In order to meet the national need for economy in the consumption of paper,
the Proprietors of _Punch_ are compelled to reduce the number of its pages,
but propose that the amount of matter published in _Punch_ shall by
condensation and compression be maintained and even, it is hoped,
increased.
It is further necessary that means should be taken to restrict the
circulation of _Punch_, and on and after March 14th its price will be
Sixpence. The Proprietors believe that the public will prefer an increase
of price to a reduction of matter.
Readers are urged to place an order with their Newsagent for the regular
delivery of copies, as _Punch_ may otherwise be unobtainable, the shortage
of paper making imperative the withdrawal from Newsagents of the
"on-sale-or-return" privilege.
In consequence of the increase in the price of _Punch_ the period covered
by subscriptions already paid direct to the _Punch_ Office will have to be
proportionately shortened.
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