"Of course not. They're something new." Burckhardt hesitated, and the
man said persuasively, "Look, try them out at my risk. If you don't
like them, bring back the empty pack and I'll refund your money. Fair
enough?"
Burckhardt shrugged. "How can I lose? But give me a pack of
Chesterfields, too, will you?"
He opened the pack and lit one while he waited for the elevator. They
weren't bad, he decided, though he was suspicious of cigarettes that
had the tobacco chemically treated in any way. But he didn't think
much of Ralph's stand-in; it would raise hell with the trade at the
cigar stand if the man tried to give every customer the same
high-pressure sales talk.
The elevator door opened with a low-pitched sound of music. Burckhardt
and two or three others got in and he nodded to them as the door
closed. The thread of music switched off and the speaker in the
ceiling of the cab began its usual commercials.
No, not the _usual_ commercials, Burckhardt realized. He had been
exposed to the captive-audience commercials so long that they hardly
registered on the outer ear any more, but what was coming from the
recorded program in the basement of the building caught his
attention. It wasn't merely that the brands were mostly unfamiliar; it
was a difference in pattern.
There were jingles with an insistent, bouncy rhythm, about soft drinks
he had never tasted. There was a rapid patter dialogue between what
sounded like two ten-year-old boys about a candy bar, followed by an
authoritative bass rumble: "Go right out and get a DELICIOUS
Choco-Bite and eat your TANGY Choco-Bite _all up_. That's
_Choco-Bite_!" There was a sobbing female whine: "I _wish_ I had a
Feckle Freezer! I'd do _anything_ for a Feckle Freezer!" Burckhardt
reached his floor and left the elevator in the middle of the last one.
It left him a little uneasy. The commercials were not for familiar
brands; there was no feeling of use and custom to them.
But the office was happily normal--except that Mr. Barth wasn't in.
Miss Mitkin, yawning at the reception desk, didn't know exactly why.
"His home phoned, that's all. He'll be in tomorrow."
"Maybe he went to the plant. It's right near his house."