43. =Applied Design for Printers= By Harry L. Gage
A handbook of the principles of arrangement, with brief comment on
the periods of design which have most influenced printing. Treats of
harmony, balance, proportion, and rhythm; motion; symmetry and
variety; ornament, esthetic and symbolic. 37 illustrations;
46 review questions; glossary; bibliography.
44. =Elements of Typographic Design= By Harry L. Gage
Applications of the principles of decorative design. Building
material of typography paper, types, ink, decorations and
illustrations. Handling of shapes. Design of complete book, treating
each part. Design of commercial forms and single units.
Illustrations; review questions; glossary; bibliography.
45. =Rudiments of Color in Printing= By Harry L. Gage
Use of color: for decoration of black and white, for broad poster
effect, in combinations of two, three, or more printings with
process engravings. Scientific nature of color, physical and
chemical. Terms in which color may be discussed: hue, value,
intensity. Diagrams in color, scales and combinations. Color theory
of process engraving. Experiments with color. Illustrations in full
color, and on various papers. Review questions; glossary;
bibliography.
46. =Lettering in Typography= By Harry L. Gage
Printer's use of lettering: adaptability and decorative effect.
Development of historic writing and lettering and its influence on
type design. Classification of general forms in lettering.
Application of design to lettering. Drawing for reproduction. Fully
illustrated; review questions; glossary; bibliography.
47. =Typographic Design in Advertising= By Harry L. Gage
The printer's function in advertising. Precepts upon which
advertising is based. Printer's analysis of his copy. Emphasis,
legibility, attention, color. Method of studying advertising
typography. Illustrations; review questions; glossary; bibliography.
48. =Making Dummies and Layouts= By Harry L. Gage
A layout: the architectural plan. A dummy: the imitation of a
proposed final effect. Use of dummy in sales work. Use of layout.
Function of layout man. Binding schemes for dummies. Dummy
envelopes. Illustrations; review questions; glossary; bibliography.