in newspapers of the time, caricatures, &c. It is

certain that spendthrifts and men of pleasure were the most profitable

customers of the great empiric. The more the “Holy of Holies” began to

be visited, the more did Graham add to the luxury and magnificence of

the place; but in the month of March 1784 the farce was played out, the

Temple of Health was shut, and all the furniture and apparatus put up

for public sale. All the paraphernalia which had cost so much money, and

with which he was identified--the superb temple of Apollo, the immense

electrical machine, the instruments of music which played incessantly,

and even the famous celestial bed itself--all fell in one common ruin

under the ruthless hammer of the auctioneer.

In a note which serves as a supplement to the description of the

Celestial Bed, the Doctor adds: “Nothing is more surprising than the

truly divine energy of this celestial and electric fire, which fills

every part of the bed, as well as the magnetic fluid, both of them

calculated to give the necessary degree of strength and exertion to the

nerves. Besides the melodious tones of the harmonica, the soft sounds of

a flute, the charms of an agreeable voice, and the harmonious notes of

the organ, being all joined, how can the power and virtue of such a

happy conjunction fail in raising sentiments of admiration and pleasure

in the soul of the philosopher, and even of the physician?”

According to the advertisements, the descriptive exhibition of the

apparatus in the daytime was conducted by an “officiating junior

priest.” This office was filled by a young medical man named Mitford,

afterwards well known as, among other things, father of the celebrated

authoress. Graham’s expenses were very heavy, and when after a time his

advertisements failed to draw he fell into poverty, and it is said died

in very straitened circumstances near Glasgow.

[39] This Denton was a man of great mechanical skill, who made some

very curious automaton figures. He was afterwards tried for coining,

and acquitted on that charge, but was found guilty on a second count

of having implements of coining in his possession. For this crime he

was executed at Tyburn, on which occasion Dr Graham was present.

A History of Advertising from the Earliest Times. · 第 18 / 23 章