One writer gloomily said, recently, that every cinema was in a bad way,
and inferred that the films were a failure; the distressing shrinkage
of the audiences signified the general non-approval of the tone of the
films submitted. It is not that the people have not the money; in spite
of the stress of the times, cinema theatres are the best patronized
places of amusement, and the fact that these companies are paying a
dividend (anything from seventy-five to ninety per cent.), spells, in
one word, “success,” which means a good turnover and good profits.