A silence followed, of rather painful length. It was broken by the cheery
voice of Fulkerson, sent before him to herald Fulkerson's cheery person.
"Well, I suppose you've got the glorious success of 'Every Other Week'
down pretty cold in your talk by this time. I should have been up sooner
to join you, but I was nipping a man for the last page of the cover. I
guess we'll have to let the Muse have that for an advertisement instead
of a poem the next time, March. Well, the old gentleman given you boys
your scolding?" The person of Fulkerson had got into the room long before
he reached this question, and had planted itself astride a chair.
Fulkerson looked over the chairback, now at March, and now at the elder
Dryfoos as he spoke.
March answered him. "I guess we must have been waiting for you,
Fulkerson. At any rate, we hadn't got to the scolding yet."
"Why, I didn't suppose Mr. Dryfoos could 'a' held in so long. I
understood he was awful mad at the way the thing started off, and wanted
to give you a piece of his mind, when he got at you. I inferred as much
from a remark that he made." March and Dryfoos looked foolish, as men do
when made the subject of this sort of merry misrepresentation.
"I reckon my scolding will keep awhile yet," said the old man, dryly.
"Well, then, I guess it's a good chance to give Mr. Dryfoos an idea of
what we've really done--just while we're resting, as Artemus Ward says.
Heigh, March?"
"I will let you blow the trumpet, Fulkerson. I think it belongs strictly
to the advertising department," said March. He now distinctly resented
the old man's failure to say anything to him of the magazine; he made his
inference that it was from a suspicion of his readiness to presume upon a
recognition of his share in the success, and he was determined to second
no sort of appeal for it.
"The advertising department is the heart and soul of every business,"
said Fulkerson, hardily, "and I like to keep my hand in with a little
practise on the trumpet in private. I don't believe Mr. Dryfoos has got
any idea of the extent of this thing. He's been out among those
Rackensackens, where we were all born, and he's read the notices in their
seven by nine dailies, and he's seen the thing selling on the cars, and
he thinks he appreciates what's been done. But I should just like to take
him round in this little old metropolis awhile, and show him 'Every Other
Week' on the centre tables of the millionaires--the Vanderbilts and the
Astors--and in the homes of culture and refinement everywhere, and let
him judge for himself. It's the talk of the clubs and the dinner-tables;
children cry for it; it's the Castoria of literature and the Pearline of
art, the 'Won't-be-happy-till-he-gets-it of every enlightened man,
woman, and child in this vast city. I knew we could capture the country;
but, my goodness! I didn't expect to have New York fall into our hands at
a blow. But that's just exactly what New York has done. 'Every Other Week'
supplies the long-felt want that's been grinding round in New York and
keeping it awake nights ever since the war. It's the culmination of all
the high and ennobling ideals of the past."
"How much," asked Dryfoos, "do you expect to get out of it the first
year, if it keeps the start it's got?"
"Comes right down to business, every time!" said Fulkerson, referring the
characteristic to March with a delighted glance. "Well, sir, if
everything works right, and we get rain enough to fill up the springs,
and it isn't a grasshopper year, I expect to clear above all expenses
something in the neighborhood of twenty-five thousand dollars."
"Humph! And you are all going to work a year--editor, manager, publisher,
artists, writers, printers, and the rest of 'em--to clear twenty-five
thousand dollars?--I made that much in half a day in Moffitt once. I see
it made in half a minute in Wall Street, sometimes." The old man
presented this aspect of the case with a good-natured contempt, which
included Fulkerson and his enthusiasm in an obvious liking.