(_From the N. Y. Weekly Tribune, Nov. 14, 1883._)
Among publishers who have carried into their work serious convictions as
to their duty to the public in the matter of supplying good literature,
and who have resolutely resisted all temptations in the more lucrative
direction of that which is simply sensational, an honorable place may be
claimed for D. Lothrop & Co., who have accomplished in the United States
a work second to that of no publishing house.
Little change can be made in the literary tastes of a generation which
is passing off the stage. If there are evidences of dangerous tendencies
in popular thought, or if an infection of the public mind is being
spread by unwholesome reading, the antidote for all this, so far as the
future is concerned, lies in the protection of the young by providing
them with a literature which is at once attractive and wholesome.
This work was undertaken by D. Lothrop & Co. years ago. With the firm
conviction that ultimate success would attend their efforts, they have
employed the pens of scores of those who have shared their convictions,
including some of the best known authors at home and abroad, and have
sent out an ever increasing stream of pure, attractive and instructive
literature, which has reached every part of the land, and made their
name, famous everywhere.
Those who began, as children, to read books of the character supplied by
D. Lothrop & Co., have a taste for books equally elevating and
instructing in maturer years. For the thousands of such, and the
thousands of others who may be attracted by good literature, the later
publications of this house, as evidenced by its large and rapidly
increasing list of miscellaneous standard books, make generous
provision.
In a general way, the public are familiar with the aims of this house,
and have come to regard its imprint upon a book as a guarantee of
excellence in all essential qualities.
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