SELLING AT AUCTION

By John Anderson, Jr.

While the auctioneer is admitted to be an important factor in the

handling of a book once it has become a finished product, his

relations to it are not clearly understood, even by many of those who

avail themselves of his services as a medium of sale or purchase. An

endeavor shall therefore be made to present here, in the simplest

possible way, some facts which may prove both pertinent and

enlightening.

It is to be presumed that the auctioneering of books began at the time

when it first became apparent to the owners of libraries that a

necessity existed for the establishment of a system by which they

could reach the largest number of buyers, and bring about the quickest

sales and returns, for these are, admittedly, the distinguishing

features of the auction method, as opposed to all others.[4] Selling

to the highest bidder proved the happy solution of the problem, and to

this day it has been universally recognized as the most satisfactory

method of dispersion. To quote a book as having sold for so much at

auction gives it in the minds of all true bookmen the best possible

criterion of value. The prices obtained, though variable, represent a

consensus of opinion, and may be considered as standards.

[Footnote 4: "But it was soon perceived, that when

necessity or inclination determined the disposal of

libraries, the auction method was on the whole by

far the best, producing as it did, and still does,

competition amongst a larger circle of intending

purchasers, with a better result than would have

been obtained by selling _en bloc_."--JOHN LAWLER,

in "Book Auctions in England in the Seventeenth

Century."]

So far as can be traced, the earliest known book auctions took place

in Holland. The library of Marnix of St. Aldegonde was sold by

Christopher Poret at Leyden, July 6, 1599, this being the earliest

recorded sale. The first English book sale is supposed to have been

that held on October 31, 1676, when the library of the then lately

deceased Rev. Lazarus Seaman was sold at his residence in Warwick

Court, Warwick Lane, London, by William Cooper. The earliest known

sale in America occurred at the Crown Coffee House in Boston, on July

2, 1717, and succeeding days, when was dispersed the library of the

famous early New England divine, Rev. Ebenezer Pemberton. Philadelphia

held book auction sales many years in advance of New York, the

earliest known being that of the library of Charles Read, in 1737. The

date of the first sale in New York is unknown, as is the name of the

auctioneer, but an advertisement of McLaughlin & Blakely, of 41 Maiden

Lane, in a paper of May 4, 1825, reads as follows, "From the long

acquaintance of Mr. McLaughlin with the book auction business, he

trusts that the firm will receive a consequent share of public

patronage." It is known that McLaughlin & Co. held unimportant book

sales at 78 Maiden Lane in 1824, and late though this date is, it will

have to stand as representing the earliest book auction sale in New

York until newly discovered evidence reveals an earlier recorded

one.[5]

[Footnote 5: "Seventy Years of Book Auctions in New

York," Robert F. Roden.]

It rarely happens that a really great collection of books is sold

otherwise than at auction. The collector recognizes that the taste and

judgment displayed by him in the acquirement of his library will, by

the medium of the auctioneer's carefully prepared catalogue, be made

evident to all succeeding generations of book lovers. How many would

to-day know the names of George Brinley, John Allan, and William

Menzies, were it not for the sale catalogues of their collections?

They attained book-fame without having sought it.

In this connection, an extract may be quoted from the will of Edmond

de Goncourt, the distinguished French writer and collector:--

"My wish is that my Drawings, my Prints, my Curiosities, my

Books--in a word, these things of Art which have been the

joy of my life--shall not be consigned to the cold tomb of a

Museum, and subjected to the stupid glance of the careless

passer-by; but I require that they shall all be dispersed

under the hammer of the auctioneer, so that the pleasure

which the acquiring of each one of them has given me shall

be given again, in each case, to some inheritor of my own

tastes."

A list of those whose libraries have been dispersed at public auction

would contain an astonishing proportion of names great in the world's

history. Even in cases where the collections were not directly

dispersed by the auction method, it will be found that the bulk of the

more important works contained therein had, at some previous period,

passed through the auctioneer's hands.

To unthinking minds, there exist certain prejudices against the

auction method, doubtless due to a want of discrimination between the

many who faithfully pursue their calling, and the few who by

questionable dealings have dishonored and discredited themselves

rather than their craft. Benjamin Franklin is only one among many of

the American book auctioneers whose names were synonymous with

integrity during the long period--nearly two hundred years--in which

their services were employed in the dispersal of libraries. The long

and honorable careers of certain of the English book auction

houses--notably that of Messrs. Sotheby, Wilkinson & Hodge, founded in

1744--shows conclusively that the business itself has been accepted by

the public, as forming an essential part in disseminating the world's

literature.

The auctioneer is in a position to extend many exceptional advantages

to his customers.

The quantity and variety of the books offered is far greater than is

possible to be found in the stock of any dealer, being subject to

constant additions and changes. The average quality is high where the

auctioneer makes the sales of private collections a specialty, and

much inferior where dependence is placed upon the sale of material

received from the booksellers which they have been unable to sell

after repeated efforts. Naturally, the better items are reserved for

their own shelves. Among the leaders in the book auction trade, it

will be found that a very large proportion of the material offered by

them comes from authentic private sources, though, in many cases,

there is a disinclination on the part of the owner to allow the use of

his or her name in connection with the sale.

The prices obtained for books at sales held by regular book

auctioneers (no pretence of recognition need be accorded furniture and

bric-a-brac auctioneers, who occasionally secure consignments of books

from parties unaware of the existence of an establishment devoted

exclusively to their sale) are necessarily variable, being governed,

as is everything else, by the law of demand and supply. A particularly

choice item will command about the same price whenever offered,--generally

an increasing one,--but the ordinary book can often be obtained at

bargain figures. This element of uncertainty goes far toward making

the auction sale so attractive to collectors with slender purses, as

also to those who may be designated "moral book-gamblers," always

ready to take a chance where the outcome is problematical. Many fine

collections have been gathered by well-informed private buyers, who

made a point of attending auction sales, and purchasing desirable

items, when for some reason the prices were lower than usual. Some of

these collections have since been sold at auction, and the owners have

netted a handsome profit on their investments.

Many book buyers entertain erroneous ideas regarding the condition of

the volumes sold at leading auction houses, confounding them with

those sold at storage warehouses, furniture auction rooms, etc. The

fact is, a very large proportion of the books, even of the older

species, are in fine, clean condition, many being in choice bindings,

and equal to the most fastidious requirement.

An indication of the important relation of the book auctioneer to the

market, as a source of supply, may be judged from the issue of a

bulletin by the American Library Association during the past year,

calling attention of the three thousand or more public libraries of

the country to the advantages of purchasing at auction sales,

recommending certain named houses, and outlining the mode of procedure

in sending bids. It took years of hard and discouraging labor to bring

about conditions that would warrant this recognition.

The great majority of buyers at book auctions reside in localities

widely removed from the cities where the sales are held, and it is, of

course, necessary that these customers should be given equal

advantages with the home buyers in effecting purchases at sales. The

printed catalogue is made the medium of this accomplishment. The books

are described in detail, mention being made of the author's name, the

title, size, binding, place, and date of publication, and condition

(if either above or below the average). If the edition is special, or

it is a large paper copy, this is duly set forth in the description.

All imperfections are carefully noted. The aim of the auctioneer is to

bring the book or set of books so clearly before the mind of the

prospective buyer as to gain his confidence. An express stipulation is

made in the conditions of sale that any book found to be otherwise

than as described may be returned, but as the auctioneer desires to

avoid this contingency, he is generally careful in his descriptions,

and they may, as a rule, be depended upon.

A printed slip is enclosed in each catalogue on which the intending

purchaser notes the numbers of the lots he desires and the limit of

price to which he is prepared to go. It is then forwarded by mail to

the auction house, where the slips are tabulated by a clerk, the names

and amounts being placed against each item in a specially prepared

catalogue. Incidentally, it may be stated that all bids are

considered as strictly confidential.

At the time of sale, the principal of the establishment, or one of his

chief assistants, takes his place in the audience on an even footing

with all other buyers, and uses the bids, as enrolled, in competition

with such as may be offered by other attendants at the sale.

Where two or more bids have been received on any item, the competition

is first narrowed by the elimination of all except the two highest

ones, and then the start is made at a figure just beyond the second

highest. The battle between the auctioneer, acting as the

representative of the out-of-town bidder, and some ardent book lover

personally attending the sale, for the possession of a particularly

coveted work, often provokes genuine enthusiasm. It is finally knocked

down to the highest bidder at the point where competition ceases, and

this is often much below the limit named by the buyer. The wise

purchaser at auction, when assured of the honorable standing of the

house with which he deals, will not hesitate in sending liberal bids,

for by so doing he will gain much and lose little.

The methods of conducting sales and handling bids differ somewhat in

the various cities, but that, as above outlined, is adopted by the

leading houses. In some concerns, the auctioneer himself executes the

commissions from the rostrum, but when this is done, even though he

may be a man of the strictest integrity, the method is open to

criticism, it being well understood that the reputation of an

auctioneer is largely dependent on the high prices he obtains.

There is a material difference between the English and American

methods of cataloguing books for sale at auction. In England the

charges are inclusive, the cost of printing, postage, etc., being

assumed by the auctioneer, so that he finds it to his interest to

compress catalogue descriptions into the narrowest possible compass,

to minimize the distribution of the catalogue, and to spend as small

an amount of money in advertising as possible. In America, the charges

are exclusive, the commission representing the auctioneer's only

interest, and the incidental expenses of printing, etc., are paid by

the consignor. Because of this, a more liberal policy is pursued as to

expenditures. Many good titles that are bunched in lots in the London

sales are here separately catalogued, mention is made of all defects,

and, on the average, more careful attention is paid to the details of

the descriptions. Catalogues are given a wider circulation in America,

and more dependence is placed on the receipt of bids from out-of-town

buyers. New methods and channels of advertising are being constantly

considered and utilized. It is believed that these elements, combined,

conduce to the benefit of the consignor, when the material offered

possesses real interest and value.

The auctioneer who conducts a modern high-class establishment, where a

guaranty of intelligent service is given, can employ only the best

available talent for cataloguing purposes, either men of proved

ability and special knowledge, or those that show a decided aptitude

for the work and give promise of attainment.

Most book auction houses in this country are obliged to call in the

services of an interpreter when a book in other than the English or

French language is to be catalogued, but in Europe the force employed

is, as a rule, equal to all emergencies. To illustrate the variety of

demand made upon the modern auctioneer, in this line, it may be stated

that the establishment with which the writer is connected, can

catalogue items in English, French, German, Italian, Spanish,

Portuguese, Latin, Greek, Dutch, Swedish, and Danish; in fact, nearly

all of the European, and some of the Oriental Languages, without

calling upon outside help.

A book auctioneer would find it as impossible to properly handle books

without the use of a suitable reference library, as for a carpenter to

work without tools. In a live, up-to-date auction house, every

bibliographical work of real value not already possessed is secured

when found in the open markets, and consulted frequently. These

collections often represent an expenditure of thousands of dollars.

Some single works call for the outlay of hundreds, but they are

essential for the use of the expert cataloguer.

The labor involved in handling books in connection with their sale at

auction is very heavy. Supposing that a library of, say, five thousand

volumes is offered for sale. It is packed by the owner, or under his

directions, and is forwarded to the auctioneer. The boxes are opened

and the contents placed in a special compartment. They are then

catalogued, each item being separately handled. Another clerk then

arranges them for exhibition on the shelves, where they remain until

the time of sale. During the sale, they are again exhibited, and

handled, and after it are laid aside in groups, according to their

newly acquired ownership. When shipment is made the following day, or

later, another handling is required. No scheme can be devised that

will admit of less than four handlings of the entire lot. When we

consider that in some establishments nearly a million separate items

are received and sold each season, some idea may be formed of the

labor involved.

The auctioneer has been obliged to either adapt his business to modern

conditions, even though it entails heavy expense and added burdens, or

take a rear place in the procession. Business cannot be transacted now

as it was even five years ago, though many attempt to do it by the

antiquated methods of the times "befo' de war." More books are sold

by auction each successive year; and with the wonderful progress being

made in the literary development of this great country, it is likely

that the auctioneer will become in the near future an even more

important factor in the formation and dissemination of libraries than

ever before.

The following extract from a magazine article on "The Book Auction,"

written years ago by Joel Benton, may be deemed a fitting conclusion.

He said:--

"In no one place are there so many eager patrons of the book

auction as in New York. Here are men who can give thousands

of dollars for a single book, if they choose, and add it to

an already extremely valuable collection.

"It is pleasant to see these men and their representatives

sitting in the auction room, and poring, over their

catalogues. There are times when they must not be disturbed,

or spoken to. Great issues depend upon their utmost

attention. Not Izaak Walton, the many rare editions of whose

one great book they rapturously fish for, ever fished more

intently for trout and grayling than they for the beauties

of thought and of the printer's art.

"No idyls of the brook call your chronic book buyer to bask

in green meadows, and under cerulean skies while the auction

season lasts. The pine floor, the gaslight, and the voice of

the auctioneer hold him. His house may overflow with

thousands of unshelved volumes. Naught cares he. It is not

because he is short of reading that he buys. It is because

he is drawn by that fascinating, never-to-be-accounted-for,

and inexpressible ardor of the pursuit. I have a friend who

says he would rather attend a book auction than spend an

evening with the President, or with our greatest general, or

with a literary lion like Tennyson or Browning."

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