CHAPTER XIV.

_QUACKS AND IMPOSTORS._

Quacks have been in existence so long, have received so much of the

confidence of the people, and have afforded such capital to satirists

and humourists, that they have become almost a necessity of our

existence, from a literary as well as from a domestic point of view.

They also add considerably to the revenue, if only through the impost

upon patent medicines; for though many may be astonished and horrified

to hear it, all patent medicines--_i.e._, all medicines which bear the

inland-revenue stamp--are of necessity quack, and although many

partisans may endeavour to prove that in the particular case each may

select, this is not so, the qualification must fairly be applied, if

applied to anything, to all medicines which are supposed to specifically

remedy various diseases in various systems, no matter what the

peculiarities of either. It can hardly matter whether the inventor of

the general remedy be learned doctor or impudent charlatan, the

medicine, as soon as ever it assumes specific powers, and is to be

administered by or to anybody, is quack, not only in the proper

acceptation of the term, but in its original signification. Quacks are,

with a few notable exceptions, a very different body now from what they

were in the last century, when they killed more than they cured, and

when drugs were compounded with a recklessness which seems quite

impossible in these moderate days. Just and proper legislation has

clipped the wings of the vile impostors who used to trade upon the

weaknesses of human nature, and with the exception of those pestiferous

practitioners whose advertisements are as noxious as their

prescriptions, and who find the fittest possible media for publication,

quacks are no longer in existence except as purveyors of patent

medicines, pills, ointment, and plasters; and so if there is no cure

there is also no kill. Formerly the quack prescribed and compounded, and

then he was indeed dangerous, and we cannot better prove this than by

means of a remark in the _Gentleman’s Magazine_ of July 1734 about

Joshua Ward, an advertisement in reference to whom is to be found in the

historical part of this book. The paragraph in the old magazine runs:

“There was an extraordinary advertisement in the newspapers this month

concerning the great cures in all distempers performed with one

medicine, a pill or drop, by Joshua Ward, Esq., lately arrived from

Paris, where he had done the like cures. ’Twas said our physicians,

particularly Sir Hans Sloane, had found out his secret, but ’twas judged

so violent a prescription, that it would be deemed malepractice to apply

it as a dose to old and young and in all cases.” And again, in the

Obituary in the same periodical for 1736, there is an advertisement

bearing on this so-called remedy rather unfavourably. It runs thus:--

_Vesey Hart_, Esq. of _Lincoln’s Inn_. About 15 Months ago he took the

celebrated Pill, which had at first such violent effects as to throw

him into Convulsions and deprive him of his Sight. On recovery he fell

into Consumption.

Joshua Ward was rather a celebrity about that time, even among quacks,

as the following lines from the _Gentleman’s Magazine_ of July 1734 will

show. The heading is--

UNIV. SPEC. ON WARD’S _Drops_.

_EGregious Ward_, you boast with success sure,

That your _one drop_ can _all_ distempers cure:

When it in _S----n cures_ ambition’s _pain_

Or ends the _Megrims_ of Sir _James’_ brain,

Of _wounded conscience_ when it _heals_ the _smart_,

And on _reflexion_ glads the statesman’s heart;

When it to women palls old _M--ar--’s gust_,

And _cools_ ’fore death the _fever_ of his _lust_;

When _F----d_ it can give of _wit_ a _taste_,

Make _Harriot_ pious or _lorima_ chaste;

Make scribbling _B--dg-- deviate_ into _sense_,

Or give to _Pope_ more wit and excellence;

Then will I think that your ONE DROP will save

_Ten thousand_ dying patients from the _grave_.

In the _Daily Advertiser_ of June 10, 1736, there is a puff

advertisement for Ward, which runs:--

We hear that by the Queen’s appointment, Joshua Ward, Esq; and eight

or ten persons, who in extraordinary Cases have receiv’d great benefit

by taking his remedies, attended at the Court at Kensington on monday

night last, and his patients were examin’d before her Majesty by three

eminent surgeons, several persons of quality being present, when her

Majesty was graciously pleas’d to order money to be distributed

amongst the patients, and congratulated Mr Ward on his great success.

In the _Grub Street Journal_ of June 24 of the same year is an article

on the paragraph, in which it is stated that only seven persons attended

at the palace, and that these were proved to be impostors who were in

collusion with Ward. The _Journal_ is very strong against the quack, and

the article concludes with the following lines, which are in fact a

summary of what has been said in the criticism upon Ward’s fresh attempt

to gull the public:--

_Seven wonderful Cures._

One felt his sharp rheumatic pains no more:

A Second saw much better than before:

Three cur’d of stone, a dire disease much sadder,

Who still, ’tis thought, have each a stone in bladder:

A Sixth brought gravel bottled up and cork’d,

Which _Drop and Pill_, he say’d, by urine work’d;

But Questions, ask’d the Patient, all unravell’d;

Much more than whom the Doctor then was gravell’d.

The last a little Woman but great glutton,

Who at one meal eat two raw legs of mutton:

Nor wonder, since within her stomach lay

A Wolf, that gap’d for victuals night and day:

But when he smelt the Pill, he strait for shelter

Run slap into her belly helter skelter.

There is no necessity to take trouble for the purpose of discovering the

origin of quacks. It is evident that they “came natural” as soon as ever

there was a chance for them, and it is but right to suppose that before

quackery became a question of money-making, it had an existence, the

outcome of a love people have innately for prescribing and administering

to each other, relics of which may still be seen in out-of-the-way parts

of the country. Some people imagine that quackery and the belief, still

current in various parts of Great Britain, that a seventh son,

particularly if the son of a seventh son, possesses medical powers, had

originally something to do with each other. That quackery in general was

caused by this quaint conceit is not to be supposed, yet the belief in

the seventh-son doctrine is well worthy of note. The vulgar mind seems

from the earliest ages to have been impressed by the number seven, and

there are various ways of accounting for this. Chambers, in his “Book of

Days,” says that it is easy to see in what way the Mosaic narrative gave

sanctity to this number in connection with the days of the week, and led

to usages which influence the social life of all the countries of

Europe. “But a sort of mystical goodness or power has attached itself to

the number in many other ways. Seven wise men, seven champions of

Christendom, seven sleepers, seven-league boots, seven ages of man,

seven hills, seven senses, seven planets, seven metals, seven sisters,

seven stars, seven wonders of the world--all have had their day of

favour; albeit that the number has been awkwardly interfered with by

modern discoveries concerning metals, planets, stars, and wonders of the

world. Added to the above list is the group of seven sons, especially in

relation to the youngest or seventh of the seven; and more especially

still if this person happen to be the seventh son of a seventh son. It

is now perhaps impossible to discover in what country, or at what time,

the notion originated, but a notion there certainly is, chiefly in

provincial districts, that a seventh son has something peculiar about

him. For the most part, the imputed peculiarity is a healing power, a

faculty of curing diseases by the touch, or by some other means. The

instances of this belief are numerous enough. There is a rare pamphlet

called ‘The Quack Doctor’s Speech,’ published in the time of Charles II.

The reckless Earl of Rochester delivered this speech on one occasion,

when dressed in character, and mounted on a stage as a charlatan. The

speech, amid much that suited that licentious age, but would be frowned

down by modern society, contained an enumeration of the doctor’s

wonderful qualities, among which was that of being a ‘seventh son of a

seventh son,’ and therefore clever as a curer of bodily ills. The matter

is only mentioned as affording a sort of proof of the existence of a

sort of popular belief. In Cornwall, the peasants and the miners

entertain this notion; they believe that a seventh son can cure the

king’s evil by the touch. The mode of proceeding usually is to stroke

the part affected thrice gently, to blow upon it thrice, to repeat a

form of words, and to give a perforated coin, or some other object, to

be worn as an amulet. At Bristol, about forty years ago, there was a man

who was always called ‘doctor’ simply because he was the seventh son of

a seventh son. The family of the Joneses of Muddfi, in Wales, is said to

have presented seven sons to each of many successive generations, of

whom the seventh son always became a doctor--apparently from a

conviction that he had an inherited qualification to start with. In

Ireland, the seventh son of a seventh son is believed to possess

prophetical as well as healing power. A few years ago a Dublin

shopkeeper finding his errand-boy to be generally very dilatory in his

duties, inquired into the cause, and found that the boy, being the

seventh son of a seventh son, his services were often in requisition

among the poorer neighbours, in a way that brought in a good many pieces

of silver. Early in the present century there was a man in Hampshire,

the seventh son of a seventh son, who was consulted by the villagers as

a doctor, and who carried about with him a collection of crutches and

sticks, purporting to have once belonged to persons whom he had cured of

lameness. Cases are not wanting, also, in which the seventh daughter is

placed upon a similar pinnacle of greatness. In Scotland the spaewife or

fortune-teller frequently announces herself as the seventh daughter of a

seventh daughter, to enhance her claims to prophetic power. Even so late

as 1851, an inscription was seen on a window in Plymouth, denoting that

a certain doctress was the third seventh daughter!--which the world was

probably intended to interpret as the seventh daughter of the seventh

daughter of a seventh daughter. . . . . France, as well as our own

country, has a belief in the seventh-son mystery. The _Journal de

Loiret_, a French provincial newspaper, in 1854 stated that, in Orleans,

if a family has seven sons and no daughter, the seventh is called a

_Marcou_, is branded with a fleur-de-lis, and is believed to possess the

power of curing the king’s evil. The Marcou breathes on the part

affected, or else the patient touches the Marcou’s fleur-de-lis. In the

year above named there was a famous Marcou in Orleans named Foulon; he

was a cooper by trade, and was known as ‘le beau Marcou.’ Simple

peasants used to come to visit him from many leagues in all directions,

particularly in Passion-week, when his ministrations were believed to be

most efficacious. On the night of Good Friday, from midnight to sunrise,

the chance of cure was supposed to be especially good, and on this

account four or five hundred persons would assemble. Great disturbances

hence arose; and as there was evidence, to all except the silly dupes

themselves, that Foulon made use of their superstition to enrich

himself, the police succeeded, but not without much opposition, in

preventing these assemblages. In some of the states of Germany there

used formerly to be a custom for the reigning prince to stand sponsor to

a seventh son (no daughter intervening) of any of his subjects. Whether

still acted upon is doubtful; but there was an incident lately which

bore on the old custom in a curious way. A West-Hartlepool newspaper

stated that Mr J. V. Curths, a German, residing in that busy colliery

town, became, towards the close of 1857, the father of one of those

prodigies--a seventh son. Probably he himself was a Saxe-Gothan by

birth; at any rate he wrote to the Prince Consort, reminding him of the

old German custom, and soliciting the honour of his Royal Highness’s

sponsorship to the child. The Prince was doubtless a little puzzled by

this appeal, as he often must have been by the strange appeals made to

him. Nevertheless, a reply was sent in the Prince’s name, very

complimentary to his countryman, and enclosing a substantial souvenir

for the little child; but the newspaper paragraph is not sufficiently

clear for us to be certain whether the sponsorship really was assented

to, and, if so, how it was performed.” It is not at all likely, proud as

the late Prince was of his countrymen, and of Germans generally, that he

took upon himself the pains and penalties of sponsorship to this

miraculous infant, whose father was doubtless well satisfied with the

douceur he received, and never expected even that.

Saffold was an early humbug who depended mainly upon doggerel rhyme for

attraction. It is to be hoped that his wares were better than his

numbers, or else the deaths of many must have lain heavy on his soul.

One of his bills, enumerating his address and claims upon the attention

of the public, informs us that of him

_The Sick may have Advice for Nothing,_

And good Medicines cheap, if so they please

For to cure any curable Disease.

It’s _Saffold’s_ Pills, much better than the Rest,

Deservedly have gained the Name of best

In curing by the Cause, quite purging out

Of Scurvy, Dropsie, Agues, Stone and Gout.

The Head, Stomach, Belly and the Reins, they

Will cleanse and cure, while you may work or play.

His Pills have often, to their Maker’s Praise,

Cur’d in all Weathers, yea, in the Dog-Days.

In short, no purging Med’cine is made, can

Cure more Diseases in Man or Woman,

Than his cheap Pills, but three Shillings the Box.

Each Box contains Thirty-six Pills I’m sure.

As good as e’er were made Scurvy to cure.

The half Box eighteen Pills, for eighteen Pence,

Tho’ ’t is too cheap, in any Man’s own Sense.

At the foot of the bill, after a lot of puffery, he breaks out into

rhyme once more:--

Some envious Men being griev’d may say,

What needs Bills thus still be given away?

Answer: New People come to London every Day.

Believing Solomon’s Advice is right,

I will do what I do with all my might.

Also, unless an English Proverb lies

Practice brings Experience and makes wise.

Experimental Knowledge, I protest,

In lawful Arts and Science is the best,

Instead of _Finis_ Saffold ends with Rest.

Another of his bills, which were various and plentiful, began thus:--

Dear Friends, let your Disease be what God will,

Pray to Him for a Cure, try Saffold’s Skill;

Who may be such a healing Instrument,

As will cure you to your own Heart’s Content.

His Medicines are cheap and truly good.

Being full as safe as your daily Food--

Saffold he can do what may be done, by

Either Physick or true Astrology.

His best Pills, rare Elixir and Powder,

Do each Day praise him louder and louder.

Dear Countrymen, I pray be you so wise

When Men backbite him, believe not their Lies,

But go, see him, and believe your own Eyes.

Then he will say you are honest and kind.

Try before you judge and speak as you find.

At another time the muse informs us, among other things in connection

with the great Saffold, that

He knows some who are Knaves in Grain,

And have more Gall and Spleen than Brain,

Will ill reward his Skill and Pain.

He hath practised Astrology above 15 Years, and hath License to

practise Physick, and he thanks God for it, hath great Experience and

wonderful Success in both those Arts, giving to doubtful People and by

God’s Blessing, cureth the Sick of any Age or Sex or Distemper though

given over by Others, and never so bad (if curable); therefore let

none despair of a Cure, but try him.

Yet some conceited Fools will ask how he came to be able to do such

great Cures, and to foretell such strange Things, and to know how to

make such rare and powerful Medicines, as his best _Pills_, _Elixir_

and _Diet Drinks_ are, and wherefore he doth publish the same in

Print? But he will answer such dark Animals thus:

It hath so pleased God, the King of Heaven,

Being He to him hath Knowledge given,

And in him there can be no greater Sin,

Than to hide his Talent in a Napkin.

His Candle is Light and he will not under

A Bushel put it, let the World wonder:

Though he be traduced by such like Tools,

As have Knaves’ Hearts, Lackbrains are Fools.

☞ ^I request a favourable Construction upon this Publick way of

Practice^ (^And^ _as I am a Graduate Physician_) _should wholly omit

to appear in Print, as well in this Disease as I have at all Times in

all other Diseases, only in Opposition to the Ignorant, that pretend

to Cure, and to prevent the ruine of them that suffer and I see daily

throw themselves upon ignorant and outlandish Pretenders and others,

to the Patient’s utter ruine of Body and Purse_. AND _upon this

Consideration alone, I was persuaded rather to adventure the censure

of_ some, than conceal that which may be of great use to many.

One other specimen of this artist’s verse and we will let him follow his

predecessors. It may be as well to mention that when Saffold left the

scene of his labours, “his mantle” was supposed to fall on one John

Case, who followed in his footsteps so closely that the lines which had

done for one quack were often made to do for the other.

Saffold resolves, as in his Bills exprest,

When asked in good Earnest, not in Jest;

He can cure when God Almighty pleases,

But cannot protect against Diseases.

If Men will live intemperate and sin,

He cannot help ’t if they be sick agen.

This great Truth unto the World he will tell

None can cure sooner, who cures half so well.

Dr John Case was a contemporary of Dr Radcliffe, and a noted quack who

united the professions of an astrologer and a physician. He took the

house in which Lilly had resided, and over his door was a vile distich

which was said to have brought him more money than Dryden earned by all

his works. Upon his pill-boxes he placed the following curious rhyme:--

Here’s 14 Pills for 3 Pence

Enough is every Man’s own Con-sci-ence.

It is almost impossible to find out when quacks were not, and as we have

before remarked, as long as there have been advertisements, whether in

newspapers or elsewhere, these cunning rogues have been fully awake to

their advantages and uses. One effusion, published as a handbill in the

time of William and Mary, is noticeable, as, though the advertisers call

themselves physicians, there is reason to doubt their right to the

title, and to believe that the college was anything but what we now

understand by the word. The bill proclaims itself as an

ADVERTISEMENT.

The Physitians of the Colledge, that us’d to consult twice a Week for

the benefit of the Sick at the Consultation House, at the Carved Angel

and Crown in King-street, near Guildhall, meet now four times a Week;

and therefore give Publick Notice, that on Mondays, Wednesdays,

Thursdays and Fridays, from two in the afternoon till six, they may be

advised by the known Poor, and meaner Families for nothing; and that

their Expectations and Demands from the middle Rank shall be moderate:

but as for the Rich and Noble, Liberality is inseparable from their

Quality and Breeding.

This is, to say the least, peculiar, the quaint use of the word

“advised” seeming very strange, while the wind-up shows that whoever and

whatever the physicians may have been, they were not likely to lose

sight of the main chance. But their notice is feeble compared with

another handbill of the same period, which is of the most dogmatic

order, and is called

_A friendly and seasonable Advertisement concerning the Dog-days, by_

Nath. Merry, Philo-Chim.

In regard that there are many that perish in and about this City, &c.

through an evil custom, arising from a false opinion That it is not

safe to take Physick in the Extreams of Heat and Cold or in the Dog

days; and some exclude old People, Women with Child and little

Children, from the use of Medicine; which is as much as to say, That

God hath ordained no Medicine for such Times and such Ages, which

would be absurd to imagine, seeing we know there is no Time, Age nor

Disease exempted from proper homogenial and effectual Means (with

God’s Blessing) only against Death there is no Medicine, the Time of

which to us is uncertain. From the aforesaid Mistakes many labour

under the tyranny of their Diseases, till the Catastrophe end in Death

(before the Time come which they have alotted for their Cure) which

might by timely and suitable Remedies be prevented. It’s granted _pro

confesso_ that there is a sort of _Dogmatical Medicines_, that is

unfit to be exhibited in those Times, and are not innocent at any

Time, being impregnated with venomenous Beams, which by their virulent

Hostility invade the vital Œconomy of the Body. But you may have

Archeal or Vital medicines, truly adapted for all Times; being

divested of their Crudities and heterogene Qualities, by a true

Separation of the pure from the impure, and impregnated with Beams of

Light, which give their Influences and refreshing Glances upon the

vital Faculties, expels Venoms, alters Ferments, co-unites with Nature

and re-unites its powers to their due Œconomy, and such Medicines

being most natural and most powerful in the most deplorable Diseases

being timely taken are most effectual, and are no more to be omitted

at any time than foods, and are altogether as safe.

And so on at length, until Nath. Merry divulges the secret that he is

the man for the dog-days, and that all others are impostors, which in

common with many remarks of the kind, found in most advertisements of

the same and other times issued by pretended curers of all known and

many unknown disorders, lead us to the belief that however willing

quacks have always been to impose upon the credulous themselves, they

have been careful enough to expose the presumption of their rivals: a

merciful dispensation of providence, which has enabled the statements of

one rogue to be balanced, and to a certain extent neutralised, by those

of another, and so the remedy is found in the disease when at its worst.

Had it not been for the attacks made by empirics upon each other

throughout the last century, qualified medical men would have stood a

very bad chance, and as it is they seem to have often been obliged to

join the ranks of the rascals from sheer inability to get a living

without pandering to the popular taste for infallible remedies and

things generally unknown to the pharmacopœia. Here is the commencement

of an appeal made just prior to the year 1700 by one quack, which

consists in a warning against all others of the same profession, and

which shows how anxious the writer is for the public benefit, except

where his own is immediately concerned:--

A CAUTION TO THE UNWARY.

’Tis generally acknowledged throughout all Europe, that no Nation has

been so fortunate in producing such eminent Physicians, as this

Kingdom of ours; and ’tis as obvious to every Eye, that no Country was

ever pestered with so many ignorant Quacks or Empirics. The Enthusiast

in Divinity having no sooner acted his Part, and had his _Exit_, but

on the same Stage, from his Shop (or some worse Place) enters the

Enthusiast in Physicks: yesterday a Taylor, Heelmaker, Barber, Serving

Man, Rope Dancer, etc., to-day _per saltum_ a learned Doctor, able to

instruct Esculapius himself, for he never obliged Mankind yet with a

_Panacæa_, an universal Pill or Powder that could cure all Diseases,

which now every Post can direct you to, though it proves only the

Hangman’s Remedy for all Diseases by Death. _Pudet hæc opprobria

dici_; for shame, my dear Countrymen, reassume your Reasons, and

expose not your Bodies and Purses to the handling of such illiterate

Fellows, who never had the Education of a Grammar-School, much less of

an University.

Nor be ye so irrational as to imagine anything extraordinary (unless

it be Ignorance) in a Pair of outlandish Whiskers, tho’ he’s so

impudent to tell you he has been Physician to 3 Emperours and 9 Kings

when in his own Country he durst not give Physick to a Cobbler.

Nor be gulled with another sort of Impostor, who allures you to him

with CURE WITHOUT MONEY, but when he once has got you into his

Clutches, he handles you as unmercifully as he does unskilfully.

Nor be ye imposed on by the Pretence of any _Herculean_ Medicine, that

shall with four Doses at 5s. a Dose, cure the most inveterate

Complaint, and Distempers not to be eradicated (in the Opinion of the

most learned in all Ages) with less than a Renovation of all the

Humours in the whole Body.

These and the like Abuses (too numerous here to be mentioned) have

induced me to continue this public Way of Information, that you may be

honestly dealt with, and perfectly cured, repairing to him, who with

God’s Blessing on his Studies and 20 Years successful Practice in this

City of London hath attained to the easiest and speediest way of

curing.

Then follows the puff which this disinterested person gives to his own

wares and powers, and if it is to be believed, he certainly proves to

demonstration that he is as good as the others are bad. The next item we

have is a bill of the early eighteenth century, headed by a rude woodcut

of a unicorn’s horn. There is no address on it, and it looks as though

used while travelling round the country, in which case the High-German’s

lodging for the time being would be written or printed on the back, or

supplemented in one of the ways usual among itinerant charlatans:--

_The High-German, Master of the Waxwork,_

Hath an Unicorn’s Horn that was found in the Deserts of Arabia, the

Powder whereof does several wonderful Cures, whereof I was advised by

several Doctors to Publish the same in Print; the Cures that it has

done are as follow:

I have in my Travels, by the Virtues of this Powder, saved the Lives

of several Gentlewomen in Child-Bed, which could not be Delivered

before they took the Powder.

About October the Fifth, 1702, I was in the Town of Hampton, in the

County of Gloucester, at Mr Gardners, at the Sign of the White-Hart,

where I heard that one Mrs Webb was in Child-Bed and could not be

Delivered, so that Doctor Farr of the said Town, the Midwife and all

Women left her off for Dead, upon which I sent my Landlady with a

little of this Powder, the Quantity whereof would lie upon a

Six-pence, which the Gentlewoman took, and was Delivered in less than

a Quarter of an Hour; Doctor Farr has given it under his Hand, and

some other Gentlemen of the Town can testify, that this Powder was the

saving of her Life (under God).

Likewise this Powder is a certain Cure for the Kings-Evil, when it

breaks and runs: The Powder must be put on a Linnen Cloath and applied

to the Place, and take as much as will lie on a Six-pence for two

Mornings in warm Ale.

The College of Physitians in London, hearing of this Powder, they came

to my Lodging, on purpose to see this Horn, and desired me to let them

have some Experience to try if it would Expel Poyson, upon which they

sent for two Dogs and Poysoned them both, and asked me if I could save

one of them, whereupon I took a little Powder of this Horn in a

Spoonful of Milk, and gave it to one of them, that which I gave it to

was saved, and the other died in their Presence, after which the

Doctors offered me a great Sum of Money for this Horn, which I was not

willing to part with.

If there are any Gentlewomen desirous to Buy any of this Powder, I

Sell it at Reasonable Rates, and it may be kept Ten Years and not lose

its Virtue.

FINIS.

In Queen Anne’s time, and during the first years of the Hanoverian

succession, quackery does not seem to have impaired its professors’

positions in society, providing they had other claims to consideration,

and even the most impudent impostors obtained rank and celebrity under

circumstances which hardly seem possible. Listen to the following: “Sir

William Read, originally a tailor or a cobbler, became progressively a

mountebank and a quack doctor, and gained, in his case, the equivocal

honour of knighthood from Queen Anne. He is said to have practised by

‘the light of nature:’ and though he could not read, he could ride in

his own chariot, and treat his company with good punch out of a golden

bowl. He had an uncommon share of impudence; a few scraps of Latin in

his bills made the ignorant suppose him to be wonderfully learned. He

did not seek his reputation in small places, but practised at that high

seat of learning, Oxford; and in one of his addresses he called upon the

Vice-Chancellor, University, and the City, to vouch for his cures--as,

indeed, he did upon the people of the three kingdoms. Blindness vanished

before him, and he even deigned to practise in other distempers; but he

defied all competition as an oculist. Queen Anne and George I. honoured

Read with the care of their eyes; from which one would have thought the

rulers, like the ruled, as dark intellectually as Taylor’s (his brother

quack) coach-horses were corporeally, of which it was said five were

blind in consequence of their master having exercised his skill upon

them.” Dr Radcliffe mentions this humbug as “Read the mountebank, who

has assurance enough to come to our table up-stairs at Garraway’s,

swears he’ll stake his coach and six horses, his two blacks, and as many

silver trumpets, against a dinner at Pontack’s.” Read died at Rochester,

May 24, 1715. After Queen Anne had knighted him and Dr Hannes, the

following lines were published:--

The Queen, like Heav’n, shines equally on all,

Her favours now without distinction fall:

Great Read and slender Hannes, both knighted, show

That none their honours shall to merit owe.

That Popish doctrine is exploded quite,

Or Ralph had been no duke and Read no knight.

That none may virtue or their learning plead,

This has no grace and that can hardly read.

The Ralph referred to here is the first Duke of Montague, a title that

has already appeared conspicuously in these pages. In the matter of the

bestowal of titles, especially knighthoods and baronetcies, we have no

particular reason to congratulate ourselves now, but we have certainly

improved since the days when rank was sold or bestowed upon the most

audacious adventurers. So far as merit is concerned, we are, however,

much in the same position as we were in the days of Read and Ralph; but

ability always was an unmarketable commodity, and now it seems to secure

its unhappy possessors the decided enmity of those more favoured beings

whose dependence is upon patronage, and not upon personal powers, and

who, in humble imitation of the fox of fable, affect to despise any such

common thing as cleverness. And unfortunately this observation has a far

wider bearing than on the mere bestowal of titles. It refers to things

generally, and to the means by which many clever men are deprived of

their subsistence, and driven to the wall by the nepotism and friendly

feeling so often exercised in favour of the most arrant impostors, or on

behalf of those who are just clever enough to conceal their ignorance

and inability, to rob others of their ideas, or to foist second-hand

notions upon a credulous and misjudging public.

In “A Journey through England,” published in 1723, we get the following

picture of a travelling quack of that time: “I cannot leave Winchester

without telling you of a pleasant incident that happened there. As I was

sitting at the George Inn, I saw a coach with six bay horses, a calash

and four, a chaise and four, enter the inn, in a yellow livery turned up

with red; four gentlemen on horseback, in blue trimmed with silver; and

as yellow is the colour given by the dukes in England, I went out to see

what duke it was; but there was no coronet on the coach, only a plain

coat-of-arms on each with this motto ‘_Argento laborat Faber_.’ Upon

inquiry I found this great equipage belonged to a mountebank, and his

name being Smith, the motto was a pun upon his name. The footmen in

yellow were his tumblers and trumpeters, and those in blue his

merry-andrew, his apothecary and spokesman. He was dressed in black

velvet, and had in his coach a woman that danced on the ropes. He cures

all diseases and sells his packets for sixpence apiece. He erected

stages in all the market towns twenty miles round; and it is a prodigy

how so wise a people as the English are gulled by such pickpockets. But

his amusements on the stage are worth the sixpence without the pills. In

the morning he is dressed up in a fine brochade nightgown, for his

chamber practice, when he gives advice and gets larger fees.”

Although the papers of the early eighteenth century actually teem with

the advertisements of quacksalvers, few of the applications to the

unwary possess any distinctive features, and those which do are of the

grossest possible description. In the _Daily Post_ of July 14, 1736,

there is a curious testimonial to the abilities of a City practitioner

who advertised very considerably about that period. His advertisements

all take the form of recommendations from those who have received

benefit at his hands and from his medicines, and the one we have chosen

will give a fair idea of the others, which in many cases refer to the

disorders of the gentler sex:--

THESE are to certify, that I Richard Sandford, Waterman, dwelling in

Horsely-down-street, near the Dipping Pond, have a Son, who for a

considerable Time was troubled with a _Pain in his Stomach, a

Sleepiness and Giddiness_, whereupon I calling to Mind that some Years

since my Wife’s Mother, betwixt 60 and 70 years of Age, _afflicted

with a Palsy or Hemeplegia, or loss of the Use of one Side of her

Body, had been cured by_

_Mr._ JOHN MOORE, _Apothecary_,

_At the Pestle and Mortar in Laurence-Pountney’s Lane, the first Great

Gates on the Left-Hand from Cannon-street,_

I applied to him for Relief of my Son, who after having taken a few of

his Worm-Powders, they brought from him a WORM (or INSECT) like a

Hog-Louse, with Legs and hairy, or a Kind of Down all over it, and

very probably more, but he going to a common Vault they were lost;

upon which he is amended as to his former Illnesses, and I desire this

may be printed for the Good of others.

Witness

RICHARD SANDFORD.

_Oct. 6, 1735._

N.B. The said JOHN MOORE’S Worm Medicines and Green-Sickness Powder,

are sold at Mrs. Reader’s at the Nine Sugar-Loaves, a Chandler’s Shop

in Hungerford-Market, sealed with his Coat of Arms, being a Cross,

with the Words, _John Moore’s Worm-Powders_, &c., inscribed round it:

And if any are Sold at any place, except at his own House, without

that Seal and Inscription, they are Counterfeits.

He sells Byfield’s Sal Volatile Oliosum, at 6d. per Ounce.

To be had at the said J. Moore’s,

COLUMBARIUM; or, The Pigeon-House: Being an Introduction to a Natural

History of Tame Pigeons, giving an Account of the several Species

known in England, with the Method of breeding them, their Distempers

and Cures.

_The two chief Advantages, which a real Acquaintance with Nature

brings to our Minds, are first, by instructing our Understandings and

gratifying our Curiosities; and next by exciting and cherishing our

Devotion._

Boyle’s Experimental Philosophy, p. 3.

Mr Sandford’s ideas on natural history were rather confused, and his

powers of description evidently bothered by the astonishing “insect”

which had so annoyed his son. What a pity so curious a specimen was not

preserved for the benefit of Moore and “the good of others”! There was

now a sore battle being fought between the quacks and the regular

practitioners, the latter being bound to come forward and defend what

they considered to be their rights by all and every means. That they did

not disdain the use of advertisements, the following, which had its

origin in a small gossiping paragraph, shows. It appears in the _Daily

Journal_ of July 22, 1734, but was originally published a few days

before, without the two paragraphs after signature:--

WHEREAS in the Papers of Saturday last there was a Paragraph relating

to a Dispute that happened at Child’s Coffee-house, between a Doctor

and a Surgeon; I think it my Duty to tell the Fact that occasioned

this Dispute, truly as it is.

On Wednesday the 10th of July I sent to Mr. Nourse; when he came I

told him I had a Swelling and great Pain in my Leg; he saw it, said it

was much inflamed, and that I must be blooded, take some Physick, and

that he would send something that was proper to be applied; I was

immediately let Blood; and he writ a Purge for me, to be taken the

next Day, which I took, and am thereby, I thank God, much better.

Afterwards, in the same Conversation, he ask’d me how long I had been

ill? my Answer was, ten Days; he reply’d, have you been ill so long,

and had no Advice? I then told him, I had, some Days before, been to

the Jew Doctor’s House; his Answer was, I suppose you mean Dr.

Schamberg, and pray what has he ordered for you? I said, I could not

tell; but being desirous that Dr. Nourse should see the Prescription,

I sent to the Apothecary’s for it by my Son, who brought it directly

into the Room, where there was not anybody but Mr. Nourse and myself;

Mr. Nourse looked upon the Bill, and told me I must take none of these

Things now; nor the Spaw Water, said I? (for that was Part of the

Prescription); his Answer was No, and laid the Bill down upon the

Table, without saying anything more. This is the whole Truth, and I’m

ready to attest it by an Affidavit.

N.B. When I sent to Mr. Nourse I was determined to apply no more to

Dr. Schamberg, he being in a manner a Stranger to me, and I have been

much worse every Day, from the Time I began to take his Medicines.

B. J. KNIGHT.

Leadenhall Market, 15 July.

The Propriety of Æsculapius’s Prescription judge of by the Effect.

Q. Whether Steel steep’d in Brandy, and Spa Water, are proper for a

Shortness of Breath, or an Inflammation.

After this had been published once or twice, the advertiser, who could

hardly have taken so much trouble out of pure gratitude, inserted

another notice in the form of an affidavit, containing the foregoing and

other particulars, the most important of which is that which discovers

her sex. At least we presume that Bridget was a woman’s name in 1734.

The difficulties between the doctors and apothecaries--the latter, when

not quacks themselves, being their special agents--and the demand made

for the far-famed Jesuits’ Bark, are both shown in the following

handbill, which is of about the same date as the foregoing:--

WHEREAS it has been of late the Endeavour of several Members of the

Physicians College, to reform the Abuses of the Apothecaries, as well

in the Prizes as in the Composition of their Medicines, This is to

give Notice for the public Good, that a superfine Sort of _Jesuits

Bark_ ready powder’d and paper’d into Doses, with or without

Directions for the Use of it, is to be had at Dr. Charles Goodal’s at

the Coach and Horses, in Physician’s Colledge in Warwick Lane, at 4s.

per Ounce, or for a Quantity together at £3 per Pound; for the

Reasonableness of which Prizes, (considering the Loss and Trouble in

powdering) we appeal to all the Druggists and Apothecaries themselves

in Town, and particularly to Mr. Thair, Druggist in Newgate Street, to

whom we paid full 9s. per Pound for a considerable Quantity for the

Use of our self and our friends.

And for the Excellency and Efficacy of this particular Bark enquire of

Dr. Morton in Grey Friars.

_I am to be spoken with at Prayers at_ S. Sepulchre’s every Day, _but

the Lord’s Day, at Seven in the Morning, and at Home from Eight in the

Morning till Ten at Night_.

_The Poor may have Advice_ (_that is_, Nothing) _for_ Nothing.

“Nothing for nothing” is a rate of exchange which is current even to

this day, and was very likely known long before the time of this

physician, whose effort could hardly have been expected to prove

disastrous to the empirics, as he, among other peculiarities, regards

what should have been his strong point of dissimilarity from them as

“nothing.” Another bill of the same period is noticeable for the

explicitness of the address given in it:--

When you are in _Baldwin’s Gardens_, that you may not mistake, ask for

_Leopard’s Court_, and there at the Sign of the _Moon and Stars_, you

will find the _Louvain Doctor_ from 8 in the Morning till 7 at Night.

As you pass by the end of Leopard’s Court you may see the Sign of the

_Moon and Stars_, which, pray, observe, least you mistake: for there

are several Pretenders, therefore keep this bill. _Baldwin’s Gardens_

are near _Holborn_.

Baldwin’s Gardens would hardly be a good address in these times for even

the veriest quack. It is now about the foulest specimen extant of that

kind of backslum or alley where, a generation back, according to Hood,

pigs and Irish were wont to rally. The pigs, except in the form of

hocks, “Jerry Lynch” heads, and other portions of bacon, have been

removed by Act of Parliament since the poet sang his simple lay of “The

Lost Child,” but the Irish have increased and multiplied with an

activity unknown to them in other pursuits. The powers of the finest

peasantry in the world are undoubted in one particular of

philoprogenitiveness under any circumstances, and they seem to exert

them to the utmost when least required and most inconvenient--when they

are “pigged up” in small rooms and festering courts, and when every

fresh birth is an outrage upon the sanatory laws supposed to govern us,

and upon their own sense of decency. We are in the habit of hearing most

of our domestic and civic misfortunes ascribed to the higher wages and

increased leisure of the labouring classes of the present, as compared

with those of twenty or thirty years back. Is this the case with regard

to the rapid development of inhabitants for Baldwin’s Gardens, Leather

Lane, Saffron Hill, and neighbouring purlieus? There may be increased

leisure there, but if the wages are higher now than they were, in

proportion to the higher price of provisions, they must have suffered

worse than starvation in years gone by. So unhealthily crowded--in fact,

pestilent--is the neighbourhood we have mentioned, that no number of

quacks could have done more to shorten life than the inhabitants now do

for themselves. But even these poor wretches are made the groundwork for

a new system of quackery--the quackery of the mock philanthropist, who

builds model lodging-houses, ostensibly and with much flourishing of

trumpets, for the very poor, and then lets them to people who never did

dwell in rookeries; to those people who can afford to pay good rents,

and so keep up the dividends which are the modern reward of so-called

charity.

Notwithstanding the many stirring events of the early part of the last

century, there is little or nothing to read in any of the papers. This

may be accounted for by the difficulty of obtaining news from distant or

even from any parts a hundred and thirty years or so back; but whatever

the reason, this is certain, the advertisements are by far the best

reading in the journals, daily or weekly. Though the newspapers were to

our notions wonderfully small, their editors seem to have had the

greatest difficulty in filling the little space they had at command with

news, and provincial journals were sometimes put to strange shifts,

even the now common work of the liner, that of inventing facts, being

then unknown. It is by no means unusual to find a chapter of the Bible

put in to fill up the columns; and even as late as 1740 the _London and

County Journal_ gratified its readers with the History of the Old and

New Testaments, while other papers filled up their front pages with

occasional extracts from the histories of England and other countries,

or selections from books of travel. Singular as this may seem, it is

true. Its truth is perhaps the most singular thing about it.

Among the many specifics of the last century was snuff, which in various

forms is advertised as possessing the power not only of curing all

bodily but many mental evils. In the _General Advertiser_ for June 21,

1749, there is an advertisement of a snuff which was supposed to cure

lunacy. Certainly it has an effect on the ideas with regard to the

construction of sentences, as the proprietor himself shows:--

GENTLEMEN,

ONCE more I desire you to remember, I have published my _Imperial

Snuff_, for all Disorders in the Head; and I think I might have gone

further, and said, for all Disorders of Body and Mind. It hath set a

great many to rights that was never expected, but there is but few, or

none, that careth to have it published they were a little out of their

Senses, although it be really an Ailment that none can help; but there

is present Relief, if not a Cure; but I hope both, as by God’s

Assistance it hath been performed already on many. And I think it my

Duty to let the World know it, that they may not bear so many

miserable Ailments that is capable of curing. I hear it is reported

abroad I am dead, and that the World is imposed on; but, thank God, I

am alive and put my Dependance on him, that he will give me leave to

do some more Service before I go hence. But suppose I was dead, my

Snuff is alive, and I hope it will live after I am dead, as it is

capable of keeping the World in sprightly Life and Health, which must

be allowed to be the greatest Blessing in the World. But what is

Riches without that? And what would some have given for some of these

Reliefs before it was advertised. But you are all heartily welcome at

this Price of Sixpence, at present, but I should be glad of more from

the Rich. I do assure you it is sold at this Price in regard to the

Poor only.

I am yours, etc.

SAMUEL MAJOR.

_In Swedland Court, against the end of Half-Moon-Alley, Bishopsgate

Street._

The next gentleman upon the list is Mr Patence, who combined in himself

many valuable qualifications, and was according to his own showing a

decided benefactor to humanity. In December 1771 we find the following

in the _Gazetteer_:--

MR Patence, Dentist and Dancing Master, No. 8, Bolt Court, Fleet

Street, whose Ingenuity in making artificial Teeth, and fixing them

without the least Pain, can be attested by several of the Nobility,

and hopes to be honoured by the rest of the Great--may depend his

Study shall be devoted to the good of every Individual. His whole

Sets, with a Fine enamel on, is a Proof of his excelling all

Operators. He charges ten Guineas for a whole, five for an upper or

under Set, and half-a-Guinea for a single Tooth.--His Rose Powder for

preserving the Teeth, is worthy to grace and perfume the chamber of a

Prince.--His Medicines for preventing all Infections and sore Throats

have been experienced by several.--As for dancing, he leaves that to

the multitude of Ladies and Gentlemen whom he has taught, and desires

to be rewarded no more than his Merit deserves, nor no less. Public

School nights, Monday, Wednesday, and Friday Evenings; Tuesday

Evenings set apart for Cotillons only.--_N.B._ His Rose Dentrifice may

be had at Mr Nesbit’s Toy Shop Bishopsgate Street, and at his House,

at 2s. 6d. the box.

The conjunction of practices seems somewhat odd, and, as many may think,

rather ominous--for the patients. But Mr Patence evidently flourished,

and found plenty money to spend in advertisements. He promises much, but

his strong point is secrecy. Advice is as usual offered gratis, which

was a fair charge for it, considering that the applicant was sure to be

advised to buy some of the nostrums purveyed by Patence. By his skill he

repeatedly offers to stand or fall, and about the date we have given he

publishes the following as evidence of it. It will be noticed that the

address has been shifted, possibly on account of increased business:--

No. 3 _Ludgate Hill_.

THIS Week a Lady applied to Mr. _Patence_, No. 3 Ludgate Hill, who had

her Jaw-Bone broke by having a Tooth extracted, by another Lady, with

a sound front Tooth in her Hand, and two others just ready to drop

from their Sockets, by having four wretched artificial ones set in by

another: her Teeth are all loose. By Tincture, a Gentleman with Teeth

set in as brown as a Walnut, that never answered any End; and several

other Persons in different Cases. Mr. _Patence_ therefore begs leave

to add, that it is not his Intent to take away or lessen the Merit of

any one particular Person; but how shocking it is to see Ladies and

Gentlemen imposed on, a good set of Teeth ruined, and left at Leisure

to lament the Loss in Pain, by Pretenders; for, of all Things

artificial Teeth badly set in, is the most destructive of the good

next them: but if performed in that masterly Manner that human Nature

requires, they are a Preservation, and will answer the End which a

humane Man would wish for, or a skilful Dentist desire.--Advice given

daily in Cases ordinary, and extraordinary. No Cure no Pay.

After this Patence goes on merrily telling us now that his “works,

cures, and operations confirm his supremacy over every dentist in this

kingdom; also physicians, curing man, woman, and child, when not one of

them can give relief;” and then that he sells “teeth comprised of six

different enamels, warranted never to turn black.” Teeth were, however,

but small things in his practice, as he guarantees to replace “fallen

noses” and challenges all known and unknown diseases, being, as he

states, “mechanically accurated and anatomically perfect in the human

structure.” To say less, he tells us, would be “doing an act unjust to

himself, his patients, and his Maker, whose gifts are disposed of to

whom he pleases.” In the _Morning Post_ of 1775 he publishes the

following, having in the meantime once again changed his residence:--

To the _Nobility_, _Gentry_, and Others.

PATENCE, Surgeon by Birth, and Dentist, having had ten Years Practice,

performs every Operation on the Teeth, Gums, &c., with superior Skill,

and whose Cures are not excelled or even equalled by any Dentist

whatever. And as a Confirmation of the same, please to observe the

following:--

October 5. A Gentleman who had lost all his Teeth, his Gums ulcerated

and scorbutic, in five Days made a perfect Cure, fixed him in a whole

set of natural Teeth, without Springs or any Fastening.

October 16. A Lady whose Jaw was fractured by a Barber, her Teeth

loose, her Gums ulcerated, attended with a running Matter, and an

inflammation in her Cheeks, with a callous Swelling, cured without

poulticing or cutting.

October 20. A Lady that had lost all her upper Teeth by using Powders

and Tinctures that are advertised to cure Everything, her Mouth

ulcerated, and her Breath nauseous, is now delicately Clean, and

replaced the Teeth with those that never change their Colour.

Sunday, October 29. Perfectly relieved a Person that had lost both

Palate and Speech; when he drank or eat it came out at his Nostrils,

and had been in that state three Years; he had applied to Surgeons and

several Hospitals, who deemed him incurable, and told him, one and

all, he could have no Relief; he now speaks articulate, eats and

drinks with Pleasure, which if any one should doubt, he can refer them

to the Man. These, with upwards of three thousand Operations and

Cures, have been accomplished by your humble Servant,

M. PATENCE.

At No. 403, in the Strand, near _Southampton Street_, London. Where

the Teeth, though ever so foul, are made delicately white in six

Minutes, and Medicines given for their preservation, for half a

Guinea, any hour after ten in the Morning. Advice gratis, and profound

Secrecy if required.

☞ Envy may snarl, but superior Abilities assists the Afflicted.

There must be something very ambitious about a man who, not satisfied

with being dentist and dancing-master, assumes the title of “surgeon by

birth.” It is noticeable that though Patence was born a surgeon, he did

not discover it till he had been at dentistry and dancing for some

years.[37] But in 1775 and thereabouts quacks were not very particular

as to their statements. In September 1776 the _Morning Post_ contains a

very lengthy advertisement, put forth by one Lattese, a Piedmontese,

who states that he has “by a long course of experiments discovered the

wonderful secret of procreating either sex at the joint option of the

parents. Should their desire be to have a girl, the success cannot be

warranted with absolute certainty, though the chances will be highly in

favour of such an event; but should they concur in their wishes to have

a son, they may rely that by strictly conforming to a few easy and

natural directions, they will positively have a boy.” Mr Lattese is so

satisfied with the result of his experience that he is satisfied to

await the result, and, no satisfaction, no pay. However much we may have

advanced in some directions since the days of Patence and

Lattese--though we now have railroads, steamboats, tramways, electric

telegraphs, a penny post, vote by ballot, asphalt pavement, and

good-templarism--it must be admitted that we have, in grasping at mere

bubbles, lost many true arts. Among those unfortunately forgotten must,

we are sorry to assume, be ranked those of breeding boys at will and

surgeons _à discretion_.

It is curious how anxious many of the quacks are that they shall not be

confounded with their rivals, and their addresses are often given with

wonderful exactness. Of this we will add another example, which, though

some years later than the one about Baldwin’s Gardens, is in no way less

distinct. It would seem, from many references in old newspapers, that

the term Maypole was used for a certain portion of the Strand long after

the shaft itself had been removed:--

In the Strand, over against the Maypole, on the left Hand coming from

Temple-Bar, at the Sign of the Golden Cross, between a Sword Cuttlers

and a Milliner’s Shop, the Sign of the Sugar Loaf and Barber’s Pole,

within four Doors of the Mitre Tavern: Where you may see a large Red

coloured Lanthorn, with Eleven Candles in it; and a white Sign written

upon with red Letters DUTCH DOCTOR, ^Licensed by his most Excellent

Majesty^: and a long Entry with a Hatch and a Knocker on it. Where you

may come in privately, and speak with him, and need not be ashamed, he

having not any in his House but himself and his Family.

The sign of the Sugar-loaf and Barber’s Pole must have been unique even

in the days of signboards, when incongruity was an advantage. Signs

remind us of a noted quack of last century, Van Butchell, who painted a

wonderful inscription over the front of his house. He was a great

advertiser, too, and his effusions are found in most of the papers. When

his wife died he had her embalmed, and used to let his patients see the

body. He made her very useful as a means of publicity, one of his

notices--in the _St James’s Chronicle_ for October 1776--running thus:--

VAN BUTCHELL (not willing to be unpleasantly circumstanced, and

wishing to convince some good Minds they have been misinformed)

acquaints the Curious no Stranger can see his embalmed Wife, unless

(by a Friend or personally) introduced to himself, any Day between

Nine and One, Sundays excepted.

Van Butchell, though he lost no opportunity of looking after the main

chance, had a mad way of conducting his business, which caused people to

regard him as quite out of the ordinary level of charlatans, and his

eccentricities in time got him a reputation for both cleverness and

conscientiousness. He lived in Mount Street, and on his house and part

of the next the following strange inscription was painted:--

BY

HIS MAJESTY’S

Thus, said sneaking Jack, ROYAL speaking like himself,

I’ll be first; if I get my Money, I don’t care who suffers.

LETTERS PATENT,

MARTIN

VAN BUTCHELL’S

NEW INVENTED

With caustic care--and old Phim.

SPRING BANDS

AND FASTENINGS

Sometimes in six days, and always in ten--the Fistula in Ano.

FOR

THE APPAREL

AND FURNITURE

July 6.

OF

Licensed to deal in Perfumery, i.e.

HUMAN BEINGS

Hydrophobia cured in thirty days.

AND

BRUTE CREATURES.

Made of Milk and Honey.

His next-door neighbour, however, thinking proper to rebuild part of his

front, obliterated half of the notice, which, as remarked, ran across

both houses. At one time Van Butchell had a famous dun horse, and having

some dispute with the stable-keeper, it was detained by the latter to

pay for his keep, and was at length sold at Tattersall’s, where, from

the character given him by Van Butchell, he brought a good price. This

affair was the occasion of a lawsuit, and caused the Doctor to add in

small gold letters as quoted, nearly at the top of his notice, the

words, “Thus said sneaking Jack,” &c. Of Van Butchell’s literary and

advertising talents, the reader will be best able to form a conclusion

after a perusal of the following specimen, taken from various newspapers

at various times:--

Causes of Crim. Con. Also Barreness--And the King’s Evil:

Advice--new--Guinea; come from Ten till One: for I go to none. The

Anatomist and Sympathizer who never poisons--nor sheds human blood:

Balm is always good.

Corresponding--Lads--Remember Judas:--And the year 80! _Last Monday

morning at Seven o’clock_, Doctor Merryman, _of Queen Street, Mayfair,

presented_ Elizabeth, the wife of Martin van Butchell _with her Fifth

fine Boy, at his_ House _in_ Mount Street, Grosvenor Square,

and--they--all--are--well. Post Masters General for Ten Thousand

Pounds (--We mean Gentlemen’s--Not a Penny less--) I will soon

construct--Such Mail-Coach--Perch Bolts, as shall never break!

Tender--hearted--Man--User of the Knife,--Would’st thou cut thy

Wife? (--Unless two[38] were by?--Fearing she might die?--)

Is--not--Blood--the Life? If the Empress of Russia--the Emperor

of Germany--the King of Prussia--an Immaculate,--or the Pope

of Rome--were sorely smitten--with bad Fistulæ and tormenting

Piles--visited Martin to be made quite whole:--_Without

Confinement_--_Fomentation_--_Risk_--_Infection_--_Poultice_--

_Caustic_--_or Cutting_:--_bringing_ two per Cent. of Five Years

Profit.--☞ Less _is_ not _his_ fee. Nor would he suffer a third person

to be in the room. Not wanting help,--he won’t be hinder’d; by

half-willed spies; slavish informers: nor sad alarmists. All his

patients live: and--Jehovah--praise.

To the Editor--of a Morning Paper--_Ego_--_Secundus_.--Of God every

man--hath his proper gift: glory be to him--that of mine is

healing:--(Not miraculous,--nor by Satan’s aid:)--being

vigilant--while gay lads gamed at the Tennis Court--I found it in

schools anatomical--Fistulæ and Piles--best my genius fit--Very broad

is art--narrow human wit: tho’ man was complete (--As he ought to be

with an hairy chin.)--Lovely women hate fops effeminate.--Time

approaches when among certain men--in another

age--beards--will--be--the--rage!

To many I refer--for my character: each will have the grace--to write

out his case; soon as he is well--an history tell: for the public

good;--so save human blood: as--all--true--folk--shou’d. Sharkish

people may--keep themselves away--_Those that use men ill--I never can

heal; being forbidden--to cast pearls to pigs;

lest--they--turn--and--tear. Wisdom makes dainty: patients come to me,

with heavy guineas--between ten and one: but--I--go--to--none._

_Mender of mankind_; in a manly way.

_Fistulæ_--Patients--Fee--is--according--to ability! let those--who

have much give--without grudging!--(heavy guineas--down: I don’t like

paper;--unless--from the Bank of good Old England)--Plain folk--do

comply--very readily: so shall--the gaudy:--or keep their complaints!

Many--are in want of food;--and raiment, for large families.

Such--will be made whole--just so speedily as the most wealthy; that’s

“one right of man,” and he shall have it; while God grants me

health!--(Philosophers--say--Mankind--are equal:--and pure

religion--kindly--promotes--good.)--Lofty ones--read this;--then

pause a little: down your dust--must lay; promises--won’t do; I can’t

go away--to receive some pay from other people!

_British_ Christian _Lads_. (“Behold--now is the day--of salvation.”

Get understanding:--as the highest gain.--) Cease looking

boyish:--become quite manly!--(_Girls_ are fond of _hair_:--it is

natural.)--Let your beards grow long: that ye may be strong:--in

mind--and in body: as were great grand dads: centuries ago; when John

did not owe--a single penny: more--than--he--could--pay.

_Phi_--lo--so--fie--_sirs_.--“Heaven gives a will:--then directs the

way.” Honor your maker:--And “_Be swift to hear:

slow_--to--_speak_:--or--_wrath_.” Leave off

_de_forming:--each--himself--_re_form:

wear--the--marks--of--men--_In-con-tes-ti-ble_! Jesus--did not

shave:--for He--knew better. Had it been proper--our chins should be

bare, would hair--be put there:--by wise

Jehovah?--Who--made--all--things--good.

_Sympathising_--Minds!--“Blessed are they that consider the poor.”

Princes--Dukes--Lords--Knights--Esquires--Ladies--“Or the Lord knows

who,” are hapless mortals!--Many do need me--to give them comfort! Am

not I--the first--healer--(at this Day)--of bad Fistulæ?--(with--an

handsome Beard)--like Hippocrates! The combing--I sell--one

guinea--each hair:--(of use--to the Fair, that want fine children:--I

can--tell them how;--it--is a secret--) Some--are

quite--auburn;--others--silver white:--full--half quarter--long,

growing--(day and night)--only--fifteen--months! Ye must hither

come,--(As I go to none)--and bring--one per cent. of five years’

profit:--that’s my settled fee; it--shall be return’d if I do not

cure--(in a little time)--the worst Fistulæ: let who will--have

failed! Lie telling--is bad:--sotting--makes folk sad!

see--(Ananias)--Beginning Acts v. Pot-I-cary--bow--thy--frizz’d--mealy

pate! “Despisers,--behold--wonder--and perish!” “God--gives grace to

man! Glory--be to God! He--doth all things well!”

_Fistulæ--and--Piles_, by _the_ help _of_ God--_we_ eradicate,

_Having_ wit _enough_ to _heal_ those _complaints_, my _small_ fee

_must_ be--_twelve_ heavy _guineas_: large _six_ score _thousand_: We

_mean_ 2 _pr_ cent. _on_ five _years_ profit--_put_ it _in_ rouleaus

_of_ an _hundred_ each.--_Come_ from _ten_ till

_one_:--for--_I_--go--_to_--none.

No one, after reading these extracts, will be inclined to doubt that Van

Butchell was an original. His notoriety was such that many used to visit

his house, not so much for the purpose of receiving advice as to see and

converse with him. The success which he and contemporary quacks made

led to the tax on “patent medicines,” which was imposed in 1783, and has

now for over ninety years been a fruitful source of revenue. Of Van

Butchell’s contemporaries, one of the most worthy of note was

Katerfelto, of whom Cowper speaks in “The Task”--

And Katerfelto, with his hair an end

At his own wonders, wondering for his bread.

Katerfelto was a foreigner who had “seen service,” and according to his

own showing was both brave and learned. A notice of him which appears in

an article on quacks says: “In a pamphlet on quackery, published at

Kingston-upon-Hull, in 1805, it is stated that Dr Katerfelto practised

on the people of London in the influenza of 1782; that he added to his

nostrums the fascinations of hocus-pocus; and that with the services of

some extraordinary _black cats_ he astonished the vulgar. In 1790, or

1791, he visited the city of Durham, accompanied by his wife and

daughter. His travelling equipage consisted of an old rumbling coach,

drawn by a pair of sorry hacks; and his two black servants wore green

liveries with red collars. They were sent round the town, blowing

trumpets and delivering bills of their master’s performances. These

were--in the daytime, a microscope; in the evening, electrical

experiments, in which the black cats--‘the doctor’s devils’--played

their parts in yielding electric sparks; tricks of legerdemain concluded

the entertainments. He was a tall, thin man, dressed in a black gown and

square cap; he is said to have been originally a soldier in the Prussian

service. In one of his advertisements he states that he was a colonel in

the ‘Death’s Head’ regiment of hussars, a terrific prognostic of his

ultimate profession. He had many mishaps in his conjuring career; once

he sent up a fire balloon, which, falling upon a hay-stack, set it on

fire, and it was consumed, when Katerfelto was sued for its value, and

was sent to prison in default of payment. And not long before his

death, he was committed by the Mayor of Shrewsbury to the House of

Correction in that city as a vagrant and impostor. Katerfelto mixed up

with his quackery some real science, and by the aid of the solar

microscope astonished the world with insect wonders. In one of his

advertisements in the _Morning Post_, of July 1782, he says that, by its

aid, the insects on the hedges will be seen larger than ever, and those

insects which caused the late influenza will be seen as large as a bird;

and in a drop of water the size of a pin’s head there will be seen above

50,000 insects; the same in beer, milk, vinegar, blood, flour, cheese,

etc., etc., and there will be seen many surprising indifferent

vegetables, and above 200 other dead objects. He obtained good prices

for his show:--‘The admittance to see these wonderful works of

Providence is only--front seats, three shillings; second seats, two

shillings; and back seats, one shilling only, from eight o’clock in the

morning till six in the afternoon, at No. 22 Piccadilly.’ He fully

understood the advantages of puffing, and one of his advertisements

commences with a story of ‘a gentleman of the faculty belonging to

Oxford University, who, finding it likely to prove a fine day, set out

for London purposely to see those great wonders which are advertised so

much by that famous philosopher, Mr Katerfelto;’ that the said gentleman

declared, ‘if he had come three hundred miles on purpose, the knowledge

he had then received would amply reward him; and that he should not

wonder that some of the nobility should come from the remotest part of

Scotland to hear Mr Katerfelto, as the people of that country in

particular are always searching after knowledge.’ He elsewhere declares

himself ‘the greatest philosopher in this kingdom since Sir Isaac

Newton.’ ‘And Mr Katerfelto, as a divine and moral philosopher, begs

leave to say that all persons on earth live in darkness, if they are

able to see, but will not see his wonderful exhibition.’” Katerfelto,

who had been in trouble both in his own country and in France, showed an

aptitude for distinguishing himself in a similar way here, not only in

the ways we have already quoted, but with regard to impositions

practised on the confiding. He obtained £2000 from a Captain Paterson,

but had to return it. This he afterwards referred to as instance of his

generosity and love of honesty, and his admiration for this country is

shown by his avowed desire to stay in it, “though unpensioned,

notwithstanding the many offers from the Queen of France, the request of

his friend and correspondent Dr Franklin, and the positive commands of

his liege lord the King of Prussia.”

Mention of the Queen of France reminds us of another impostor, perhaps

the greatest in his way that ever lived, Joseph Balsamo. As, however, he

had little or nothing to do with advertising, and as he has already

afforded work for many able and vigorous pens, we will be content to

quote a few lines from Carlyle regarding the arch-quack’s description

and personal appearance: “The quack of quacks, the most perfect

scoundrel that in these latter ages has marked the world’s history, we

have found in the Count Alessandro di Cagliostro, pupil of the sage

Althotas, foster child of the Scherif of Mecca, probably son of the last

king of Trebizonde; named also Acharat, and unfortunate child of nature;

by profession healer of diseases, abolisher of wrinkles, friend of the

poor and impotent, grand-master of the Egyptian mason-lodge of high

science, spirit-summoner, gold-cook, grand cophta, prophet, priest, and

thaumaturgic moralist and swindler; really a liar of the first

magnitude, thorough-paced in all provinces of lying, what one may call

the king of liars. . . . One of the most authentic documents preserved

of Joseph Balsamo is the picture of his visage. An effigy once

universally diffused in oil paint, aquatint, marble, stucco, and perhaps

gingerbread, decorating millions of apartments. Fittest of visitors,

worthy to be worn by the quack of quacks! A most portentous face of

scoundrelism: a fat, snub, abominable face; dew-lapped, flat-nosed,

greasy, full of greediness, sensuality, ox-like obstinacy; a forehead

impudent, refusing to be ashamed; and then two eyes turned up

seraphically languishing, as if in divine contemplation and adoration; a

touch of quiz, too; on the whole, perhaps the most perfect quack-face

produced by the eighteenth century.” The subject of this flattering

portrait was born in 1743, and died in the fortress of St Leo, Rome,

after an imprisonment of six years, aged fifty-two.

The system of showing on oneself the effect of one’s own specifics has

had many admirers and practisers. A Mrs Harden, in Newman Street, Oxford

Street, used to advertise some years ago a hair-dye, the effect of which

was to be seen on her own hair at her private residence, or at ladies’

own residences if preferred. In a similar manner a quack in the time of

King Charles II. commenced his handbill with this statement: “Salvator

Winter, an Italian of the city of Naples, aged 98 years, yet by the

blessing of God, finds himself in health and as strong as any one of

fifty, as to the sensitive part. Which first he attributes to God, and

then to his _Elixir Vitæ_, which he always carries in his pocket adayes,

and at night under his pillow. And when he finds himself distempered he

taketh a spoonful or two, according as need requireth.” He then goes on

to state that people should call and see its effect on him, and purchase

so as to ensure health.

A most original, unique, and successful humbug, quite worthy of mention

here, though not a dealer in medicines, was the late Monsieur Mangin of

Paris. While passing through the public streets, there was nothing in

his personal appearance to distinguish him from any ordinary gentleman.

He drove a pair of bay horses, attached to an open carriage with two

seats, the back one always occupied by his valet. Sometimes he would

take up his stand in the Champs Elysées; at other times near the column

in the Place Vendôme; but usually he was seen in the afternoon in the

Place de la Bastille, or the Place de la Madeleine. On Sundays his

favourite locality was the Place de la Bourse. Mangin was a

well-formed, stately-looking individual, with a most self-satisfied

countenance, which seemed to say, “I am master here; and all that my

auditors have to do is, to listen and obey.” Arriving at his destined

stopping-place, his carriage halted. His servant handed him a case from

which he took several large portraits of himself, which he hung

prominently upon the sides of his carriage, and also placed in front of

him a vase filled with medals bearing his likeness on one side, and a

description of the blacklead pencils in which he traded on the other. He

then leisurely commenced a change of costume. His round hat was replaced

by a magnificent burnished helmet, mounted with rich plumes of various

brilliant colours. His overcoat was laid aside, and he donned in its

stead a costly velvet tunic with gold fringes. He then drew a pair of

polished steel gauntlets upon his hands, covered his breast with a

brilliant cuirass, and placed a richly-mounted sword at his side. His

servant watched him closely, and upon receiving a sign from his master

he too put on his official costume, which consisted of a velvet robe and

a helmet. The servant then struck up a tune on the richly-toned organ

which always formed a part of Mangin’s apparatus. The grotesque

appearance of these individuals, and the music, soon drew together an

admiring crowd. Then the charlatan stood up. His manner was calm,

dignified, imposing, indeed, almost solemn, for his face was as serious

as that of the chief mourner at a funeral. His sharp, intelligent eye

scrutinised the throng which was pressing around his carriage, until it

rested apparently upon some particular individual, then he gave a start;

then, with a dark, angry expression, as if the sight was repulsive, he

abruptly dropped the visor of his helmet and thus covered his face from

the gaze of the anxious crowd. Thus far he had not spoken a word. At

last the prelude ended, and the comedy commenced. Stepping forward again

to the front of the carriage, he exclaimed--“Gentlemen, you look

astonished! You seem to wonder and ask yourselves, who is this modern

Quixote? What mean this costume of bygone centuries--this golden

chariot--these richly-caparisoned steeds? What is the name, what the

purpose of this curious knight-errant? Gentlemen, I will condescend to

answer your queries. I am Monsieur Mangin, the great charlatan of

France! Yes, gentlemen, I am a charlatan--a mountebank; it is my

profession, not from choice, but from necessity. You, gentlemen, created

that necessity! You would not patronise true, unpretending, honest

merit, but you are attracted by my glittering casque, my sweeping crest,

my waving plumes. You are captivated by din and glitter, and therein

lies my strength. Years ago I hired a modest shop in the Rue Rivoli, but

I could not sell pencils enough to pay my rent, whereas, by assuming

this disguise--it is nothing else--I have succeeded in attracting

general attention, and in selling literally millions of my pencils; and

I assure you, there is at this moment scarcely an artist in France or in

Great Britain who does not know that I manufacture by far the best

blacklead pencils ever seen.” And Mangin so far differed from other

mountebanks in the fact that his wares were everywhere said to be

superior to any others.

Speaking of Mangin reminds us of another French itinerant who forms the

central figure of a rather amusing story. In July 1817 a man of imposing

figure, wearing a large sabre and immense moustache, arrived at one of

the principal inns of a provincial city in France, with a female of

agreeable shape and enchanting mien. He alighted at the moment the

dinner was being served up at the _table d’hôte_. His martial appearance

and bearing caused all the guests to rise with respect; they felt

assured he must be a lieutenant-general or a major-general at least. A

new governor was expected in the province about this time, and everybody

believed that it was he who had arrived incognito. The officer of _gens

d’armes_ gave him the place of honour, the comptroller of the customs

and the receiver of taxes sat each by the side of madame, and exerted

their wit and gallantry to the utmost. All the tit-bits, all the most

exquisite wines, were placed before the fortunate couple. At length the

party broke up, and every one ran to report through the city that M. le

Gouverneur had arrived. But, oh, what was their surprise, when the next

day his Excellency, clad in a scarlet coat, and his august companion,

dressed out in a gown glittering with tinsel, mounted a small open

calash, and preceded by some musicians, went about the squares and

public ways selling Swiss tea and balm of Mecca! Imagine the fury of the

guests! They complained to the _maire_, and demanded that the audacious

quack should be compelled to lay aside the characteristic mark of the

brave. The prudent magistrate assembled the common council; and those

respectable persons, after a long deliberation, considering that nothing

in the charter forbad a citizen to let his beard grow on his upper lip,

dismissed the complaint altogether. The same evening the supposed

governor gave a serenade to the offended diners, and the next day took

his leave, and continued his journey amid the acclamations of the

populace.

It would be interesting to know what quack--for a quack it certainly

must have been--was first responsible for the belief that a child’s caul

would save a man from drowning. The origin of this fiction is, however,

hidden under the dust of ages. It is customary for people who assume

what they wish to believe, to state that the superstition went out when

education came in; but that such is not the case a perusal of the

advertisement sheets of current journals will show. Here is a rather

curious specimen of a generation ago:--

A CHILD’S CAUL to be disposed of, particularly recommended to persons

going to the Continent on pleasure or business, officers in his

Majesty’s navy, merchants trading to the East and West Indies, and all

other parts of the globe, being exposed to the dangers of the seas,

having the caul in their possession their life will most assuredly

always be preserved. Address by letter only, prepaid, to Mr W., Temple

Chambers, Falcon Court, Fleet Street.

It must be admitted that the demand for these extremely portable

life-preservers has quite gone so far as advertisements are concerned,

all that we have seen of modern years being in reference to cauls that

the owners wished to part with. When these preventives were fully

believed in, an ancient mariner must have been as much surprised as

afraid when he went down to the bottom. Captain Marryat tells a rather

funny story of a pair of canvas inexpressibles that refused to sink

because they had a caul in one of the pockets; and in the days of Howe,

Collingwood, and Nelson, a rare trade was driven in cauls, real and

imitation, which then fetched fancy prices.

The motives will be apparent which prevent our entering on the merits

and demerits of quacks and quack medicines of the present day. Some of

the latter are doubtless concocted with skill, and, under peculiar

circumstances, are productive of much good, while others are quite the

reverse in all particulars. Into this subject we cannot go, as we have

no wish to advertise any one nostrum at the expense of another, or to

subject ourselves to the expense and unpleasantness which too often

attends on outspokenness. We shall rest content with the facts that the

most impudent empirics confine themselves to “certain diseases” and

hole-and-corner advertisements, and that analytical chemists and

comparatively recent legislation have provided for us remedies for any

excess on the part of the patent-medicine manufacturers, any one of whom

a single false step would irretrievably ruin. Besides, the curious need

look no further than the current newspapers for any quantity of average

specimens.

* * * * *

Graham and his Celestial Bed are worthy of a chapter to themselves,

especially as we have already run to such length on the subject of

quacks and quackery.

[37] After all Patence was only an imitator in this particular. In the

_Gentleman’s Magazine_ of 1735, there is a reference to the “Unborn

Doctor of Moorfields,” who flourished very early in the eighteenth

century. This man upon being asked to explain his mysterious title,

replied, “Why, I wasn’t born a doctor, was I?”

[38] This refers to the regular mode of eminent Surgeons, who seldom

cut for Fistulæ or Piles, but in the presence of their assistants:

because some patients have died under the operation, and others some

days after.

A History of Advertising from the Earliest Times. · 第 17 / 23 章