To bring this about, your representative personnel must be

(a) Humanized }

(b) Stabilized } = SALESMANIZED

(c) Energized }

It is on such matters as these that Consumer Preference and Dealer

Convictionability are based.

I should like very much to have our Mr. Harvey K. Tidaholm discuss this

matter with you. I know that your reaction will be enthusiastic.

Yours faithfully,

GEO. W. GRAY,

Technical Director, Gray Matter Advertising Service.

X

[_A letter from Nicholas Ribstone to George W. Gray._]

DEAR MR. GRAY: I am just leaving town for a few days rest. All

decisions have been postponized until my advertising manager returns.

He is now hospitalized. I will confer with you as soon as I am

re-urbanized.

Yours truly,

(Signed, in absence, with rubber stamp.)

NICHOLAS RIBSTONE.

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