If you should organize your company so that it could attend to all the
details of sugar buying economically, you would probably still profit
from the assistance of a sugar broker whose specialty is sugar buying,
whose horizon is a sugar horizon, whose thoughts are sugar thoughts and
who must necessarily know more about sugar than the average buyer would
ever consider it desirable to know.
The sugar broker's service to you is unaffected by prices--his prices
and all other brokers' prices are the Exchange prices; his commissions
are based on the same percentages as all other brokers' commissions.
His only distinction can come from the actual service he can render.
This service may be good or poor, depending upon whether his
experience, his organization, his information and his judgment are good
or poor. If, added to his knowledge of sugar, he also possesses a broad
knowledge of economic fundamentals and a perspective upon and contact
with world activities as they affect all phases of the business of
sugar, his service will be many times more valuable than if he were
limited by a small organization, by a definite locality or by
experience in only a few phases of this business.
A sugar broker who merely _accepts and transacts orders_ is giving no
service worth the name. To give service in accordance with the highest
modern standards, he must stand as an adviser, as a constant seeker
after opportunities which will benefit his clients, as a partner whose
interest in his clients' profits and progress equals his interest in
his own.
Our experience has convinced us that the client secures the greatest
amount of protection in filling his sugar needs when one broker handles
all sugar transactions.
These exchange operations should be carried out when the market is out
of line in your favor. You need the best kind of advice, based on an
intimate knowledge of your business.
A single brokerage house becomes thoroughly acquainted with the
client's business and personnel, with the result that the two
organizations work in harmony virtually as partners, confusion and
misunderstandings are avoided, quicker and more advantageous
transactions are made possible.
The choice of that broker should be a matter of great care, for in
addition to the willingness to serve, he must have the facilities and
the financial stability. For, bear in mind that the broker with whom
you deal is the responsible party for the fulfillment of the contract.
Your contract is as good only as the reliability of your broker.
Lamborn & Company has become known throughout this country and abroad
as an institution for the service of all those who have a business
interest in sugar.
Lamborn Sugar Service is rendered through our head office at 132 Front
Street, New York, and through branch offices in Philadelphia, Chicago,
Savannah, New Orleans, Kansas City, Mo. and San Francisco.
Lamborn Service in all its phases is available to you as a jobber.
We shall be very glad to explain either in person or by letter what a
brokerage relationship with us involves, how it may be accomplished and
how transactions may be carried out.