INTRODUCTION 1
By THEODORE L. DE VINNE, of Theodore L.
De Vinne & Company, Printers, New York.
THE AUTHOR 4
By GEORGE W. CABLE, Author of "Grandissimes,"
"The Cavalier," and other books. Resident of
Northampton, Massachusetts.
THE LITERARY AGENT 9
By PAUL R. REYNOLDS, Literary Agent, New York,
representing several English publishing houses and
American authors.
THE LITERARY ADVISER 16
By FRANCIS W. HALSEY, formerly Editor of the
_New York Times Saturday Review of Books_, and
literary adviser for D. Appleton & Company. Now
literary adviser for Funk & Wagnalls Company, New York.
THE MANUFACTURING DEPARTMENT 25
By LAWTON L. WALTON, in charge of the
manufacturing department of The Macmillan Company,
Publishers, New York.
THE MAKING OF TYPE 31
By L. BOYD BENTON, Mechanical Manager of the
Jersey City factory of the American Type Founders'
Company.
HAND COMPOSITION AND ELECTROTYPING 41
By J. STEARNS CUSHING, of J. S. Cushing &
Company, Norwood, Massachusetts, one of the three
concerns forming the Norwood Press.
COMPOSITION BY THE LINOTYPE MACHINE 53
By FREDERICK J. WARBURTON, Treasurer of the
Mergenthaler Linotype Machine Company.
COMPOSITION BY THE MONOTYPE MACHINE 66
By PAUL NATHAN, a member of Wood & Nathan,
New York, selling agents for the Lanston Monotype
Machine.
PROOF-READING 77
By GEORGE L. MILLER, with the Charles Francis
Press, New York.
PAPER MAKING 89
By HERBERT W. MASON, of S. D. Warren & Company,
Paper Makers, Boston, Massachusetts.
PRESSWORK 99
By WALTER J. BERWICK, of Berwick & Smith
Company, Norwood, Massachusetts, one of the three
concerns constituting the Norwood Press.
THE PRINTING PRESS 112
By OTTO L. RAABE, with R. Hoe & Company, New
York, Printing Press Manufacturers.
PRINTING INK 139
By JAMES A. ULLMAN, of Sigmund Ullman Company,
Ink Makers, New York.
THE PRINTER'S ROLLER 144
By ALBERT S. BURLINGHAM, President of the
National Roller Company, New York.
THE ILLUSTRATOR 154
By CHARLES D. WILLIAMS, Artist, New York.
HALF-TONE, LINE, AND COLOR PLATES 164
By EMLYN M. GILL, President of the Gill
Engraving Company, New York.
THE WAX PROCESS 176
By ROBERT D. SERVOSS, Engraver of maps,
etc., by the wax process, New York.
MAKING INTAGLIO PLATES 180
By ELMER LATHAM, Manager of the mechanical
department of M. Kramer & Company, Photogravure
Makers, Brooklyn, New York.
PRINTING INTAGLIO PLATES 190
By GEORGE W. H. RITCHIE, Printer of
photogravure plates, etchings, etc., New York.
THE GELATINE PROCESS 198
By EMIL JACOBI, Manager of the factory
of the Campbell Art Company, New York, and
Elizabeth, New Jersey.
LITHOGRAPHY 204
By CHARLES WILHELMS, late of
Sackett-Wilhelms Lithographing and Printing
Company, Brooklyn, New York.
COVER DESIGNING 216
By AMY RICHARDS, Artist, New York, her
specialty being cover designs.
THE COVER STAMPS 221
By GEORGE BECKER, of Becker Brothers
Company, Die Cutters, New York.
BOOK CLOTHS 226
By HENRY P. KENDALL, of the Holliston Mills,
Book Cloth Manufacturers, Norwood, Massachusetts.
BOOK LEATHERS 234
By ELLERY C. BARTLETT, of Louis Dejonge &
Company, Dressers and Importers of Book Leathers,
New York.
THE BINDING 237
By JESSE FELLOWES TAPLEY, President of
J. F. Tapley Company, Binders, New York.
SPECIAL BINDINGS 248
By HENRY BLACKWELL, Fine Binder, New York.
COPYRIGHTING 257
By FREDERICK H. HITCHCOCK, Member of the
New York Bar; President of The Grafton Press,
Publishers, New York.
PUBLICITY 269
By VIVIAN BURNETT, formerly in charge of
the Publicity Department of McClure, Phillips
& Company, Publishers, New York.
REVIEWING AND CRITICISING 292
By WALTER LITTLEFIELD, a Member of the Staff
of the _New York Times Saturday Review of Books_,
and literary correspondent of the _Chicago
Record-Herald_, and other papers.
THE TRAVELLING SALESMAN 303
By HARRY A. THOMPSON, formerly representing
John Lane, and Small, Maynard & Company, Publishers.
Now one of the Associate Editors of the _Saturday
Evening Post_, Philadelphia.
SELLING AT WHOLESALE 320
By JOSEPH E. BRAY, formerly with A. C.
McClurg & Company, Wholesalers, Chicago. Now with
the Outing Publishing Company, New York.
SELLING AT RETAIL 328
By WARREN SNYDER, Manager of the Book Stores
of John Wanamaker, Philadelphia and New York.
SELLING BY SUBSCRIPTION 339
By CHARLES S. OLCOTT, Manager of the
Subscription Department of Messrs. Houghton,
Mifflin & Company, New York.
SELLING AT AUCTION 350
By JOHN ANDERSON, Jr., President of the
Anderson Auction Company, New York.
SELECTING FOR A PUBLIC LIBRARY 362
By ARTHUR E. BOSTWICK, Chief of the
Circulation Department of the New York Public Library.
RARE AND SECOND-HAND BOOKS 370
By CHARLES E. GOODSPEED, Dealer in Rare and
Second-hand Books, Boston.