A man may live a lifetime of virtue and honesty; then by one false step
destroy the delicate structure of Reputation which he has so
painstakingly constructed.
The _Good Name_ of H.B.C. has taken two hundred and fifty years to
build. Yet _one year's departure_ from H.B.C. ideals and H.B.C.
standards would serve to corrode the foundations underlying this
priceless Reputation.
When acting or speaking in the name of the Company, employees who
appreciate the insecurity of Reputation _think twice before saying or
doing anything_ that might be adjudged _un-Hudson's Bay_.