First M Additional Thousands
Run at the Same Time
=8-Sheet=
2 colors $250.00 $125.00
3 colors 300.00 150.00
4 colors 350.00 200.00
5 colors 400.00 250.00
=16-Sheet=
2 colors 525.00 325.00
3 colors 575.00 375.00
4 colors 650.00 450.00
5 colors 725.00 500.00
=24-Sheet=
2 colors 850.00 500.00
3 colors 1000.00 600.00
4 colors 1100.00 675.00
5 colors 1250.00 750.00
Above estimates are based on paper weighing 140 lbs. to the ream—size 42″
x 56″. Stone-drawing included, but not cost of original sketch.
_Helpful Hints_
Use good paper and non-fading inks.
Better prices can always be secured by furnishing your own sketches and
then getting competitive prices. Where the lithographer originates the
idea and furnishes the sketch he naturally and rightly charges liberally
for it.
Rain-lapped posters can be had at a slight additional expense. To
“rain-lapp” a poster means to paste the upper sheet over the margin
of the next lower sheet just as shingles are placed on a house. The
posters are usually pasted in sections four sheets high. Where posters
are unpasted, the bill-poster starts at the upper edge of the board in
placing the poster and pastes the lower sheet over the margin of the
next top sheet. In consequence, the board does not drain the rain as it
should, and the sheets tear off much more readily than with rain-lapped
paper.
It is a custom with lithographers that posters should be paid for when
the edition is completed, at a specified time, but they will store and
ship posters as needed for any reasonable length of time. Such storage
paper is usually protected by insurance for the customer’s benefit.
It is the habit of large poster advertisers to have the lithographer make
all separate shipments, a list, with quantity designated for each town,
being furnished by the advertiser for that purpose. The advertiser, in
such cases, pays actual cost of labor and materials for wrapping and
shipment, where the size of order is large enough to warrant.
You can save money on cost of paper by ordering a number, or a season’s
supply, of posters at one time, especially if the designs are similar in
color treatment. At any rate, the larger quantity insures a saving in
paper and press-work. The lithographer is thus saved the extra expense of
rush work, for which the advertiser always pays the penalty.
The cost of shipping for entire country is about four cents per
eight-sheet poster.
Make freight shipments of over forty pounds. Express shipments under
forty pounds.
_A pretty poster without selling argument is like a pretty
woman without brains. She compels your admiration for a time,
but loses out in the end._