_The cheap sketch is the most expensive in the end._
There are all kinds of posters, just as there are all grades of printing
and paper, and therefore there is a great variance in costs.
Shun the cheap poster and buy the best the lithographer can turn out. The
posting costs nearly ten times the cost of the poster—and the expense of
posting is just the same for a bad poster as a good one.
For the reason that one often wishes to know “about” what a certain
quantity of posters of a certain size would cost, the following table of
approximate costs is given. Everything depends upon the make-up of your
sketch and the manner in which it can be handled. An eight-sheet poster
with five colors on every sheet will cost much more than the same size
poster with five colors on some sheets and two on others. These prices
are based, therefore, on the average run of pictorial posters: