[Sidenote: _Preliminary Announcements_]
After the manuscript of a book has been accepted, the author should
send to the publishers a description of the book, comprising two or
three hundred words. This should outline its scope and contents. The
author may also send a brief sketch of his life and work and his
portrait in photograph. The photograph should be a “silver print,” not
a soft-toned carbon or platinum print, from which good half-tones can
not be made. A negative, however, is even better, because from it as
many prints may be made as are wanted.
[Sidenote: _Type and Binding_]
The selection of the size of the book, the style of the type page, the
kind of paper and style of binding, is usually left to the publishers,
who in these matters are guided by the tastes of book-buyers and by the
cost. The form of the book is a part of the publishers’ contribution
to its salability. Suggestions from authors, however, are of great
assistance, particularly as to illustrations and cover design.
[Sidenote: _Review Copies_]
The author can often point out to the publisher legitimate ways
by which the interests of the book may be advanced. He can make
suggestions as to sending out copies to reviewers by giving the names
of those from whom the book is likely to secure attention. The names
of teachers who might be interested in educational works would also be
of value. Lists of various organizations, such as clubs and societies,
whose members ought to know that the book has been published, might be
supplied. These efforts should aim to place in the hands of all such
persons the information which they might desire to have in connection
with their work or which might relate to their personal interests.
Accurate and definite information alone should be given, laudation
being carefully avoided.
[Sidenote: _A Partnership_]
The publishers are always ready to co-operate with the author in these
matters. The two have virtually entered into a partnership in a book,
and the interests of the one should be the interests of the other.
INDEX
“For, by the way, I’ll sort occasion
As index to the story we late talk’d of.”
_King Richard III._