CHAPTER X.

_THE EDUCATION COMPLETED._

So far, as has been shown, advertisements have had to struggle against

foreign war, internecine disorder, the poverty of the State, and many

other drawbacks; but by the commencement of the seventh decade of the

eighteenth century, these difficulties have all in turn been surmounted,

and the most modern means of obtaining publicity, despite prejudice,

and, still worse, taxation, is fixed firmly in the land, and doing much

towards the management of its affairs. The country is at peace with the

world, so far as Europe is concerned; and even the Canadian campaign is

as good as over. Clive has made himself felt and the name of England

feared throughout the length and breadth of India, and merchants are

beginning to reap the advantages of conquest. George III. has ascended

the throne, has been married and crowned, and looks forward to a long

and prosperous reign. In fact, everything seems bright and smiling, for

never, through many a long year, was the country so free from troubles

and anxieties, or with so little to direct her attention from those two

great essentials to English existence--profit and pleasure. And so, as

marked in the preceding chapter, advertisements of all kinds progressed

as the century became older; and when the ordinary style failed, dodges

of all kinds were adopted to give a factitious importance to

announcements, no matter whether of quacks, of publishers, or of the

infinite variety of other trades and professions which just now began to

be bitten by the fast-growing mania. Some of the sly puffs were of a

most specious order, and attention is called to one of them by the

indignation it evoked in the _Monthly Review_ (vol. xxvii. 1762). The

object of the puff paragraph had been an insipid panegyric on Lord

Halifax, called “The Minister of State,” which sacrificed on the altar

of Halifax the characters of all preceding premiers, from Burleigh to

Bute, and the attempt to force its sale evoked the wrath of the

_Review_, which commences as follows:--“As the practice of puffing is

now arrived at the utmost height of assurance, it will not be improper

for the Reviewers occasionally to mark some of the grosser instances

that may occur of this kind.” Thereupon it notices the “lying

paragraph,” to which we have already referred, the words within brackets

being the comments of the Reviewer:

A noble Peer has absolutely given directions to his Solicitor to

commence a Prosecution against the Author of the Poem called, _The

Minister of State, a Satire_, as a most licentious and libellous

composition.--The writer, no doubt, merits a severer censure of the

Law than any of his brethren, because instead of employing those

_great talents for poetry and satire for which he is so deservedly

celebrated_ [what does he not deserve for his effrontery?] in the

service of Virtue and his Country, he has _basely_ [basely enough!]

prostituted them to the unworthy purpose of defaming, lampooning and

abusing some of the greatest characters in this Kingdom. [All a puff

to excite curiosity.] We think this LITERARY LUMINARY, of the age

[this illiterate farthing candle!] should pay a greater deference to

the words of his predecessor Mr Pope:

“Curs’d be the verse, how smooth soe’er it flow,” etc.

[We doubt, however, if any of this _honest_ gentleman’s readers will

think his verses worth a curse, whatever they may think he deserves

for his impudence.]

This energetic effort on the part of the _Review_ to prevent undue

reputations being made by disguised advertisements, had little effect in

checking an evil which flourishes unto this day--which will, in fact,

flourish as long as a majority exist ready to believe anything they are

told, and to be more than usually prompt with their credulity when what

they are told is more than usually wrong. The next notification we

select is from the _British Chronicle_ of January 4-6, 1762, and is of

a literary character also, though, judging by the motto adopted, the

work is more likely to produce melancholy than amusement:--

This day are published, Price 1s.,

THE Songs of Selma, attempted in English verse, from the original of

Ossian, the son of Fingal. . . . . _Quis talia fando Tempenet a

lacrymis?_. . . . Printed for R. Griffiths, opposite Somerset House in

the Strand; C. Henderson, at the Royal Exchange; and G. Woodfall,

Charing Cross.

How many books of this kind have been published, thrown aside, and

forgotten, or consigned to the pastrycook and trunkmaker, since the

“Songs of Selma” saw the light, is a question easier to ask than to

solve. One thing is, though, certain--the number of people who will

write, whether they have anything to say or not, increases every year,

and in due course we may expect an ingenious Chancellor of the Exchequer

to impose a tax on authors; which, after all, will hardly, so far as

brilliancy is concerned, be so destructive as the window-tax, or so

uncalled for as Mr Robert Lowe’s famous “ex luce lucellum” imposition. A

couple of weeks later, in the same paper (January 18-20), is the

following of a very different character from that which has been already

selected:--

READING MACHINE

IS removed from the Three Kings, Piccadilly, to the George Inn, Snow

Hill, London; sets out from the _Broad Face, Reading_, every Monday,

Wednesday, and Friday, at seven o’clock in the morning, and from the

_George Inn, Snow Hill_, every Tuesday, Thursday, and Saturday, at

seven o’clock in the morning; carries passengers to and from Reading

at 6s. each, children in lap, and outside passengers at 3s.

Performed by {THOMAS MOORE and

{RICHARD MAPLETON.

_N.B._--Takes no charge of Writings, Money, Watches, or Jewels, unless

entered and paid for as such.

This machine was evidently a nondescript, partly slow coach, partly

waggon, and was extremely reasonable in its rates if it journeyed at any

pace, seeing that outside passengers paid no more than present

Parliamentary rates, while the insides had no occasion to complain of

excessive expenditure. But fancy the journey at seven o’clock on a

January morning, with the knowledge that no brisk motion would keep the

blood in circulation, that the roads were heavy, the weather

indifferent, the society worse, the conversation, if any, very heavy,

and the purse proportionally light! Such a company as Roderick Random

and Strap fell in with in the waggon, must often have been seen on the

outside of the Reading Machine. In the same paper of January 20-22, we

find the advertisement of a pamphlet issued for the gratification of a

morbid taste which has its representative nowadays--though, by the way,

there is more excuse for a little excitement over murder and execution

now than there was in the days when every week saw its batch of

criminals led forth to take their final dance upon nothing:--

This day was published, price 1s.,

SOME authentic particulars of the life of John Macnaghton, Esq., of

Ben ----, who was executed in Ireland, on tuesday the 25th day of

December, for the Murder of Miss Mary Anne Knox, the only daughter of

Andrew Knox, Esq., of Prehen, representative in the late and present

Parliament for the county of Donegal. With a full account of his

pretended Connexion with the young Lady; of the measures he took to

seize her person previous to the Murder; the circumstances of that

fact; the manner of his being apprehended; and his conduct and

behaviour from that time till his Death. Compiled from papers

communicated by a gentleman in Ireland, to a person of distinction of

that Kingdom now residing here.

Printed for H. Payne & W. Croply, at Dryden’s Head in Paternoster Row.

John Macnaghton, Esq., was a real gentleman criminal, and though food

for the halter was plenty in 1762 and thereabouts, gentlemen were

“tucked up” still more rarely than within ordinary recollections; for

stern as was the law a hundred years ago, it had very merciful

consideration for persons of quality, and the hanging of a landed

proprietor for a mere paltry murder was a very noticeable event. In the

_London Gazette_ of February 23-27, we find a record of the coronation

of their illustrious and sacred Majesties, George and Charlotte, which

runs thus:--

ALBEMARLE ST., _Feby. 26, 1762_.

THE Gold Medals intended for the Peers and Peeresses who in their

robes attended at the Coronation of their Majesties (according to a

list obtained from the proper officers) will be delivered at the Earl

of Powis’s house in Albemarle Street, on Wednesday and Thursday next,

from ten to twelve o’clock each day.

It is therefore desired that the Peers and Peeresses, as above

mentioned, will send for their Medals; and that the persons who shall

be sent for them shall bring Cards, signed by such Peers or Peeresses,

as the Medals shall be required for, and sealed with their Arms.

In the same paper we come upon the advertisement of a book which is even

now read with interest, though the price at which a modern issue of it

is offered is ludicrously small compared with that of the original

edition:--

THIS day is published, in small quarto, Price Thirty Shillings,

Printed at Strawberry Hill, Anecdotes of Painting in England, with

incidental Notes on other Arts. Collected by the late Mr George

Vertue, and now first digested and published from his original

Manuscripts. By Mr Horace Walpole. Vol. I. and II. With above forty

Copper plates, four of which are taken from antient Paintings; the

rest, heads of Artists, engraved by Grignion, Muller, Chambers, and

Bannerman.

To be had of W. Bathoe, Bookseller, in the Strand, near Exeter

Exchange.

As we have no wish whatever to paint the lily, we will, although the

subject is a kindred one, leave Horace Walpole’s book without a fresh

criticism to add to the thousand and odd already passed upon it, and

will pass on to the land “where the men are all brave and the women all

beautiful,” and where, in _Faulkner’s Dublin Journal_, also of February

1762, we come upon the cry of a young man for his mother. In the

advertisement is the nucleus of a story quite equal to “Tom Jones,”

provided, of course, that its author possessed the fancy of a Fielding.

We are not aware of any literary gentleman who would succeed, though we

are acquainted with plenty who would most confidently make the attempt;

their only doubt, if doubt possessed them at all, being not in their own

powers, but in the discernment of the reading public. To them,

therefore, we present the groundwork of a story which would naturally

enlist the sympathies of England and Ireland. A little might also be

thrown in for the benefit of Scotland, which would hardly like to be

left out of so fascinating a romance:--

WHEREAS a lady who called herself a native of Ireland was in England

in the year 1740, and resided some time at a certain village near

Bath, where she was delivered of a son, whom she left with a sum of

money under the care of a person in the same parish, and promised to

fetch him at a certain age, but has not since been heard of; now this

is to desire the lady, if living, and this should be so fortunate as

to be seen by her, to send a letter, directed to T. E. to be left at

the Chapter Coffee house, St Paul’s Churchyard, London, wherein she is

desired to give an account of herself, and her reasons for concealing

this affair: or if the lady should be dead, and any person is privy to

the affair, they are likewise desired to direct as above.--_N.B._ This

advertisement is published by the person himself, not from motives of

necessity, or to court any assistance (he being, by a series of happy

circumstances, possessed of an easy and independent fortune) but with

a real desire to know his origin.--_P.S._ The strictest secrecy may be

depended on.

Foundlings seem to have been better off a hundred years ago than now,

for in all stories they come out very well, and in this present instance

T. E. seems to have been able to help himself. It is not unlikely,

however, that some sharp adventurer, knowing how weak is human nature,

had hit upon the expedient of attracting maternal sympathies--Bath was a

great place at that time for interesting invalids--with a view to a

system of extortion. This may, or may not be, and at this distance of

time it is useless to speculate. Accordingly we turn once more to the

_London Gazette_, and in a number for April 1762 find this:--

THE following persons being fugitives for debt, and beyond the seas,

on or before the twenty-fifth day of October, one thousand seven

hundred and sixty, and having surrendered themselves to the Gaolers

or Keepers of the respective Prisons or Gaols hereafter mentioned, do

hereby give notice, that they intend to take the benefit of an Act of

Parliament passed in the first year of the reign of His present

Majesty King George the Third, intituled _An Act for relief of

Insolvent Debtors_, at the next General or Quarter Sessions of the

Peace, to be held in and for the County, Riding, Division, City, Town,

Liberty or Place, or any adjournment thereof, which shall happen next

after thirty days from the first Publication of the undermentioned

names, viz.,

James Colburn, late of Smith Street, in the parish of St James, in the

county of Middlesex, Baker.

Fugitive surrendered to the Keeper of Whitechapel Prison, in the

County of Middlesex.

Second Notice.

Charles Watkins, late of the Bankside, in the parish of St Saviour,

Southwark, in the county of Surrey, Waterman.

Fugitive surrendered to the Keeper of the Poultry Compter, in the City

of London.

Third Notice.

James Buckley, formerly of Cock Alley, late of Star Alley, in the

Parish of Aldgate, Lower Precinct, London, Cordwainer.

This is one of the first notices given of an intention to take the

benefit of an Act that was much wanted. The slowness of people to take

advantage of any boon, no matter how priceless, is here once again

shown, for there are but three claimants for redemption, two of whom had

been published before. By the middle of 1762 the Cock Lane ghost had had

its two years’ run and was discovered, and it must have been just about

the time of the trial of Parsons and his family--viz., in June--that the

following appeared in the _British Chronicle_:--

This day is published, price 6d.

A TRUE account of the several conversations between the supposed

Apparition in Cock Lane, and the Gentlemen who attended. Together with

the Death and Funeral of Mrs K----, and many other circumstances not

made known to the World.

Published for the conviction of the incredulous.

“I would take the ghost’s word for a thousand pounds.”

HAMLET.

Printed for E. Cabe, at his Circulating library in Ave Marie lane; and

to be had of all Pamphlet shops and News carriers.

It is hard to tell whether the writer is in favour of the ghost’s

existence or not from the advertisement, for while he in one breath

speaks of the supposed apparition, he immediately afterwards refers to

the incredulous, and quotes no less an authority than Shakespeare in

support of the imposition. Doubtless this was a trick to secure the

purchase-money, if not the support, of the partisans of both sides.

Next, in the same paper, we come upon a notice of the post-office in

reference to the foreign mails of that day, which runs thus:--

GENERAL POST OFFICE, _Aug. 8, 1762_.

PUBLIC Notice is hereby given to all persons corresponding with His

Majesty’s island of Belleisle, that Letters for the future will be

regularly forwarded from Plymouth to and from that Island, by two

Vessels, lately hired and appointed for that purpose.

By Order of the Postmaster-General,

HENRY POTTS, _Secretary_.

The mail service across the Atlantic was somewhat different in 1762 from

what it is now, when a continuous stream of letters is every day poured

forth, either by way of Liverpool or by means of the later delivery at

Queenstown. Soldiers seem to have been shorter, too, not only in height

but in quantity, about this time, if the evidence of an advertisement of

January 1, 1763, is to be taken. We are still quoting from the _British

Chronicle_, and shall continue to do so until another journal is

named:--

THE Royal Regiment of Horse Guards, commanded by the Right Honourable

the Marquis of Granby, is willing to entertain any young Man under 23

years of age, having a good Character, strait and well made, in height

from five feet ten, to six feet one inch. Apply to Quarter Master

_Campbell_, at the Market Coffee House, Mayfair.

From the same copy we take another notice, which shows that the

executors of Mr Ward not only considered it their duty to get rid of his

stock at the best possible advantage, but also to continue a defence of

the business which had been instituted by the late proprietor against

the attacks of an impostor. The reason they give for the republication

is curious, unless they fancied its omission would trouble the spirit of

the late compounder of drugs:--

THE late Joshua Ward of Whitehall, Esq., having left very considerable

quantities of his principal Medicines ready prepared, such and such

only as may be applied for by name, will be delivered at his late

dwelling-house in Whitehall.

As not the least pretence is made by us, of having any judgment in the

application of Medicine, we presume to say no more than that the

specified orders shall be delivered with the utmost care and

fidelity.--Ralph Ward, Thomas Ward, Executors.

As the following was published by the late Mr Ward it is necessary to

adjoin the same.--“Having seen in the public papers that a woman

servant discharged from my service advertises herself as (late) my

housekeeper and assistant in preparing my medicines. It is a justice I

owe the public and myself, to declare, that this woman was hired and

lived with me as, and at the wages of a common working servant,

keeping no other. And as to what knowledge she may have in preparing

my medicines, every living servant in my family, with the same

propriety, may pretend to it, being all assistants to me by their

manual labour. Signed--Joshua Ward.”

Soon after this, February 10-12, comes an announcement which must have

filled the lady readers of the _Chronicle_--for ladies ever loved

bargains--with anxiety and their husbands with terror. The last

paragraph shows that the warehouseman knew well how to bait his trap for

the unwary:--

A REAL SALE OF SILKS

AT the Coventry Cross, Chandos Street, Covent Garden. Consisting of a

very great assortment of Rich brocades, Tissues, flowered and plain

Sattins, Tabbies, Ducapes, black Armozeens, Rasdumores, Mantuas, &c.

Being purchased of the executors of an eminent weaver and factor,

deceased, and of another left off trade.

Merchants, &c., may be supplied with rich Silks fit for exportation,

fresh and fine patterns, greatly under prime cost, for ready money

only, the price marked on each piece.

It is hoped Ladies will not be offended that they cannot possibly be

waited on at their own Houses.

Within a very short period, little more than a week, we come across an

advertisement which we admit fairly puzzles us. We are certainly far

more able to believe that the precious balsam does all that is promised

for it, than we are to understand the reason for its having but one

title. It runs thus:--

WARHAM’S Apoplectic Balsam, so well known as an excellent remedy

against Fits, Convulsions, &c., cures Deafness, bad Humours in the

Eyes, inward Bruises, dissolves hard Lumps in the Breast, and has

often cured Cancers, as can be proved by Facts; is a sovereign salve

for green Wounds, Burns, &c. Is prepared and sold only by W. Strode,

at the Golden Ball, Tottenham Court Road, London.

Who also prepares and sells Warham’s Cephalick Snuff, of a most

grateful smell, and an effectual remedy for giddiness, nervous pains

in the Head, &c.

Also Warham’s excellent Mouth water, which certainly cures the

toothache, strengthens and preserves the Teeth, takes off all smells

proceeding from bad Teeth, &c.

In a number for February 26 to March 1, 1764, there is an announcement

of one of those dinners without which no English charity ever has

succeeded, or, so long as English nature remains as it is, ever will

succeed without. It is noticeable for various reasons, and especially

for the notices of “Mr” Handel and the airing of the hall:--

MAGDALEN HOUSE CHARITY.

Prescot Street, Goodman’s Fields, Feb. 10, 1764.

THE Anniversary Feast of the Governors of this Charity will be held on

Thursday the 18th of March next, at Drapers-Hall, in Throgmorton

Street, after a sermon to be preached at the Parish Church of St

George, Hanover Square, before the Right Honourable the Earl of

Hertford, President; the Vice-Presidents; Treasurer and Governor of

this Charity; by the Rev. William Dodd, A.M., Chaplain to the Bishop

of St David’s.

Prayers will begin at eleven o’clock precisely, and Dinner will be on

table at Three o’clock.

Stewards.

The Right Hon. Lord Viscount Spencer.

The Right Hon. Lord Scarsdale.

Joseph Martin, Esq.

John Weyland, Esq.

John Barker, Esq.

John Eddows, Esq.

John Smith, Esq.

Jacob Wilkinson, Esq.

John Lefevre, Esq.

Jacob Bosanquet, Esq.

_N.B._--A Te Deum, composed by Mr Handel for the late Duke of

Chandos’s Chapel, with Jubilate and other Anthems, will be performed

by Mr Beard, and a proper Band of the best performers, both vocal and

instrumental.

The Hall will be properly aired.

Tickets for the Feast may be had at the following places, at five

shillings each, viz., Mr Winterbottom’s, the Secretary, in Old Broad

Street, and at the following Coffee-Houses; Arthur’s, in St James’s

Street; Mount’s, Grosvenor Square; Tom’s, in Devereux Court;

Richard’s, in Fleet Street; Tom’s, John’s, and Batoon’s, in Cornhill;

and Waghorn’s, at the Court of Requests.

Two ladies Tickets for the Church will be given

with each Feast Ticket.

Mr Gibson, whose advertisement appears in the edition for April 5-7,

1764, would have been invaluable to Julia Pastrana and the Bearded Lady,

while his aid would have been equally in demand among those anxious to

cover themselves with the glory of hirsute appendages. Unfortunately for

him, moustaches and beards were not then in demand, nor was baldness so

noticeable as now; but the request for his beautifying paste doubtless

compensated him for other neglects:--

A CARD TO THE LADIES.

MR GIBSON’S Innocent Composition, so greatly admired for its wonderful

effects, in removing by the Roots in half a minute, the most strong

Hair growing in any part of the Head or Face, without the least hurt

to the finest Skin of Ladies or Children; he sells this useful

composition at 5s. an ounce, with such full directions that any Person

may use it themselves.

Also his curious Preparation for coaxing Hair to grow on bald Parts

when worn off by illness, it being allowed by many who have tried many

approved remedies, to fully answer the desired Purpose.

Likewise his Beautifying Paste for the Face, Neck, and Hands, so well

known to the Ladies for giving a true Enamel to the Skin; in pots at

10s. 6d. In lesser pots at 5s. each. The above things to be had of him

and nowhere else in England, next door to the Golden Star in Lower

Cross Street, Hatton Garden, Holborn.--No less a quantity of the

composition can be had than one Ounce, nor of the preparation or paste

than one Pot.

_N.B._--Gibson in gold Letters over the Door.

That the practice of inserting “dummy” advertisements for the purpose of

drawing others had been adopted before this, is shown by a caution

inserted in the _Public Advertiser_ of January 1, 1765, though why

theatrical managers should have objected to gratuitous publicity we

cannot understand. Misrepresentation of the title of a play to be

performed would rarely act detrimentally, while it would often be

beneficial. Managers of the present day never object to anything but

adverse criticism in a newspaper, and this affects them in various ways.

Critics may be as favourable as they like, but let them condemn a piece

and they raise a storm not easily allayed. The managerial feeling is

then shown at once. Sometimes the advertisement of the theatre is

summarily stopped, at others the usual first-night privilege is

suspended, and not rarely of late years letters have been written and

published showing how utterly biassed the criticism has been. But not

one of the whole theatrical fraternity ever objects to a gratuitous

advertisement. Even a man who comes on with a message likes it, though

he in common with all the outsiders of “the profession” affects to

despise criticism, and will, on the slightest provocation, speak about

well-known writers for the press in a most contemptuous manner. But here

is the advertisement:--

THE Managers of Drury Lane think it proper to give notice that

Advertisements of their Plays by their authority are published only in

this Paper and the _Daily Courant_, and that the Publishers of all

other Papers who presume to insert Advertisements of the same Plays,

can do it only by some surreptitious intelligence or hearsay which

frequently leads them to commit gross Errors, as mentioning one Play

for another, falsely representing the Parts, etc. to the

misinformation of the Town and the great detriment of the said

Theatre.

As different in style as it is distant in date and place of publication

is the next item which attracts our attention. It looks suspiciously

like a hoax, for though other Newcastle papers of the time have been

rigorously searched, no news is discovered of Mrs Bell having shared the

fate which is said to overtake all who pry unduly into the secrets of

the Craft for the purpose of making capital out of their information.

The advertisement appears in the _Newcastle Courant_ of January 4, 1770,

and runs as follows:--

THIS is to acquaint the Public, That on Monday the first instant,

being the Lodge (or Monthly Meeting) night of the Free and Accepted

Masons of the 22d Regiment, held at the Crown, near Newgate

(Newcastle) Mrs Bell, the Landlady of the House, broke open a Door

(with a Poker) that had not been opened for some Years past, by which

means she got into an adjacent Room, made two Holes through the Wall,

and by that stratagem discovered the secrets of Masonry; and she,

knowing herself to be the first Woman in the World that ever found out

the Secret, is willing to make it known to all her Sex. So any Lady

who is desirous of learning the Secrets of Free Masonry, by applying

to that well-learned Woman (Mrs Bell that lived 15 years in and about

Newgate) may be instructed in all the Secrets of Masonry.

Coming back to London again, we find the following announcement

published in more papers than one. It is well worthy of perusal, as

giving a picture of the loneliness of Chelsea and its approaches a

hundred years ago, when it was a little outlying village, and when the

whole duty of a watchman was to evade by any and every means in his

power, contact with footpads, “high tobymen,” or burglars:--

Chelsea, Middlesex, Feb. 20, 1770.

THE Inhabitants of the Parish of Chelsea, being desirous to prevent,

as far as in them lies, any Robberies or Felonies being committed in

the said Parish, do hereby give Notice, that they have entered into a

Subscription, for a Reward for the Discovery of Robberies or Felonies,

and have therefore paid into the Hands of Mr Edward Anderson, of

Chelsea aforesaid, as Treasurer, a Sum of Money to answer the several

Purposes hereafter mentioned, to such Person or Persons who shall,

during the Space of one whole Year from the Date hereof, apprehend or

take any Offender or Offenders, as are herein after described, the

several and respective Rewards hereafter mentioned, in fourteen Days

after Conviction, over and above what such Person or Persons may be

entitled unto by such Apprehending and Conviction by any Law now in

Being.

For every Robbery that shall be committed by any Highwayman or

Highwaymen, Footpad or Footpads, within the said Parish (except that

Part of the Parish and Road leading from London to Harrow on the Hill,

which belongs to the said Parish), the Sum of Ten Pounds.

For any Person or Persons who shall break into the Dwelling House of

any Subscriber, or send any Incendiary Letter to any Subscriber, the

Sum of Ten Pounds.

For any Person or Persons who shall steal any Horse, Mare, Colt, or

other Cattle, belonging to a Subscriber, or commit any Thefts or

Robberies in any of their Outhouses, the Sum of Five Pounds.

For every Theft or Robbery that shall be committed in any Garden,

Garden-Grounds, or Fields, Orchard, Court Yard, Backside or

Fish-ponds, or any Barge or Craft lying ashore, belonging to any of

the Subscribers, or shall steal any of their Fruit, Poultry, Fish,

Linen, Lead, Iron-Gates, or Gate-Hinges, Pales, or Fences, the Sum of

Forty Shillings.

And the Subscribers do hereby promise to pay and discharge the whole,

or such Part of the Expence of such Prosecution or Prosecutions of the

several Offences above-mentioned, as upon Application to any five or

more of the Subscribers, at a Meeting called for that Purpose, shall

judge reasonable.

And for the farther Encouragement of all and every the Person and

Persons who shall apprehend and convict any Offender or Offenders in

any of the Offences aforesaid, the said Subscribers do hereby promise

to use their Endeavours for procuring the speedy Payment of such

Reward as such Person or Persons may be entitled to by any Law now in

Being.

And the said Subscribers do farther promise and agree, That if any

Offenders shall, before his or her own Apprehension for any of the

Offences aforesaid, voluntarily discover, or apprehend any of his or

her Accomplices, so as he, she, or they, be convicted thereof, such

Person so apprehending as aforesaid, shall be entitled to, and have

such Reward or Sums of Money as before provided for apprehending and

taking the said several Offenders as aforesaid, upon Conviction.

The popularity of the _Daily Courant_ and _Public Advertiser_ with the

managers of Drury Lane Theatre seems to have come to a sudden end in

1771, probably for the reasons we have noticed as affecting modern

managerial bosoms, for in the _Daily Post_ this appears:--

TO prevent any Mistake in future in advertising the Plays and

entertainments of Drury Lane Theatre, the Managers think it proper to

declare that the Playbills are inserted by their direction in this

Paper only.

The _St James’s Chronicle_ (a weekly paper which is still alive, and as

strong in its Toryism as ever), in July 1772, contains an advertisement

which for coolness and audacity is very noticeable, even at a time when

requests were put forth in the columns of the public press with most

unblushing effrontery:--

WANTED immediately, Fifteen Hundred or Two Thousand Pounds by a person

not worth a Groat, who having neither Houses, Lands, Annuities or

public Funds, can offer no other Security than that of simple Bond,

bearing simple interest and engaging the Repayment of the Sum borrowed

in five, six or seven Years, as may be agreed upon by the Parties.

Whoever this may suit (for it is hoped it will suit somebody) by

directing a line to A. Z. in Rochester, shall be immediately replied

to or waited on, as may appear necessary.

Benevolence must have been very strongly developed in any one who

acceded to the requests of A. Z. But that there was a deal of that

commodity afloat at the time of which we are writing, our next specimen,

one of disinterestedness and charity, shows. It is from the _Gazetteer_

of November 29, 1773:--

A LADY of strict Honour and Benevolence, who lives in a genteel sphere

of Life, influenced by a variety of critical Circumstances, offers her

Service as an Advocate to Persons under the most intricate

Circumstances, especially to those of her own Sex, whose Troubles she

can with a secret Sympathy share, and who will point out certain Means

of alleviating their Distress. The Advertiser has a Genteel House to

accommodate such Persons, while their Affairs are settled. The

greatest Delicacy, Discretion, and most Inviolable Secrecy may be

depended on. Therefore to prevent being made the sport of Curiosity,

the Advertiser is determined to answer such Letters only that appear

explicit and satisfactory, with the Principal’s Name and Place of

Abode. Please to address a line (post paid) for Mrs Gladen, at No. 5

Church Row, Aldgate Church, Whitechapel.

Especially those of her own sex. It would be hard to discover what any

one of an opposite gender could want as resident with this nice old

lady, unless indeed he wished to put in practice the advice given to

Nicodemus. But, as for money this benevolent beldame would have done

anything, there is little doubt she had plenty of visitors of both

sexes. It does not do, however, to be too hard on Mrs Gladen, when it is

considered that she has many highly successful and extremely respectable

representatives of the present day. We therefore pass on to the latter

part of 1774, when it is evident, from a perusal of the advertisements

alone, that a general election is impending. In September we find this

in the _Morning Post_:--

A GENTLEMAN of Character and considerable Fortune is extremely

desirous of a HIGH HONOUR at an approaching Period. Any one who can

assist him, or point out an eligible means of succeeding, shall be

amply recompensed both at present and in future.--In short, name your

Terms; secrecy is all required on his part. A Line to Mr Dormer, at

No. 24 Ludgate Hill, will be attended to.

The _Morning Post_ seems to have been a particular medium for the

process by which legislators were made in the “good old days”--good

enough for the rich and unscrupulous, of course--for very shortly

afterwards many of the same kind appear. The following stipulates the

amount, and with true unselfishness recommends the candidate:--

A GENTLEMAN of Honour, Character, and Fortune, who has £1,500 at his

Bankers’, has some desire to obtain a Seat. A connection with him will

do no discredit to any Man of Rank, or Body of Men. As he is serious,

he expects no Application but from such as are so, to Q. at New

Lloyd’s Coffee-house, Cornhill.

One who follows is much more generous, so far as money is concerned,

though he lacks the disinterested recommendation of Q. Still as money

and not mind is the desideratum among election agents, there is little

fear that the chances were in favour of W. W., though doubtless there

was room enough found at St Stephen’s for both. Room for two! room for

two hundred who had money with which to pave their way:--

A GENTLEMAN of independent fortune is ready to give three Thousand

Guineas to be accommodated with a certain purpose to answer the

advertiser’s end at this Crisis. Any one inclined to treat about the

above, may be further informed by Line, or otherwise, directed for W.

W., at George’s Coffee-house, upper end of the Haymarket.

It must not be supposed that the advertisements in reference to the

elections emanated only from persons desirous of writing themselves down

M.P.’s. There were plenty anxious as well as willing to assist them for

a consideration. From many of that time we select one, still taking the

_Morning Post_ as our guide:--

ANY Man of Fortune or Family wishing to enjoy an Honourable Station

for seven Years, and to accomplish it without the anxiety which

generally accompanies the attaining it by Contention, may probably be

accommodated to the utmost of his Wishes, by addressing himself to C.

C. to be left at the bar of the Chapter Coffee-house, Paternoster Row,

and disclosing his Name, the which he may do without the risk of being

divulged, as the advertiser pledges himself that the most inviolable

Delicacy and Secrecy will be observed.

We commend the foregoing to the notice of the gentlemen who talk of

Conservatism as the bulwark of the nation, and rejoice over any

so-called political reaction. However, as Conservatism now means

“dishing the Whigs” by the most advanced measures, we can put up with

it, and so pass on to another specimen from the _Morning Post_, which is

published at the same time as the foregoing, and is found snugly

ensconced among those of quite a different tendency:--

A YOUNG Gentleman of the most liberal education and a genteel Address,

would be happy in having an opportunity of devoting his services to a

Lady of real fashion and fortune, who may wish to have some particular

deficiencies thoroughly supplied, without subjecting herself to any

disagreeable restraint. Any lady to whom such an offer may be

suitable, will receive the fullest Explanation, in answer to a letter

addressed to A. X. Turk’s head Coffee House, Strand.

We will leave this without further comment than the expression of a sad

idea that this young gentleman knew what was marketable, as well as a

belief that he and others like him may have done much to prevent the

titles and fortunes of noblemen and gentlemen who married late in life

from passing to remote branches. We have no wish to intrude our

opinions, which are strong as our faith in human nature is weak, but the

advertisement is only a specimen of many others, and, like its

congeners, appears in one of the highest class daily papers of the time.

Folk are not so outspoken now as was the fashion a hundred years ago,

yet is there any one who will venture to state that we are more

virtuous? It will be the natural impulse of many who read the next

advertisement, which is also from the now fashionable and severely

virtuous _Post_ (date January 21, 1775), to cry out against the

unnatural guardian who offers to sell his ward. Perhaps though, if they

take time to reflect, they may remember instances of marriage for money,

which, if not so public, were quite as iniquitous. Listen to a gentleman

of honour of the last century:--

A GENTLEMAN of Honour and Property, having in his disposal at present

a young Lady of good Family, with a fortune of Sixty Thousand Pounds,

on her Marriage with his approbation, would be very happy to treat

with a Man of Fashion and Family, who may think it worth his while to

give the Advertiser a Gratuity of Five thousand pounds on the day of

Marriage. As this is no common advertisement, it is expected no

Gentleman will apply whose Family and Connections will not bear the

strictest enquiry. The Advertiser having always lived retired from the

World, immersed in business, is unacquainted with those of that Rank

of Life that the Lady’s fortune entitles her to be connected with,

for which reason he has made this public application. Letters

addressed to L. M., at Tom’s Coffee House, Devereux Court, near the

Temple, mentioning real Name, and places of Abode, will punctually be

attended to.

This is not so bad for a poor innocent who has lived retired from the

world. And doubtless, though he was unacquainted with those of that rank

of life to which a lady with sixty thousand pounds might well aspire, he

was not to be deceived by even the most specious of fortune-hunters,

Irishmen included. But here is another notice quite as interesting,

though of a very different kind. It is also from the _Morning Post_, and

appears a few days after that we have chosen to precede it:--

To the LADIES on MONEY AFFAIRS.

WHEREAS there are Sundry Ladies Who Have Two, Three, Or Four thousand

pounds, or even more Money at their command, and who, from not knowing

how to dispose of the same to the greatest advantage, but by living on

the Small Interests which the stocks produce, afford them but a scanty

Maintenance, especially to those who have been accustomed to

Affluence, and would wish to live so still; the Advertiser (who is a

Gentleman of independent Fortune, strict Honour and Character, and

above any other reward than the pleasure of serving the Sex) acquaints

such Ladies, that if they will favour him with their Name and Address,

so as he may wait on them as opportunity best suits, he will put them

into a Method by which they may, without any Trouble, and with an

absolute Certainty, place out their Money, so as for it to produce

them a clear and lawful interest of Ten or Twelve per cent, and that

too on equally as good and safe Securities as if in the Funds, or on

Mortgage at the common low interest, etc.

Please to direct to R. J. Esq. at the Turks Head Coffee house,

opposite Catharine Street, in the Strand, and the same will be duly

attended to.

There was no Associate Institute then to look after the interests of

unprotected females; and perhaps if there had been, so plausible a rogue

would not have attracted the attention of its highly paid officials. But

the “weaker vessels” seem able to take their own parts at advertising,

for the following is by no means a unique specimen of their effusions.

Once again we draw from the _Morning Post_, the date being December 15,

1775:--

A LADY wishes to borrow One Hundred Pounds. The Security, though

personal, may probably be very agreeable to a single Gentleman of

spirit. Every particular will be communicated with Candour and

Sincerity, where confidence is so far reposed as to give the real Name

and Address of the party willing to oblige the Advertiser. Gentlemen

of real Fortune and liberal Sentiments, and those only, are requested

to address a line to Y. N. at Mr Dyke’s, Cross Street, Long-Acre.

This lady was modest as well as candid and sincere; it is to be hoped

she was pretty also, or else she had small chance. But now comes not

virtue but honours in distress, and sufficiently hungry to be satisfied

with very dirty pudding. In our own times baronets have seen

unpleasantnesses; we remember one who used to do casual reporting,

fires, accidents, coroners’ inquests, &c., and another who took to the

stage, unsuccessfully. But he who advertised in the _Daily Advertiser_

of January 23, 1776, was worse off than any titled successor. Judge for

yourselves:--

MATRIMONY.

For Fifty Pounds only, may gain One Hundred and Forty Thousand.

A BARONET of Great Britain, that has an eligible chance and right in

thirteen distinct Claims to speedily recover the above Sum, or to

expect part by a Compromise, inforced by a very little Assistance,

will marry any Woman, though with Child, or having Children by a

former Husband, that will put such a Fifty-pound ticket in such

Lottery; the remainder of her Money, if any, will be settled upon her;

his person may not be objected to, and her Attorney may liberally

inspect Writings, &c. which in form set forth his expectancies

perspicuously; and any young Counsel or others may gain an Advantage,

even a Fortune, by offering a small benevolent Assistance. Direct for

the Baronet, at No. 2, near Blenheim Steps, in Oxford St., opposite

Oxford Market, who has also a profession that may be made very

advantageous for any new Adventurer in the physical way, that has a

little money to join with him as a Partner. A patient hearing will

obviate all Objection, and the strictest Secrecy and Honour may be

depended on.

It is noticeable that “the Baronet,” like those of his rank already

referred to, was not above turning his hand to earn an honest penny. A

little way back we invited the attention of Conservatives to an edifying

extract; may we now dedicate the baronet’s appeal to those who would

abolish the laws of primogeniture? Let them be advised in time, unless

they should wish to see a duke reduced to despondency, or an earl

holding horses for his living. No matter what happens to younger sons.

Let them and their younger sons be swallowed up in the middle and lower

classes, as they are now, though nobody seems to notice it; but let us

preserve, no matter who else suffers, our titled aristocracy in its

present exalted position. But what is to become of the scions of

nobility who have no claim upon landed estate, when nepotism ceases to

exist, sinecures are abolished, and all Government clerkships are matter

of open competition! Frankly we do not know, but doubtless Providence

will always be tenderly disposed towards persons of good family. Turning

once more to the _Morning Post_ (February 15, 1776), we come upon an

announcement the merits of which are hard to determine. It promises

rather too much:--

FEMALE COMPANION.

A LADY of independent Fortune and liberal Sentiments would be glad if,

in procuring to herself an agreeable Companion she could at the same

time relieve from Distress, and perhaps prevent from utter Ruin, some

still deserving although unfortunate fair one; for she can make

allowance for the frailty of her own Sex, and knows the base arts of

the other; in a word, a _single_ _faux pas_ will be no objection,

provided there remain a virtuous Disposition, and that the person

wanted be good-natured, affable, and sincere in the account she may

give of herself, which for that purpose may at first be anonymous. She

must also possess the usual accomplishments required by a good

Education; know something of Music, have an agreeable Voice, and a

genteel Person, not under twenty nor above the age of twenty-five

years. Such as come within this description may apply by letter to B.

D. at the York Coffee House, St James’s Street, and the apparently

most deserving will be enquired after. No kept Mistress or lady of

Pleasure need apply.

There seems more of the procuress than the patron about this; still

there is no knowing what the taste of an elderly single lady who fancied

herself injured by the opposite sex would not lead her to do. So leaving

the question open, and trusting the reader will be able to satisfy

himself as to the purity or the reverse of the advertiser’s motives, we

will pass on to _Lloyd’s Evening Post_, in which, about the same time,

we find the following, which is worthy of notice:--

MONEY wanted--when it can be procured--£100. No security can be given

for the _Principal_, and possibly the _Interest_ may not be punctually

paid. Under the above circumstances should any one be found willing to

lend the desired Sum, he will much _surprise_, and particularly

_oblige_ the author of this advertisement.--Direct for A. B. C.

George’s Coffeehouse, Haymarket.

Even the “author” of this, confident and assured as he must be

generally, seems to doubt the readiness of people to part with their

money without some inducement, no matter how slight. If A. B. C. had

offered something impossible of fulfilment in return for the desired

loan, he would very likely have had many applications, whereas it would

be hard to believe that in the present instance he had even one. Now, if

he had adopted a plan similar to that which is advertised in the

_Morning Chronicle_ of April 9, 1776, he would have had a much better

chance of raising the wind. This must have arrested the attention and

diverted the current of pocket-money of many young lovers:--

AFFECTION.

ANY Lady or Gentleman who has made an honourable Connection, may be

acquainted if the other party has a reciprocal Affection; and so nice

is the method, that it gives in a great measure the degree of esteem.

No fortune-telling, nor anything trifling in it, but is a serious and

sincere Procedure. To divest any apprehension of discovery of parties,

the initials of their names is sufficient. That the meaning of the

advertiser may be ascertained, it is only asked for A. B. to know if

C. D. has a genuine affection; and of C. D. if A. B. has the like. It

is requested that honest Initials be sent, else the deposit of two

shillings and sixpence is useless. But to convince those that send for

the intelligence of the use of this, they need only to send with the

real, other Initials indifferent to them, and they will be satisfied.

Absence or distance does not abate the certainty of the then present

Esteem and Affection.

Letters (free) directed to S. J., No. 11, Duke-street, Grosvenor

Square, will have honest answers left there, or sent conformable to

the address, in a day or two after their Receipt.

The next advertisement we find in our collection savours less of

affection, for the desire of the inserter seems to be to prevent some

one to whom he has an objection inheriting entailed estates. It has its

value, in addition to what consideration may be given to it as a

specimen of the manners of the last century, as showing the kind of

people who then made the laws. Decency must have made a decided advance,

look at it from what point we will, since April 16, 1776, when this

appeared in the _Public Advertiser_:--

A GENTLEMAN who hath filled two succeeding seats in Parliament, is

near sixty years of age, lives in great splendour and hospitality, and

from whom a considerable Estate must pass if he dies without issue,

hath no objection to marry any Widow or single Lady, provided the

party be of genteel birth, polite manners, and five, six, seven, or

eight Months gone in her Pregnancy.

Letters directed to ---- Brecknock, Esq., at Will’s Coffee House,

facing the Admiralty, will be honoured with due attention, secrecy,

and every possible mark of respect.

In the _Daily Advertiser_ of July, in the same year, we find the

following, which, though of a much more legitimate character than that

just quoted, and directed to the interests of fair and honest trading,

will repay perusal:--

TWO Men beg leave to acquaint the Public in general that they keep the

cleanest Barber’s Shop in all London, where the people can have their

Hair cut for 2d., dressed for 3d., and be shaved for 1d. One of these

Men can bleed and draw teeth very well; he bleeds both in the English

and German manner, as well at home as abroad, and is exceeding

careful. Bleeding 3d., drawing teeth 4d. There is a parlour made in

the shop on purpose for bleeding and drawing teeth. The people may

depend on being served immediately and well in every respect. No

satisfaction, no pay. The above-mentioned Shop is at No. 7 King

Street, Seven Dials.

Bleeding nowadays is still done by barbers, though not in the same way,

nor so scientifically, as practised by the two clean shopkeepers of King

Street. Shaving as a high art is neglected nowadays, a state of affairs

traceable to the beard and moustache movement of the last twenty years,

which has rendered shaving below the attention of true artists, who now

give their attention to “cutting and curling,” &c. Any one who doubts

this had better trust himself to the untender mercies of half-a-dozen

different barbers, in ordinary thoroughfares, and where the prices are

fixed at ordinary rates. Before he has tried the sixth establishment he

will not only have conformed to our views, but will be a considerably

altered, if not an improved, man. In the _Morning Post_ of October 13,

1778, we come across an appeal to the short-sighted, which is worthy of

the tribes of welchers who in our own times have made large fortunes

through advertising in the columns of the sporting papers. This must

have been something like the “discretionary investment” dodge, which

brought in large sums to swindling firms who professed to govern the

turf a few years back, and whose advertisements occupied whole columns

in the newspapers:--

A SERIOUS though SURPRISING OFFER.

FOR the compliment of One Hundred Guineas, any enterprizing Gentleman

or Lady may have revealed to them an eligible method of converting

hundreds into Thousands, in a few weeks, and of continuing so to do

yearly. The requiring so inadequate a consideration, is because the

proposer is under misfortunes. Only letters with real names and

residencies will be regarded. Direct for W. W., at the King’s Bench

Coffee-House.

In the early part of 1778 (May 7) the _Morning Post_ contained the

following appeal for an article which has been scarce ever since the

world began, which is not valued much when possessed, and which is about

the last thing one could hope to obtain through the medium of an

advertisement, no matter how cunningly contrived, nor how great the

circulation of the paper in which it appeared:--

WANTED immediately, the most difficult thing to be met with in the

world, A SINCERE FRIEND, by a person, who, though in the meridian of

life, has outlived all he had. He wishes to meet with a Person in whom

he may repose the most implicit Confidence; a Person who has a good

heart, and abilities to second that goodness of heart; who will give

his advice cordially, and assistance readily. The advertiser is a

person in a genteel situation of life; has a decent income, but is at

present so circumstanced as to want a sincere friend.--Any Person

willing (from principles of Friendship, not Curiosity) to reply to the

above, by directing a line to T. S., at Mr Sharp’s, stationer, facing

Somerset House, Strand, will be immediately waited on or properly

replied to.

Money, the sincerest of all friends, is probably the object of T. S.’s

ambition. If he was not suited in the year ’78, an opportunity occurred

soon after; for specially directed to the cupidity of persons who desire

to get money, and are not at all particular what the means so long as

the end is attained, is the following, which appears in the _Morning

Post_ of March 1779:--

A GENTLEMAN of Fortune, whom Family reasons oblige to drop a

connection which has for some time subsisted between him and an

agreeable young Lady, will give a considerable sum of Money with her

to any Gentleman, or person in genteel Business, who has good sense

and resolution to despise the censures of the World, and will enter

with her into the Holy state of Matrimony. Letters addressed to Mr G.

H., at the Cecil Street Coffee-House, will be paid due attention to.

As this kind of arrangement has not yet fallen into desuetude, although

the aid of advertisements is no longer invoked for it, we had better not

give an opinion about its morality, though it is but fair to admit that

if the system of selling soiled goods, of which the foregoing is an

example, had but been out of date, we should have been loud in our

objections. For no vice is so bad as one that has exploded, and the

weaknesses which we can regard with complacency while they are current,

cause strong emotions of disgust when, their day being over, we look

back upon them, and wonder how people could have been so extremely

wicked. About the same time, and in the same paper, is another

application of a peculiar nature, though in this instance the advertiser

wishes not to part with, but to obtain a similar commodity to that

advertised by G. H. This is it:--

A SINGLE Gentleman of Fortune, who lives in a genteel private style,

is desirous of meeting with an agreeable genteel young Lady, of from

20 to 30 years of age, not older, to superintend and take upon her the

management of his House and Servants, for which she will be

complimented with board, &c. As the situation will be quite genteel,

it will not suit any but such who has had a liberal Education, and who

has some independance of her own, so as to enable her always to appear

very genteel, and as a relation or particular friend, in which

character she will always be esteemed, and have every respect paid

her, so as to render the situation and every thing else as agreeable

as possible.

Any lady inclining to the above, will please to direct with name and

address, to M. H., Esq., to be left at No. 7, the Bookseller’s, in

Great Newport Street, near St Martin’s Lane; she will be waited on, or

wrote to, but with the greatest delicacy, and every degree of strict

honour and secrecy.

Strict honour and secrecy seems to be an essential to the successful

completion of the designs of many advertisers of this time, but they are

to be all on one side, in company with an amount of blind credulity

which would be wonderful if it were not repeatedly exhibited in modern

days. Here is an honourable and secret venture which appears in the

_Morning Post_ of December 17, 1779, and which was doubtless very

successful:--

A GENTLEMAN who knows a Method which reduces it almost to a certainty

to obtain a very considerable sum, by insuring of Numbers in the

Lottery, is advised by his Friends to offer to communicate it to

those who wish to speculate in that Way. The advantage that is

procured by proceeding according to his Principles and Directions,

will be plainly demonstrated and made perfectly evident to any who

chuses to be informed of it. The terms are Ten Guineas each person,

and they must engage not to discover the plan for the space of

eighteen months. If those who are willing to agree to the above terms

will be pleased to address a line to J. R. C. at the Union

Coffee-House, Cornhill, or the York Coffee House, St James’s Street,

they will be immediately informed where to apply. Those who have lost

money already (by laying it out improperly) insuring of Numbers, may

soon be convinced how much it will be to their advantage to apply as

above.

_N.B._--This advertisement will be inserted in this morning’s Paper

only.

A suspicious person would have fancied that the friends of J. R. C.,

unless they were dissimilar from other friends, would have used the

information for their own benefit--but generous and self-abnegating

people do turn up in history in the most unexpected and unaccountable

ways. Another specimen of the secret and honourable kind, though in it

the secrecy and honour have to be on the side of the advertiser,

follows. It is in the _Morning Post_, April 18, 1780, and runs thus:--

ANY Lady whose Situation may require a Temporary Retirement, may be

accommodated agreeable to her wishes in the house of a Gentleman of

eminence in the Profession, where honour and secrecy may be depended

on, and where every vestige of Pregnancy is obliterated; or any Lady

who wishes to become Pregnant may have the causes of sterility removed

in the safest manner. Letters (Post-paid) addressed to A. B. No. 23,

Fleet Street, will be attended to.

A. B. offers a double convenience, the second item in which is well

worthy of note. The house must have been somewhat similar, except that

the accommodation was for human beings, to those establishments

advertisements in connection with which frequently appear in the

sporting and agricultural papers. Much about the same date as the

specimen just quoted appears another of quite a different kind, inserted

in several journals. It is rather unique as a way of reminding

customers that life is short and debt is long, and is suspiciously

sartorial:--

TO WHOM IT MAY CONCERN.

RICHARD Guy returns thanks to all his good old Friends for their kind

Recommendation, which he will always acknowledge with gratitude, by

being ready to oblige them on all occasions, but earnestly desires to

settle Accounts, to pay and to be paid; which he hopes will be of

satisfaction to both parties; for as it is fully observed, short

Reckonings keep long Friends; so to preserve good friendship and

prevent disputes in Accompts, he always pays ready Money, that is

doing as he would be done unto.

N.B.--He courts neither Honour nor Riches, his whole and sole motive

being to serve his good old Friends; the sin of Ingratitude he utterly

abhors.

The shameless manner in which sinecures in Government offices were

bought and sold even so late as 1781 is shown by the following specimen

advertisement, which is taken from the _Morning Herald_ of September

22:--

A GENTLEMAN of Character who wishes for some Employ under Government

merely for the sake of Amusement, would be willing to advance any

Nobleman or Gentleman the sum of Three Thousand Pounds, upon Mortgage,

upon legal Interest, provided the Mortgager will, thro’ his Interest,

procure a place in any genteel Department, where the emoluments are

not less than two or three hundred Pounds _per annum_. The Advertiser

flatters himself this will not be deemed an ineligible Offer, if

compared with the present mode of raising Money upon Annuities; as a

gentleman must be obliged to grant five hundred _per annum_ out of his

income to raise the like Sum. If any Gentleman who may be inclined to

answer this Advertisement does not know of any Vacancy, the Advertiser

will point out several, which may be easily procured by interest. A

line addressed to S. X. to be left at the bar of the Chapter

Coffee-house, St Paul’s, will be attended to. Secrecy may be depended

on. No Broker will be treated with.

Those were happy times, indeed, when no such vulgar thing as merit was

allowed to interfere with a man’s upward progress in life, provided he

possessed capital, which could always secure him good interest in more

ways than one. Money was at full value then, and the following, from

the _Morning Post_ of October 18, 1781, is one among many endeavours to

obtain it in larger or smaller quantities:--

WANTED immediately, or as soon as can be met with, that invaluable

acquisition (when once gained) A SINCERE Friend, by a person who in

the early part of his life had many; but who, from the all-powerful

hand of Death and other fortuitous incidents, has been deprived of all

those whom he could once call by that sacred Name, and to whom he

could apply either for Counsel or Assistance. The author of this

Advertisement is a Middle-aged man, in a genteel situation of Life, a

Housekeeper, has a decent Income, but yet, is so circumstanced as to

have a particular occasion for FIFTY OR SIXTY Pounds, for a Year and a

half or thereabouts. He wishes therefore to meet with a Person of

liberal and generous Sentiments, who would assist him with the above

trifling Sum. He flatters himself he can make the mode of payment

quite agreeable to any Gentleman, Lady, or Tradesman of credit, who

may be induced to answer this advertisement from a motive arising from

the secret satisfaction there is in rendering a Service.--A line

directed for S. E., and left at the Morning Post Office, will be

immediately attended to.

In 1785 was established the _Daily Universal Register_, a paper which

was, under a new title, adopted in 1788, to develop into the greatest

and most powerful organ in the world. On the 1st of January, in the

last-named year, the _Register_ appeared with the following heading:

_The Times, or Daily Universal Register, printed Logographically_. The

price was threepence, and for many years the _Times_ gave no promise of

future greatness; but it was always fearless, and very early was fined,

while its editor narrowly escaped imprisonment. In 1790 Mr Walter was

actually incarcerated in Newgate, where he remained sixteen months,

besides being fined £200, for a libel on the Dukes of York and Clarence.

He was released eventually at the intercession of the Prince of Wales.

The history of the _Times_ has been told so often that particulars are

hardly needed here; but as showing how its present eminence is due to

nothing but perseverance and integrity, as well as the everpresent

desire to be first wherever possible, we quote the following from a

short notice of the life of one of its proprietors: “It was under John

Walter II., born in 1784, that the _Times_ rose to the place of the

first newspaper in the world. Whilst yet a youth, in 1803 he became

joint proprietor and sole manager of the _Times_, and very soon his hand

became manifest in the vigour and independence of its politics, and the

freshness of its news. Free speech, however, had its penalties. The

_Times_ denounced the malpractices of Lord Melville, and the Government

revenged itself by withdrawing from the Walters the office of printers

to the Customs, which had been held by the family for eighteen years.

During the war between Napoleon and Austria in 1805, the desire for news

was intense. To thwart the _Times_ the packets for Walter were stopped

at the outports, while those for the ministerial journals were hurried

to London. Complaint was made, and the reply was given that the editor

might receive his foreign papers as a _favour_; meaning thereby that if

the Government was gracious to the _Times_, the _Times_ should be

gracious to the Government; but Walter would accept no favour on such

terms. Thrown on his own resources, he contrived, by means of superior

activity and stratagem, to surpass the ministry in early intelligence of

events. The capitulation of Flushing in August 1809, was announced by

the _Times_ two days before the news had arrived through any other

channel. In the editorship of the paper he spared neither pains nor

expense. The best writers were employed, and wherever a correspondent or

a reporter displayed marked ability, he was carefully looked after and

his faculty utilised. Correspondents were posted in every great city in

the world, and well-qualified reporters were despatched to every scene

of public interest. The debates in Parliament, law proceedings, public

meetings, and commercial affairs, were all reported with a fulness and

accuracy which filled readers with wonder. What a visionary could

scarcely dare to ask, the _Times_ gave. To other journals imitation

alone was left. They might be more consistent politicians, but in the

staple of a newspaper, to be nearly as good as the _Times_ was their

highest praise.”

[Illustration:

THE TIMES

[Illustration: OR·DAILY·UNIVERSAL·REGISTER

PRINTED LOGOGRAPHICALLY]

NUMB. 940.

TUESDAY, JANUARY 1, 1788.

(Price Three-pence.)

^Theatre Royal, Drury Lane.^

By his MAJESTY’S COMPANY,

THIS EVENING,

Will be presented the Tragedy of

_JULIA,_

OR, THE ITALIAN LOVER.

The principal Characters by

Mr. KEMBLE and Mrs. SIDDONS.

The Prologue to be spoken by Mr. Kemble;

And the Epilogue by Mrs. Siddons.

With New Dresses, Decorations, &c.

To which will be added

The DESERTER

Henry, Mr. KELLY, Skirmish, Mr. BANNISTER, jun.

And Louisa, by Mrs. CROUCH.

To-morrow (by Desire) The Wonder, with, the 6th time, Harlequin, Jun.

On Thursday, the tragedy of Percy; Elwina, Mrs. Siddons.

* * * * *

_BY COMMAND OF HIS MAJESTY,_

And under the same DIRECTORS as the CONCERT

of ANTIENT MUSIC.

THE Oratorios of SOLOMON, ALEXANDER’S FEAST, with the CHOICE OF

HERCULES; JOSEPH; ACIS and GALATEA, with DRYDEN’S ODE; ESTHER; and

MESSIAH, will be performed on the six FRIDAYS in LENT, at the CONCERT

ROOM in TOTTENHAM STREET.

Subscriptions taken at Messrs. Longman and Broderip’s Music Shops in

the Haymarket and Cheapside, and at Mr. Ashley’s, No. 4, Pimlico, at

Three Guineas each, the Tickets NOT transferable.

* * * * *

_ROYALTY THEATRE,_

WELL STREET, NEAR GOODMAN’S FIELDS

THIS EVENING,

AN OCCASIONAL ADDRESS.

BY MR. PALMER,

In the Character of Christmas.

A Musical Entertainment called

THOMAS and SUSAN; Or,

The GENEROUS TAR

For the 3rd time, a New Pantomimic Entertainment,

called

The DESERTER of NAPLES;

Or, ROYAL CLEMENCY.

Under the Direction of MR. DELPINI.

The Airs, Duets, and Choruses composed by Mr. REEVE.

The DESERTER by MR. PALMER.

The other Characters by

Mr. W Palmer, Mr. Cooper, Mr. L’Estrange, Mr. Hudson,

and Mr. DELPINI.

Mrs. Delpini, Madems. Bitthemer, and Mrs. GIBBS.

End of the First Part, a Grand Representation of

MOUNT VESUVIUS at the Time of the Eruption, with

the Flowing of the Lava.

The Dances by Mr. Holland, Mad. Bitthemer, and Mad.

Constance; composed by M. MALTER.

A SONG by Master BRAHAM.

The Whole to conclude with (37th time) a new Pantomimic

Entertainment, called

HARLEQUIN . MUNGO;

OR, A PEEP INTO THE TOWER.

Harlequin, Mr. RAYNER, Jun.

Mungo Harlequin, Mr. BOURKE,

Pantaloon, Mr. FOLLETT, Sen.

Keeper of Wild Beasts and Warder of the Tower

(with a Chaunt), Mr. GRACE.

Captain, Sailor, and first waterman (with Songs),

Mr. ARROWSMITH.

Clown, Mr. FOLLETT, Jun.

Planter’s Wife, Mrs. BURNETT,

And, Columbine, Mrs. GIBBS.

In Part First a Dance of Slaves by Messrs. Hollands,

Bourke, Menage, &c.

To Conclude with a grand Ballet,

by Mons. Malter, Mr. Holland, Mad. Bitthemer, and

Mademoiselle Constance.

Boxes, 5s; Pit, 3s; First Gall., 2s; Second Gall., 1s.

Places for the Boxes to be taken of Mr. Clark, at the Stage Door of

the Theatre.

The Doors to be opened for the future at half-past Five, and to begin

precisely at half-past Six o’clock.

°⸸° No Money will be returned after the Curtain is drawn up, nor will

any person be admitted behind the scenes.

Vivant Rex & Regina.

N.B. Nothing under . . . . will be taken.

* * * * *

TO BE LETT, OR SOLD.

EXTENSIVE Premises in the Neighbourhood

of Cheapside.

Apply at No. 9, Cheapside.

* * * * *

_A CAUTION to prevent IMPOSITION.

SHARP’S CONCAVE RAZORS_

Are made of the very best steel that can be possibly procured in this

or any other country, tempered, and finished with the greatest nicety

and circumspection. Their superior excellence above all others has

made then more esteemed than any Razor now in use; the consequence of

which is that some persons have offered, and still do offer, an

inferior article under their name.

C. SHARP, Perfumer and Razor Maker to his Royal Highness the Prince of

Wales, at No. 131, Fleet Street, and No. 57, Cornhill,

Most respectfully intreats the public to observe that his Concave

Razors are not sold at any other places in London, but at his shops as

above, Sharp stamped on the blade of the Razors; all others are

counterfeit.

Sharp’s Metallic Razor Strops, which keep the Razor to good order,

without the use of a Hone or grinding, are not to be equalled; but the

above articles are too well esteemed to need anything being said in

their behalf. His Alpine Soap, for shaving, is by far the best adapted

for that purpose of any yet invented; it never causes the least

smarting sensation, but is perfectly soft, sweet, and pleasing.

Likewise his curious Cyprian Wash balls, great variety of shaving

cases and pouches, that hold all the implements necessary for shaving,

dressing, &c.

Sharp’s sweet hard and soft pomatums, are remarkable for keeping good

in any climate longer than any other. His Lavender Water, drawn from

the flowers, his warranted Tooth brushes and the Prince of Wales Tooth

Powder, are articles worthy the attention of the public.

Combs, Soaps, Wash balls, and every article in the Perfumery branch,

wholesale, retail, and for exportation.

N.B. Families, &c., who take any of Sharp’s articles by the dozen save

considerably.

A complete Dressing case fitted up with razor, combs &c., for 10s. 6d.

* * * * *

^KING’S THEATRE, Haymarket.^

By PARTICULAR DESIRE, on Thursday next, January 3rd, 1788,

WILL BE PRESENTED THE SERIO COMIC OPERA called

IL RE THEODORO in VENEZIA.

OR, THEODORE KING OF CORSICA AT VENICE.

The Principal Characters by

Sig. MORELLI, Sig. MORIGI,

Sig. BALELI, Sig. CALVESI,

And Sig. FINESCHI,

Signora SESTINI, and Signora STORACE.

The Music composed, in his best style, by the celebrated

Mr. PAESIELO.

Under the Direction of

Sig. MAZZINGHI;

And Leader of the Orchestra, Mr. CRAMER.

Painter and Mechanist, Sig. GAETANO MARINARI.

Inventor & Maker of the Dresses, Sig. LUPINO.

The doors to be opened at Six and to begin precisely at

Half-past Seven o’clock.

Pit, 10s. 6d. First Gallery, 5s. Upper Gallery, 3s.

Tickets to be had and Subscriptions paid as usual, at Messrs. Ransome,

Moreland, and Hammersley’s, Bankers, No. 57, Pall Mall.

End of Act I., A NEW DIVERTISEMENT, composed

by Mons. CHEVALIER, and performed by

Mons. VESTRIS, Mons. COULON,

And Mons. CHEVALIER;

The Two Miss SIMONETS, Signora REDINI,

And Mad. COULON.

End of the Opera, a new BALLET, composed by

Mons. NOVERRE, called

LES OFFRANDES A L’AMOUR,

And Performed by

Mons. VESTRIS, Mons. COULON,

And Mons. DIDELOT,

Miss HELLESBERG, Mad. VEDIE,

The other Characters by

Messrs. SAUNLIER, COULON, HENRY, SALA,

Mademoiselles GRENIERS, &c. &c.,

And MEZUKES.

N.B. For the Better accommodation of the Subscribers, the office is

removed back to Union Court, Haymarket.

The Nobility and Gentry are requested to take notice that the first

Masque Ball will be given at this place on Monday, the 4th of

February, 1788.

* * * * *

_NEW MUSIC._

This day is Published,

By LONGMAN and BRODERIP,

Musicsellers and Musical Instrument Makers to his Royal

Highness the PRINCE of WALES

No. 26, Cheapside, and No. 13, Haymarket.

_Authors._ £. _s. d._

J. Haydn. THREE SYMPHONIES for a grand Orchestra,

dedicated to his Royal Highness the Prince of

Wales. Op. 5 0 10 6

Ditto. A set of QUARTETTS for two Violins, Tenor and

Violoncello, expressive of the Passion of our

Saviour. Op. 48 0 8 0

Mozart. Two SYMPHONIES for a Grand Orchestra. Op. 5

and 9, each 0 6 0

Ditto. Six QUARTETTS, dedicated to Mr. Haydn. Op. 1 0 15 0

Ditto. QUARTETT for the Harpsichord 0 3 0

Storace. CARE DONNE CHE BRAMATE, sung by Signora

Storace in Il Re Theodore in Venezia 0 2 6

Pleyel. Two SONATAS for the Harpsichord, with an

accompaniment for a Violin. Op. 7 0 4 0

Ditto. TRIOS for a Violin, Tenor, and Violoncello.

Op. 11 0 6 0

Gìordano. Three GRAND DUETS for the Harpsichord, from

the works of Haydn 0 7 6

Chalon. THREE DUETS for the Harpsichord. Op. 7 0 7 6

Barthelemon. COMPLETE INSTRUCTIONS for the Pedal Harp,

with Airs, Arpegias, and Sonatas, and an easy

method for tuning 0 10 6

Percy. Six ITALIAN ARIETTAS in the Venetian style,

for the voice and Piano Forte. Op. 5 0 5 0

Starkel. Three SONATAS for the Harpsichord, with

Accompaniments. Op. 22 0 7 6

Millico. A Fourth set of Six ITALIAN CANZONETS,

dedicated to Lady Louisa Hervey 0 5 0

Bishop. Six MINUETS and Twelve COUNTRY DANCES for the

year 1788 0 2 6

Jones. Ditto ditto ditto 0 2 6

Shield. The FARMER. A comic opera, for the Voice and

Harpsichord 0 6 0

* * * * *

_NEW MUSIC._

This Day are Published,

By J. BLAND, No. 45, Holborn,

THE SONGS in Robin Hood, of “Charming Clorinda,” and “When generous

Wine,” sung by Mr. Bowden, 1s. each. “When ruddy Aurora,” and “The

Trump of Fame,” each 6d. “Aurora,” a ballad, 1s. He vowed to love me,

Goodwin cantata; O, thou wert born to please me, a duet; Ye woods and

ye mountains, an elegy; each 6d. Bland’s 13th and 14th Ladies’ Glees,

each, 1s. 6d. Ditto, first vol. of ditto, bound, 18s. Periodical

Ital.; song No. 35, 2s. 6d.; ditto, No. 36, 2s. 6d. Pleyel’s Sonatas,

composed for the Harpsichord. Op. 7, 4s. C. I. T. L. Sonatinas,

dedicated to Dr. Burney, 5s. Mozart’s Terzette, 2s. 6d. Bland’s

Harpsichord Collection, Nos. 1 to 6, each, 5s. Hoffmeister’s Duetts,

violin and violoncello, Op. 6 & 13, 4s. Ditto, Flute Trios 6s. Ditto,

Flute Quartets, 10s. 6d. And a variety of new publications.

* * * * *

_OIL AND LAMP WAREHOUSE._

No. 5, New Street, Covent Garden.

GEORGE DOWNING, Oil Merchant, proprietor of the above Warehouse, begs

leave to offer the most proper tender of his grateful acknowledgments

to the Nobility, Gentry, and public in general, for the repeated

favours conferred upon him. He respectfully informs his friends, that

the OIL and LAMP TRADE continues to be transacted upon the same

liberal terms that first recommended him to their particular

attention.

N.B. Orders for Town or Country executed with punctuality.

New Street, Covent Garden, Jan. 1, 1788.

* * * * *

_CALEDONIAN MACABAU SNUFF._

JOHN YOUNG, MANUFACTURER and VENDOR of the Hibernian high dried or

Lundy Foot’s Snuff, presents his respects to the Nobility, Gentry,

&c., with his Caledonian Macabau Snuff, which upon trial he is

convinced will be found deserving the estimation his Irish Snuff has

so justly acquired. Orders sent to his Snuff-Manufactory, No. 73 in

Drury Lane, near Russell Court, will be attended to with the highest

respect and gratitude.

N.B. Snuffs and Tobacco in the highest perfection.

* * * * *

_STATIONARY._

ADAM THOMPSON, at his paper Manufacturers’ Warehouse, Hand Court,

Upper Thames Street, begs leave to return to his friends sincere

thanks for all past favours, and as he is now well stocked with a

general and choice assortment of Writing and Printing, Wrapping,

Sugar, and Blue Papers, summer made, shall be happy to receive their

further orders, which shall be duly attended to on the most moderate

terms. Notes and Bills taken in Payment at one, two, and three months.

N.B. Has also about fifty reams French Mezzotinto Bay to be sold 20

per cent. below current price.

* * * * *

_NEW MUSIC._

This Day is Published,

By LONGMAN and BRODERIP, No. 26, Cheapside; No. 13, Haymarket, and at

their Manufactory in Tottenham Court Road,

MUSICAL INSTRUMENT MAKERS AND SELLERS TO HIS ROYAL HIGHNESS THE PRINCE

OF WALES,

The New Comic Opera, now performing at Covent Garden Theatre, with

great applause, called The Farmer, composed and compiled by Mr.

Shield, 6s. Pleyel’s two Grand Sonatas Op. 7, for the Piano Forte, 4s.

Pleyel’s three Trio Concertante, Op. 11, for a Violin Tenor and

Violoncello, 6s. Percy’s Italian Arietta Op. 5th, 5s. Mozart’s

Harpsichord Quartett, 2s. 6d. Complete Instructions for Pedal Harp,

with a Selection of Favourite Songs and Sonatas by Mr. Barthelemon,

10s. 6d. Stocket’s three Sonatas, Op. 22, with accompaniments, 7s. 6d.

Thomas and Susan; or, The Fortunate Tar, performed at the Royalty

Theatre, 3s. 6d. Chalon’s three Duets for the Pianoforte, Op. 7th, 7s.

6d. Mozart’s Airs, with Variations, for the Pianoforte, each 2s.

Breval’s easy Solos for the Violoncello, Op. 28, 7s. 6d. Clementi’s

Sonata, Op. 10, 3s. Lately imported from the Continent, great variety

of Harp Music, by the most Eminent Masters; together with the most

distinguished New Works of the following Authors, consisting of

Symphonies, Concertas, Quartetts, Trios, Duetts, Solos, and

Harpsichord Sonatas by Haydn, Pleyel, Kozeluch, Mozart, Breval,

Trickler, Todor, Devienne, Vanhal, Starkel, Viotti, &c. Also the

Overture and Songs of Tarare, and select collections of the most

favourite songs from the latest French Operas, for the

Harpsichord.--Where may be seen their new-improved grand & small Piano

Fortes, and Mr. Corri’s new invented Harpsichord Desk, with a

Dictionary of Musical Terms, Examples, &c. Also his newly invented

Piano Forte Board, with a Dictionary, &c. Each One Guinea.

* * * * *

_THE OPERA FANS._

To the Subscribers and Frequenters of the KING’S THEATRE.

Last Saturday were published, according to Act of Parliament.

THE Delivery, however, was put off till the Re-opening of the Opera

House next week, for the purpose of presenting them in the best state

of improvement.

These FANS, calculated to present at one view both the number of

boxes, including the additional ones, names of Subscribers, &c., have

been carefully compared, with the plan of the House as kept at the

Office, and will be sold only by the Proprietor,

Mrs. H. M., No. 81, Haymarket,

Where she will receive with respectful gratitude any commands from the

ladies, and wait on them if required.

* * * * *

_HANDEL’S SUBSCRIPTION_

Dedicated by Permission to His MAJESTY

This day is published,

THE ELEVENTH NUMBER OF HANDEL’S WORKS. The four First Numbers

comprehending the completest Score of the Oratorio of Athalia, the

four following the whole of Theodora, and the remainder a large

portion of the Messiah. The elegant Apotheosis of Handel will be

delivered to Subscribers only with the Twelfth Number.

Subscriptions are received by Dr. Arnold, No 480, Strand; Messrs.

Longman and Broderip, No. 13, Haymarket; and Birchall and Co., New

Bond Street.

* * * * *

This day is Published,

Price 2s. 6d. separately, or 4s. together,

AN ABRIDGMENT of the MEMORIAL

Address to the KING OF FRANCE,

By M. DE CALONNE,

Minister of State.

In FRENCH AND ENGLISH.

TRANSLATED from the French by W. WALTER

Printed at the _Logographic Press_, by J. WALTER, Printing House

Square, Blackfriars; and sold by Messrs. Robson and Clarke, and T.

Hookham, New Bond Street; P. Elmsley, Strand; Messrs. Egeron, Charing

Cross; and W. Richardson, Royal Exchange.

* * * * *

This day is Published,

Price One Shilling,

CRAZY KATE A

FAVOURITE BALLAD,

Taken from Cowper’s Task.

Set to Music, with accompaniments,

By JOHN MOULDS.

THE FEAST OF APOLLO, No. IV.,

Price One Shilling,

Containing a Favourite Overture for the Piano Forte

“Sans Vous, Ma Chère,” a Favourite Song

“The Sailor he fears not the Roar of the Seas,” ditto

London: Printed for G. Goulding, Haydn’s Head,

No. 6, James Street, Covent Garden,

Where may be had

LA FEVRE,

Taken from SIERNE.

A Favourite SONG, set to Music by HAYDN,

Price only Sixpence.

“The Sailor he fears not the Roar of the Seas,”

A Favourite SONG, set to Music, with Accompaniments,

by RELFE, Price One Shilling.

SANS VOUS, MA CHERE,

A Favourite SONG, sung by Mr. INCLEDON at Bath,

Composed by MOULDS, Price Sixpence.

* * * * *

^Theatre Royal, Covent Garden.^

THIS EVENING

Will be presented the revived Tragedy of

The ROMAN FATHER.

Horatius, Mr. Farren: Tullius Hostilius, Mr. Aickin;

Valerius, Mr. Davis; and Publius, Mr. Pope. Valeria,

Mrs. Merton; and Horatia, Miss Bruton.

In Act V will be introduced a Roman Oration,

To which will be added (6th time) a new Pantomime,

called

The DUMB CAKE;

Or, the REGIONS OF FANCY.

With new Music, Scenery, Dresses, Machinery, and

Decorations.

N.B. Nothing under full price will be taken.

To-morrow (not acted this season), The Suspicious Husband. Ranger, Mr.

LEWIS; and Clarinda, Mrs. Abingdon.

* * * * *

_PROPAGATION OF A LIE._

W. DICKINSON, Bond Street, has this day published a Print, from an

original Drawing by H. Bunbury, Esq., representing the Propagation of

a Lie, being a companion to the much admired prints of the Long

Minuet.

Likewise just published,

An Academy for Grown Horsemen; containing the completest

instructions for

Walking,

Trotting,

Cantering,

Galloping,

Stumbling, and

Tumbling

Illustrated with Copperplates, and adorned with a Portrait of the

Author, by Geoffry Cambado, Esq., Riding Master, Master of the Horse,

Grand Equerry to the Doge of Venice.

Where likewise is published all Mr Bunbury’s elegant and caricature

Prints.

* * * * *

_FESTIVAL OF ANACREON._

This Day is Published, Price 3s. 6d,

A New Edition of

THE FESTIVAL OF ANACREON, containing the Songs of Capt. Morris, Mr.

Hewerdine, and other Lyric Writers, as sung at the Anacreons Society,

the Beefsteak and Humbug Clubs.

Published by William Holland, No. 50, Oxford Street, near Berners

Street, removed from No. 66, Drury Lane.

Of whom may be had, just published,

A Portrait of Kitty Cut-a-Dash; a Dilly setting out from King’s Place

with a Guard; History of Modern Flagellants, in seven distinct works,

each of which may be had separate. Comtesse de Barre’s Whim; The

Pretty Nursery Maid; My Aunt; Hal’s Looking Glass; and a large

collection of Books, Pamphlets, Paintings, Drawings, and Prints for

the Cabinets of the Moralist, the Politician, and the Bon Vivant.

☞ Pæans of Pleasure and Memoirs of Kitty Cut-a-Dash will be speedily

published.

* * * * *

This day published,

Price Six Shillings, in Boards,

MEDICAL COMMENTARIES for the Year 1787, exhibiting a concise view of

the latest and most important Discoveries in Medicine and Medical

Philosophy, Collected and Published by

ANDREW DUNCAN, M.D.F.R. & A.S. Edin., &c.

Decade Second, Volume Second

Printed for C. Elliot, T. Kay and Co., opposite Somerset

Place, Strand, London; and C. Elliot, Edinburgh.

Of whom may be had,

Complete SETS of DECADE FIRST, from 1773 to 1785 inclusive. Ten vols.

8vo., price 3l. in boards, and 3l. 10s. bound.

Also, Vol. 8, for 1781-2, Vol. 9, for 1783-4; Vol. 10, for 1785; and

Vol. 1, Decade II. for 1786, at Six Shillings each, in boards.

N.B. As above may be had gratis, C. Elliot, T. Kay and Co.’s Catalogue

of Books, in all the different branches of Medicine, for 1788, with

the lowest prices affixed.

* * * * *

This day are Published,

Printed in One Volume, octavo, on a superfine medium

paper, price 6s., in Boards,

I.

FAMILIAR and FRIENDLY CORRESPONDENCE of FREDERICK THE SECOND, KING OF

PRUSSIA, with U. F. DE SUHM, Counsellor to the Elector of Saxony.

II.

Handsomely printed, in 2 vols., large octavo, on a superfine

medium paper, price 12s. in Boards,

A SELECTION from the WORKS of FRANCIS LORD BACON, Viscount St. Alban,

consisting of his ESSAYS on Civil, Moral, Literary, and Political

Subjects; the Advancement of Learning, System of Moral Philosophy,

Theology, &c., and his celebrated History of Life and Death, together

with his own Life, by Dr. WILLYMOTT.

III.

In 2 vols., 8vo, on a Superfine Medium Paper, Price 12s.

in Boards, illustrated with Copperplates,

A new and elegant Edition of

DR. DERHAM’S PHYSICO and ASTRO THEOLOGY; the first contains a

Demonstration of the Being and the Attributes of God from his Works of

the Creation; the second, a General Survey of the Heavens, with

considerable notes and many curious Observations.

IV.

In Three Volumes, Price 9s. sewed,

The MINIATURE PICTURES,

OR,

PLATONIC MARRIAGE

A NEW NOVEL,

By MRS. CARTWRIGHT

This Lady displays throughout the work a perfect knowledge of the

human passions, and the characters are portrayed in the most chaste

and elegant language.

V.

Elegantly printed, in a small pocket volume, on superfine

Writing Paper, Price 2s. 6d. sewed in Marble Paper,

A New Edition, being the third, of

LETTERS which passed between an ILLUSTRIOUS PERSONAGE and a LADY OF

HONOUR at Brighton.

London: Printed at the _Logographic Press_, by J. Walters, Printing

House Square, Blackfriars, and sold by T. Longman, Paternoster Row;

Robson and Clarke, New Bond Street; and W. Richardson, under the Royal

Exchange.

A History of Advertising from the Earliest Times. · 第 10 / 23 章