For the love of trade

As a country formed by unending waves of immigration, America can

be seen, superficially though, as a civilization of many

parallel literacies. Ethnic neighborhoods are still a fact of

life. Here one finds stores where only the native language is

spoken, with newspapers printed in Greek, Hungarian, German,

Italian, Ukrainian, Farsi, Armenian, Hebrew, Romanian, Russian,

Arabic, Japanese, Mandarin, Korean. Cable TV caters to these

groups, and so do many importers of products reminiscent of some

country where "food tastes real" and goods "last forever." All of

these carried-over literacies are, in final analysis, means of

self-constitution, bridges between cultures that will be burned

by the third generation. In practicing the literacy of origins,

human beings constitute themselves as split personalities

between two pragmatic contexts. One embodies expectations

characteristic of the context that relied upon literacy-

homogeneity, hierarchy, centralism, tradition. The other, of the

adopted country, is focused upon needs that effect the

transition to the civilization of illiteracy- heterogeneity,

horizontality, decentralism, tradition as choice, but not way of

life.

Aspects of immigration (and in general of human migration) need

to be addressed, not from the perspective of parallel

literacies, but as variations within a unifying pragmatic

framework. The de-culturization of people originating from many

countries and belonging to many nations is probably a unique

feature of America. It impacted all aspects of life, and

continues to be a source of vitality, as well as tension.

Immigrants arrive as literates (some more so than others) only to

discover that their literacy is relatively useless. That things

were not always like this is relatively well documented. Neil

Postman reported that the 17th-century settlers were quite

literate in terms characteristic of the time. Up to 95 percent

of the men were able to read the Bible; among women the

percentage reported is 62. They also read other publications,

some imported from England, and at the beginning of the second

half of the eighteenth century supported a printing industry

soon to become very powerful.

In importing their literacies, the English, as well as the French

and Dutch, imported all the characteristics that literacy

implies and which went into the foundation of the American

government. Over time, in the successive waves of immigration,

unskilled and skilled workers, intellectuals, and peasants

arrived. They all had to adapt to a different culture, dominated

by the British model but moving farther away from it as the

country started to develop its own characteristics. Each national

or ethnic group, shaped through practical experiences that did

not have a common denominator, had to adapt to others. The

country grew quite fast, as did its industry, transportation

system, farming, banking, and the many services made possible

and necessary by the overall economic development. To some

extent, literacy was an integral part of these accomplishments.

The young country soon established its own body of literature,

reflecting its own experience, while remaining true to the

literacy of the former mother country. I say to some extent

because, as the history of each of these accomplishments shows,

the characteristics inherent in literacy were opposed, under the

banner of States' rights, democracy, individuality, or progress.

With all this in mind, it is no wonder that Americans do not like

to hear that they are a nation of illiterates, as people from

much older cultures are sometimes inclined to call them (for

right or wrong reasons). No wonder either that they are still

committed to literacy; moreover, that they believe that it

represents a panacea to the problems raised by fast

technological cycles of change, by new modes of human

interaction, and by circumstances of practical experiences to

which they have to adapt. Educators and business-people are well

aware, and worried, that literacy in the classical sense is

declining. The sense of history they inherited makes them demand

that effort and money be spent to turn the tide and bring

America back to past greatness, or at least to some stability.

Probably the nature of this greatness is misunderstood or

misconstrued, since there is not much in the history of the

accomplishments of the United States that could rank the country

among the cultural giants of past and present civilizations.

Throughout its history, America always represented, to some

degree, a break with the values of the old world. The Europeans

who came to the Dutch, French, and English colonies had at least

one thing in common: they wanted to escape from the pragmatics

of hierarchy, centralized political and religious domination, and

fixed rules of social and cultural life representing a system of

order that kept them in their place. Freedom of religion-one of

the most sought after-is freedom from a dominant, unified

church and its vision of the unconditionally submissive

individual. Cultivating one's own land, another hope that

animated the settlers, is freedom from practical serfdom

imposed by the landowning nobility on those lower on the

hierarchy. John Smith's maxim that those who didn't work didn't

eat was perhaps the first blow to the European values that

ranked language and culture along with social status and

privilege.

Most likely, the immigrants, highborn and low, did not come with

the intention of overthrowing the sense and morals prevailing at

the time. The phase of imitation of the old, characteristic of

any development, extended from religious ceremonies to ways of

working, enjoying, educating, dressing, and relating to outsiders

(natives, slaves, religious sects). In this phase of imitation,

a semi-aristocracy established itself in the South, emulating

the English model. In protesting the taxes and punitive laws

imposed by King George III, the upper-class colonials were

demanding their rights as Englishmen, with all that this

qualifier entailed. Jefferson's model for the free United States

was that the agrarian state best embodied the classic ideals that

animated him. Jefferson was himself the model of literacy-based

practical experiences, a landed aristocrat who owned slaves, a

man trained in the logic of Greece and Rome. His knowledge came

from books. He was able to bring his various interests in

architecture, politics, planning, and administration in focus

through the pragmatic framework for which literacy was adequate.

Although Jefferson, among others, rejected monarchy, which his

fellow citizens would have set up, he did not hesitate to

exercise the almost kingly powers that the executive branch of

government entailed. His activity shows how monarchic centrality

and hierarchy were translated in the new political forms of

emerging democracies, within which elective office replaced

inherited power. In the history of early America, we can see how

literacy carries over the non-egalitarian model as it advanced

equality in people's natural rights and before the law, the power

of rules, and a sense of authority inspired by religion,

practiced in political life, and connected to expectations of

order.

Just as new trees sprout from the trunk of an old tree, so new

paradigms take root within an old one. People immigrated to

America to escape the old models. Challenged by the need to

provide a framework for their own self-identification, they

ended up establishing an alternative context for the unfolding of

the Industrial Revolution. In the process, they changed in more

ways than they could foresee. Politically, they established

conditions conducive to emancipation from the many constraints

of the system they left. Even their patterns of living, speaking,

behaving, and thinking changed. In 1842, Charles Dickens

observed of Americans that "The love of trade is assigned as a

reason for that comfortless custom...of married persons living

in hotels, having no fireside of their own, and seldom meeting,

from early morning until late at night, but at the hasty public

meals. The love of trade is a reason why the literature of

America is to remain forever unprotected: 'For we are a trading

people, and don't care for poetry: though we do, by the way,

profess to be very proud of our poets.'" Dickens came from a

culture that considered literacy one of the highest achievements

of England, so much so that, according to Jane Austen,

Shakespeare could be particularly appreciated by the English

alone (cf. Mansfield Park). She gave cultivation of the mind the

highest priority. Literature was expected to assist in defining

values and pointing out the proper moral and intellectual

direction. France was in a very similar position in regard to

its culture and literature; so were the German lands and Holland.

Even Russia, otherwise opposed to acknowledging the new

pragmatic context of industrial production, was affected by the

European Enlightenment.

De Toqueville, whose journey to America contributed to his fame,

made his historic visit in the 1830's. By this time, America had

time and opportunity to establish its peculiar character, so he

was able to observe characteristics that would eventually define

a new paradigm. The associated emerging values, based on a life

relatively free of historic constraints, caught his attention:

"The Americans can devote to general education only the early

years of life. [...] At fifteen they enter upon their calling,

and thus their education generally ends at the age when ours

begins. If it is continued beyond that point, it aims only

towards a particular specialized and profitable purpose; one

studies science as one takes up a business; and one takes up

only those applications whose immediate practicality is

recognized. [...] There is no class, then, in America, in which

the taste for intellectual pleasures is transmitted with

hereditary fortune and leisure and by which the labors of the

intellect are held in honor. Accordingly, there is an equal want

of the desire and power of application to these objects."

Opinions, even those of scholars of de Toqueville's reputation,

are inherently limited in scope. Sent by the French government

to examine prisons and penitentiaries in the New World, he wound

up writing a study of how a highly literate European understood

America's social and political institutions. Many of the

characteristics of the civilization of illiteracy were emerging

during the years of his visit. He highlighted the shortness of

political cycles, the orality of public administration, the

transience of commitments (the little there is of writing "is

soon wafted away forever, like the leaves of the sibyl, by the

smallest breeze"). Severance from the past, in particular, made

this visitor predict that Americans would have to "recourse to

the history of other nations in order to learn anything of the

people who now inhabit them." What we read in de Toqueville is

the expression of the surprise caused by discontinuity, by

change, and by a dynamics that in other parts of the world was

less obvious.

The New World certainly provided new themes, addressed and

interpreted differently by Americans and Europeans. The more

European cities of the Northeast- Boston, New York,

Philadelphia-maintained cultural ties to the Old World, as

evidenced by universities, scholars, poets, essayists, and

artists. Nevertheless, Washington Irving complained that one

could not make a living as a writer in the United States as one

could in Europe. Indeed, many writers earned a living as

journalists (which is a way of being a writer) or as civil

servants. The real America-the one Dickens so lamented-was

taking form west of the Hudson River and beyond the Appalachian

Mountains. This was truly a world where the past did not count.

America finally did away with slavery (as a by-product of the

Civil War). But at the same time, it started undoing some part

of the underlying structure reflected in literacy. The depth and

breadth of the process escaped the full understanding of those

literate Founding Fathers who set the process in motion, and was

only partially realized by others (de Toqueville included). It

clearly affected the nature of human practical experiences of

self-constitution as free citizens of a democracy whose chance to

succeed lay in the efficiency, not in the expressive power, of

ideas. America's industrial revolution took place against a

background different from that of the rest of the world- a huge

island indulging in relative autarchy for a short time. Forces

corresponding to the pragmatics of the post-industrial age

determined a course of opening itself and opening as much of the

world as possible-regardless of how this was to be accomplished.

The process still affects economic development, financial

markets, cultural interdependencies, and education.

"The best of the useful and the best of the ornamental"

Some will protest that over 150 years have gone by and the

American character has been shaped by more than the love of

trade. They will point to the literary heritage of Washington

Irving, Mark Twain, Henry Wadsworth Longfellow, Ralph Waldo

Emerson, Nathaniel Hawthorne, Henry James. Indeed, 20th century

American writers have been appreciated and imitated abroad.

Faulkner and Hemingway are the best known examples. Today,

American writers of lesser stature and talent are translated

into the various European languages, for the same reasons that

Disneyland was brought to France. Americans will point to

theaters (which presented European plays) and opera houses,

forgetting how late these acquisitions are, instituted when

economic progress was on a sound track. Indeed, the response to

these assertions is simple: the result of other influences is

not a change of course, but a much faster movement in the

direction America pursues.

A good example is given by education. The American colleges and

universities founded in the 18th and early 19th centuries

attempted to follow the traditional model of learning for its

own sake; that is, moral and intellectual improvement through

study of the age-old classics. This lasted until various

interest groups, in particular businessmen, questioned the

validity of an educational program that had little or no

pragmatic value. These schools were in the East-Harvard, Brown,

Yale, Columbia, William and Mary- and the curricula reflected

that of the Old World. In general, only the elite of America

attended them. The newer universities, the so-called Land Grant

colleges, later called state universities (such as Ohio State

University, Texas A & M), established west of the Allegheny

River during the last quarter of the 19th century, did indeed

pursue more pragmatic programs-agriculture and mechanics-to

serve the needs of the respective state, not the nation.

In view of this demand for what is useful, it is easy to

understand why American universities have become high (and

sometimes not so high) level vocational schools, substituting

for what high school rarely provided. Pragmatic requirements and

anti-elitist political considerations collided with the literate

model and a strange hybrid resulted. A look at how the course

offerings changed over time brings clear evidence that logic,

rhetoric, culture, appreciation of the word and of the rules of

grammar and syntax-all the values associated with a dominant

literacy-are relegated to specializations in philosophy,

literature, or written communication, and to a vast, though

confusing, repertory of elective classes, which reflect an

obsession with free choice and a leveling notion of democracy.

Literature, after being forced to give up its romantic claim to

permanency, associates itself with transitory approaches that

meet, with increasing opportunistic speed, whatever the current

agenda might be: feminism, multiculturalism, anti-war rhetoric,

economic upheaval. Human truth, as literary illusion or hope, is

replaced by uncertainty. No wonder that in this context programs

in linguistics and philology languish or disappear from the

curriculum. Economics lost its philosophic backbone and became

an exercise in statistics and mathematics.

When faced with a list of courses that a university requires,

most students ask, "Why do I need...?" In this category fall

literature, mathematics, philosophy, and almost everything else

definable within literacy as formative subject matter or

discipline. Blame for this attitude, if any can be uttered,

should not be put on the young people processed by the

university system. The students conform, as difficult as it might

be for them to understand their conformity, to what is expected

of them: to get a driver's license and a college diploma, and to

pay taxes. The expectation of a diploma does not result from

requirements of qualification but from the American obsession

with equality. America, which revolted against hierarchy and

inequality, has never tolerated even the appearance of

individual superiority. This led to a democracy that opposed

superiority, leveling what was not equal-rights or aptitudes,

opportunities or abilities-at any price. College education as

privilege, which America inherited from the Europe it left

behind, was considered an injustice. Over time, commercial

democracy turned college into another shopping mall. Today,

diplomas, from BA to Ph.D., are expected just for having

attended college, a mere prerequisite to a career, not

necessarily the result of rigorous mental application leading to

quality results. Young adults go to college because they heard

that one can get a better (read higher paying) job with a college

education.

The result of broadening the scope of university studies to

include professions for which only training is required is that

the value of a college diploma (but not the price paid for it)

has decreased. Some say that soon one will need a college diploma

just to be a street cleaner (sanitation engineer). Actually, a

person will not need a diploma, but will just happen to have

one. And the wage of a sanitation worker will be so high

(inflation always keeps pace with demagogy) that a college

graduate will feel more entitled to the job than a high school

dropout. When Thomas Jefferson studied, he realized that none of

his studies would help him run his plantation. Architecture and

geometry were subordinate to a literacy-dominated standard.

Nevertheless, education inspired him as a citizen, as it

inspired all who joined him in signing the Declaration of

Independence.

A context was established for further emancipation. The depth and

breadth of the process escaped the full understanding of those

who set the process in motion, and was at best partially

realized by very few others, de Tocqueville included. It clearly

affected the nature of human practical experiences of

self-constitution as free citizens of a democracy whose chance

to succeed lay in the efficiency of ideas, not in their

expressive power. Inventiveness was unleashed; labor-saving

devices, machinery that did the work of tens and hundreds of men

provided more and more immediate satisfaction than intellectual

exercise did.

Americans do not, if they ever did, live in an age of the idea

for its own sake or for the sake of the spirit. Maintaining

mental faculties or uplifting the spirit are imported services.

In the early history of the USA, the Transcendentalist movement,

of a priori intuitions, was a strong intellectual presence, but

its adherents only transplanted the seed from Europe. Those and

others-the schools of thought associated with Peirce, Dewey,

James, and Royce-rarely took root, producing a flower more

appreciated if it actually was imported. This is not a country

that appreciates the pure idea. America has always prided itself

in its products and practicality, not thinking and vision. "A

plaine souldier that can use a pick-axe and a spade is better

than five knights," according to Captain John Smith. His

evaluation summarizes the American preference for useful over

ornamental.

Paradoxically though, business leaders argued for education and

proclaimed their support for schools and colleges. At a closer

look, their position appears somewhat duplicitous. American

business needed its Cooper, Edison, and Bell, around whose

inventions and discoveries industries were built. Once these were

in place, it needed consumers with money to buy what industries

produced. Business supported education as a right and took all

the tax deductions it could in order to have this right serve

the interests of industry and business. Consequently, in American

society, ideas are validated only at the material level, in

providing utility, convenience, comfort, and entertainment, as

long as these maximize profit. "The sooner the better" is an

expectation of efficiency, one that does not take into

consideration the secondary effects of production or actions, as

long as the first effect was profit. Not the educated citizen,

but the person who succeeded in getting rich no matter how, was

considered the "smart" fellow, as Dickens learned during his

journey through America. Prompted by such a deeply rooted

attitude, Sidney Lanier, of Georgia, deplored the "endless tale/

of gain by cunning and plus by sale." To value success

regardless of the means applied is part of the American

teleology (sometimes in complicity with American theology).

Bertrand Russell observed of Machiavelli that no one has been

more maligned for simply stating the truth. The observation

applies to those who have taken upon themselves the task of

writing about the brave citizens of the free land. Dickens was

warned against publishing his American Notes. European writers

and artists, and visitors from Russia, China, and Japan have

irritated their American friends through their sincere remarks.

Not many Americans refer to Thorston Veblen, Theodore Dreiser,

Henry James, or to Gore Vidal, but the evaluations these authors

made of the American character have been criticized by the

majority of their compatriots whose sentimental vision of

America cannot cope with legitimate observations. Mark Twain felt

that he'd rather be "damned to John Bunyan's heaven" than be

obliged to read James's The Bostonians.

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