As to the paper of our ideal book, we are at a great disadvantage

compared with past times. Up to the end of the fifteenth, or indeed, the

first quarter of the sixteenth centuries, no bad paper was made, and the

greater part was very good indeed. At present there is very little good

paper made and most of it is very bad. Our ideal book must, I think, be

printed on hand-made paper as good as it can be made; penury here will

make a poor book of it. Yet if machine-made paper must be used, it

should not profess fineness or luxury, but should show itself for what

it is: for my part I decidedly prefer the cheaper papers that are used

for the journals, so far as appearance is concerned, to the thick,

smooth, sham-fine papers on which respectable books are printed, and the

worst of these are those which imitate the structure of hand-made

papers.

But, granted your hand-made paper, there is something to be said about

the substance. A small book should not be printed on thick paper,

however good it may be. You want a book to turn over easily, and to lie

quiet while you are reading it, which is impossible, unless you keep

heavy paper for big books.

And, by the way, I wish to make a protest against the superstition that

only small books are comfortable to read; some small books are tolerably

comfortable, but the best of them are not so comfortable as a fairly big

folio, the size, say, of an uncut Polyphilus or somewhat bigger. The

fact is, a small book seldom does lie quiet, and you have to cramp your

hand by holding it or else put it on the table with a paraphernalia of

matters to keep it down, a tablespoon on one side, a knife on another,

and so on, which things always tumble off at a critical moment, and

fidget you out of the repose which is absolutely necessary to reading;

whereas, a big folio lies quiet and majestic on the table, waiting

kindly till you please to come to it, with its leaves flat and

peaceful, giving you no trouble of body, so that your mind is free to

enjoy the literature which its beauty enshrines.

So far then, I have been speaking of books whose only ornament is the

necessary and essential beauty which arises out of the fitness of a

piece of craftsmanship for the use which it is made for. But if we get

as far as that, no doubt from such craftsmanship definite ornament will

arise, and will be used, sometimes with wise forbearance, sometimes with

prodigality equally wise. Meantime, if we really feel impelled to

ornament our books, no doubt we ought to try what we can do; but in this

attempt we must remember one thing, that if we think the ornament is

ornamentally a part of the book merely because it is printed with it,

and bound up with it, we shall be much mistaken. The ornament must form

as much a part of the book as the type itself, or it will miss its mark,

and in order to succeed, and to be ornament, it must submit to certain

limitations, and become architectural; a mere black and white picture,

however interesting it may be as a picture, may be far from an ornament

in a book; while on the other hand a book ornamented with pictures that

are suitable for that, and that alone, may become a work of art second

to none, save a fine building duly decorated, or a fine piece of

literature.

These two latter things are, indeed, the one absolutely necessary gift

that we should claim of art. The picture-book is not, perhaps,

absolutely necessary to man's life, but it gives us such endless

pleasure, and is so intimately connected with the other absolutely

necessary art of imaginative literature that it must remain one of the

very worthiest things toward the production of which reasonable men

should strive.

AN ESSAY ON PRINTING, BY WILLIAM MORRIS AND EMERY WALKER, FROM ARTS AND

CRAFTS ESSAYS BY MEMBERS OF THE ARTS AND CRAFTS EXHIBITION SOCIETY.

Printing, in the only sense with which we are at present concerned,

differs from most if not from all the arts and crafts represented in the

exhibition in being comparatively modern. For although the Chinese took

impressions from wood blocks engraved in relief for centuries before the

wood-cutters of the Netherlands, by a similar process, produced the

block books, which were the immediate predecessors of the true printed

book, the invention of movable metal letters in the middle of the

fifteenth century may justly be considered as the invention of the art

of printing. And it is worth mention in passing that, as an example of

fine typography, the earliest book printed with movable types, the

Gutenberg, or "forty-two line Bible" of about 1455, has never been

surpassed.

Printing, then, for our purpose, may be considered as the art of making

books by means of movable types. Now, as all books not primarily

intended as picture-books consist principally of types composed to form

letterpress, it is of the first importance that the letter used should

be fine in form; especially as no more time is occupied, or cost

incurred, in casting, setting, or printing beautiful letters than in the

same operations with ugly ones. And it was a matter of course that in

the Middle Ages, when the craftsmen took care that beautiful form should

always be a part of their productions whatever they were, the forms of

printed letters should be beautiful, and that their arrangement on the

page should be reasonable and a help to the shapeliness of the letters

themselves. The Middle Ages brought caligraphy to perfection, and it was

natural therefore that the forms of printed letters should follow more

or less closely those of the written character, and they followed them

very closely. The first books were printed in black letter, i. e., the

letter which was a Gothic development of the ancient Roman character,

and which developed more completely and satisfactorily on the side of

the "lower-case" than the capital letters; the "lower-case" being in

fact invented in the early Middle Ages. The earliest book printed with

movable type, the aforesaid Gutenberg Bible, is printed in letters

which are an exact imitation of the more formal ecclesiastical writing

which obtained at that time; this has since been called "missal type,"

and was in fact the kind of letter used in the many splendid missals,

psalters, etc., produced by printing in the fifteenth century. But the

first Bible actually dated (which also was printed at Mainz by Peter

Schoeffer in the year 1462) imitates a much freer hand, simpler,

rounder, and less spiky, and therefore far pleasanter and easier to

read. On the whole the type of this book may be considered the

ne-plus-ultra of Gothic type, especially as regards the lower-case

letters; and type very similar was used during the next fifteen or

twenty years not only by Schoeffer, but by printers in Strasburg,

Basle, Paris, Lubeck, and other cities. But though on the whole, except

in Italy, Gothic letter was most often used, a very few years saw the

birth of Roman character not only in Italy, but in Germany and France.

In 1465 Sweynheim and Pannartz began printing in the monastery of

Subiaco near Rome, and used an exceedingly beautiful type, which is

indeed to look at a transition between Gothic and Roman, but which must

certainly have come from the study of the twelfth or even the eleventh

century MSS. They printed very few books in this type, three only; but

in their very first books in Rome, beginning with the year 1468, they

discarded this for a more completely Roman and far less beautiful

letter. But about the same year Mentelin at Strasburg began to print in

a type which is distinctly Roman; and the next year Gunther Zeiner at

Augsburg followed suit; while in 1470 at Paris Udalric Gering and his

associates turned out the first books printed in France, also in Roman

character. The Roman type of all these printers is similar in character,

and is very simple and legible, and unaffectedly designed for use; but

it is by no means without beauty. It must be said that it is in no way

like the transition type of Subiaco, and though more Roman than that,

yet scarcely more like the complete Roman type of the earliest printers

of Rome.

A further development of the Roman letter took place at Venice. John of

Spires and his brother Vindelin, followed by Nicholas Jenson, began to

print in that city, 1469, 1470; their type is on the lines of the German

and French rather than of the Roman printers. Of Jenson it must be said

that he carried the development of Roman type as far as it can go: his

letter is admirably clear and regular, but at least as beautiful as any

other Roman type. After his death in the "fourteen eighties," or at

least by 1490, printing in Venice had declined very much; and though the

famous family of Aldus restored its technical excellence, rejecting

battered letters, and paying great attention to the "press work" or

actual process of printing, yet their type is artistically on a much

lower level than Jenson's, and in fact they must be considered to have

ended the age of fine printing in Italy. Jenson, however, had many

contemporaries who used beautiful type, some of which--as, e. g., that

of Jacobus Rubeus or Jacques le Rouge--is scarcely distinguishable from

his. It was these great Venetian printers, together with their brethren

of Rome, Milan, Parma, and one or two other cities, who produced the

splendid editions of the Classics, which are one of the great glories of

the printer's art, and are worthy representatives of the eager

enthusiasm for the revived learning of that epoch. By far the greater

part of these Italian printers, it should be mentioned, were Germans or

Frenchmen, working under the influence of Italian opinion and aims. It

must be understood that through the whole of the fifteenth and the first

quarter of the sixteenth centuries the Roman letter was used side by

side with the Gothic. Even in Italy most of the theological and law books

were printed in Gothic letter, which was generally more formally Gothic

than the printing of the German workmen, many of whose types, indeed,

like that of the Subiaco works, are of a transitional character. This

was notably the case with the early works printed at Ulm, and in a

somewhat lesser degree at Augsburg. In fact Gunther Zeiner's first type

(afterwards used by Schussler) is remarkably like the type of the

before-mentioned Subiaco books.

In the Low Countries and Cologne, which were very fertile of printed

books, Gothic was the favourite. The characteristic Dutch type, as

represented by the excellent printer Gerard Leew, is very pronounced and

uncompromising Gothic. This type was introduced into England by Wynkyn

de Worde, Caxton's successor, and was used there with very little

variation all through the sixteenth and seventeenth centuries, and

indeed into the eighteenth. Most of Caxton's own types are of an earlier

character, though they also much resemble Flemish or Cologne letter.

After the end of the fifteenth century the degradation of printing,

especially in Germany and Italy, went on apace; and by the end of the

sixteenth century there was no really beautiful printing done: the best,

mostly French or Low-Country, was neat and clear, but without any

distinction; the worst, which perhaps was the English, was a terrible

falling-off from the work of the earlier presses; and things got worse

and worse through the whole of the seventeenth century, so that in the

eighteenth printing was very miserably performed. In England about this

time, an attempt was made (notably by Caslon, who started business in

London as a type-founder in 1720) to improve the letter in form.

Caslon's type is clear and neat, and fairly well designed; he seems to

have taken the letter of the Elzevirs of the seventeenth century for his

model: type cast from his matrices is still in everyday use.

In spite, however, of his praiseworthy efforts, printing had still one

last degradation to undergo. The seventeenth century founts were bad

rather negatively than positively. But for the beauty of the earlier

work they might have seemed tolerable. It was reserved for the founders

of the later eighteenth century to produce letters which are positively

ugly, and which, it may be added, are dazzling and unpleasant to the eye

owing to the clumsy thickening and vulgar thinning of the lines: for the

seventeenth-century letters are at least pure and simple in line. The

Italian, Bodoni, and the Frenchman, Didot, were the leaders in this

luckless change, though our own Baskerville, who was at work some years

before them, went much on the same lines; but his letters, though

uninteresting and poor, are not nearly so gross and vulgar as those of

either the Italian or the Frenchman.

With this change the art of printing touched bottom, so far as fine

printing is concerned, though paper did not get to its worst till about

1840. The Chiswick press in 1844 revived Caslon's founts, printing for

Messrs. Longman the Diary of Lady Willoughby. This experiment was so far

successful that about 1850 Messrs. Miller and Richard of Edinburgh were

induced to cut punches for a series of "old style" letters. These and

similar founts, cast by the above firm and others, have now come into

general use and are obviously a great improvement on the ordinary

"modern style" in use in England, which is in fact the Bodoni type a

little reduced in ugliness. The design of the letters of this modern

"old style" leaves a good deal to be desired, and the whole effect is a

little too gray, owing to the thinness of the letters. It must be

remembered, however, that most modern printing is done by machinery on

soft paper, and not by the hand press, and these somewhat wiry letters

are suitable for the machine process, which would not do justice to

letters of more generous design.

It is discouraging to note that the improvement of the last fifty years

is almost wholly confined to Great Britain. Here and there a book is

printed in France or Germany with some pretension to good taste, but the

general revival of the old forms has made no way in those countries.

Italy is contentedly stagnant. America has produced a good many showy

books, the typography, paper, and illustrations of which are, however,

all wrong, oddity rather than rational beauty and meaning being

apparently the thing sought for both in the letters and the

illustrations.

To say a few words on the principles of design in typography: it is

obvious that legibility is the first thing to be aimed at in the forms

of the letters; this is best furthered by the avoidance of irrational

swellings and spiky projections, and by the using of careful purity of

line. Even the Caslon type when enlarged shows great shortcomings in

this respect: the ends of many of the letters such as the t and e are

hooked up in a vulgar and meaningless way, instead of ending in the

sharp and clear stroke of Jenson's letters; there is a grossness in the

upper finishings of letters like the c, the a, and so on, an ugly

pear-shaped swelling defacing the form of the letter: in short, it

happens to this craft, as to others, that the utilitarian practice,

though it professes to avoid ornament, still clings to a foolish,

because misunderstood conventionality, deduced from what was once

ornament, and is by no means useful; which title can only be claimed by

artistic practice, whether the art in it be conscious or unconscious.

In no characters is the contrast between the ugly and vulgar

illegibility of the modern type and the elegance and legibility of the

ancient more striking than in the Arabic numerals. In the old print each

figure has its definite individuality, and one cannot be mistaken for

the other; in reading the modern figures the eyes must be strained

before the reader can have any reasonable assurance that he has a 5, an

8, or a 3 before him, unless the press work is of the best; this is

awkward if you have to read Bradshaw's Guide in a hurry.

One of the differences between the fine type and the utilitarian must

probably be put down to a misapprehension of a commercial necessity:

this is the narrowing of the modern letters. Most of Jenson's letters

are designed within a square, the modern letters are narrowed by a third

or thereabout; but while this gain of space very much hampers the

possibility of beauty of design, it is not a real gain, for the modern

printer throws the gain away by putting inordinately wide spaces between

his lines, which, probably, the lateral compression of his letters

renders necessary. Commercialism again compels the use of type too small

in size to be comfortable reading: the size known as "Long primer" ought

to be the smallest size used in a book meant to be read. Here, again, if

the practice of "leading" were retrenched larger type could be used

without enhancing the price of a book.

One very important matter in "setting up" for fine printing is the

"spacing," that is, the lateral distance of words from one another. In

good printing the spaces between the words should be as near as

possible equal (it is impossible that they should be quite equal except

in lines of poetry); modern printers understand this, but it is only

practised in the very best establishments. But another point which they

should attend to they almost always disregard; this is the tendency to

the formation of ugly meandering white lines or "rivers" in the page, a

blemish which can be nearly, though not wholly, avoided by care and

forethought, the desirable thing being "the breaking of the line" as in

bonding masonry or brickwork, thus: [Illustration] The general solidity

of a page is much to be sought for: modern printers generally overdo the

"whites" in the spacing, a defect probably forced on them by the

characterless quality of the letters. For where these are boldly and

carefully designed, and each letter is thoroughly individual in form,

the words may be set much closer together, without loss of clearness. No

definite rules, however, except the avoidance of "rivers" and excess of

white, can be given for the spacing, which requires the constant

exercise of judgment and taste on the part of the printer.

The position of the page on the paper should be considered if the book

is to have a satisfactory look. Here once more the almost invariable

modern practice is in opposition to a natural sense of proportion. From

the time when books first took their present shape till the end of the

sixteenth century, or indeed later, the page so lay on the paper that

there was more space allowed to the bottom and fore margin than to the

top and back of the paper, thus:

[Illustration]

the unit of the book being looked on as the two pages forming an

opening. The modern printer, in the teeth of the evidence given by his

own eyes, considers the single page as the unit, and prints the page in

the middle of his paper--only nominally so, however, in many cases,

since when he uses a headline he counts that in, the result as measured

by the eye being that the lower margin is less than the top one, and

that the whole opening has an upside-down look vertically, and that

laterally the page looks as if it were being driven off the paper.

The paper on which the printing is to be done is a necessary part of our

subject: of this it may be said that though there is some good paper

made now, it is never used except for very expensive books, although it

would not materially increase the cost in all but the very cheapest. The

paper that is used for ordinary books is exceedingly bad even in this

country, but is beaten in the race for vileness by that made in America,

which is the worst conceivable. There seems to be no reason why ordinary

paper should not be better made, even allowing the necessity for a very

low price; but any improvement must be based on showing openly that the

cheap article is cheap, e. g., the cheap paper should not sacrifice

toughness and durability to a smooth and white surface, which should be

indications of a delicacy of material and manufacture which would of

necessity increase its cost. One fruitful source of badness in paper is

the habit that publishers have of eking out a thin volume by printing it

on thick paper almost of the substance of cardboard, a device which

deceives nobody, and makes a book very unpleasant to read. On the whole,

a small book should be printed on paper which is as thin as may be

without being transparent. The paper used for printing the small highly

ornamented French service-books about the beginning of the sixteenth

century is a model in this respect, being thin, tough, and opaque.

However, the fact must not be blinked that machine-made paper cannot in

the nature of things be made of so good a texture as that made by hand.

The ornamentation of printed books is too wide a subject to be dealt

with fully here; but one thing must be said on it. The essential point

to be remembered is that the ornament, whatever it is, whether picture

or pattern-work, should form part of the page, should be a part of the

whole scheme of the book. Simple as this proposition is, it is necessary

to be stated, because the modern practice is to disregard the relation

between the printing and the ornament altogether, so that if the two are

helpful to one another it is a mere matter of accident. The due relation

of letter to pictures and other ornament was thoroughly understood by

the old printers; so that even when the woodcuts are very rude indeed,

the proportions of the page still give pleasure by the sense of richness

that the cuts and letter together convey. When, as is most often the

case, there is actual beauty in the cuts, the books so ornamented are

amongst the most delightful works of art that have ever been produced.

Therefore, granted well-designed type, due spacing of the lines and

words, and proper position of the page on the paper, all books might be

at least comely and well-looking: and if to these good qualities were

added really beautiful ornament and pictures, printed books might once

again illustrate to the full the position of our Society that a work of

utility might be also a work of art, if we cared to make it so.

* * * * *

NOTE TO THE PRESENT EDITION: The following pages showing the Troy and

Chaucer types are printed from process blocks to insure fidelity to the

originals. The frontispiece and first page of text are also reproduced

in the same manner; page one, within the border, showing the Golden

type, the only other type used by William Morris.

[Sidenote: This is the Troy type]

The following passages are given to show the Troy & Chaucer types, and

four initials that were designed for the Froissart, but never used.

The land is a little land, Sirs, too much shut up within the narrow

seas, as it seems, to have much space for swelling into hugeness:

there are no great wastes overwhelming in their dreariness, no great

solitudes of forests, no terrible untrodden mountain-walls: all is

measured, mingled, varied, gliding easily one thing into another:

little rivers, little plains, swelling, speedily-changing uplands,

all beset with handsome orderly trees; little hills, little

mountains, netted over with the walls of sheep-walks: all is little;

yet not foolish and blank, but serious rather, and abundant of

meaning for such as choose to seek it: it is neither prison, nor

palace, but a decent home.

All which I neither praise nor blame, but say that so it is: some

people praise this homeliness overmuch, as if the land were the very

axle-tree of the world; so do not I, nor any unblinded by pride in

themselves and all that belongs to them: others there are who scorn

it and the tameness of it: not I any the more: though it would

indeed be hard if there were nothing else in the world, no wonders,

no terrors, no unspeakable beauties. Yet when we think what a small

part of the world's history, past, present, & to come, is this land

we live in, and how much smaller still in the history of the arts, &

yet how our forefathers clung to it, and with what care and

[Sidenote: This is the Chaucer type]

pains they adorned it, this unromantic, uneventful-looking land of

England, surely by this too our hearts may be touched and our hope

quickened.

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