_Name_--Higgly-Piggly Drug Store.
_Address_--673 Sunnyside Ave.
_Type of Store_--Chain.
_Party Interviewed_--J. K. Liquorice, Mgr.
_Subject of Interview_--Ginger Cubes Canvass.
_Approachtalk Used_--General Coöperation No. 3, as per Mr.
Geniall’s suggestion.
* * * * *
_What Brands of the following Does Dealer Sell_--(List in order
of popularity):
_Throat Tablets_--Roko, Southern Soothers, Tussicules.
_Cough Drops_--Lady Larynx, Lotos Cone.
_Confectionery Laxatives_--Sugar Chew, Cascarilla.
_Appetizer Lozenges_--Paprika Pastilles, Curlicues.
_Digestive Tablets_--Stowaways, Cul de Sacs.
_Medicated Candies_--Sweeto, Spicy Chiplets, Candoids.
_Breath Purifiers_--Balmozone, Pineapple Hints, Clover Slices.
_To What Does Dealer Attribute Success of These Best Sellers?_
Newspaper Advertising.
_Does He Push Any Particular Brands? If so, Which?_ No Answer.
_What Methods of Manufacturers’ Promotion Produces Best Result for the
Dealer?_ Newspaper Advertising.
_What per cent. of his customers suffer from Sore Throat?_ Ten per
cent. in winter.
_What per cent. from bad digestion?_ No answer.
_What per cent. from cacopneumonia (bad breath)?_ No answer.
_What per cent. prefer a doctor’s prescription to a patent medicine?_
Fifty per cent.
_What Does Dealer think of prospects of Ginger Cubes?_ Excellent;
thinks name very “catchy.”
_Does Dealer approve the subtitle “Digestive Dice”?_ Yes.
_Will He Use Window Display Material?_ Sure.
_General Remarks_--Dealer suggests we investigate what effect the
Ginger Cubes will have on smokers’ tongue; says ginger bites the tongue
after smoking, would not have percentage of ginger too powerful.
_Name of Surveyor_--Richmond Brown.
_Analyzed by_ Henry W. Geniall.